Procter & Gamble (P&G) was a global leader in branded consumer goods, known for iconic category-defining products.

2. HISTORY, GROWTH AND
DEVELOPMENT OF
PROCTER AND GAMBLE

3. FOUNDED BY WILLIAM PROCTER & JAMES GAMBLE

6. INTERNAL STRENGTH AND WEAKNESSES

9. STRENGTHS
• Strong focus on research
and development
• Leading market position
• Diversified product
portfolio
• Acquisitions

10. WEAKNESS
• Increasing
instances of
product recalls.
• Dependant on
Walmart stores for
majority of
revenues.
• Environmental
issues.

11. OPPORTUNITIES
• Expansion in
developing
markets.
• Future growth
plans.
• Emerging men’s
market.
• Interest in
natural/green
products.

12. Threats
• Increasing price in
raw materials.
• Regulatory
environment.
• Global economic
conditions.
• Counterfeit goods.
• Intense
competitions.

13. MARKETING STRATEGIES
• DESIGNING AND INNOVATION.
• CONSUMER CENTRIC MARKETING APPROACH.
• RETURN ON MARKETING INVESTMENTS (ROMI).

14. MAIN PROBLEM
HOW P&G EXECUTE THEIR
COMPANY’S MARKETING
STRATEGY?

15. BETTER BRANDS ARE BASED ON
INNOVATIONS AND CONTINUES
IMPROVEMENT THAT DELIVERS
THE CUSTOMER VALUE

16. BUILDING
CUSTOMER
RELATIONSHIP
MANAGEMENT

17. The Power of Clean Water | P&G #PowerofClean

18. COMPANY STRUCTURE
AND
CONTROL SYSTEMS

19. STRUCTURE AND CONTROL SYSTEMS
• MARKET DEVELOPMENT ORGANIZATIONS (MDO)
• GLOBAL BUSINESS SERVICES (GBS)
• CORPORATE FUNCTIONS (CF)
• GLOBAL BUSINESS UNITS (GBU)

20. MARKET DEVELOPMENT
ORGANIZATIONS (MDO)
Served as a core functioning observing
consumers and applying that
information to create suitable
marketing strategies.
GLOBAL BUSINESS SERVICES
(GBS)
Focused more deeply on providing
services that would build consumer
loyalty. Connects the business to the rest
of the world allowing partnerships with
other companies.
CORPORATE FUNCTIONS (CF)
Purpose was to balance both its
functional operations and manage
to stay on top of competitions.
GLOBAL BUSINESS UNITS
(GBU)
Focussed on making more of a
global move responsible for
developing business strategies that
worked towards emphasizing their
main global brands.

21. ADVERTISING
• Customized Ads by region to enter company’s global
market.
• P&G TV Ads focussed on functionality and emotional
connection.
• P&G also pursued sponsorship and celebrity
endorsements.
• In 2010, P&G shifting media spending budget to digital
advertising and other new media.

22. Roger Federer - Gillette commercial

23. P&G Thank You, Mom | Tough Love|
Sochi 2014 Paralympic Winter Games

24. CONCLUSION/SUMMARY
• P&G is a company with strong R&D and consumer research,
high quality performance, powerful innovations, evolving
marketing strategy, strong marketing talent and strong
commitment on media spending budget.
• P&G must be more focussed on digital marketing trends and
developing interactive brand communities because word of
mouth through the social media and brand community
becomes a powerful promotional tool to the consumers
today.

25. DISCLAIMER
Created by Utkarsh Gupta, IIT Roorkee, during a
marketing internship Under the guidance of Prof.
Sameer Mathur, IIM Lucknow