The document discusses redesigning the brand visual identity of TEDtoChina, an independent TED tribute project. The redesign includes using the logotype "TEDtoChina" instead of just "TED" in the logo. It also adds text to clarify that it is an independent project using the TED logo with permission, and includes this text and a link to TED.com on the homepage, sidebar, footer, and RSS reader footer.

1. Oliver Ding May 11, 2009 Redesign brand visual identity of TED toChina

2. Header After Before Our new logo uses “TEDtoChina” logotype, not single “TED” logo. “ An independent TED tribute project. TED logo used with permission from TED ” has been added into the visual identity of TEDtoChina.

3. Footer We have added a line in the footer at the bottom of each page, saying “ An independent TED tribute project. TED logo used with permission from TED”. Hyperlink: http://www.ted.com

4. Homepage After Before

5. Sidebar We have added the following at the top of the sidebar: An independent TED tribute project. TED logo used with permission from TED. Chinese English Hyperlink: http://www.ted.com

6. Footer for RSS Reader After Before

7. Footer for RSS Reader example