The document provides tips and best practices for using Facebook, Twitter, and LinkedIn for non-profit organizations. It discusses the differences between Facebook pages and groups, engagement strategies for Facebook including asking questions and using hashtags, tools for managing Twitter accounts, and ways non-profits can utilize LinkedIn such as creating a company page, posting jobs and events, and engaging with groups.

1. Facebook: Terminology, Tactics and Best PracticesBy Danielle BrigidaNational Wildlife Federationbrigidad@nwf.org@starfocus or @nwf

2. There areOver 100,000 non-profit Pages on Facebook

3. An average user is connected to 80 community pages, groups and events

4. Page, Group, Profile

5. Facebook PageMust have an official rep as an adminCommunicates broadly (comments, posts)Posts and pages are available to everyone Anyone can “Like” your page Admins post under the page nameTabs and Insights are available

6. Facebook GroupClosed space for small groups Offer more privacy settings and optionsMembers must be approved or added by other membersThey are notified by defaultCollaborate through chats, photo albums, docs and group eventsNo insights or tabs available

7. Close Up On Groups:

8. Facebook Profile? Violates Terms of ServiceNo analyticsCan’t test They may not want to friend you

9. Understanding TerminologyStatus – Update your friends with links, photos, or infoAdmin – person who runs a page or group.Wall – Public messaging on your profileNews Feed – Insights – Facebook page analyticsTagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.

10. Engagement TipsAsk questions they can answer

11. Use @_name to mention other pages/people

12. Post colorful/interesting photos

13. Create a landing tab (using iframes)Use Custom Audiences

14. Use Powerful Imagery and Ask Questions

15. Make Sharing Easy

16. Pay Attention to AudiencesNational Wildlife FederationForest Justice CampaignCertified Wildlife Habitat Page

17. Explore Causes on Facebook

18. Be Yourself

19. Create a Welcome Page with iframeshttp://bit.ly/iFrameTabs

20. Understanding Impressions

21. Number of Views People who commented and liked posts# of people who viewed posts

22. Looking at Interactions

23. Track What You Need

24. Understanding “Liking” Behavior

25. Location and Referrals

26. Exploring User Data

27. Nonprofit Resources

28. Questions?

29. Intelligent TweetingDanielle BrigidaNational Wildlife Federation@Starfocus or @NWF

30. www.prnewsonline.comStarting With the Basics:http://search.twitter.com

31. www.prnewsonline.comSearch: Words

32. Location

33. Dates

34. Feelings

35. Links/RTsMake Use of Saved SearchesSearch for Key Words…It allows you to be relevant

36. Find people to followTwellowWefollowTwibesFollowerwonkTwitter Lists Friends of friendsSearch.twitter

37. Directory: We Follow

38. Use Twitter Lists

39. Twitter Management ToolsCotweetTweetdeckHootsuiteSeesmicEchofonSnitterTwitterifficTwhirl

40. Search URLs with Backtweetswww.backtweets.com

41. Keep Track of Trendswww.trendistic.com

42. Search Twitter Bioswww.followerwonk.com

43. Nonprofits on Twitter

44. Create a Twitter Petition

45. Measuring Twitter Impact

46. Track Tweet Reactionswww.topsy.com and www.bit.ly

47. Track Tweets and Hashtagswww.rowfeeder.com

48. Notice Growth of Followerswww.twittercounter.com

49. Tweet Stats

50. Measure Your Growthwww.smallact.com

51. Measure Several Accountswww.twentyfeet.com

52. Measure Your Reachwww.tweetreach.com

53. Other Free Measurement ToolsTweetscanTwitstatTweetBeepTweetmemeTwitScoopTweet CloudTwilertKloutTwittergraderTwinfluenceAnd Hundreds More…

54. Don’t forget to Verify with Your Web Analytics

55. Build Out Your Profile

56. Clean Your Followerswww.tweepi.com

57. Questions

58. Making the Most out of LinkedinBy Danielle BrigidaNational Wildlife Federation@starfocus or @NWF

59. Ways Nonprofits Use Linkedin

60. Join Your Company Page

61. Build Out Your Company Page

62. Check Out Your Page Analytics

63. Add Your Events

64. Join Many GroupsThey Increase Your Network

65. Post Jobs in Your Groups or Pay to Post

66. Keep Track of CareersFormer StaffDonorsVolunteersand Supporters

67. Inmaps.linkedinlabs.comExplore Your Network

68. Tips for Maintaining a Group Don’t over postBe relevantAnswer and ask questionsModerate comments and spam

69. Build Out Your Personal ProfileAdd a picture Update your work sectionUpload your existing contactsPersonalize your Linkedin URL Use keywords that accurately describe youLet other’s find youAdd and recommend people you meetPost your skills

70. Use Applications

71. LinkedinAttract more members/donorsUse groups/events Searching LinkedinBe a part of a person’s Career Building

72. Questions?