The document provides information on using social media for Chamber/GO Topeka. It discusses social media tools like blogs, social networks, microblogging and media sharing. It explains that social media can be used to promote positive news, build relationships, help businesses interact with the public, and follow trends. Specifically, it focuses on using LinkedIn and Twitter to connect with people, share information, and engage the Topeka community in a positive way.

1. Chamber/GO Topeka Using Social Media

2. What is Social Media?

3. Social Media Tools Blogging Social Networks Social Networks allow for networking, sharing information, and meeting new people. Short for “Web log,” blogs allow for an author to make posts and receive feedback via a commenting function. Microblogging Media sharing Short pieces of information are picked up in a real-time feed, allowing it to spread “virally” in a short period of time. Some sites act as hosts for pictures and video, allowing users to share them by posting links and embedding them into Web pages.

4. Why Use Social Media?

5. Traditional Media Model Traditional Media (TV stations, Cap Journal, Talk Radio, etc.) Large Untouched Population

6. Social Media Model Traditional Media FEEDBACK Smaller Untouched Population

7. Social Media Goals Reputation: Promote positive news about Chamber/GO Topeka happenings and counter false/negative information Relationships: Engage the Topeka community in a positive, friendly way to build strong relationships and help stoke community pride attractive to incoming businesses Retention: Help local businesses interact with the public to foster growth and success Recruitment: Network with developers, consultants, and site selectors to build relationships that could help bring opportunities for new primary jobs to Topeka. Research: Follow trends and conversations happening among active, engaged Topekans. VISIBILITY MESSAGE BUILDING RELATIONSHIPS

8. What You’re Using LinkedIn

9. What You’re Using Twitter

10. Getting started on LinkedIn Go to www.linkedin.com Andrew Davis adavis@topekachamber.org password

11. Getting started on LinkedIn Communications Specialist 66603

12. Getting started on LinkedIn

13. Getting started on LinkedIn

14. Getting started on LinkedIn

15. Build Your LinkedIn Profile

16. Build Your LinkedIn Profile

17. Build Your LinkedIn Profile

18. Build Your LinkedIn Profile

19. Build Your LinkedIn Profile

20. Build Your LinkedIn Profile

21. Build Your LinkedIn Profile

22. Find Groups

23. Find Groups

24. Find Groups Kansas Bioscience

25. Find Groups

26. Find Groups

27. Find Groups

28. Connect with People

29. Connect with People

30. Connect with People

31. Connect with People

32. Connect with People

33. Getting started on Twitter Go to www.twitter.com

34. Getting started on Twitter Andrew Davis GTCCAndrew password adavis@topekachamber.org libeled 000

35. Getting started on Twitter

36. Getting started on Twitter

37. Setting Up Your Account www.topekachamber.org Communications Speciialist Topeka, KS

38. Setting Up Your Account

39. Setting Up Your Account

40. Setting Up Your Account

41. Setting Up Your Account

42. Setting Up Your Account

43. Setting Up Your Account

44. Setting Up Your Account

45. Setting Up Your Account

46. Setting Up Your Account

47. Setting Up Your Account

48. Using Your Account

49. Using Your Account Twitter Lingo username The unique name you typed in upon registering. This is your identity on Twitter. Andrew Davis GTCCAndrew

50. Using Your Account Twitter Lingo Tweet A 140-character entry by a Twitter user

51. Using Your Account Twitter Lingo Twitter Feed A list of a particular user’s tweets, updating in real time

52. Twitter Feed

53. Using Your Account Twitter Lingo Following a user allows their tweets to show up on your home page. Follow

54. Following

55. Following

56. Using Your Account Twitter Lingo @ Reply A way to target a particular tweet as a response to another user by putting an @ symbol directly before their username.

57. @ Reply

58. Using Your Account Twitter Lingo RETweet Reposting another user’s tweet , usually accompanied by an “RT” and an @ reply.

59. Using Your Account Posting

60. Using Your Account Posting

61. Using Your Account Posting

62. Using Your Account Posting

63. Chamber/ GO Topeka Social Media Strategies

65. Write recommendations for those you know and have worked with

67. Meet people you didn’t know before

68. Ask your connections to introduce you to their connections

70. Ask questions

71. Read articles and news posts from your connections and group membersLearn

73. Invite people you know to join LinkedIn

74. Correct misleading and false information

75. Promote the organization, members and TopekaTeach Learn

77. Chamber Members

78. Area businesses

79. Active local figures

80. Applicable professional organizations

81. Professional contactsFollow

82. People Search

83. People Search

84. People Search

86. Chamber member info

87. Local highlights

88. Helpful InformationForward Follow

89. Retweeting

90. Retweeting

91. Retweeting

93. Chamber member info

94. Local highlights

95. Helpful InformationForward Follow

96. Sharing photos via Twitter www.twitpic.com

97. Sharing photos via Twitter

98. Sharing photos via Twitter

99. Sharing photos via Twitter

100. Sharing photos via Twitter

101. Things to Remember

102. Questions?