Marina olkhina (multon). andrey glukhov (x5)ECR Community
This document discusses implementing category management strategies in retail stores in Russia. It describes how retail sales decreased 9.9% in September 2008 due to the worldwide economic crisis. As a solution, the document proposes organizing product categories based on attributes like price, brand, and package size. It details testing category management in Perekrestok supermarkets in Moscow and St. Petersburg in 2010. The tests showed an increase in sales for reorganized categories compared to stores that did not implement these strategies. Future growth of category sales is projected to be 15% with category management.
This document provides an overview of competition law and principles in Latvia. It discusses key concepts like relevant market definition, prohibited agreements between market participants, and abuse of dominant market position. Specifically, it defines prohibited agreements as those that directly or indirectly fix prices, divide markets, or make contracts conditional on other obligations unrelated to the contract's subject. It also gives examples of abusive behavior by companies in dominant market positions, such as unfair price negotiations, sanctions for breaching agreements, and unjustifiably long payment periods. The document aims to educate readers on competition law and how it regulates interactions between businesses in Latvia.
This document summarizes the benefits Clorox experienced from implementing a Global Data Synchronization (GDS) system to synchronize product data with trading partners. Key points include:
1) Clorox saw a 40% reduction in losses over three months after starting a manual data cleanup project with trading partners to ensure accurate product specifications.
2) Implementing a process to catch pricing discrepancies on purchase orders before invoices helped reduce deductions.
3) GDS supports automatic data synchronization processes and scaling, helping stabilize invoice deductions as more retailers use it transactionally. Deductions increased again for non-GDS partners relying on manual sync.
The document summarizes the results of a shopper research study conducted in Greece. It finds that consumers do their main grocery purchases an average of 3.1 times per month, while complementary purchases occur on average 9.6 times monthly. On average, 200,000 drachmas (about €600) are spent each month, with 65% on food and snacks, 19% on body care and household products, and 16% on beverages. The most important factors for shoppers are quality, ease and speed of shopping, price-value ratio, proximity, and low prices. Hypermarkets and supermarkets are preferred as they can cover all family needs, offer variety, and have products easily available.
Michael Calikusu, Finance Director of Kraft Foods Russia, presented the benefits of implementing electronic invoicing at an annual forum in Moscow. The key benefits included building stronger customer relationships through dispute resolution, increased efficiency through instant data transmission and faster invoice searches, and cost reductions from less printing and archive storage. However, concerns were raised about ensuring the solution is legally compliant, reliable, and secures while also establishing clear correction and circulation processes for electronic invoices.
Marina olkhina (multon). andrey glukhov (x5)ECR Community
This document discusses implementing category management strategies in retail stores in Russia. It describes how retail sales decreased 9.9% in September 2008 due to the worldwide economic crisis. As a solution, the document proposes organizing product categories based on attributes like price, brand, and package size. It details testing category management in Perekrestok supermarkets in Moscow and St. Petersburg in 2010. The tests showed an increase in sales for reorganized categories compared to stores that did not implement these strategies. Future growth of category sales is projected to be 15% with category management.
This document provides an overview of competition law and principles in Latvia. It discusses key concepts like relevant market definition, prohibited agreements between market participants, and abuse of dominant market position. Specifically, it defines prohibited agreements as those that directly or indirectly fix prices, divide markets, or make contracts conditional on other obligations unrelated to the contract's subject. It also gives examples of abusive behavior by companies in dominant market positions, such as unfair price negotiations, sanctions for breaching agreements, and unjustifiably long payment periods. The document aims to educate readers on competition law and how it regulates interactions between businesses in Latvia.
This document summarizes the benefits Clorox experienced from implementing a Global Data Synchronization (GDS) system to synchronize product data with trading partners. Key points include:
1) Clorox saw a 40% reduction in losses over three months after starting a manual data cleanup project with trading partners to ensure accurate product specifications.
2) Implementing a process to catch pricing discrepancies on purchase orders before invoices helped reduce deductions.
3) GDS supports automatic data synchronization processes and scaling, helping stabilize invoice deductions as more retailers use it transactionally. Deductions increased again for non-GDS partners relying on manual sync.
The document summarizes the results of a shopper research study conducted in Greece. It finds that consumers do their main grocery purchases an average of 3.1 times per month, while complementary purchases occur on average 9.6 times monthly. On average, 200,000 drachmas (about €600) are spent each month, with 65% on food and snacks, 19% on body care and household products, and 16% on beverages. The most important factors for shoppers are quality, ease and speed of shopping, price-value ratio, proximity, and low prices. Hypermarkets and supermarkets are preferred as they can cover all family needs, offer variety, and have products easily available.
Michael Calikusu, Finance Director of Kraft Foods Russia, presented the benefits of implementing electronic invoicing at an annual forum in Moscow. The key benefits included building stronger customer relationships through dispute resolution, increased efficiency through instant data transmission and faster invoice searches, and cost reductions from less printing and archive storage. However, concerns were raised about ensuring the solution is legally compliant, reliable, and secures while also establishing clear correction and circulation processes for electronic invoices.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Unilever and Magnet are collaborating to drive growth in health and beauty categories. They tested Unilever's expertise in new store layouts and navigation elements in a Magnet hypermarket. This led to a 10-15% sales increase. Future plans include expanding the test to more stores and categories. The collaboration uses Unilever's Customer Insight and Innovation Centre to gain insights and simulate opportunities through virtual and physical retail labs. This helps organize categories effectively and attract more shoppers to the health and beauty area through clear signage and segmentation.
The document discusses Danone implementing a Vendor Managed Inventory (VMI) system with Viktoria, a retailer, to improve order and stock accuracy. Key benefits of the VMI system included reduced out-of-stock levels, lower total supply chain costs from improved execution, and automation of ordering between Danone and Viktoria's IT systems. The VMI approach created a win-win collaboration through higher sales, better in-store operations, and reduced costs for both companies.
ECR demand Kantar_category_segmentationECR Community
The document discusses the benefits of an integrated marketing approach for growing product categories rather than just focusing on taking market share from competitors. It argues that most manufacturers still use a "share steal" business model even for categories that have room for more growth. An integrated approach puts the shopper at the center and thinks about win-win strategies for both manufacturers and retailers. This could involve linking product consumption to purchase opportunities and having coordinated sales and marketing plans. Growing the overall category leads to benefits for everyone rather than just shifting shares between competitors.
The document discusses trends affecting the retail industry, including digital technologies, sustainability, and the role of women consumers. It notes that shoppers now have more choices thanks to mobile commerce and access to product information through their smartphones. New working groups are exploring how to provide trusted product data to mobile applications. The "Journey" approach aims to better understand shoppers' paths to purchase. Future opportunities include experimenting with providing product information and promotions directly to consumers through their mobile devices.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Unilever and Magnet are collaborating to drive growth in health and beauty categories. They tested Unilever's expertise in new store layouts and navigation elements in a Magnet hypermarket. This led to a 10-15% sales increase. Future plans include expanding the test to more stores and categories. The collaboration uses Unilever's Customer Insight and Innovation Centre to gain insights and simulate opportunities through virtual and physical retail labs. This helps organize categories effectively and attract more shoppers to the health and beauty area through clear signage and segmentation.
The document discusses Danone implementing a Vendor Managed Inventory (VMI) system with Viktoria, a retailer, to improve order and stock accuracy. Key benefits of the VMI system included reduced out-of-stock levels, lower total supply chain costs from improved execution, and automation of ordering between Danone and Viktoria's IT systems. The VMI approach created a win-win collaboration through higher sales, better in-store operations, and reduced costs for both companies.
ECR demand Kantar_category_segmentationECR Community
The document discusses the benefits of an integrated marketing approach for growing product categories rather than just focusing on taking market share from competitors. It argues that most manufacturers still use a "share steal" business model even for categories that have room for more growth. An integrated approach puts the shopper at the center and thinks about win-win strategies for both manufacturers and retailers. This could involve linking product consumption to purchase opportunities and having coordinated sales and marketing plans. Growing the overall category leads to benefits for everyone rather than just shifting shares between competitors.
The document discusses trends affecting the retail industry, including digital technologies, sustainability, and the role of women consumers. It notes that shoppers now have more choices thanks to mobile commerce and access to product information through their smartphones. New working groups are exploring how to provide trusted product data to mobile applications. The "Journey" approach aims to better understand shoppers' paths to purchase. Future opportunities include experimenting with providing product information and promotions directly to consumers through their mobile devices.
1. Ελλείψεισ: Μποροφμε να μειϊςουμε
τισ ελλείψεισ ςτα ράφια κατά 30%;
Χριςτοσ Σςεντεμεΐδθσ – Johnson & Johnson Ελλάσ
Δρ. Δθμιτρθσ Παπακυριακόπουλοσ - Senior Researcher
ELTRUN, Οικονομικό Πανεπιςτιμιο Ακθνϊν
2. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Πόςεσ είναι οι ϊρεσ που όλοι εμείσ επενδφουμε ςε ζνα
χρόνο με ςτόχο το service προσ τον καταναλωτι;
1.000.000 Ώρεσ !!!!
8o ΠΑΝΕΛΛΗΝΙΟ ΥΝΕΔΡΙΟ ECR HELLAS
ECR Hellas
Efficient Consumer Response
Slide 2
3. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Και πoιο είναι το επίπεδο service προσ τον
καταναλωτι ςτθν Ελλάδα;
92%
8o ΠΑΝΕΛΛΗΝΙΟ ΥΝΕΔΡΙΟ ECR HELLAS
ECR Hellas
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Slide 3
4. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Σο επίπεδο αυτοφ του service προσ τον καταναλωτι
είναι ςχεδόν Κδιο, Παντοφ και Διαχρονικό
92% ςτα Τπερ-μάρκετ ςτθν Ελλάδα
91% ςτα οφπερ-μάρκετ ςτθν Ελλάδα
80% ςτα Προωκθτικά Πακζτα ςτθν Ελλάδα
92% ςτισ Αναπτυγμζνεσ χϊρεσ
90% ςτθ Νότια-Ανατολικι Ευρϊπθ
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Slide 4
5. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Μία εικόνα = Χίλιεσ Λζξεισ
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Slide 5
6. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Μία εικόνα = Χίλιεσ Λζξεισ
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Slide 6
7. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Πϊσ αλλάηει θ αγοραςτικι ςυμπεριφορά του Καταναλωτι όταν
δεν βρίςκει το προϊόν που κζλει;
Κατά Μζςο Όρο το 30% Δεν Κάνει Καμία Αγορά
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Slide 7
8. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Και ποιο είναι το κόςτοσ για το λιανεμπόριο
και τθ βιομθχανία;
Ελλείψεισ τθσ τάξεωσ του 8% ιςοδυναμοφν
με απϊλεια τηίρου 3,3% για το Λιανεμπόριο
και 4,0% για τουσ Προμθκευτζσ……..
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Slide 8
9. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Σο ECR (Efficient Consumer Response) Ελλάσ
αποφάςιςε να δράςει
Σον Ιοφλιο του 2007 δθμιοφργθςε μία ομάδα
«On Shelf Availability»
τθν Ομάδα ςυμμετείχαν 22 ςτελζχθ του εμπορίου
και το Οικονομικό Πανεπιςτιμιο Ακθνϊν
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Slide 9
10. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Ο κοπόσ του Project
Θ διευρυμζνθ εφαρμογι του ςυςτιματοσ iSOS:
Αναγνϊριςθ Ελλείψεων και
Αποτελζςματα Χριςθσ
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Slide 10
11. To ςφςτθμα iSOS : Γενικι Περιγραφι
Αναπτφχθηκε ςτο ELTRUN – Οικονομικό Πανεπιςτήμιο Αθηνϊν
iSOS = Information System for Out Of Shelf
Ευφυζσ Πληροφοριακό φςτημα
Μαθαίνει από πραγματικζσ περιπτϊςεισ OOS
Καθημερινή λειτουργία ςε επίπεδο καταςτήματοσ και
εντοπιςμόσ ςε επίπεδο Φ.Κ. λιανζμπορου
Πωλήςεισ (PoS) Αναφορζσ
υλλογή προϊόντων OOS ανά κατάςτημα
καταςτήματοσ iSOS
Παραγγελίεσ OOS ανά προμηθευτή
Παραδόςεισ
Προωθητικό πλάνο
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Slide 11
12. Χρονοδιάγραμμα Ζργου
3η Φυςική Καταγραφή –
Παρουςία υςτήματοσ
1η Φυςική
Καταγραφή
Περιγραφή
απαιτήςεων του 2η Φυςική Καταγραφή –
ςυςτήματοσ Παρουςία υςτήματοσ
Παραμετροποίηςη
Εκτίμηςη διαθζςιμων ςυςτήματοσ
δεδομζνων από
παλαιότερεσ ζρευνεσ
Απόφαςη για την εκτζλεςη
πειραμάτων
υγκζντρωςη μελϊν
του ζργου
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Slide 12
13. Κφριεσ εργαςίεσ του ζργου
ΦΤΙΚΕ ΚΑΣΑΓΡΑΦΕ ΓΙΑ OOS
1η Φυςική Καταγραφή 2η Φυςική Καταγραφή 3η Φυςική Καταγραφή
ΤΝΟΛΙΚΗ ΜΕΣΡΘΘ OOS
ΜΕΣΡΘΘ OOS
ΑΞΙΟΛΟΓΗΗ ΕΠΣΕΜΒΡΙΟ 2008
ΦΕΒΡΟΤΑΡΙΟ 2008
ΤΣΗΜΑΣΟ
ΜΕΣΑΧΗΜΑΣΙΜΟ
ΕΠΙΚΑΙΡΟΠΟΙΗΗ
ΠΑΡΑΔΕΙΓΜΑΣΩΝ Ε
ΔΕΔΟΜΕΝΩΝ
ΒΑΗ ΓΝΩΗ
Διαφορετικζσ εκδόςεισ Καθημερινή Επανεκκίνηςη Καθημερινή
του iSOS ανά αλυςίδα λειτουργία υςτήματοσ λειτουργία
λιανικήσ
ΕΦΑΡΜΟΓΘ ΤΣΘΜΑΣΟ iSOS
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Slide 13
14. Σαυτότθτα των Φυςικϊν Καταγραφϊν
12 καταςτήματα από 4 αλυςίδεσ λιανεμπορίου
Επιλεγμζνεσ Προϊοντικζσ Κατηγορίεσ
Καφζσ-Ροφιματα-Φίλτρα
οκολάτεσ-οκολατοειδι
Απορρυπαντικά
αμπουάν-Κρζμεσ μαλλιϊν
Λίςτα 100 προεπιλεγμζνων best selling κωδικϊν (SKU’s)
ςε επίπεδο mother-κωδικοφ
Μια επίςκεψη την ημζρα ςε κάθε κατάςτημα για 2 εβδομάδεσ
8o ΠΑΝΕΛΛΗΝΙΟ ΥΝΕΔΡΙΟ ECR HELLAS
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Slide 14
23. Θ επόμενθ θμζρα ςτον αυτόματο εντοπιςμό
Σα επίπεδα του OOS ςτην Ελλάδα παραμζνουν ςτα
γνωςτά επίπεδα
Σο ςφςτημα iSOS παρακολουκεί το πρόβλημα των
ελλείψεων
Δημιουργϊντασ καθημερινά αξιόπιςτη λίςτα με τα OOS προϊόντα
Καλφπτοντασ τμήμα του προβλήματοσ κατά 30%
Μετακίνηςη από τον αυτόματο εντοπιςμό ςτη αποτροπι
8o ΠΑΝΕΛΛΗΝΙΟ ΥΝΕΔΡΙΟ ECR HELLAS
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Slide 23
24. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Σα επόμενα βιματα
Θ χριςθ του ISOS ςε πιλοτικι βάςθ
με το Λιανεμπόριο και τθ Βιομθχανία
8o ΠΑΝΕΛΛΗΝΙΟ ΥΝΕΔΡΙΟ ECR HELLAS
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Efficient Consumer Response
Slide 24
25. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Είναι μόνο θ εφαρμογι του ςυςτιματοσ
αυτοφ αρκετι για να λφςει το πρόβλθμα;
OXI. Θα πρζπει να εςτιάςουμε ςε όλα τα βιματα
τθσ αλυςίδασ τροφοδοςίασ
Ακρίβεια
Ακρίβεια προβλζψεων Αναπλιρωςθ Χωρθτικότθτα τιςιμο Διαχείριςθ
Δεδομζνων -Παραγγελιϊν Ραφιοφ Ραφιοφ Ραφιοφ
-υχνότθτα
-Δεδομζνα -Τπερεκτίμθςθ / Παραδόςεων -Case Pack Out
προϊόντοσ Τποεκτίμθςθ -Κφκλοι -υχνότθτα -Σιρθςθ -Αναπλιρωςθ
-Ακρίβεια λόγω OOS αναπλιρωςθσ Αναπλιρωςθσ Πλανογράμματοσ ραφιοφ
Αποκζματοσ -Παραγγελία -Επίπεδο ραφιοφ -On-shelf εκτζλεςθ
- Ακρίβεια POS μζςω υπολογιςτι εξυπθρζτθςθσ - Πλανόγραμμα
δεδομζνων ι χειρωνακτικι -Εκτζλεςθ βάςει ηιτθςθσ
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Slide 25
26. Ελλείψεισ: Μποροφμε να μειϊςουμε τισ ελλείψεισ ςτα ράφια κατά 30%;
Θ Εφαρμογι του ςυςτιματοσ iSOS
είναι όμωσ μία καλι αρχι
Να βελτιϊςουμε δθλαδι το
service ςτον καταναλωτι από
92% ςε 95%
8o ΠΑΝΕΛΛΗΝΙΟ ΥΝΕΔΡΙΟ ECR HELLAS
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Efficient Consumer Response
Slide 26
