Explore page rank, where it started what the initial concepts were and how it impacts SEO (Search Engine Optimization) today. It is interactive and available for those seeking to teach the concepts of PageRank.

1. PageRank and Links

2. Search Engine History Question:
Sergey Brin Stanford University Larry Page
What do these 2 guys have to do with Stanford University?

3. Search Engine History Answer:

4. The Original PageRank Algorithm
PageRank by Page Passable PageRank PageRank in Practice
Content
25 Points
Picture
5 Points
Video
15 Points
Bolded List
10 Points
External Links
5 Points

5. The Original PageRank Algorithm in Practice

6. Additional PageRank Factors
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Anchor Text
Relevance
Context
Authority
Source TLD’s
Trust
Source Independence
Linking Domains
Temporal Factors
 Anchor Text: A clickable part of a link from one web page to another via text.
 Relevance: Links that originate from sites/pages on the same topic as the
publisher’s site, or a closely related topic.
 Context: A deeper context of the page linking with factors like: nearby links, page
placement, nearby text, close section header, overall page context, and overall site
context.
 Authority: Sites that are linked to by most of the important sites relevant to a
particular topic.
 Source TLD’s: The notion that certain TLD’s have preferential treatment (.edu,
.gov, .mil, etc.) They all have the same treatment based on authority, relevance
and trust. Different site topics require different TLD’s to make sense within their
field.
 Trust: How easy or difficult it is for spammers to get links on a particular site.
 Source Independence: Links received from third party sites.
 Linking Domains: A singular link from 100 websites has more value than 100 links
from the same website.
 Source Diversity: The percentage of links coming to your site based on the linking
sites type. (Blog, Directory, Review, Article, News, Social, Etc.)
 Temporal Factors: Timely factors pertaining to links. A few factors like: When did
the link first appear? When did the link disappear? How long has the link existed?
How quickly were the links published?

7. How do search engines use links?
Index InclusionCrawl Rate Ranking
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8. Determining a Links Value
Outbound LinksAuthority RelevancePageRank

9. Achieving PageRank is like Finding Gold

10. Achieving PageRank is like Finding Gold

11. Achieving PageRank is like Finding Gold

12. Achieving PageRank is like Finding Gold

13. Achieving PageRank is like Finding Gold

14. Thanks for Attending and Participating!
For a special prize lets see how closely you were paying attention.
Write your answers on the back of your paper and I
wouldn’t recommend copying off your neighbor…
Question 1: What 6 Images were on the title slide before the presentation?
Question 2: What factor didn’t have a picture in section 3?
Question 3: What was the name of the legendary gold miner in Gold Rush?