A short presentation that talks about the three pillars of Social Media: Audience, Content and Community. Was given to Small Business audience on 22nd Oct 2014
Lane Errington presented on US Lacrosse's content marketing strategy. US Lacrosse is a national nonprofit that promotes lacrosse. Errington discussed how US Lacrosse uses content marketing to educate and connect with its key audiences of parents, coaches, and players through blogs, social media, and other channels. He outlined US Lacrosse's editorial calendar, social media strategies, and how it measures the success of its content marketing through metrics like page views, reach, and audience growth.
If you are looking to change careers or actively looking for a job, this presentation will help you look at LinkedIn more strategically and keep your profile relevant.
How to create excitement and buzz in your online campaigns, presented at Premier's Digital Conference 2015. A bit of Malcolm Gladwell, Cialdini's Influence, followed by a run through of #40acts, our Lent generosity project that grew from 500 - 75,000 followers over 5 campaigns.
This document provides an overview of mortgage blogging 101. It discusses four main themes: technology and how it connects people; relevance and why blogging is important; trust and how it is built through consistency and commitment; and perpetual equity. It then outlines the blogging process which includes researching using tools like Google Reader and alerts, writing blog posts using WordPress, and promoting the blog through social networks like Facebook and Twitter. Key terms are also defined such as RSS, SEO, backlinks, and social media. The purpose is to educate others on how to start and grow a successful mortgage blog through blogging best practices.
This document provides an overview of content marketing strategies for nonprofits. It defines content marketing as creating and distributing content to attract and engage an audience to change their behavior. Content can include reports, magazines, newsletters, blog posts, videos, and events. The document discusses using unique organizational voices and stories in content. It also outlines developing a content strategy with measurable goals, timelines, and tracking audience reactions. The document provides examples of content calendars and offers tips for content marketing, including targeting audiences, aligning with goals, and repurposing content.
Managing Your Social Media Footprint for Low Stress and High ImpactAliza Sherman
My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.
Jon Ingham Teneo Talent Trends Social RelationshipsJon Ingham
Jon Ingham is an independent consultant, trainer, writer, and researcher based in the UK but working globally. He is the co-author of 'Building Better HR Departments' and author of 'The Social Organization'. Ingham was named a top 100 HR tech influencer in 2019 and an HR magazine 'Mover & Shaker'. His work focuses on how human capital can transform into social capital through communities, networks, and horizontal teams with the leader at the center.
The document discusses creating an effective social media plan. It begins by outlining the objectives of understanding the goals of online communications, learning how to reach your audience, exploring available social media platforms for advocacy, and identifying areas of focus. It then contrasts social media and traditional PR, noting social media allows for conversation and engagement in real-time while PR informs audiences. The document outlines the top 5 social media goals as informing, persuading, entertaining, and appealing to emotions. It stresses understanding your target audience's demographics and preferences to identify the best platforms and keywords. Finally, it recommends developing a social media policy around voice, appropriate content, crisis response, and addresses the myth that social media is free.
Lane Errington presented on US Lacrosse's content marketing strategy. US Lacrosse is a national nonprofit that promotes lacrosse. Errington discussed how US Lacrosse uses content marketing to educate and connect with its key audiences of parents, coaches, and players through blogs, social media, and other channels. He outlined US Lacrosse's editorial calendar, social media strategies, and how it measures the success of its content marketing through metrics like page views, reach, and audience growth.
If you are looking to change careers or actively looking for a job, this presentation will help you look at LinkedIn more strategically and keep your profile relevant.
How to create excitement and buzz in your online campaigns, presented at Premier's Digital Conference 2015. A bit of Malcolm Gladwell, Cialdini's Influence, followed by a run through of #40acts, our Lent generosity project that grew from 500 - 75,000 followers over 5 campaigns.
This document provides an overview of mortgage blogging 101. It discusses four main themes: technology and how it connects people; relevance and why blogging is important; trust and how it is built through consistency and commitment; and perpetual equity. It then outlines the blogging process which includes researching using tools like Google Reader and alerts, writing blog posts using WordPress, and promoting the blog through social networks like Facebook and Twitter. Key terms are also defined such as RSS, SEO, backlinks, and social media. The purpose is to educate others on how to start and grow a successful mortgage blog through blogging best practices.
This document provides an overview of content marketing strategies for nonprofits. It defines content marketing as creating and distributing content to attract and engage an audience to change their behavior. Content can include reports, magazines, newsletters, blog posts, videos, and events. The document discusses using unique organizational voices and stories in content. It also outlines developing a content strategy with measurable goals, timelines, and tracking audience reactions. The document provides examples of content calendars and offers tips for content marketing, including targeting audiences, aligning with goals, and repurposing content.
Managing Your Social Media Footprint for Low Stress and High ImpactAliza Sherman
My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.
Jon Ingham Teneo Talent Trends Social RelationshipsJon Ingham
Jon Ingham is an independent consultant, trainer, writer, and researcher based in the UK but working globally. He is the co-author of 'Building Better HR Departments' and author of 'The Social Organization'. Ingham was named a top 100 HR tech influencer in 2019 and an HR magazine 'Mover & Shaker'. His work focuses on how human capital can transform into social capital through communities, networks, and horizontal teams with the leader at the center.
The document discusses creating an effective social media plan. It begins by outlining the objectives of understanding the goals of online communications, learning how to reach your audience, exploring available social media platforms for advocacy, and identifying areas of focus. It then contrasts social media and traditional PR, noting social media allows for conversation and engagement in real-time while PR informs audiences. The document outlines the top 5 social media goals as informing, persuading, entertaining, and appealing to emotions. It stresses understanding your target audience's demographics and preferences to identify the best platforms and keywords. Finally, it recommends developing a social media policy around voice, appropriate content, crisis response, and addresses the myth that social media is free.
Social media platforms like LinkedIn, Facebook, Twitter, and Constant Contact are different ways to connect with others online and can help businesses increase visibility and revenue if used strategically. An individual's online personal brand and reputation are more permanent than in-person interactions since search engines archive social media posts and images. Constant Contact allows digital newsletters to be shared widely across multiple networks, helping messages reach more people. With a thoughtful strategy, social media can help build credibility which leads to more business opportunities and increased revenue when different networks are used as complementary "spokes" in an overall marketing "wheel".
Social Business Trends on Recruitment Innovation Event #RIE2013 #runitedRick Mans
For the Recruitment Innovation Event I was asked to provide a quick overview on what trends matter for Social Business. It is important to distinguish solutions from trends, even though solutions are highly interesting they change every day, if you can see the big trend than you make the required adaptations to be ready for the future.
Twitter is a microblogging platform that allows users to post short messages called tweets. The document provides tips for how to become literate on Twitter, including understanding the basic functions and anatomy of a tweet. It recommends crafting tweets with a clear target and goal in mind, engaging others by using hashtags, screen names, and retweeting or modifying tweets. The document also suggests ways to explore Twitter by searching topics and following influencers, and to track online conversations by creating lists.
The document discusses the demographics and statistics of the typical LinkedIn user. It states that the average LinkedIn user is 43 years old, 54% are male and 46% are female, 77.6% are college graduates, and 49% are business decision makers. It also notes that the average household income of LinkedIn users is $107,278 and 51.8% have a household income of over $100,000.
Marissa Wasseluk provides an overview of using social media for non-profits. She discusses the top 5 social media platforms - Facebook, Twitter, LinkedIn, Pinterest and video - and provides tips on what non-profits should be doing on each platform, including allowing more administrators on Facebook, using hashtags on Twitter, building an organizational presence on LinkedIn and thinking visually on Pinterest. She emphasizes that video can be used on many platforms and is a good way to connect with audiences by appealing to their emotions.
Art of social media tracy sestili - marketing camp2012Paul Wcislo
The document provides tips and best practices for using social media as a thought leader. It discusses where different age groups consume content and engage on social networks. The key recommendations are to create different types of content on a regular schedule, engage with your audience by asking questions, and use social media to drive people to a call-to-action like signing up for a newsletter or downloading an offer. The document stresses listening to your audience and measuring the results of your social media efforts to improve over time.
One of the toughest jobs you face is telling your organization’s story in a meaningful and interesting way.
Using your website, social media, email and print, it's something you can learn and practice doing over and over again in creative ways to reach and engage wider audiences. From brand journalism to studying what makes a great story, this presentation gives you tools and tips on how to create an engaging narrative for your organization through storytelling using new media.
The document discusses best practices for using social media as a marketing tool. It provides tips on becoming a thought leader, consuming and sharing industry content, engaging different demographics on various platforms, creating a content calendar, giving calls to action, capturing leads, and measuring results. The key recommendations are to be helpful, memorable, engage audiences regularly but not overly automate, differentiate content types, and tie social media to business objectives.
This document discusses how to boost personal and professional influence through social media. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, and Instagram to showcase your expertise and thought leadership. It also discusses developing a social media team and plan with an editorial calendar to monitor and measure engagements. The document concludes by offering social media consulting services to clients in areas like policies, recruitment, and identifying additional opportunities.
How to build your professional network with LinkedIn? By: @AhmedBasyouneyAhmed Basyouney
How to build your professional network with LinkedIn?
It's hard question a lot of people asking, on that presentation you can know basics about LinkedIn and how can use LinkedIn for you and have great results.
Check How to build your professional network with LinkedIn? and send me your feedback.
You Find me on:
- http://eg.linkedin.com/in/ahmedbasyouney
- https://twitter.com/Ahmedbasyouney
- http://instagram.com/ahmedbasyouney
- https://www.facebook.com/ahmed.basyouney.1
The document discusses the challenges of social media for science publishing. It summarizes the perspectives of various science publishers on using social media. While younger scientists may be more open to social media, their incentives do not align well with social media incentives like gaining friends or popularity. The business models of social media, like advertising and profiling users, could conflict with scientific values like privacy and unbiased research. Overall, the document questions whether social media is a good defensive strategy for science publishers or if it introduces more problems than benefits.
How accountants can use social media to build their client baseDennis Taylor
A brief presentation from the head of social media at the insolvency group Begbies Traynor, showcasing how accountants can utilise social media platforms to generate and win work.
The document provides tips for optimizing a LinkedIn profile. It recommends picking an appropriate photo and having a strong headline to make the profile more viewable and likely to receive opportunities. It also suggests completing the entire profile, taking advantage of all profile sections like courses and groups, and using keywords that recruiters search to improve the chances of being found by potential employers through LinkedIn.
Introduction to online reputation management. Learn the critical elements and foundational building blocks of defending and promoting you brand online.
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi OtwayHeidi Otway, APR, CPRC
The world we live in is now more connected than ever. With the evolution of social and digital media, more and more people are technologically advanced, giving them the power to get information, offer feedback and influence their friends or peers instantly. There’s value in reaching and engaging the tech savvy consumer, and this presentation will walk you through the latest communications trends, tools and best practices that are helping businesses successfully communicate in a social world.
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
From Talent Connect San Francisco, learn how to navigate the new LinkedIn profile page as well as other tools to help you build your personal and professional brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
ComfortLife Marketing Academy: Social value of communityOur Kids Media
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
The document discusses storytelling for business and maximizing your online assets through LinkedIn. It provides tips for having a complete LinkedIn profile including images, headlines, summaries, experience, skills and recommendations. It also offers advice on LinkedIn etiquette, mindset, and strategic actions including sharing relevant content about your organization and clients. The document is authored by Karen Hollenbach of thinkbespoke.com.au and focuses on using LinkedIn effectively for business purposes through personal branding and relationship building.
Here we are giving available services form Engineers For A Cause society to other like minded organisations...
Our beneficiary (underprivileged people & eco-system) have No Voice and required exposure to demand for qualitative work... So, we feel greater responsibility & hance delivering comprehensive services for our own projects...
Kindly go through the details and get benefited out of it...
These services are available on nominal fees for other organisations...
The document contains grading information for various students on quizzes, assignments, term reports, and tests. It includes two bar charts showing the total scores and percentages for each category. It analyzes that some students performed very well while others performed weakly based on their grades in the different assessments.
Social media platforms like LinkedIn, Facebook, Twitter, and Constant Contact are different ways to connect with others online and can help businesses increase visibility and revenue if used strategically. An individual's online personal brand and reputation are more permanent than in-person interactions since search engines archive social media posts and images. Constant Contact allows digital newsletters to be shared widely across multiple networks, helping messages reach more people. With a thoughtful strategy, social media can help build credibility which leads to more business opportunities and increased revenue when different networks are used as complementary "spokes" in an overall marketing "wheel".
Social Business Trends on Recruitment Innovation Event #RIE2013 #runitedRick Mans
For the Recruitment Innovation Event I was asked to provide a quick overview on what trends matter for Social Business. It is important to distinguish solutions from trends, even though solutions are highly interesting they change every day, if you can see the big trend than you make the required adaptations to be ready for the future.
Twitter is a microblogging platform that allows users to post short messages called tweets. The document provides tips for how to become literate on Twitter, including understanding the basic functions and anatomy of a tweet. It recommends crafting tweets with a clear target and goal in mind, engaging others by using hashtags, screen names, and retweeting or modifying tweets. The document also suggests ways to explore Twitter by searching topics and following influencers, and to track online conversations by creating lists.
The document discusses the demographics and statistics of the typical LinkedIn user. It states that the average LinkedIn user is 43 years old, 54% are male and 46% are female, 77.6% are college graduates, and 49% are business decision makers. It also notes that the average household income of LinkedIn users is $107,278 and 51.8% have a household income of over $100,000.
Marissa Wasseluk provides an overview of using social media for non-profits. She discusses the top 5 social media platforms - Facebook, Twitter, LinkedIn, Pinterest and video - and provides tips on what non-profits should be doing on each platform, including allowing more administrators on Facebook, using hashtags on Twitter, building an organizational presence on LinkedIn and thinking visually on Pinterest. She emphasizes that video can be used on many platforms and is a good way to connect with audiences by appealing to their emotions.
Art of social media tracy sestili - marketing camp2012Paul Wcislo
The document provides tips and best practices for using social media as a thought leader. It discusses where different age groups consume content and engage on social networks. The key recommendations are to create different types of content on a regular schedule, engage with your audience by asking questions, and use social media to drive people to a call-to-action like signing up for a newsletter or downloading an offer. The document stresses listening to your audience and measuring the results of your social media efforts to improve over time.
One of the toughest jobs you face is telling your organization’s story in a meaningful and interesting way.
Using your website, social media, email and print, it's something you can learn and practice doing over and over again in creative ways to reach and engage wider audiences. From brand journalism to studying what makes a great story, this presentation gives you tools and tips on how to create an engaging narrative for your organization through storytelling using new media.
The document discusses best practices for using social media as a marketing tool. It provides tips on becoming a thought leader, consuming and sharing industry content, engaging different demographics on various platforms, creating a content calendar, giving calls to action, capturing leads, and measuring results. The key recommendations are to be helpful, memorable, engage audiences regularly but not overly automate, differentiate content types, and tie social media to business objectives.
This document discusses how to boost personal and professional influence through social media. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, and Instagram to showcase your expertise and thought leadership. It also discusses developing a social media team and plan with an editorial calendar to monitor and measure engagements. The document concludes by offering social media consulting services to clients in areas like policies, recruitment, and identifying additional opportunities.
How to build your professional network with LinkedIn? By: @AhmedBasyouneyAhmed Basyouney
How to build your professional network with LinkedIn?
It's hard question a lot of people asking, on that presentation you can know basics about LinkedIn and how can use LinkedIn for you and have great results.
Check How to build your professional network with LinkedIn? and send me your feedback.
You Find me on:
- http://eg.linkedin.com/in/ahmedbasyouney
- https://twitter.com/Ahmedbasyouney
- http://instagram.com/ahmedbasyouney
- https://www.facebook.com/ahmed.basyouney.1
The document discusses the challenges of social media for science publishing. It summarizes the perspectives of various science publishers on using social media. While younger scientists may be more open to social media, their incentives do not align well with social media incentives like gaining friends or popularity. The business models of social media, like advertising and profiling users, could conflict with scientific values like privacy and unbiased research. Overall, the document questions whether social media is a good defensive strategy for science publishers or if it introduces more problems than benefits.
How accountants can use social media to build their client baseDennis Taylor
A brief presentation from the head of social media at the insolvency group Begbies Traynor, showcasing how accountants can utilise social media platforms to generate and win work.
The document provides tips for optimizing a LinkedIn profile. It recommends picking an appropriate photo and having a strong headline to make the profile more viewable and likely to receive opportunities. It also suggests completing the entire profile, taking advantage of all profile sections like courses and groups, and using keywords that recruiters search to improve the chances of being found by potential employers through LinkedIn.
Introduction to online reputation management. Learn the critical elements and foundational building blocks of defending and promoting you brand online.
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi OtwayHeidi Otway, APR, CPRC
The world we live in is now more connected than ever. With the evolution of social and digital media, more and more people are technologically advanced, giving them the power to get information, offer feedback and influence their friends or peers instantly. There’s value in reaching and engaging the tech savvy consumer, and this presentation will walk you through the latest communications trends, tools and best practices that are helping businesses successfully communicate in a social world.
Why Your Personal Brand Matters on LinkedIn | Talent Connect San Francisco 2014LinkedIn Talent Solutions
From Talent Connect San Francisco, learn how to navigate the new LinkedIn profile page as well as other tools to help you build your personal and professional brand.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
ComfortLife Marketing Academy: Social value of communityOur Kids Media
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
The document discusses storytelling for business and maximizing your online assets through LinkedIn. It provides tips for having a complete LinkedIn profile including images, headlines, summaries, experience, skills and recommendations. It also offers advice on LinkedIn etiquette, mindset, and strategic actions including sharing relevant content about your organization and clients. The document is authored by Karen Hollenbach of thinkbespoke.com.au and focuses on using LinkedIn effectively for business purposes through personal branding and relationship building.
Here we are giving available services form Engineers For A Cause society to other like minded organisations...
Our beneficiary (underprivileged people & eco-system) have No Voice and required exposure to demand for qualitative work... So, we feel greater responsibility & hance delivering comprehensive services for our own projects...
Kindly go through the details and get benefited out of it...
These services are available on nominal fees for other organisations...
The document contains grading information for various students on quizzes, assignments, term reports, and tests. It includes two bar charts showing the total scores and percentages for each category. It analyzes that some students performed very well while others performed weakly based on their grades in the different assessments.
The document contains grading information for various students on quizzes, assignments, term reports, and tests. It includes two bar charts showing the total scores and percentages for each category. It analyzes that some students performed very well while others performed weakly based on their grades in the different assessments.
This document contains information about global warming, including:
1) A chart showing emissions by economic sector, with the largest contributors being energy supply, industry, and transportation.
2) A list of areas being affected by global warming, such as the ocean, atmosphere, glaciers, Arctic sea ice, and ice sheets.
3) Several polls asking about priorities for government action on global warming, level of personal harm, and worry level about the issue.
This document contains figures and statistics about global warming, including:
- The largest contributors to global warming emissions are energy supply at 26% and agriculture at 14%
- Oceans absorb 94% of the extra heat from global warming
- 58% of people believe global warming should be a low priority for governments, while 9% believe it should be a very high priority
- People are most worried about how global warming will harm wildlife and lack of rain compared to how it will harm them personally
- Attendees at global warming seminars generally find them helpful.
This document summarizes tips for using Facebook, Instagram, and bloggers to promote fashion retail businesses. For Facebook, it recommends creating a business page rather than profile, regularly posting 4-6 times per week at optimal times, using engaging content like images and questions, and linking to the store website. For Instagram, it suggests posting daily using aesthetically pleasing photos with relevant hashtags and tags to build followers. It also advises developing relationships with bloggers by engaging with their various social media profiles and offering them product samples to feature.
Esther Leon es una estilista que trabaja en el campo de la moda y el estilismo. Se dedica al diseño y creación de estilos para diferentes proyectos relacionados con la moda. Su trabajo consiste en asesorar sobre tendencias y crear looks acordes a cada proyecto.
The document discusses using various social media platforms for fashion and retail marketing. It recommends focusing on Facebook, Instagram, Pinterest, Twitter, blogs and working with bloggers for publicity. The key benefits mentioned are reaching customers where they spend time online, driving traffic to websites, boosting search rankings, and generating new sales through customers' social networks. Consistency is emphasized as posting regularly on chosen channels and maintaining communication with bloggers. Future webinars will provide more specifics on using each individual platform effectively.
This document contains figures and statistics about global warming, including its main causes such as energy supply and transportation, where the effects are occurring like oceans absorbing 94% of warming, and results of surveys on people's views on priorities, harms, worries, and attitudes regarding global warming.
This document summarizes the process of sericulture, or silk production. It discusses how silk production began in China thousands of years ago and later spread to other parts of Asia, Europe, Africa. It describes the lifecycle of silk worms and the various types of silk produced in different parts of India. It also notes some health hazards that can arise from handling silkworms and working long hours in silk production facilities.
Democracy refers to a political system where citizens elect their government representatives. There are several forms of democracy, including representative democracy where citizens vote for officials to represent them, and presidential democracy where citizens directly elect the president. Key aspects of democracy include free elections, government power based on citizen consent, decisions made by majority rule, and rule of law protecting individual rights and freedoms. While some criticize democracy, it generally leads to greater development, political institutions, education, and wealth distribution when implemented effectively.
The document discusses various computer input and output devices. It describes common input devices like keyboards, mice and their variants. It also covers other input methods such as touchscreens, microphones and cameras. Regarding output, it explains monitors, projectors, sound systems and different printer types including inkjet, laser and all-in-one printers. It provides details on how these devices work and their benefits.
This document discusses solutions and chemical reactions. It explains that water is important for life and chemistry as it can dissolve many ionic compounds and polar molecules. Solutions are homogeneous mixtures that can be characterized by their concentration in molarity units. Electrolytes, such as salts, acids, and bases, dissolve in water to form ions and conduct electricity to varying degrees. The concentrations of ions in solutions can be calculated from chemical equations. Chemical reactions in solutions, such as precipitation reactions, can be represented by molecular, complete ionic, and net ionic equations.
Colorimetria Mechas y tendencias en color Esther Leon
Este documento describe varias técnicas de coloración de cabello, incluyendo babylights, mechas 3D, ombre hair, sombre hair, mechas mediterráneas y splashlights. Babylights son reflejos muy finos que van desde la raíz, mientras que mechas 3D usan tres colores distintos para crear profundidad. Ombre hair y sombre hair involucran degradados de color de la raíz a las puntas. Mechas mediterráneas son tenues y agregan volumen, mientras que splashlights usan una gran mecha transversal
DVD is a digital optical disc storage format introduced in 1995 that offers higher storage capacity than CDs. DVDs can be played on DVD players and come in read-only, recordable, and rewritable formats. The Blu-ray Disc format was later developed using a shorter wavelength blue laser that allows for higher density storage of data like high-definition video at resolutions up to 1080p. Blu-ray Discs have a standard capacity of 25GB per layer and are the same physical size as DVDs and CDs.
This document provides an overview of the film "Life Is Beautiful". It discusses the main characters Guido and Dora Orifice and their son Giosue. It explains that the film depicts their experience during World War II in Italy, including how Guido and Dora try to shield Giosue from the horrors of the concentration camp by pretending it is all an elaborate game. The film demonstrates the great lengths parents will go to protect their children and find humor even in the darkest of times.
Social Media in Fashion Retail- Pinterest and PolyvoreAlin Wagner-Lahmy
This document discusses how retailers can use Pinterest and Polyvore to increase sales through social media. It provides details on each platform, including that Pinterest is the second most popular network after Facebook, with 85% of users being female and over age 35. Polyvore has 20 million users and accounts for 20% of social retail conversations. The document recommends best practices for both platforms, such as labeling all images with store/brand names, creating themed boards and collections, engaging with users, and using style analytics to see trending brands. Instructions are provided on setting up business accounts on each site.
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
2nd Annual SHRM Jacksonville Conference
Social media isn’t just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (it’s not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
This document provides an overview of marketing and social media strategies. It discusses branding, creating an effective brand strategy, discovering your value proposition, the four C's of marketing, capturing attention through headlines and visuals, connecting through storytelling, communicating your key messages, and using calls to action. It also covers an introduction to social media, choosing the right channels, developing content, measuring success through analytics, and free tools for social media management.
FSC Interactive is an online and interactive marketing agency located in New Orleans, LA that specializes in social media strategy, paid search campaigns, and SEO. It was founded by McKenzie Coco and has a Director of Social Media, Andy Kutcher, and an Account Executive, Susan Whelan. The agency focuses on helping clients utilize social media platforms like Facebook, Twitter, LinkedIn, and blogs for marketing purposes.
This document provides information about popular social media platforms and strategies for using social media effectively as a business. It discusses Facebook, Twitter, YouTube, and how to develop goals, understand your audience, choose appropriate channels, and measure success. Tips include creating content, being consistent, customizing for each platform, and engaging your community. The document also provides examples of how to utilize a CVB's existing social media presence to promote your business.
Future's Katherine Raderecht at news:rewiredJohn Thompson
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Tenille Clarke, a public relations consultant, gave a presentation on building a music brand in the digital era. She discussed the role of a PR expert in developing media strategies, branding, and advising on deals. Clarke explained how to evaluate an artist's brand value based on aesthetics, conversation skills, fan following, talent, and social media presence. She emphasized the importance of social media for music artists, providing tips on using Facebook and Twitter effectively while avoiding oversharing. Clarke also covered working with corporate brands and sponsors, and stressed assembling a strong support team to protect an artist's image and career.
This document outlines a social media marketing strategy. It discusses how social media has evolved from scattershot tactics to focusing on humanizing brands and building relationships through meaningful engagement. Research shows the benefits of an integrated social media approach, including increased website visits and engagement. The document provides a template for developing a social media strategy with clear brand pillars and communication plan. It also discusses benchmarks for success like consistent posting, engaging conversations, and increasing social shares. Custom social media services are offered to help with strategy, content, publishing, and monitoring engagement.
Integrating Social Media Into an Overall Marketing PlanForRent.com
Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group, and Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com, as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components.
This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.
Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:
Part One: Learn how to build your social media following
Part Two: Save time and avoid headaches by scheduling your strategy and content in advance
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
Southeast Louisiana Small Business Conference: Social Media 101FSC Interactive
Social media can be used effectively for marketing. Facebook allows brands to engage communities through customized pages and targeted ads. Twitter is a public communication channel that follows "cocktail party" etiquette. LinkedIn is a professional networking site to expand connections and position yourself as an expert through your profile, recommendations, and group participation. Measuring engagement on each platform helps optimize the strategy.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
3 tips to help you create an effective social media campaign that won’t bl...Lisa Harrison
WEBINAR
3 tips to help
you create an
effective social media campaign
that won’t blow your spend
Brisbane training dates
Session One, 18-19 March 2013
North Sydney training dates
Session One, 29-30 April 2013
The how much
Session One: $800 Non-members, $720 Members*
Full qualification: $4,000 Non-members,
$3,600 CCIQ Members and NSW Business Chamber members.*
For further information on Social Media Mastery or to book please call 1300 572 349, or visit
www.abtraining.com.au
This document provides guidance on using social media for student outreach. It begins by defining social media and reviewing the current social media landscape. It then discusses understanding the target student audience, which is mostly millennials who trust user-generated content. The document recommends defining a social media strategy focused on goals and audiences before selecting key channels like Facebook, Twitter, YouTube and LinkedIn. It stresses creating and sharing useful content like blogs, videos and infographics on a regular schedule. The final sections provide tips on measuring the effectiveness of social media efforts and list additional resources.
Similar to Social Media Strategy - Plan Your Channels Right from the Get-Go (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
10. WHERE IS YOUR AUDIENCE
Your formal Presence
Your Business Arena
Your SEO Juice
Your next Talent
Inspire others
Show Personality
Top engaging
content
11. OPTIMAL SOCIAL MEDIA MIX
Create a Social Media Editorial Calendar –
remember, Timing is EVERYTHING
Monday Tuesday Wednesday
Holidays & Observances Mother's day
Main Campaign Mother's day coupon Mother's day coupon Mother's day coupon
Facebook x times a day
post at which hours
x times a day
post at which hours
x times a day
post at which hours
Twitter x times a day
post at which hours
x times a day
post at which hours
x times a day
post at which hours
LinkedIn x times a day
post at which hours
x times a day
post at which hours
x times a day
post at which hours
Newsletters Main topic send at optimal time
Today's Blog Post The Perfect Mohter's day CEO column
12. CONTENT STRATEGY
• People are interested in topics, not products:
Take ownership of an Interest/topic : Styling,
Beauty, lifestyle (e.g. @mayhem)
• Don't broadcast, engage
• Provide useful tips
• Use Personal voice (community manager)
13.
14.
15.
16. COMMUNITY LEADERSHIP
• Your CEO and Community Manager
are the end-all-be-all of your social
media presence
• People relate with personality
• Passion brings trust and engagement
17. THANK YOU :-)
@alinwagnerlahmy
alin.w.lahmy@gmail.com
alinwagnerlahmy.com