Outlook 2012 consumer 3000
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The document discusses marketing trends in Indonesia in 2012 and beyond. It notes the rise of the middle class in Indonesia and changing consumer behaviors. Some key points include the emergence of "Consumer 3000" who have higher buying power, are more knowledgeable and connected; the mass luxury explosion as more products become affordable; and food trends focusing on health, convenience and indulgence. It also discusses the competitive landscape and importance of integrated marketing communications, storytelling and buzz marketing.
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Outlook 2012 consumer 3000
- 1. MARKETING OUTLOOK 2012 THE RISE OF MIDDLE CLASS CONSUMERS WINNING THE HOTTEST MARKET IN INDONESIA YUSWOHADY www.yuswohady.com @yuswohady
- 2. REVIEW TACTIC Change Competitor MARKETING Product Price STRATETGY C1 C2 P1 P2 C3 C4 ST P3 P4 Customer Company Place Promo BP Strategic Marketing Intent Program RESNPOND CHANGE ADAPT EURO MID-CLASS MARKETING CRISIS REVOLUTION TRENDS
- 3. CRISIS
- 5. Let us look back... Awas efek domino!!!
- 6. Let us look back...meledak!!! Bom waktu siap
- 8. Bagaimana dampaknya ke Indonesia
- 11. “Tidak akan ada resesi ganda (double dip recession) di Amerika dan Eropa. Namun perlu langkah komprehensif untuk mencegah kondisi makin memburuk,” Leif Lybecker Eskesen, Chief Economist, HSBC
- 12. BE OPTIMISTIC Inflation Rate 11,1 7,0 6,37,0 7,0 6,8 6,7 2.8 5,8 5,7 6,2 6,0 5.5 5,1 GREAT 4,2 4,4 4,64,8 4,6 3,7 3,4 2,8 PERFORMANCE 2008 2009 2010 Jan 10 Jan 11 June Jul April Dec Mar Mar Apr Feb May Feb May Jun Aug July Aug Nov Sept Oct Sept Oct Source; Nielsen
- 13. GDP Growth, 2012 (%) 6,8 6,7 6,3-6,7 6,7 6,3 6,3 HSBC ADB IMF World Bank BI Govt
- 14. Domestic consumption (market size, 2011) 3500 Rp Triliun GDP contribution, % (2010) GDP growth, % (2012) Consumer spending 56,7 Consumer spending 5,0 Govt spending 9,1 Govt spending 6,2 Investment 32,1 Investment 10,2 Net export 2,1 Export 15,1 Import 18,2 GDP 6,7
- 15. “83% masyarakat berkeyakinan ekonomi Indonesia akan ‘baik’ selama 12 bulan ke depan.” “90% masyarakat mengatakan ekonomi Indonesia akan ‘baik’ selama lima tahun ke depan.” Roy Morgan - Kadin Consumer confidence survey, October 2011
- 16. Pendapatan perkapita melambung... $4500 $3000 $2000 Economic Crisis $1000 86 87 88 89 90 91 92 93 94 95 96 97 98 99 '01 '02 '03 '04 '05 '06 '07 '08 '09 10 11 12 13 14 GDP percapita, 1986-2014
- 17. Membandingkan dengan Chindia SAME PATTERN
- 18. Middle Class: Indonesia vs China Sumber: ADB, BPS, BI, dan LitBang Kompas 2010 Indonesia’s Middle Class (spending > $2/day): 93,7 Mio (2009)
- 19. Middle Class: Indonesia vs China Infrastructure bottleneck: Penyakit jangka panjang
- 20. PHENOMENA
- 21. Traffic Problem: When supply can not meet the demand
- 23. Everything starting to look affordable
- 24. Why airport are so crowded ?
- 25. Holiday is not only to Bali... “Everybody Can Fly” Democratization of Consumption
- 27. MASS LUXURY
- 28. The 3 Dimensions CONNECTED CONSUMER HIGH 3000 KNOW- BUYING LEDGABLE POWER
- 29. Consumer 3000 is more... More Buying Power 1 More Consumption More Knowledgable 2 More Informationalized More Connected 3 More Technology Savvy
- 30. A New Wave of Demand!! + Sex
- 32. Makin tua makin langsing...
- 33. Perut buncit jadi masalah...
- 34. J.Co bukan tempat makan donat...
- 35. Ke McCafe untuk ngerumpi...
- 36. Liburan menjadi kebutuhan pokok...
- 37. Budaya “Buy Now, Pay Later”
- 38. Budaya “Buy Now, Pay Later”
- 41. More Civilized, More Educated Pocong akan menghilang???
- 43. NARSIS
- 45. Boom OKB!!! The rise of entrepreneur 3000
- 46. BUYING POWER HIGH LOW HIGH OKB CROSSROAD KNOWLEDGABLE LOW
- 48. Mall is the killer app
- 49. Modern channel is the real battlefield
- 51. Ritel buka 24 jam marak...
- 52. Indulgence Healthy Convenience Food mega trends Source: Nielsen
- 54. K-Pop “Korea Wave” mencapai momentum
- 55. Dulu demam kawat gigi...
- 58. Get Kinclong... Get profit!!!
- 59. Midnite Sale: Customers Become Smarter The emergence of more value-oriented consumers
- 62. The birth of app-holic generation The rise of entrepreneur 3000
- 63. The rise of entrepreneur 3000
- 64. Communication Campaign 2012 Inte- Value grate IMC Buzzing Story Connect
- 65. Sukses Mizone Flashmob menjadi model
- 67. Story is the competitive killer!!!
- 68. Buzz is the real booster!!!
- 70. GREAT MARKETER Bintang “15 detik” akan terus bermunculan
- 71. REVIEW TACTIC Change Competitor MARKETING Product Price STRATETGY C1 C2 P1 P2 C3 C4 ST P3 P4 Customer Company Place Promo BP Strategic Marketing Intent Program RESNPOND CHANGE ADAPT EURO MID-CLASS MARKETING CRISIS REVOLUTION TRENDS
- 72. Thank You Blog: www.yuswohady.com Twitter: @yuswohady