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steve


                               10
by yuswohady - 11112011   ...what we can learn from him
1
think different ad
Innovation
distinguishes
between a
LEADER and a
FOLLOWER
2
Stay foolish, stay hungry
Why join
the NAVY
if you can
be a PIRATE?
1984 ad – anti mapan
3




Product
should be cool,
human,
user-friendly
“Design is NOT just
what it looks like
and feels like.
Design is HOW it
WORKS”
Mac Ad
4




market-driving,
not market-driven
“It's really HARD to design
product by FOCUS
GROUPS; a lot of times,
people DON'T KNOW
what they want until you
SHOW it to them”
“You CAN'T just ask
customers what they
want; and then try to
give that to them. By the
time you get it BUILT,
they'll want
SOMETHING NEW”
5




selling
the culture
“The only problem with
Microsoft is they just have NO
TASTE. ...I mean that in a big
way, in the sense that they don’t
think of ORIGINAL ideas, and
they don’t bring much CULTURE
into their products.”
Queueing at Apple Store
great
product
advertise
themselves




6
iPod Ad
Word of mouth
is the ultimate
marketing
weapon
iPhone launch event
Follow Your Heart




7
Follow
your
heart
“Don't let the noise of
other's opinions drown out
your own INNER VOICE. And
most important, have the
courage to FOLLOW your
HEART and INTUITION,”
blue
 ocean
 hunter
 No room for mediocre
                                                                                        2010 - iPad




                                                               2007 – iPhone
                                                               Drop “Computer” from the logo


                                              2001 – iPod
                                              2003 - iTunes


                     1984 – Mac
                     1985 – Steve was fired
                     1987 – Mac II
                     1991 - PowerBook
1976-Apple 1         1994 - PowerMac

               Computer                        Digital Music       Phone                        TV
 8
see
the
future
The real hero




9
“...getting fired from Apple was
the BEST THING that could have
ever happened to me. The
heaviness of being successful was
replaced by the lightness of being
a BEGINNER again, LESS SURE
about everything. It FREED me to
enter one of the most creative
periods of my life.”
Don’t use time as an excuse
                                          10

                                 give up
                               the excuse
                              that you are
                                too busy
                              or there isn’t
                              enough time.
“And yet, death is the
DESTINATION we all share. No one
has ever escaped it. ...death is very
likely the single best invention of
life. It’s life’s change agent; it
clears out the old to make way for
the new …Your time is LIMITED, so
DON’T WASTE it living someone
else’s life.”
We’ve
lost him
iPhone ad - ngocol
Thank you
Follow @yuswohady
www.yuswohady.com

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Steve ...What we can learn from him