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SOCIAL MEDIA
MARKETING
For Mompreneur

www.yuswohady.com
@yuswohady
WHY
Moms are so busy...

Social media becomes
a great solution
THE FIRST
SOCMED MARKETING BOOK
IN INDONESIA
MARKETING 1.0

MARKETING 2.0

VERTICAL

HORIZONTAL

1 to Many

Many to Many

Marketer as
BROADCASTER

Marketer as
CONNECTOR
IT’S ABOUT CONVERSATION IS...

NOT
ONE-WAY
SOCMED MARKETING IS...

NOT
HARD SELLING
SOCMED MARKETING IS...

NOT
BLASTING
SOCMED MARKETING =
COMMUNITY + WOM
“CUSTMERS ARE YOUR SALESMEN”
ABOUT
COMUNITY
BUILDING
SOCMED MARKETING IS...

CONTENT
MARKETING
SOCMED PLATFORM
PRODUCT
WEBSITE

SM
CHANNEL

“THE ROAD”

“THE HOME”
COMMUNITY BLOG
SM
CHANNEL

SM
CHANNEL
CASE STUDY

Fashion Pria
Fashion Pria adalah sebuah E-commerce di bidang fashion khusus pria yang berawal
dari community blog tentang penampilan pria
THE HOME

THE ROAD
THE HOME

THE ROAD
THE PRODUCT AND SOLUTION
THE CONTENT: “TIPS-BASED”
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH PINTEREST
CASE STUDY

Steak Holycow
Holycow Steak adalah restoran yang menjual steak premium dengan harga
terjangkau
THE HOME

THE ROAD
THE HOME

THE ROAD
THE HOME: LANDING PAGE
THE CONTENT: CHANNELING THROUGH FACEBOOK
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH YOUTUBE
THE CONTENT: CHANNELING THROUGH OWNER BLOG
CASE STUDY

Keripik Maicih
Keripik Maicih adalah produsen keripik singkong pedas dengan konsep channel yang
kreatif dan viral marketing melalui socmed
THE HOME

THE ROAD
THE HOME

THE ROAD
THE HOME: LANDING PAGE
THE CONTENT: CHANNELING THROUGH FACEBOOK
THE CONTENT: CHANNELING THROUGH TWITTER
THE CONTENT: CHANNELING THROUGH YOUTUBE
CASE STUDY

Denny Santoso
More sales
are made
with friendship
than salesmanship
Jeffrey Gitomer – Sales Bible
THANK YOU


FOLLOW
@YUSWOHADY

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Social media marketing for mompreneur march 2014 - for slideshare