This document discusses social media marketing strategies for mompreneurs. It introduces key concepts of social media marketing, including moving from Marketing 1.0 of one-way communication to Marketing 2.0 of two-way conversations. It also discusses that social media marketing is about community building, content marketing, and using multiple social media channels like blogs, Facebook, Twitter, and Pinterest to engage customers and drive sales. The document includes case studies of several Indonesian businesses that successfully used social media marketing approaches.