A sharp outlook of Indonesian economy in 2011 where the country reach, for the first time in its history, the GDP/capita of US$3000 (nominal). US$3000 is a threshold number where a country will experience an "accelerated development" after it reaches the number. What are the implications of this change for consumer behavior and marketing strategy?
Released by Edelman, the Cultural Connections: Latin America is an unprecedented study that identifies key consumer behaviors and trends in four major cities in Argentina, Brazil, Colombia and Mexico.
Released by Edelman, the Cultural Connections: Latin America is an unprecedented study that identifies key consumer behaviors and trends in four major cities in Argentina, Brazil, Colombia and Mexico.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
“ NOW,
DATA DRIVES
EVERYTHING WE DO
BEFORE,
WE WERE MUCH
MORE REACTIVE"
A total population of Indonesia is estimated more than 261 million people in 2017. Euromonitor International predicted Indonesia will be the fastest growing cosmetics market in Asia, beating China and India: 9 % - 8 % - 7 %
There are 760 cosmetic companies approximately in large, medium, and small scales spread in Indonesia. The Biggest challenge is getting consumers that has different characters, both in terms of residence, age, gender, and SES. Business Value: 100 Trillion IDR (KementrianPerindustrian). MARS conducted a survey to see the profile of consumers and the development of the performance of various brands of cosmetics in Indonesia.
This document is part of a final exam in the subject: Managing the Market at the London School of Public Relations Jakarta. It contains a thorough analysis back in 2010 on how three big lipstick brands -Revlon, Sari Ayu and Maybelline- market and position themselves in the country. From both brand and marketing perspective, the presentation aims to give a basic outlook on how the cosmetic industry is flourishing.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
“ NOW,
DATA DRIVES
EVERYTHING WE DO
BEFORE,
WE WERE MUCH
MORE REACTIVE"
A total population of Indonesia is estimated more than 261 million people in 2017. Euromonitor International predicted Indonesia will be the fastest growing cosmetics market in Asia, beating China and India: 9 % - 8 % - 7 %
There are 760 cosmetic companies approximately in large, medium, and small scales spread in Indonesia. The Biggest challenge is getting consumers that has different characters, both in terms of residence, age, gender, and SES. Business Value: 100 Trillion IDR (KementrianPerindustrian). MARS conducted a survey to see the profile of consumers and the development of the performance of various brands of cosmetics in Indonesia.
This document is part of a final exam in the subject: Managing the Market at the London School of Public Relations Jakarta. It contains a thorough analysis back in 2010 on how three big lipstick brands -Revlon, Sari Ayu and Maybelline- market and position themselves in the country. From both brand and marketing perspective, the presentation aims to give a basic outlook on how the cosmetic industry is flourishing.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
#GenM (Generation Muslims) are new muslim generation in Indonesia that have four key characteristics: religious, modern, universal, and prosperous. They will become the mainstream market in the country.
Segmentation model of Indonesia's middle class consumers based on three psychographic dimensions: knowledeability, socially-connection, and resource ownership
How to integrated your promotion strategy for your small/medium enterprise effectivelly using above the line, below the line, and social media line approach?
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
8. Reaching the $3,000 per capita GDP level will result in
“accelerated development”. South Korea experienced surging
economic growth for 11 years after achieving that level.
Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
9. Source: Indonesian economy with a US$3,000 per capita GDP by Cyrillus Harinowo Hadiwerdoyo
In 2002, China set a target to achieve a per capita GDP of $3,000
GDP by 2020. Apparently the Chinese economy achieved that
level not in 2020, but in 2008-2009.
28. Economy is looking good
Pada Oktober lalu, inflasi mengarah ke 5,6 persen dan diprediksi plus-minus 5
persen pada akhir 2010. Adapun inflasi 2011 diprediksi plus-minus 6 persen.
Indonesian GDP Growth
Nilai tukar rupiah juga berada di kisaran Rp 9.000
29. Politic is relatively stable:
SBY second period
No “Pemilu” in the near future
10 years political transition
38. Consumer 3000: The 3 Dimensions
More Buying Power; More Consumption
More Knowledgable; More Informationalized
More Technology Savvy; More Connected
39. Consumer 3000: The 3 Dimensions
HIGH
BUYING
POWER
CONNECTED
KNOW-
LEDGABLE
CONSUMER
3000
58. What kind of changes
happened in the market
segmentation?
59. Segmentation “before 3000”
Changes in Market Segmentation
Upper
Middle
Lower
Segmentation “after 3000”
More civilized,
Knowledgable, and
Modern
More Buying
Power
Demographic Psychographic
Brand
minded
consumer
Value
consumer
Price-minded
consumer
60. Segmentation Beyond 3000
Brand-minded Consumer
Price-minded consumer
Value consumer
“Hottest segments”
“Reasonable” – Value Consumer
“Critical” – Value Consumer
“Functional” - Value Consumer
“J-Co Lover”
“Nexian Hunter”
61. Segmentation Beyond 3000 – several examples
“Reasobale” value brands
“Critical” value brands
“Functional” value brands
62. What to target?
“Reasonalbe” – Value Consumer
“Functional” - Value
Consumer
1 2
1 2
“Critical” – Value Consumer 3
Price-minded
Consumer
5
Brand-minded Consumer 4
1
2
Priority #1
Priority #2 ... etc.
63. Know Your Strategy
Generic Strategy Generic Tactic
“Reasonalbe” Value
Consumer
RATIONALIZE YOUR BRAND
(Benefit is The King)
• Global Image, Local Price
• Unique Differentiation with
Reasonable Price
“Critical” Value Consumer
INNOVATE YOUR VALUE
(Value is The King)
• Be Creative, Deliver More
• “Higher benefits, lower cost”
Mindset
“Functional” Value
Consumer
MAKE YOUR PRODUCT
AFFORDABLE
(Price is The King)
• Be a Smart Imitator;
Be a Smart Follower
• More Function, Less Brand