SlideShare a Scribd company logo
Out Care
the competition
How to compete in a digital world
“In an era where
all companies
are tech
companies....”
Who is the
world’s largest
taxi company that
owns no
vehicles?
Who is the world’s
most popular media
owner, but creates
no content?
Who is the
world’s most
valuable retailer,
but has no
inventory?
Who is the world’s
largest
accommodation
provider, but owns
no real estate?
80,000
35,000,000
vs
Our world is way
more fun than
you think it is.
How often do
kids laugh per
day?
How often do
adults laugh
per day?
the pope’s inauguration
Why social media?
Culture eats
strategy for
breakfast.
-Peter Drucker
How do you
out care
social media?
don’t do the
“bare minimum”
You will never get more
out of your online
presence than what
you put into it.
Engage
Like, comment, share
other people’s
Apologize
Seeking the forgiveness of others
is an action that epitomizes
vulnerability. It is the ultimate
form of openness.
-Extreme Trust
by Don Peppers & Martha Rogers
Have Fun
Share
Show your network what
you care about
Help people
Write a
recommendation
for someone on LinkedIn
Do something
impossible
strategylab.ca
@jephmaystruck

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