SlideShare a Scribd company logo
I would do anything for
a like but I won’t do that
How the internet has disrupted our world
Who is it?
A game-changing company that reinvented
communication.
It invented the spell checker, grammar
checker, and laptop word-processor
In 1989 they earned $500 million in revenue
“Many people believe that the
typewriter and word-processor
business is a buggy-whip industry,
which is far from true. There is
still a strong market for our
products in the United States and
the world.”
	
  
Who is the world’s
largest taxi
company that owns
no vehicles?
Who is the world’s
most popular media
owner, but creates
no content?
Who is the world’s
most valuable
retailer, but has no
inventory?
Who is the world’s
largest
accommodation
provider, but owns
no real estate?
Business has been
disrupted
The labour
industry has
been disrupted
The Movie industry
has been disrupted
	
  
The fashion
industry has been
disrupted
The education
industry has been
disrupted
	
  
our world has been
disrupted
Companies that are
purposefully different
are the companies we
like to talk about.
What is social
media for?
It’s bigger
than
Facebook
But if you are going to use Facebook, boost posts,
contest, and generally have fun with people.
It’s bigger
than
Twitter
But if you’re going
to be on Twitter,
engage with other
people, and for
crying out loud
have some fun!!
It’s bigger
than
Instagram
If you are
going to be
on Instagram
post a wide
variety of
images and
have some
taste.
https://instagram.com/king_niza/
It’s bigger
than
LinkedIn
If you are going to be on LinkedIn, engage with people,
update your profile and write recommendations
Quit telling people to
share what you create.
Create something
people want to share.
	
  
Measure what
you want to
improve
Stop saying
you’re too
busy
What’s your
bus bench ad
budget
bro?
We don’t need realtors
We need leaders
Do
something
impossible
Care
more
 
www.strategylab.ca
Twitter : @jephmaystruck
Instagram: @Stratlab
Sources:
http://leadsift.com/digital-and-social-media-trends-for-the-
financial-services-industry/
http://www.mckinsey.com/insights/financial_services/
strategic_choices_for_banks_in_the_digital_age
http://money.usnews.com/money/personal-finance/articles/
2015/06/03/why-the-financial-services-industry-started-
tweeting
http://industry.shortyawards.com/category/4th_annual/
customer_service
http://www.virgin.com/richard-branson/why-were-letting-virgin-
staff-take-as-much-holiday-as-they-want
http://www.thinkadvisor.com/2014/12/02/10-most-successful-
youtube-channels-by-financial-f?page=9

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