Presented to the Association of Regina Realtors Commercial division on Nov. 5th. We cover various disruptions in many industries that the internet is causing. Competitive advantage can be lost over night, competitors business models change several times a month, let alone a year, to keep up every company has to develop their own, "how we going to survive" strategy. The internet makes it easier to measure what you are doing, but your options of "what to do" are now endless. Start with a why, a "care more" strategy. Develop your story over time telling it on your website and social media platforms. This way it doesn't matter what social media platform comes next, you always can tell your story and connect with your audience on any platform.