The document discusses the Cannes Lions festival, particularly focusing on the intersection of creativity, data, and technology during the Lions Innovation event. It highlights the evolving role of brands in addressing societal issues, such as climate change and gender equality, and recognizes creativity from diverse sources. The festival celebrates innovative campaigns that embrace technology while maintaining a sense of purpose and engagement with audiences.

1. Photo Credits: http://www.llllitl.fr/

3. DATA DRIVEN CREATIVITY
Photo Credits: The Guardian

4. “Creativity is fuelled by Culture and Code”
AOL
Photo Credits: timg.com/vi/rsrV-XvE-1U/maxresdefault.jpg

5. Lions Innovation is a festival within the
festival that takes place for the first time
during Cannes Lions week. It’s a unique
two-day event where data, technology and
creativity will intersect.
Today, data and technology are driving
creative solutions in ways never seen
before, and at a rate that’s unprecedented.
Photo Credits: Cannes Lions and Mish Fletcher

6. ARTIFICIAL INTELLIGENCE
Photo Credits: The Guardian

7. Photo Credits: www.julianhanford.com

8. Google Cardboard – Mobile Grand Prix
Photo Credits: www.marketingmagazine.com

9. EMPATHY AND INTENTION
Photo Credits: The Guardian

10. “It’s not about who’s right, it’s
about what’s right. There’s a
new age of accountability.”
Pharrell Williams
Photo Credits: Forbes

11. Photo Credits: Pagesix.com

12. “As people become more aware and
engaged around climate change and
societal inequality, they are increasingly
holding businesses and brands who
aren’t part of the solution to account.
Brands need to have more depth and
breadth to engage consumers.
Connecting purpose to purchase.”
UNILEVER
Photo Credits: http://i.ytimg.com/vi/7L2tfBmC4I4/maxresdefault.jpg

13. Glass Lion – The Lion for Change
recognises work that implicitly or explicitly
addresses issues of gender inequality or
prejudice, through the conscious
representation of gender in advertising.
NEW FOR 2015: GLASS LION – THE LION FOR CHANGE

14. Whisper – Glass Grand Prix (and more)
Photo Credits: Netimperative.com

16. THE GREATER GOOD
Conversations, seminars and awards (for unbranded campaigns) celebrating ‘The
Greater Good’ were a highlight at the Cannes Lions 2015
Al Gore on Climate Change Monica Lewinsky on Cyber Bullying Jamie Oliver on Trust & Education
Photo Credits: Pagesix.com, The Daily Mail and Andrew Parsons

17. EVERYONE IS CREATIVE
Cannes Lions is becoming a festival that celebrates creativity as a whole, no matter
where it comes from. Testament to this are three Grand prix winners this year.
Google Cardboard – Mobile Grand Prix Soundcloud – Radio Grand Prix Apple – Outdoor Grand Prix
Photo Credits: www.marketingmagazine.com, The Drum and clearchannel.co.uk

19. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World

20. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World

21. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World

22. City Of Buenos Aires – Grand Prix Press
Photo Credits: Ads of the World

24. Great Work …
Doesn’t shy away from data, it embraces and simplifies
Uses Artificial Intelligence, Virtual Reality and technology to enhance
Doesn’t overcomplicate, it simplifies
Has a purpose, gives something in return
Can come from anyone, anywhere!

25. And most importantly
Remember to have some fun doing it!
Photo Credits: David Griner