Planet 9 take at look at 15 of the trends you should look out for in the year, 2014. From the drinks industry to space, there's likely to be a lot going on this year.
Why not be one step ahead?
Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
Day 1 Recap from #CannesLions #OgilvyCannes Ogilvy
This document provides a three-part recap of the first day of the 2015 Cannes Lions festival by Jeremy Katz. The first section notes that the opening session consisted mainly of promotional material for The Walking Dead and MediaCom rather than delivering desired content to the audience. The second section discusses the Glass Lion award created to recognize work addressing gender inequality, as the advertising industry still lacks diversity among its creative directors. The third section profiles Tom of Finland, a gay erotic artist who helped mainstream LGBT culture through his work while also serving as a creative director, showing how individuals can influence society through their work outside of advertising.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
Presenting: DATA, CREATIVITY & INSIGHT
The webinar will help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
Women are responsible for 80% of purchasing decisions and yet 76% feel that brands do not represent them. We think it's time to change that. Which is why we've been running the 21st Century Woman initiative, looking at the mindset of this audience and how brands speak to her.
As part of this, we brought together a number of women, outside of the advertising industry, to find out their views on the big pieces of work showcased at the Cannes Lions International Festival of Creativity.
Day 1 Recap from #CannesLions #OgilvyCannes Ogilvy
This document provides a three-part recap of the first day of the 2015 Cannes Lions festival by Jeremy Katz. The first section notes that the opening session consisted mainly of promotional material for The Walking Dead and MediaCom rather than delivering desired content to the audience. The second section discusses the Glass Lion award created to recognize work addressing gender inequality, as the advertising industry still lacks diversity among its creative directors. The third section profiles Tom of Finland, a gay erotic artist who helped mainstream LGBT culture through his work while also serving as a creative director, showing how individuals can influence society through their work outside of advertising.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
New year, new trends in how (and why!) people travel. The Global Business Travel Association (GBTA) predicts that business travel alone will be a $1.6 trillion market by 2020. Any shift in habits among the travel industry can create a cascading effect for many businesses, so it’s wise to stay up-to-date on the latest market trends.
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
Three behaviors are becoming mainstream that are changing how brands must operate:
1) People are sidestepping institutions and finding alternatives they trust more. They question authority and don't blindly follow corporations.
2) People are making and creating things, not just consuming, through platforms that let them publish, sell, and build their own businesses.
3) People are taking back control of their time and want to engage with brands on their own terms through asynchronous and on-demand interactions.
This document provides brief summaries of 6 different topics:
1. Huggies is developing a device called Tweetpee that sends a tweet when a baby's diaper is wet.
2. A billboard in Spain uses lenticular printing to show different messages to adults and children about child abuse.
3. Diet Coke created the Slender Vender, the thinnest vending machine that can fit in narrow spaces to encourage thinking thin.
4. For Mother's Day, Google released a video using YouTube clips to tell a story about mothers.
5. During Rio's Carnival, drunk driving increases 50% and Antarctica beer aims to get consumers home safely.
The document presents 9 key questions for the fashion industry in light of current global economic challenges. It discusses issues like slowing global economic growth, supply chain constraints, changing consumer shopping behaviors, and opportunities in emerging markets. The questions address topics such as whether luxury brands should focus on reliable luxury customers, how to deal with rising costs, challenges to traditional business models, and whether approaches need to change for emerging consumer markets.
As our purchasing power decreases, we still want to benefit from everything the consumer society has to offer. In order not to be frustrated and not to refrain ourselves, we found a solution: rethinking our consumption. We try to optimize our expenses, even when it means sharing our own goods with others and owning less, to keep on consuming as we wish to. Soone THE RIGHT TO USE WILL PREVAIL OVER THE PROPERTY RIGHT.
#CannesLions 2014: Day 2 Recap #OgilvyCannes Ogilvy
Design thinking and the work of designers was discussed as emerging into prominence in the advertising world, aided by tools like the internet that helped spread design's influence. Brands need to engage consumers through their passions and interests by focusing on high-quality content over branded messages. Mobile technology is changing storytelling into more of a dialogue through omni-channel experiences. The gaming industry was presented as a model for understanding consumer behavior in real-time through what was termed "divine data."
Luxury brands are struggling to attract younger consumers like millennials who have different spending habits than older generations. Millennials prioritize experiences over ownership and are more influenced by social media than in-store salespeople. As a result, luxury brands need to shift their marketing strategies to focus on personalization, customization, and digital touchpoints to engage this new type of luxury consumer. They must use technologies like predictive analytics and big data to better understand customer profiles and behaviors in order to inspire discovery and drive sales through personalized experiences online and in stores.
In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape.
She will share these emerging Trends:
N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive
Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring.
The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?
Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.
The importance of physical realm in a digital worldCHEMISTRY AGENCY
This document discusses the importance of physical experiences and objects in a increasingly digital world. It provides examples of how consumers still value tangible, real-world interactions and possessions. Some key reasons cited include the need for reassurance, the perception that physical things have more value and authenticity, and that the digital world lacks human warmth and connection. The document also explores examples of trends bringing the physical and digital together, such as connected toys, printing digital photos, and tech companies opening physical stores.
This document summarizes several trends observed in a Cheil Levant Trends Report from January 2015. It discusses the rise of virtual debates on social media, combining volunteering with leisure activities to live purposefully, baby boomers becoming more engaged with technology and social media, the potential for Arabic language and content online, harnessing social movements to unite large audiences behind ideas, ongoing concerns about internet privacy and security, initiatives that promote unity among diverse groups, the growing influence of social media on consumer behavior and sales, and the emergence of digital forms of romantic expression among Arab youth.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannesOgilvy
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
The document discusses how social media and traditional media influence millennials' access to news and trends. It notes that millennials between ages 18-34 use various social media platforms like Twitter, Facebook, Snapchat and Instagram to learn about trending topics. Specific content can become viral by being "hashtagged" across different platforms, drawing in various audiences. Trending topics generate hashtags to promote discussion and are later picked up by traditional news sites. Three examples are given of topics that trended on social media first before spreading more widely - the ALS Ice Bucket Challenge, Kim Kardashian's nude magazine cover, and the blue/black dress photo debate. Social media and public relations are related in managing the spread of
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Out Care The Competition: how to compete as a digital darwanistJeph Maystruck
In a world with endless amounts of information and data, we don't need "smart" any more, we don't even need "talented" anymore. We need people who "Care More". About their company, about their staff, about themselves. People who care more are passion capitalists. They grow the community around them. They're the reason the cities in our world grow.
Out Care the Competition is about finding your competitive advantage in a confusing world that's about to get a whole lot more complicated. The best time to care more was ten years ago, the second best time to start caring is today.
This is a teaser for a full day workshop I do how content marketing functions, what you can do to ensure you are engaging the right people in the right way. And a bunch of outcomes we go much deeper on in the full day course.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
Miami offers many outdoor recreational activities both on land and water, including boating, fishing, swimming, kayaking, snorkeling, scuba diving, windsurfing, jet skiing, biking, hiking, tennis, rock climbing, running, and rollerblading. The warm weather year-round allows visitors to enjoy these activities any time. Both the ocean and inland waterways provide opportunities for water sports, while parks around Miami have trails for biking, hiking, and running. Private operators and public facilities offer equipment rentals and lessons to help visitors participate in the various activities Miami has to offer.
New year, new trends in how (and why!) people travel. The Global Business Travel Association (GBTA) predicts that business travel alone will be a $1.6 trillion market by 2020. Any shift in habits among the travel industry can create a cascading effect for many businesses, so it’s wise to stay up-to-date on the latest market trends.
The document discusses several award-winning PR campaigns:
1) Dumb Ways to Die (2013 Cannes PR Lion Grand Prix) - A song and music video campaign by McCann for Metro Trains Melbourne that aimed to reduce train accidents among youth. It received over 1 billion views and engagement on social media.
2) The Scarecrow (2014 Cannes PR Lion Grand Prix) - An animated film, game, and song by Edelman for Chipotle about food issues. It generated over 614 million media impressions and sparked discussions about food.
3) Like a Girl (2015 Cannes PR Lion Grand Prix) - A social experiment video by Leo Burnett for Always that aimed to
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
Three behaviors are becoming mainstream that are changing how brands must operate:
1) People are sidestepping institutions and finding alternatives they trust more. They question authority and don't blindly follow corporations.
2) People are making and creating things, not just consuming, through platforms that let them publish, sell, and build their own businesses.
3) People are taking back control of their time and want to engage with brands on their own terms through asynchronous and on-demand interactions.
This document provides brief summaries of 6 different topics:
1. Huggies is developing a device called Tweetpee that sends a tweet when a baby's diaper is wet.
2. A billboard in Spain uses lenticular printing to show different messages to adults and children about child abuse.
3. Diet Coke created the Slender Vender, the thinnest vending machine that can fit in narrow spaces to encourage thinking thin.
4. For Mother's Day, Google released a video using YouTube clips to tell a story about mothers.
5. During Rio's Carnival, drunk driving increases 50% and Antarctica beer aims to get consumers home safely.
The document presents 9 key questions for the fashion industry in light of current global economic challenges. It discusses issues like slowing global economic growth, supply chain constraints, changing consumer shopping behaviors, and opportunities in emerging markets. The questions address topics such as whether luxury brands should focus on reliable luxury customers, how to deal with rising costs, challenges to traditional business models, and whether approaches need to change for emerging consumer markets.
As our purchasing power decreases, we still want to benefit from everything the consumer society has to offer. In order not to be frustrated and not to refrain ourselves, we found a solution: rethinking our consumption. We try to optimize our expenses, even when it means sharing our own goods with others and owning less, to keep on consuming as we wish to. Soone THE RIGHT TO USE WILL PREVAIL OVER THE PROPERTY RIGHT.
#CannesLions 2014: Day 2 Recap #OgilvyCannes Ogilvy
Design thinking and the work of designers was discussed as emerging into prominence in the advertising world, aided by tools like the internet that helped spread design's influence. Brands need to engage consumers through their passions and interests by focusing on high-quality content over branded messages. Mobile technology is changing storytelling into more of a dialogue through omni-channel experiences. The gaming industry was presented as a model for understanding consumer behavior in real-time through what was termed "divine data."
Luxury brands are struggling to attract younger consumers like millennials who have different spending habits than older generations. Millennials prioritize experiences over ownership and are more influenced by social media than in-store salespeople. As a result, luxury brands need to shift their marketing strategies to focus on personalization, customization, and digital touchpoints to engage this new type of luxury consumer. They must use technologies like predictive analytics and big data to better understand customer profiles and behaviors in order to inspire discovery and drive sales through personalized experiences online and in stores.
In this provocative speech, renowned futurist Faith Popcorn, CEO of Faith Popcorn’s BrainReserve, illuminates how our culture and the consumer marketplace are evolving – and how you can thrive in this rapidly changing landscape.
She will share these emerging Trends:
N of 1: Ultra-Personalization, and how a new vocabulary and toolkit is needed for marketers to survive
Gender Wars: How EVEolution, the End of Masculinity and Gender Fluidity Emerging will require marketers to work with new sensitivity and daring.
The Robo-Revolution: With AI replacing 40% of jobs and the Gig Economy on the upswing, a new kind of consumer arrives, with unprecedented need states. Will you be ready to serve her?
Brace yourself for a shocking and engaging look at where your brand, business and daily life is headed – and how to achieve your Best Future.
The importance of physical realm in a digital worldCHEMISTRY AGENCY
This document discusses the importance of physical experiences and objects in a increasingly digital world. It provides examples of how consumers still value tangible, real-world interactions and possessions. Some key reasons cited include the need for reassurance, the perception that physical things have more value and authenticity, and that the digital world lacks human warmth and connection. The document also explores examples of trends bringing the physical and digital together, such as connected toys, printing digital photos, and tech companies opening physical stores.
This document summarizes several trends observed in a Cheil Levant Trends Report from January 2015. It discusses the rise of virtual debates on social media, combining volunteering with leisure activities to live purposefully, baby boomers becoming more engaged with technology and social media, the potential for Arabic language and content online, harnessing social movements to unite large audiences behind ideas, ongoing concerns about internet privacy and security, initiatives that promote unity among diverse groups, the growing influence of social media on consumer behavior and sales, and the emergence of digital forms of romantic expression among Arab youth.
9 Principles of Work That Matter at #CannesLions / #OgilvyCannesOgilvy
The document summarizes 9 principles of work that matter as presented by Jonathan Mildenhall and Ivan Pollard of The Coca-Cola Company at Cannes Lions. The principles include straddling borders by bringing people together across divides, challenging racial prejudice through provocative ads, defying gender stereotypes, being stubbornly optimistic in the face of opposition, promoting real-world stories of community work, giving people reasons to believe during difficult times, not being too serious, taking a social stand on issues, and remembering the greater good of promoting inclusion, diversity and equality.
The document discusses how social media and traditional media influence millennials' access to news and trends. It notes that millennials between ages 18-34 use various social media platforms like Twitter, Facebook, Snapchat and Instagram to learn about trending topics. Specific content can become viral by being "hashtagged" across different platforms, drawing in various audiences. Trending topics generate hashtags to promote discussion and are later picked up by traditional news sites. Three examples are given of topics that trended on social media first before spreading more widely - the ALS Ice Bucket Challenge, Kim Kardashian's nude magazine cover, and the blue/black dress photo debate. Social media and public relations are related in managing the spread of
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Out Care The Competition: how to compete as a digital darwanistJeph Maystruck
In a world with endless amounts of information and data, we don't need "smart" any more, we don't even need "talented" anymore. We need people who "Care More". About their company, about their staff, about themselves. People who care more are passion capitalists. They grow the community around them. They're the reason the cities in our world grow.
Out Care the Competition is about finding your competitive advantage in a confusing world that's about to get a whole lot more complicated. The best time to care more was ten years ago, the second best time to start caring is today.
This is a teaser for a full day workshop I do how content marketing functions, what you can do to ensure you are engaging the right people in the right way. And a bunch of outcomes we go much deeper on in the full day course.
SXSW Interactive 2015 was bigger than ever. How can brands and audiences connect amid the chaos? In this presentation, we identify 8 common pain points for attendees and brands, and highlight the experiential work produced by PBJS for PayPal and Salesforce, plus other buzz-worthy brand activations around the Austin Convention Center.
Miami offers many outdoor recreational activities both on land and water, including boating, fishing, swimming, kayaking, snorkeling, scuba diving, windsurfing, jet skiing, biking, hiking, tennis, rock climbing, running, and rollerblading. The warm weather year-round allows visitors to enjoy these activities any time. Both the ocean and inland waterways provide opportunities for water sports, while parks around Miami have trails for biking, hiking, and running. Private operators and public facilities offer equipment rentals and lessons to help visitors participate in the various activities Miami has to offer.
The document discusses a website called TeropongHikmat.com. It appears to be a website based in Indonesia that provides educational content. However, no other details are given about the website, its purpose, or what type of educational content it contains.
Miami and the surrounding beaches offer many outdoor recreation opportunities for visitors, including water sports, scuba diving, surfing, windsurfing, kayaking, and canoeing. The warm climate and extensive coastline along Biscayne Bay and the Atlantic Ocean provide ideal conditions for activities like boating, fishing, swimming, and more. Several state and national parks in the area like Cape Florida State Park and Biscayne National Park provide additional natural spaces for hiking, biking, and enjoying the outdoors.
The document outlines a plan to address solid waste in a local community. It involves researching the impacts of solid waste, developing an educational strategy, securing a meeting location with city council, and giving a presentation with information on recycling, landfills, and waste management. The plan would take 6 months total to research, organize, implement, and evaluate the results with feedback from the community and city. The overall goal is to help the community better understand waste disposal options and make their community greener.
The document discusses a website called TeropongHikmat.com. It appears to be a website based in Indonesia that provides Islamic teachings and knowledge. In a concise yet informative manner, the website aims to educate visitors on religious wisdom and guidance in only a few sentences or less.
Silver Linings Playbook is a romantic comedy-drama based on the novel of the same name. It tells the story of Pat, who has just been released from a mental health facility into his parents' care, as he tries to win back his estranged wife. He meets Tiffany, a young widow also dealing with her own issues. They strike up an unlikely friendship that turns romantic. The film was produced by The Weinstein Company and received critical acclaim for its direction, performances by Bradley Cooper and Jennifer Lawrence, and exploration of mental health issues.
The document outlines 5 trends for 2013: 1) the convergence of social, local, and mobile, 2) using brand ambassadors to spread messages virally, 3) drawing insights from big data including unstructured human data, 4) the rise of content and inbound marketing, and 5) cost-conscious customers. It recommends focusing on driving more visitors and conversions through improving existing marketing efforts, particularly content marketing, by small percentages rather than increasing spending. An audit of current activities is suggested to identify areas for enhancing relevance, timeliness, and usefulness to customers.
The document summarizes information about the Hubble Space Telescope (HST). In 3 sentences:
The HST has been orbiting Earth for over two decades, helping answer astronomical questions and uncover new mysteries. It has changed astronomy by investigating things like black holes and planets around other stars. Some of Hubble's key discoveries include finding over 3,000 galaxies in the Hubble Deep Field, which revealed distant galaxies, and imaging exoplanets like Fomalhaut b.
Malgré le fait qu'il ait été désinvesti ces dernières années, le blog reste un bon outil pour les communicants. Du lieu d’échanges entre les citoyens et la collectivité au site d’informations pratiques, les usages et les vocations du blog sont variés. Tour d’horizon.
> Isabelle Barnel, conseil en communication digitale, événementiel, relations presse et relations extérieures
The Future 100: Trends and change to watch in 2015Grzegorz Kosson
This document provides a summary of 100 trends to watch in 2015 across various categories such as culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, travel, and technology. Some key trends highlighted include the growth of mega-cities in China, a resurgence of feminism powered by social media, consumers focusing more on mortality linked to health awareness, children becoming very technologically advanced at young ages, Millennials drinking less alcohol and embracing healthy lifestyles, many films in 2015 being sequels and remakes seeking familiarity, and companies adapting workplaces and programs for an aging workforce.
The document discusses 10 trends to watch in 2015 across various industries and topics. It notes that in 2015 there will be a focus on symbiotic celebrity brand partnerships, a new feminism movement powered by social media, and recognition of the benefits that older workers provide in the workforce. Connected technology is influencing even young children, and millennials are embracing healthy lifestyles. Meanwhile, the film industry is relying more on remakes, sequels and reboots to attract audiences.
This document provides an overview of trends to watch in 2015 according to JWTIntelligence. It discusses 10 trends across various categories including culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, and technology. Some of the key trends highlighted include the growing influence of women in business and new definitions of power, experiential public spaces that enhance nature, and a shift towards real, unedited representations in visual culture. The document also notes consumers will increasingly expect intelligent universal design and that dance is emerging as a new shareable content medium for brands.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Confessions of an Adapative Marketer Final PDFcengizc
The document discusses adaptive marketing and how data-driven marketing has changed since the 1960s. It explains that modern marketing uses rapid data exchanges between brands and consumers to constantly adapt strategies. It outlines six factors ("S-Factors") that marketers should consider for data: swift, smart, social, synchronous, secure, and small. Having actionable insights from analyzing diverse, real-time data sources allows for more effective adaptive marketing.
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
We look at how shopper behaviour has been affected by the global pandemic Covid-19 and suggest some engagement strategies to re-connect as lockdowns are eased across the country.
- The document summarizes key points from two talks at a Contagious event on building trust through purpose, honesty and transparency.
- It discusses how trust in institutions has declined but been redistributed to individuals and reviews. Brands must focus on expertise, purpose, honesty and transparency to build trust.
- Acting with purpose and having values that align with situations, like Lyft supporting taxi drivers during a boycott, helps build trust over competitors. Transparency through sharing costs and control helps too.
- The second talk stresses understanding audience behaviors, values and interests to connect culturally. Brands should follow trends and lead through positive impact, like addressing gender issues.
This document provides an overview of Ford's 2016 trends publication titled "Looking Further with Ford". The publication focuses on themes of inspiration, ingenuity, and strengthened identity. It discusses 10 trends shaping how people live, work and engage with the world. The trends include embracing everyday heroes, seeking multifunctional products and efficiency ("Swiss Army life"), feeling time poverty due to constant connectivity, downsizing homes ("The Tiny Home Movement"), and striving for health and well-being. Ford aims to design products that empower consumers and address their diverse needs.
Consumerism in the Millennial Age White PaperOneSpace
This document discusses consumerism among millennials in the post-recession era. It notes that millennials came of age during a period of economic instability and have seen that jobs and material goods can be lost. As a result, millennials value experiences over goods and place more importance on access to products and services than ownership. This has led to the rise of the sharing economy, where companies like Uber, Airbnb and Zipcar allow people to access goods and services on an as-needed basis from others. The document examines how this shifts the concept of a product's value from ownership to accessibility and discusses some of the challenges companies face in marketing to millennials.
The document discusses 10 trends in culture and commerce for 2015: 1) Outsourcing control to apps and services, 2) Increased use of multi-sensory experiences, 3) Technology enabling more intimacy, 4) Rise of shallow knowledge in an information-overloaded world, 5) Marketing seen more as a game by consumers, 6) Industries and products becoming more unbundled, 7) Rise of demonstrating good intentions through actions and brands, 8) New types of narratives emerging in media, 9) Conspicuous consumption now focused on intelligence rather than logos, and 10) Continued growth of digital commerce through new methods like drones and 3D printing.
The Future 100 Trends and change to watch in 2016Filipp Paster
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
JWT The future-100--trends-and-change-to-watch-in-2016Brian Crotty
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through investments and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to ultra-realism. Technology continues to permeate all industries, while consumers are demanding that brands demonstrate strong value systems and environmental stewardship.
This document provides an overview of emerging trends to watch in 2016 across various sectors such as culture, technology, food/drink, travel, and brands/marketing. Some key trends highlighted include the growing emphasis on empathy in business, the increasing influence of China on Hollywood entertainment, a movement towards celebrating diversity and taboo-breaking discussions around women's health issues, and generation Z demanding influencers who combine their public profiles with social/political messages. The summary examines emerging themes across consumer behavior, media, and society.
This document discusses emerging trends to watch in 2016 across various industries including culture, technology, food/drink, travel/hospitality, and brands/marketing. Some key trends highlighted are the growing emphasis on empathy in thought leadership, the increasing influence of China in Hollywood entertainment through funding and audiences, and the rise of surreal, hyper-plasticized imagery in fashion/beauty as an alternative to overly realistic styles. Technology continues to permeate all areas and data usage is an area to watch as consumer concerns over privacy and targeted advertising rise.
Today, the Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, released its The Future 100: Trends and Change to Watch in 2016 report.
The document discusses 7 trends shaping brands in Mexico:
1. Increased citizen participation and demand for rewards through social media networks.
2. Emergence of more transparent and socially responsible brands.
3. Growth of women's roles in business and the workforce.
4. Rise of apps and initiatives to prevent, respond to, and mitigate natural disasters.
5. Debate around privacy with new laws enabling real-time phone tracking.
6. Evolution of dining experiences beyond traditional restaurants.
7. Younger generations embracing independent festivals and nature.
Brand innovations, creative strategies, interactive communication media / mediums, or even über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s consumers. The creation of a hybrid brand ecology is the revolution needed to fuel the consumerism of 7.1 billion people. Considering all the above, here are my predictions on creating a ‘brand tomorrow.’
P&G and Coca-Cola are large multinational consumer goods companies. P&G uses PR strategies like the "Like a Girl" campaign to promote female empowerment and challenge gender stereotypes. The campaign became viral and helped change perceptions of the Always brand. Coca-Cola's "Share a Coke" campaign personalized Coke bottles and cans with popular names, which inspired sharing and emotional connections. It surprised Coke by becoming a popular gift and way for people to connect over geographic distances. Both companies use PR to build relationships with customers and promote social causes.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
2. 1. Brands in space
Space travel has gone
commercial and brands
are queuing up to rocking
into this new frontier. A
ticket to space will
become the ultimate
prize, already offered by
brands including Axe. An
NBC space show, Space
Race, will see a space trip
offered as a prize.
3. 2. Cocktails on tap
We’ve seen wine moving
into taps and now
cocktails are being mixed
and stored in kegs. The
question “shaken or
stirred?” just got a bit
tricky.
4. 3. Gourmet meals to go
With consumers wanting
things faster than ever,
fast fresh food will be on
the rise this year. Some
examples to look out
include healthy snacks,
Graze boxes and
gourmet meals by US
brands, Blue Apron and
Plated.
5. 4. Digital grieving
With almost every aspect
of our life going digital, it
may not seem that
strange to know that
digital celebrations such
as funeral’s will be on the
rise. Think live streams and
lots of digital tears, over
mobile.
6. 5. Brands blurring
gender lines
With the phenomenon of
the cleverly-termed
“guyliner”, retailers are
waking up to the growing
male grooming industry.
The Marc Jacob’s “Boy
Tested, Girl Approved”
collection is aimed at
men who are not
ashamed of taking pride
in their appearance.
7. 7. Divorce parties
Given the rise in single
people and fading
stigma around divorce,
more people are
choosing to celebrate
their divorces with lavish
parties. Pinterest boards
have even featured cake
and party favor ideas.
8. 8. Edible packaging
Up until recently, it was
impossible to have your
cake and eat it. Thanks to
brands like LA ice cream,
Coolhaus, now you can
do all that and eat the
packaging too.
9. 9. Equal rights for men
With the rising
popularity in feminism
and female
empowerment, men
feel it has become
harder to be a man in
today’s society. Watch
out for a rise in malefocused support
systems and
advocacy groups.
10. 10. Haptic technology
A popular Huggies
campaign in Argentina
involved a haptic
waistband that allowed a
man to experience the
way his pregnant partner
could feel the baby
moving. Automakers are
applying haptic tech to
feedback to touchpads –
helping drivers to keep
focused.
11. 11. Hashtag overkill
Across Facebook feeds,
Twitter timelines. They’re
everywhere. Though
largely useful, hashtags
have become another
way to prove ones
cleverness, or add injury
to online insult, to the
annoyance of others #fail
12. 12. The rise of the
mini-moon
A miniature version of the
traditional honeymoon,
mini-moons are
becoming more common
as economic pressures
cause newlyweds to
compress their ideal
honeymoon. A rise in
local, short trips is one to
look out for.
13. 13. Techno paranoia
As advanced tech
continues to take it’s key
role in our daily routines, a
growing number of
people will become wary
of technology. This will
lead to paranoia around
Big-brother style intrusions
of privacy and hacker
mayhem.
14. 14. Needle-free vaccines
Several new
technologies look
set to all but
eliminate needles
from the
vaccination process.
Syringes like
PharmaJet’s Stratis
use a high velocity
“jet syringe” that
delivers liquid
through the skin.
15. 15. Survival of
the focused
Multitasking has
become the de facto
mode for today’s
always-on culture,
creating the phrase
“hypertasking”. Those
who can shut out the
noise and focus on
what’s important are
both healthier and
more successful.