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The Sharing Economy: The Biggest Change Since The Industrial Revolution

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Help people, engage with people, make your community better. Every social media platform is pretty simple when you think about it, just give a damn! If you actually cared about the people you follow, you'd talk to them, share what they're doing, help them grow their tribe. By the time you help grow other peoples tribes in and out of your industry, you'll inadvertently grow your own tribe of people who care what you do.
Engage. Share. Help. Ask. Be friendly.

***Presented Nov. 24, 2015 to the Association of Regina Realtors

Published in: Social Media
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The Sharing Economy: The Biggest Change Since The Industrial Revolution

  1. 1. The sharing economy The Biggest change since the industrial revolution
  2. 2. In 2013 the the Chicago Sun laid off all their photographers
  3. 3. In 2016 Finland will no longer teach cursive handwriting in school
  4. 4. “We want to embrace diversity. If you feel, respectively, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company.” -Howard Shultz, CEO Starbucks
  5. 5. “I’m so happy you are a good husband to Mommy.”
  6. 6. Our world is changing has changed
  7. 7. h"p://www.umassd.edu/cmr/socialmediaresearch/2015fortune500andsocialmedia/  
  8. 8. Spend your marketing budget on assets not on expenses
  9. 9. What does everyone want to see on your website, Facebook, Twitter and Instagram?
  10. 10. House Porn
  11. 11. But don’t let them know you’re a realtor
  12. 12. Twitter demographics 37% of adults 18–29 year olds 25% of adults 30–49 year olds 12% of adults 50–64 year olds 10% of adults 65+ 78% of the Fortune 500 have a Twitter account (down 5%)
  13. 13. Use Hootesuite
  14. 14. Twitter: Be the happy friendly one at the party (Not the negative Nancy or Grumpy Gus)  
  15. 15. Facebook demographics 87% of adults 18–29 year olds 73% of adults 30–49 year olds 63% of adults 50–64 year olds 56% of adults 65+ 74% of the Fortune 500 are on Facebook, down 6% year on year.  
  16. 16. Facebookto dos: Boost posts (only 10-12% of your fans get to see your updates, boost posts to increase reach)  
  17. 17. Facebook to dos: Contest  
  18. 18. Facebook Contests: Like to win Comment to win Answer a Trivia question to win Fill in the __________ to win Photo Contest Caption contest
  19. 19. Facebook: Allow people to waste time with you  
  20. 20. Instagram explained 1.  Take a picture 2.  Make it look good 3.  Create a witty caption 4.  Add some hashtags  
  21. 21. Instagram demographics 53% of 18–29 year olds 25% of 30–49 year olds 11% of 50–64 year olds 6% of people 65+ the Fortune 500 usage of instagram has grown from 20% to 33% in the past year  
  22. 22. How do you engage on Instagram?
  23. 23. How do you engage on Instagram? 10 minutes of double tapping a day will change your life!  
  24. 24. Twitter-like, retweet, and @ reply Facebook-boost posts, throw contests, have fun Instagram-variety of pics, witty captions, like other peoples’ photos
  25. 25. Dare to be awesome….
  26. 26. Experiment, experiment, Experiment.
  27. 27. What are you going to start sharing?
  28. 28. Questions?
  29. 29. strategylab.ca @stratlab @jephmaystruck
  30. 30. Resources: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://www.adweek.com/socialtimes/canada-social-media-study/614360 http://www.bloomberg.com/news/videos/b/731edc13-12da-4f6f-bcca-f1aadc52e207 http://sproutsocial.com/insights/new-social-media-demographics/#twitter http://www.agorapulse.com/blog/facebook-timeline-contest-creative-ideas http://www.umassd.edu/cmr/socialmediaresearch/2015fortune500andsocialmedia/

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