This document discusses the impact of technology on humanity and questions whether we are becoming better people through increased intelligence or through empathy. While technology and artificial intelligence can make us more efficient, empathy may be a better goal that respects others and contributes to collective well-being. The future of marketing may rely more on cultivating empathy through understanding customers rather than just maximizing profits. Technology alone cannot enhance empathy, but it could help bring logical and emotional thinking together if applied compassionately.

1. From Artificial Intelligence
to Artificial Empathy
The future of digital marketing

2. The impact of technology on humanity
Are we becoming better human beings?
What’s the meaning of better human beings?
What are we becoming better at?

3. A person is smart, people
are dumb - MIB

4. Human interaction in a collective
• People don’t share information, they share bias.
• Agreement, therefore is always a worse decision
• Internet : information superhighway
• Internet through social media?
• Libtard, Presstitute – a bitterly divided and unfriendly world
• Bias and prejudice superhighway?

5. Technology revolution
• Singularity vs sofalarity?
• Evolution towards superintelligence or absence of discomfort?
• A better race or a narrow personal interests?

6. If technology starts to
define us as a race…
We need mechanisms to keep humanity on check

7. The overriding principle
• We put intelligence on a pedestal
• The desire for high IQ ( EQ is fashionable)
• The search for the ‘intelligent’ answer
• But isn’t intelligence overrated?
• Who do you remember – the brightest classmate or the closest
friend?

8. Intelligence is about winning
• Intelligence wins the argument, wisdom contributes to the
discussion
• Military intelligence
• At the end of military intelligence there are always a few dead people
• We will use our ‘intelligence’ to retaliate. We will see it as a win
• “If you meet with triumph and disaster
And treat those two imposters just the same” - Kipling

9. Technology - a unidimensional progress code
• The fourth industrial revolution – ‘the age of intelligence’
• Everybody and everything getting smarter
• Robots and apps making us more ‘intelligent’
“I defy you to argue against me that making people smarter is the
wrong goal.” – Eric Schmidt

10. Data as intelligence
• We learnt data from CIA, KGB etc.
• Information about you that can be used against you
• Siri suggesting how many more products and services you can buy
• If you have bought these, you may also like these…
• It claims to make our lives better – but it makes balance sheets and
valuations better
• The famous Disney magic band story – ostensibly experience
enhancer but ended up selling better lunches and made more money

11. How about empathy?
“Empathy is patiently and sincerely seeing the world through the other
person’s eyes. It is not learned in school; it is cultivated over a
lifetime.” – Albert Einstein
• Ingredient for us to become better people
• Respect
• Responsibility
• Fairness
• Caring
• Citizenship

12. Empathy and marketing
Should be the core ingredient
Isn’t great marketing and branding all about seeing the world through
the customers’ eyes?

13. Can Technology enhance empathy?
• In the current form , NO
• Artificial Intelligence
• Will make us leapfrog
• Will make us more efficient
• Artificial Empathy?
• Language strategy alone can reject it

14. The businesses of tomorrow

15. Perhaps machines and robots
can succeed where we are failing
• Machines don’t have prejudice
• Peer learning : when one learns everyone learns
• Pure information exchange

16. Required more for the world
of branding and marketing

17. Marketing need to learn and teach
From
• Intelligence and insight
• Maximising the individual and
the enterprise
To
• Empathy and foresight
• Maximising the collective

18. The real talent today more than the skill of
coding is to crack the code of empathy, the
courage to assess creations through
emotion, goodwill and benevolence.

19. Success in volatile environments requires
learning how to apply data
compassionately in response to new
opportunities

20. Data is not left brined.
Marketing is not an engineering problem.
Data is the platform that can allow the left
brain and the right brain to come together.

21. There are enough and more examples
Especially from the developing markets
• How a two wheeler company used data marketing to turn women’s
bikes into a symbol of progress and empowerment
• How a car company used data to turn its dealers’ profitability into
progress and advancement of their families

22. A smarter human
being ?
An AI robot with
a heart ?
or
Who can write the new chapter of marketing ?

23. Artificial intelligence? or Artificial empathy?