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Community Development Department

Community Development Department
Ministry of Interior
Bangkok, Thailand
CDD Background
Established on 1 October 1962 with
the responsibility for improving
the quality of life of Thai communities
and enabling them to help themselves

Community Development Department
Ministry of Interior, Bangkok Thailand

2
Vision

The Community Development
Department is a core agency of
the government responsible for
the community management
promotion in order to enhance the
capacity of the community to be
the sustainable strong community

Community Development Department
Ministry of Interior, Bangkok Thailand
Missions
To Promote and Support
Community Empowerment
To Create Knowledge
Management System
To Create Community
Management System
Community Development Department
Ministry of Interior, Bangkok Thailand
Goals

Strong
Community
Self-reliant
People
Happy and
Quality Families

Community Development Department
Ministry of Interior, Bangkok Thailand
CDD strategy
Community
Capital
Development

Grassroots
Economy
Development
OTOP

Community
Planning
Mobilization

Leader
Capacity
Building

Community
Knowledge
Management

High
Performance
Organization
Development

Community Development Department
Ministry of Interior, Bangkok Thailand
On Tamb
on
eOneProd
uct

Community Development Department
Ministry of Interior, Bangkok Thailand
Government Policy
“The government will under take the
One Tambon One Product in order
to encourage each local community
to use local wisdom for the
development of local products for
both domestic and global
market, with technical
assistance…”
Three Fundamental Principles

Local, Yet Global

Self-Reliance and Creativity

Human Resource Development
OTOP Objectives
To increase employment and income
in community
To strengthen and revitalize local
community
To promote local wisdom
To promote human resource
development
To promote creativity base on local
way of life and culture
Roots of OTOP
Products
Identity & Variety

People

Place

Cultural & Bio-Diversity

Community Development Department
Ministry of Interior, Bangkok Thailand
OTOP Logos

Cyprinids

Thai number = 1
One Tambon One Product in Thailand

76 Provinces and Bangkok
8 Districts
,255 Sub-Districts Tambon)
0,787 Villages
Community Development Department
Ministry of Interior, Bangkok Thailand
The Administrative Structure of
“One Tambon One Product” :OTOP
National One Tambon One Product Administrative Board

-Governor

- Chairman

- Provincial CD officer - secretary
- Representative from concerned
Government Agencies

- Private sector/Enlightened
person
-District Chief Officer/Minor
District

Chief Officer

- Chairman

OTOP
Administrativ
e
Board Office

OTOP
Provincia
l level
OTOP
District/ Minor
district level

-District CD Officer/ Minor

District Chief Officer
- Secretary
-Representatives from
concerned governmental sector
- Private sector/Enlightened
person

Tambon
Administrative
Organization (TAO) /
Local
Commu
nity
Master
Plan

OTOP Project
Coordination Office
1. Administrative Subcommittee
2.Production Promotion
Sub-committee
3. Marketing Promotion
Sub-committee
4. Product Quality
Development and
Standard Subcommittee OTOP Sub5. Regional
committee
5.1 Provincial Subcommittee
5.2 District/ Minor District
Sub-committee
Community Development Department
Ministry of Interior, Bangkok Thailand
Agency Integration “National Agenda”

 Office of the Prime Minister
 Ministry of Finance
 Ministry of Interior (Community Development Dept.)
 Ministry of Agriculture and Cooperatives
 Ministry of Industry
 Ministry of Commerce
 Ministry of Public Health
 Ministry of Foreign Affairs
 Tourism Authority of Thailand (TAT)
 Ministry of Education
 Ministry of Science, Technology and Environment
 Board of Investment, NECTEC
Community Development Department
 Etc.
Ministry of Interior, Bangkok Thailand
Labor
Product
Development

Network

Logistics

New
OTOP
Identity

Standard

Raw
Material

Marketing

Community Development Department
Ministry of Interior, Bangkok Thailand
Source of investment funds
Financial Institution

OTOP Committee

Community funds

Govt. Agencies/Private sectors

Raw Materials

Product
Development

Marketing

Standard

Aggregation/Ability
Development

OTOP Needs
Community Development Department
Ministry of Interior, Bangkok Thailand
Provincial Committee
Regular
Budget

Provincial
Budget
(CEO)

Provincial Plan

District Committee

District Plan

TAO/Municipals

Community Plan

OTOP Groups

Needs of OTOP

Community Development Department
Ministry of Interior, Bangkok Thailand
Types of One Tambon One Product

 Services
 Products

 Local Culture/
Ways of Life

 Tourist Locations

 Traditions
5

Categories of OTOP Product

. Food
. Beverage
. Fabric and Dressing Wear
4. Furnishing, Decoration
and Souvenir

Herbal Product
Community Development Department
Ministry of Interior, Bangkok Thailand
OTOP Focus in 10-Year Road Map
2001 Ministerial Integration
2002

In search of OTOP

2003 OTOP Product Champion (OTOP)
2004

Standard Campaign

2005

OTOP Marketing Promotion

2006
2007
2008
2009

2010
2011
Statistics of OTOP
85,173
76,786
69,217

37,840

13,970

31,798

33,228

11,534

10,982

Note : OPC = OTOP Product Champion

Community Development Department
Ministry of Interior, Bangkok Thailand
OTOP Product Registration Year 2010
OTOP Product Champion
10,982 products
OTOP Registration in
data on 15 February 2013)

XX
X

Register

XX
X

Product
Applied
Product
Non
Applied
Product

Sleeted Result
2015
Star
Product
Star

28

Star

44

Star

7

Star

2,00

Star
Total
Not
appro
ved

24

249
0
OTOP Sale Figures (Baht)
2001

245 million

2002

16,714 million

/ 8 million $
557 million $

2003

33,276 million

/ 1,109 million $

2004

46,362 million

/ 1,545 million $

2005

55,104 million

/ 1,837 million $

2006

68,105 million

/ 2,270 million $

2007

71,460 million

/ 2,382 million $

2008

77,705 million

/ 2,590 million $

2009

63,009 million

2010

68,484 million

/ 2,283 million $

2011

70,484 million

/ 2,349 million $

2012

79,461million

/ 2,648 million $

2013

87,407 million

/ 2,913 million $

/ 2,100 million $
Proportion of OTOP products in 2010
Sources by primary market.

Community Development Department
Ministry of Interior, Bangkok Thailand
The Activities of OTOP

OTOP Registration
OTOP Product Champion

(OPC)

OTOP City Fair
Regional OTOP Fair

Entrepreneurship Development

Young OTOP Camp

Knowledge-based OTOP

OTOP Village Champion
(OVC)

OTOP Midyear Fair

OTOP Tourism Village
Community Development Department
Ministry of Interior, Bangkok Thailand
OTOP Product Champion (OPC)

To promote local products to be acceptable at outsidecommunity market, especially at international market,
Sub-committee on Standard and Quality Development set up
the product classification system
OTOP Product Champion (OPC)
5-star product
4-star product
3-star product
2-star product
1-star product

Community Development Department
Ministry of Interior, Bangkok Thailand
Knowledge-based OTOP
(KBO)

OTOP

OTOP

University

Private
Sector

Government

Sustainability
Stage
Private
Sector

University

Formation
Stage

we created knowledge-based OTOP networks. These
networks included producers, government
agencies, private sector and educational institutions
such as universities in difference area.
OTOP KBO Contest
OTOP Village Champion (OVC)
P-People
People participation

P-Place
Community can be
developed to be tourist
attraction place.
OVC

P-Preserve
P-Product
There are the prominent
OTOP product(s).

Community can
maintain its local
identification.

This activity aimed to promote the potential development
of villages/communities and OTOP products to link to
the tourism promotion in order to generate sustainable
income in communities.
Community Development Department
Ministry of Interior, Bangkok Thailand
The first eight OTOP Tourism Villages
Ban Thawai, Chiang Mai


Carving out a future
The first eight OTOP Tourism Villages
Doi Mae Salong, Chiang Rai


Tea planters of the
northern hills
The first eight OTOP Tourism Villages
Ban Dan Kwian, Nakhon Ratchasima


Shaping the future
The first eight OTOP Tourism Villages
Ban Ko Kret, Nonthaburi



Island of potters
The first eight OTOP Tourism Villages
Ban Khiriwong, Nakhon Si Thammarat



Strength and unity of purpose
The first eight OTOP Tourism Villages
Ban Bang Chao Cha, Ang Thong



Weaving of the world
The first eight OTOP Tourism Villages
Ban Don Kai Dee, Samut Sakhon



The future in five colors
The first eight OTOP Tourism Villages
Ban Aranyik, Phra Nakhon Si Ayutthaya



Cutting edge craftsmanship
OTOP Marketing Promotion
Regional OTOP Fair

OTOP City

OTOP Midyear
The Success Factors
 Existing social capitals – groups & local wisdom
 Government’s Commitment - National Agenda
 Agency Integration – Effectiveness

 People/ Community Participation
 Focused Policy on Grassroots Economy
 Sufficient and Competent Government Field
Workers
 Knowledge Based Development of Products

 OTOP Brand
The Risk Factors
 Maintaining Standard & Quality
 Continuing Production for mass order
 Entrepreneurship Development
 Marketing Expanded
 Food science Technology
Needed Support
 Packaging Design
 Entrepreneurship Training Program for
Entrepreneur & Officer
 Web Design & Technology
 Food science Technology
Happiness from OTOP
Happiness
• Family relations – family business / works
• Reverse migration – U>>R 30-40%
• Income security – earnings

• Social Recognition of OTOP – cultural identity &
craftsmanship

• OVC => green product & place
• Generations Link – Culture – local wisdom
Happiness from OTOP
Happiness
• Spiritual fulfillment –
love, peace, appreciation

– For OTOP producers – from putting

their mind into the OTOP products (applying
„local wisdom‟ to craft OTOP products)

– For OTOP buyers / owners

– appreciation
&

Thank you for your attention

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Otop mix.thailand

  • 1. Community Development Department Community Development Department Ministry of Interior Bangkok, Thailand
  • 2. CDD Background Established on 1 October 1962 with the responsibility for improving the quality of life of Thai communities and enabling them to help themselves Community Development Department Ministry of Interior, Bangkok Thailand 2
  • 3. Vision The Community Development Department is a core agency of the government responsible for the community management promotion in order to enhance the capacity of the community to be the sustainable strong community Community Development Department Ministry of Interior, Bangkok Thailand
  • 4. Missions To Promote and Support Community Empowerment To Create Knowledge Management System To Create Community Management System Community Development Department Ministry of Interior, Bangkok Thailand
  • 5. Goals Strong Community Self-reliant People Happy and Quality Families Community Development Department Ministry of Interior, Bangkok Thailand
  • 7. On Tamb on eOneProd uct Community Development Department Ministry of Interior, Bangkok Thailand
  • 8. Government Policy “The government will under take the One Tambon One Product in order to encourage each local community to use local wisdom for the development of local products for both domestic and global market, with technical assistance…”
  • 9. Three Fundamental Principles Local, Yet Global Self-Reliance and Creativity Human Resource Development
  • 10. OTOP Objectives To increase employment and income in community To strengthen and revitalize local community To promote local wisdom To promote human resource development To promote creativity base on local way of life and culture
  • 11. Roots of OTOP Products Identity & Variety People Place Cultural & Bio-Diversity Community Development Department Ministry of Interior, Bangkok Thailand
  • 13. One Tambon One Product in Thailand 76 Provinces and Bangkok 8 Districts ,255 Sub-Districts Tambon) 0,787 Villages Community Development Department Ministry of Interior, Bangkok Thailand
  • 14. The Administrative Structure of “One Tambon One Product” :OTOP National One Tambon One Product Administrative Board -Governor - Chairman - Provincial CD officer - secretary - Representative from concerned Government Agencies - Private sector/Enlightened person -District Chief Officer/Minor District Chief Officer - Chairman OTOP Administrativ e Board Office OTOP Provincia l level OTOP District/ Minor district level -District CD Officer/ Minor District Chief Officer - Secretary -Representatives from concerned governmental sector - Private sector/Enlightened person Tambon Administrative Organization (TAO) / Local Commu nity Master Plan OTOP Project Coordination Office 1. Administrative Subcommittee 2.Production Promotion Sub-committee 3. Marketing Promotion Sub-committee 4. Product Quality Development and Standard Subcommittee OTOP Sub5. Regional committee 5.1 Provincial Subcommittee 5.2 District/ Minor District Sub-committee Community Development Department Ministry of Interior, Bangkok Thailand
  • 15. Agency Integration “National Agenda”  Office of the Prime Minister  Ministry of Finance  Ministry of Interior (Community Development Dept.)  Ministry of Agriculture and Cooperatives  Ministry of Industry  Ministry of Commerce  Ministry of Public Health  Ministry of Foreign Affairs  Tourism Authority of Thailand (TAT)  Ministry of Education  Ministry of Science, Technology and Environment  Board of Investment, NECTEC Community Development Department  Etc. Ministry of Interior, Bangkok Thailand
  • 17. Source of investment funds Financial Institution OTOP Committee Community funds Govt. Agencies/Private sectors Raw Materials Product Development Marketing Standard Aggregation/Ability Development OTOP Needs Community Development Department Ministry of Interior, Bangkok Thailand
  • 18. Provincial Committee Regular Budget Provincial Budget (CEO) Provincial Plan District Committee District Plan TAO/Municipals Community Plan OTOP Groups Needs of OTOP Community Development Department Ministry of Interior, Bangkok Thailand
  • 19. Types of One Tambon One Product  Services  Products  Local Culture/ Ways of Life  Tourist Locations  Traditions
  • 20. 5 Categories of OTOP Product . Food . Beverage . Fabric and Dressing Wear 4. Furnishing, Decoration and Souvenir Herbal Product Community Development Department Ministry of Interior, Bangkok Thailand
  • 21. OTOP Focus in 10-Year Road Map 2001 Ministerial Integration 2002 In search of OTOP 2003 OTOP Product Champion (OTOP) 2004 Standard Campaign 2005 OTOP Marketing Promotion 2006 2007 2008 2009 2010 2011
  • 22. Statistics of OTOP 85,173 76,786 69,217 37,840 13,970 31,798 33,228 11,534 10,982 Note : OPC = OTOP Product Champion Community Development Department Ministry of Interior, Bangkok Thailand
  • 23. OTOP Product Registration Year 2010 OTOP Product Champion 10,982 products
  • 24. OTOP Registration in data on 15 February 2013) XX X Register XX X Product Applied Product Non Applied Product Sleeted Result 2015 Star Product Star 28 Star 44 Star 7 Star 2,00 Star Total Not appro ved 24 249 0
  • 25. OTOP Sale Figures (Baht) 2001 245 million 2002 16,714 million / 8 million $ 557 million $ 2003 33,276 million / 1,109 million $ 2004 46,362 million / 1,545 million $ 2005 55,104 million / 1,837 million $ 2006 68,105 million / 2,270 million $ 2007 71,460 million / 2,382 million $ 2008 77,705 million / 2,590 million $ 2009 63,009 million 2010 68,484 million / 2,283 million $ 2011 70,484 million / 2,349 million $ 2012 79,461million / 2,648 million $ 2013 87,407 million / 2,913 million $ / 2,100 million $
  • 26. Proportion of OTOP products in 2010 Sources by primary market. Community Development Department Ministry of Interior, Bangkok Thailand
  • 27. The Activities of OTOP OTOP Registration OTOP Product Champion (OPC) OTOP City Fair Regional OTOP Fair Entrepreneurship Development Young OTOP Camp Knowledge-based OTOP OTOP Village Champion (OVC) OTOP Midyear Fair OTOP Tourism Village Community Development Department Ministry of Interior, Bangkok Thailand
  • 28. OTOP Product Champion (OPC) To promote local products to be acceptable at outsidecommunity market, especially at international market, Sub-committee on Standard and Quality Development set up the product classification system
  • 29. OTOP Product Champion (OPC) 5-star product 4-star product 3-star product 2-star product 1-star product Community Development Department Ministry of Interior, Bangkok Thailand
  • 30. Knowledge-based OTOP (KBO) OTOP OTOP University Private Sector Government Sustainability Stage Private Sector University Formation Stage we created knowledge-based OTOP networks. These networks included producers, government agencies, private sector and educational institutions such as universities in difference area.
  • 32. OTOP Village Champion (OVC) P-People People participation P-Place Community can be developed to be tourist attraction place. OVC P-Preserve P-Product There are the prominent OTOP product(s). Community can maintain its local identification. This activity aimed to promote the potential development of villages/communities and OTOP products to link to the tourism promotion in order to generate sustainable income in communities. Community Development Department Ministry of Interior, Bangkok Thailand
  • 33. The first eight OTOP Tourism Villages Ban Thawai, Chiang Mai  Carving out a future
  • 34. The first eight OTOP Tourism Villages Doi Mae Salong, Chiang Rai  Tea planters of the northern hills
  • 35. The first eight OTOP Tourism Villages Ban Dan Kwian, Nakhon Ratchasima  Shaping the future
  • 36. The first eight OTOP Tourism Villages Ban Ko Kret, Nonthaburi  Island of potters
  • 37. The first eight OTOP Tourism Villages Ban Khiriwong, Nakhon Si Thammarat  Strength and unity of purpose
  • 38. The first eight OTOP Tourism Villages Ban Bang Chao Cha, Ang Thong  Weaving of the world
  • 39. The first eight OTOP Tourism Villages Ban Don Kai Dee, Samut Sakhon  The future in five colors
  • 40. The first eight OTOP Tourism Villages Ban Aranyik, Phra Nakhon Si Ayutthaya  Cutting edge craftsmanship
  • 41. OTOP Marketing Promotion Regional OTOP Fair OTOP City OTOP Midyear
  • 42. The Success Factors  Existing social capitals – groups & local wisdom  Government’s Commitment - National Agenda  Agency Integration – Effectiveness  People/ Community Participation  Focused Policy on Grassroots Economy  Sufficient and Competent Government Field Workers  Knowledge Based Development of Products  OTOP Brand
  • 43. The Risk Factors  Maintaining Standard & Quality  Continuing Production for mass order  Entrepreneurship Development  Marketing Expanded  Food science Technology
  • 44. Needed Support  Packaging Design  Entrepreneurship Training Program for Entrepreneur & Officer  Web Design & Technology  Food science Technology
  • 45. Happiness from OTOP Happiness • Family relations – family business / works • Reverse migration – U>>R 30-40% • Income security – earnings • Social Recognition of OTOP – cultural identity & craftsmanship • OVC => green product & place • Generations Link – Culture – local wisdom
  • 46. Happiness from OTOP Happiness • Spiritual fulfillment – love, peace, appreciation – For OTOP producers – from putting their mind into the OTOP products (applying „local wisdom‟ to craft OTOP products) – For OTOP buyers / owners – appreciation
  • 47. & Thank you for your attention