2. CDD Background
Established on 1 October 1962 with
the responsibility for improving
the quality of life of Thai communities
and enabling them to help themselves
Community Development Department
Ministry of Interior, Bangkok Thailand
2
3. Vision
The Community Development
Department is a core agency of
the government responsible for
the community management
promotion in order to enhance the
capacity of the community to be
the sustainable strong community
Community Development Department
Ministry of Interior, Bangkok Thailand
4. Missions
To Promote and Support
Community Empowerment
To Create Knowledge
Management System
To Create Community
Management System
Community Development Department
Ministry of Interior, Bangkok Thailand
8. Government Policy
“The government will under take the
One Tambon One Product in order
to encourage each local community
to use local wisdom for the
development of local products for
both domestic and global
market, with technical
assistance…”
10. OTOP Objectives
To increase employment and income
in community
To strengthen and revitalize local
community
To promote local wisdom
To promote human resource
development
To promote creativity base on local
way of life and culture
11. Roots of OTOP
Products
Identity & Variety
People
Place
Cultural & Bio-Diversity
Community Development Department
Ministry of Interior, Bangkok Thailand
13. One Tambon One Product in Thailand
76 Provinces and Bangkok
8 Districts
,255 Sub-Districts Tambon)
0,787 Villages
Community Development Department
Ministry of Interior, Bangkok Thailand
14. The Administrative Structure of
“One Tambon One Product” :OTOP
National One Tambon One Product Administrative Board
-Governor
- Chairman
- Provincial CD officer - secretary
- Representative from concerned
Government Agencies
- Private sector/Enlightened
person
-District Chief Officer/Minor
District
Chief Officer
- Chairman
OTOP
Administrativ
e
Board Office
OTOP
Provincia
l level
OTOP
District/ Minor
district level
-District CD Officer/ Minor
District Chief Officer
- Secretary
-Representatives from
concerned governmental sector
- Private sector/Enlightened
person
Tambon
Administrative
Organization (TAO) /
Local
Commu
nity
Master
Plan
OTOP Project
Coordination Office
1. Administrative Subcommittee
2.Production Promotion
Sub-committee
3. Marketing Promotion
Sub-committee
4. Product Quality
Development and
Standard Subcommittee OTOP Sub5. Regional
committee
5.1 Provincial Subcommittee
5.2 District/ Minor District
Sub-committee
Community Development Department
Ministry of Interior, Bangkok Thailand
15. Agency Integration “National Agenda”
Office of the Prime Minister
Ministry of Finance
Ministry of Interior (Community Development Dept.)
Ministry of Agriculture and Cooperatives
Ministry of Industry
Ministry of Commerce
Ministry of Public Health
Ministry of Foreign Affairs
Tourism Authority of Thailand (TAT)
Ministry of Education
Ministry of Science, Technology and Environment
Board of Investment, NECTEC
Community Development Department
Etc.
Ministry of Interior, Bangkok Thailand
17. Source of investment funds
Financial Institution
OTOP Committee
Community funds
Govt. Agencies/Private sectors
Raw Materials
Product
Development
Marketing
Standard
Aggregation/Ability
Development
OTOP Needs
Community Development Department
Ministry of Interior, Bangkok Thailand
19. Types of One Tambon One Product
Services
Products
Local Culture/
Ways of Life
Tourist Locations
Traditions
20. 5
Categories of OTOP Product
. Food
. Beverage
. Fabric and Dressing Wear
4. Furnishing, Decoration
and Souvenir
Herbal Product
Community Development Department
Ministry of Interior, Bangkok Thailand
21. OTOP Focus in 10-Year Road Map
2001 Ministerial Integration
2002
In search of OTOP
2003 OTOP Product Champion (OTOP)
2004
Standard Campaign
2005
OTOP Marketing Promotion
2006
2007
2008
2009
2010
2011
24. OTOP Registration in
data on 15 February 2013)
XX
X
Register
XX
X
Product
Applied
Product
Non
Applied
Product
Sleeted Result
2015
Star
Product
Star
28
Star
44
Star
7
Star
2,00
Star
Total
Not
appro
ved
24
249
0
25. OTOP Sale Figures (Baht)
2001
245 million
2002
16,714 million
/ 8 million $
557 million $
2003
33,276 million
/ 1,109 million $
2004
46,362 million
/ 1,545 million $
2005
55,104 million
/ 1,837 million $
2006
68,105 million
/ 2,270 million $
2007
71,460 million
/ 2,382 million $
2008
77,705 million
/ 2,590 million $
2009
63,009 million
2010
68,484 million
/ 2,283 million $
2011
70,484 million
/ 2,349 million $
2012
79,461million
/ 2,648 million $
2013
87,407 million
/ 2,913 million $
/ 2,100 million $
26. Proportion of OTOP products in 2010
Sources by primary market.
Community Development Department
Ministry of Interior, Bangkok Thailand
27. The Activities of OTOP
OTOP Registration
OTOP Product Champion
(OPC)
OTOP City Fair
Regional OTOP Fair
Entrepreneurship Development
Young OTOP Camp
Knowledge-based OTOP
OTOP Village Champion
(OVC)
OTOP Midyear Fair
OTOP Tourism Village
Community Development Department
Ministry of Interior, Bangkok Thailand
28. OTOP Product Champion (OPC)
To promote local products to be acceptable at outsidecommunity market, especially at international market,
Sub-committee on Standard and Quality Development set up
the product classification system
29. OTOP Product Champion (OPC)
5-star product
4-star product
3-star product
2-star product
1-star product
Community Development Department
Ministry of Interior, Bangkok Thailand
32. OTOP Village Champion (OVC)
P-People
People participation
P-Place
Community can be
developed to be tourist
attraction place.
OVC
P-Preserve
P-Product
There are the prominent
OTOP product(s).
Community can
maintain its local
identification.
This activity aimed to promote the potential development
of villages/communities and OTOP products to link to
the tourism promotion in order to generate sustainable
income in communities.
Community Development Department
Ministry of Interior, Bangkok Thailand
33. The first eight OTOP Tourism Villages
Ban Thawai, Chiang Mai
Carving out a future
34. The first eight OTOP Tourism Villages
Doi Mae Salong, Chiang Rai
Tea planters of the
northern hills
35. The first eight OTOP Tourism Villages
Ban Dan Kwian, Nakhon Ratchasima
Shaping the future
36. The first eight OTOP Tourism Villages
Ban Ko Kret, Nonthaburi
Island of potters
37. The first eight OTOP Tourism Villages
Ban Khiriwong, Nakhon Si Thammarat
Strength and unity of purpose
38. The first eight OTOP Tourism Villages
Ban Bang Chao Cha, Ang Thong
Weaving of the world
39. The first eight OTOP Tourism Villages
Ban Don Kai Dee, Samut Sakhon
The future in five colors
40. The first eight OTOP Tourism Villages
Ban Aranyik, Phra Nakhon Si Ayutthaya
Cutting edge craftsmanship
42. The Success Factors
Existing social capitals – groups & local wisdom
Government’s Commitment - National Agenda
Agency Integration – Effectiveness
People/ Community Participation
Focused Policy on Grassroots Economy
Sufficient and Competent Government Field
Workers
Knowledge Based Development of Products
OTOP Brand
43. The Risk Factors
Maintaining Standard & Quality
Continuing Production for mass order
Entrepreneurship Development
Marketing Expanded
Food science Technology
44. Needed Support
Packaging Design
Entrepreneurship Training Program for
Entrepreneur & Officer
Web Design & Technology
Food science Technology
45. Happiness from OTOP
Happiness
• Family relations – family business / works
• Reverse migration – U>>R 30-40%
• Income security – earnings
• Social Recognition of OTOP – cultural identity &
craftsmanship
• OVC => green product & place
• Generations Link – Culture – local wisdom
46. Happiness from OTOP
Happiness
• Spiritual fulfillment –
love, peace, appreciation
– For OTOP producers – from putting
their mind into the OTOP products (applying
„local wisdom‟ to craft OTOP products)
– For OTOP buyers / owners
– appreciation
