Tourist behavior powerpoint

1. TOURIST BEHAVIOR

2. What is behaviour?
Behaviour is the way someone acts or responds to situations.

3. Tourist behaviour
This is the way tourists act or respond to situations.
This includes how they choose, buy and change services that they use.

4. Why do we study tourist behaviour?
1. To predict future tourist behaviour.
2. The behaviour of one tourist can be used to predict the behaviour of other
tourists.
3. Helps us to provide better services for tourists.

5. 1. Predicting future tourist behaviour
It is important to know what tourists will do in the future. We look at tourist
behaviour in the past and use it to predict future tourist behaviour. We can
use this information to:
a. Improve our services
b. Market/promote our services better.

6. 2. Using information from one tourist/group of tourists to
predict the behaviour of other tourists.
We can use information gotten from one tourist to predict the behaviour of
other tourists.

7. The 4 Ps that affect tourist behaviour
1. Price
2. Product (or service)
3. Promotion
4. Place

8. 1. Price
The price of a product/service affects how consumers buy that product/service. Cheaper products
will usually get sold faster. Price is usually controlled by demand and supply.

9. An increase in price leads to a decrease in quantity demanded.
A decrease in price leads to an increase in quantity demanded.
Demand

10. An increase in price leads to an increase in quantity supplied.
A decrease in price leads to a decrease in quantity supplied.
Supply

11. 2. Product/Service
In tourism, we usually offer services. We must make sure that our services meet the needs of the
consumer.
What attracts tourists to particular tourist destinations?
a) Available information about the place
b) Social amenities available in the surroundings
c) Demographic of the consumer/tourist (Age, sex, race.)
d) Personality of the consumer

12. Victoria Falls, Zimbabwe Niagara Falls, USA
About 1 million visitors per year About 12 million visitors per year

13. 3. Promotion
It is important to have a clear message about what services you provide. This will help potential
customers understand what benefits they will get from using your services.
Benefits
• English speaking tour guide
• Daily breakfast
• 3 star hotel
• Hotel-Airport transfers

14. 4. Place
How will customers find out about your services? We can give customers information about our
services and access to our services through various means such as
-Websites
-Social media platforms
-Magazines
-Local offices
-Mobile applications

18. Types of Tourism
1. Business tourism
2. Tourism for Pleasure
3. Education tourism
4. Religious/Cultural tourism
5. Medical tourism

19. Business Tourism
Business tourism involves traveling to a place away from home or the workplace for
meetings, conferences, and exhibition for a period of not more than one year

20. Types of travels that fall under Business tourism
M
I
C
E
Meetings
Incentive trips
Conferences
Exhibitions

21. Meetings

22. Incentive trips
Incentive trips are rewards for employees or clients of a company.
These trips can motivate employees to work harder or help
improve customer loyalty

23. Conferences
A conference is a meeting of
people to discuss a topic

24. Exhibition A public display of artwork, goods, or services

25. Tourism for pleasure
This type of tourism is done for pleasure and happiness. Tourists travel for sight-seeing,
boat riding, visiting historical sites, and other interesting activities.

26. Educational tourism
This type of tourism is done for the purpose of learning.

28. Religious tourism
This type of tourism is done for religious purposes and the viewing of religious
monuments.

31. Medical tourism
This involves people traveling abroad for medical treatment. The reasons for medical tourism include:
-Cheaper services
-More developed healthcare sectors
-Government policies