1. The influence of Cinema on Tourist Imagery
Marisa Serrenho
PhD Student of Communication Sciences (Strategic Communication)

2. AGENDA
 Tourist places
 Film spectatorship as tourism
 Film as a motivation for tourism
 Tourism development through film

3. TOURIST PLACES
A tourist place is a “rhetorical territory”
(Marc Augé, Não-lugares, 1998: 113)

4. “A real tourist aesthetic is thus advertised, and this aesthesis, as
the etymology suggests, is a “feeling”. These emotions are
collective, conventional and standardized”.
(Rachid Amirou, Imaginário Turístico e Sociabilidades de Viagem, 2007: 87).

5. FILM SPECTATORSHIP
Film spectatorship as (virtual) tourism
 Leisure activity
 Time & space travel
 Voyeurism
 [Performance]

6. FILM AS MOTIVATION
FOR TOURISM
8 out of 10 Britons get their holiday
destination ideas from films
Thomson Holidays survey, 2004

7. FILM AS MOTIVATION
FOR TOURISM

8. Noelle O’Connor, A conceptual examination of the film induced
tourism phenomenon in Ireland, European Journal of Tourism,
Hospitality and Recreation
Vol. 2, Issue 3, pp. 105-125, 2011
FILM AS MOTIVATION
FOR TOURISM

9. FILM AS MOTIVATION
FOR TOURISM
Film as a motivation for (physical) Tourism
Film Tourism Film-induced
Tourism

10. Joanne Connell / Tourism Management 33 (2012) 1007-1029
FILM AS MOTIVATION
FOR TOURISM

11. FILM AS MOTIVATION
FOR TOURISM
 Successor to literary tourism
 Pilgrimage [celebrities’ cult]
Film Tourism
 Hyper-real tourism [theme parks]

12. FILM AS MOTIVATION
FOR TOURISM
LOTR [New Zealand]

13. FILM AS MOTIVATION
FOR TOURISM
 Halo effect
 Film as catalyst
Film INDUCED Tourism

14. FILM AS MOTIVATION
FOR TOURISM

15. FILM AS MOTIVATION
FOR TOURISM
The Beach, 2000
(Thailand)
Australia, 2008
(Australia)
Sideways, 2004
(Californian wine
region)
Finding Nemo, 2003
(Great Barrier Reef -
Australia)

16. FILM AS MOTIVATION
FOR TOURISM
Film’s persuasion factors - Cohen (1986):
 Literary ethos (actors);
 Literary logos (logic and reasoning);
 and literary pathos (emotions).

17. Film’s attraction factors - Macionis (2004):
 Place (scenery);
 Personality (characters, actors, celebrities);
 and Performance (plot, genre).
FILM AS MOTIVATION
FOR TOURISM

18. FILM AS MOTIVATION
FOR TOURISM
... people come to understand their
world and their values in narrative
(or storytelling) form.
Hollihan & Baaske, 2005: 20

19. FILM AS MOTIVATION
FOR TOURISM
https://www.youtube.com/watch?v=sMbDzN7vq8U

20. TOURISM DEVELOPMENT
THROUGH FILM
FILM IMPACT
ON IMAGE FORMATION
TOURIST DESTINATIONS
FILM IMPACT
ON PRODUCT DEVELOPMENT

21.  Big audience at small budget;
 Substantial information about the destination;
 Creation/ change of image in a short period of time;
 Publicity generated by actors, director.
ADVANTAGES OF FILM AS A MARKETING TOOL :
TOURISM DEVELOPMENT
THROUGH FILM

22. PRODUCT PLACEMENT IMPACT ON BRANDS
TOURISM DEVELOPMENT
THROUGH FILM

23. The Lord of the Rings, 2001-2003
(New Zealand)
TOURISM DEVELOPMENT
THROUGH FILM

24. TOURISM DEVELOPMENT
THROUGH FILM

25. Thank you.
marisa@crochet.pt