Netroots CA: Using New Media for Campaigns & AdvocacySarah Granger
Hour presentation from Netroots California on using social media (specifically websites, FB, Twitter, images & video) in nonprofit and political campaigns.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Netroots CA: Using New Media for Campaigns & AdvocacySarah Granger
Hour presentation from Netroots California on using social media (specifically websites, FB, Twitter, images & video) in nonprofit and political campaigns.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
A presentation on social media and how youth can use the various networks as tools for leadership and influence.
First presented at the Eritrean Muslim Conference on July 9, 2011.
An introduction to social media run for the Mudgee Tourism Region's local busineses. In it is defined what social media is, how to get started and how Facebook, Twitter, LinkedIn, YouTube, Blogging, Flickr and Foursquare could be used.
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
In a world of tight budgets, nonprofits need to know now -- more than ever -- how best to serve and engage with the people supporting them. Social media tools offer a no-brainer part of any membership and fundraising strategy, but how can nonprofits optimize the resources they put into social media? Learn tips, tools, and strategies for success in the nonprofit realm of social networks, as well as how to use these tools to reach out to the media and reporters to get your message out there.
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
A presentation on social media and how youth can use the various networks as tools for leadership and influence.
First presented at the Eritrean Muslim Conference on July 9, 2011.
An introduction to social media run for the Mudgee Tourism Region's local busineses. In it is defined what social media is, how to get started and how Facebook, Twitter, LinkedIn, YouTube, Blogging, Flickr and Foursquare could be used.
This presentation to assist higher education professionals in utilizing the various facets of social media in promoting and conducting outreach efforts to their student body as well as for their own professional development.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
How can boards use social media tools effectively to support the mission of the nonprofits they serve? This webinar, tailored especially for board members, introduces key strategies and tools to ensure maximum ROI for your organization.
Nonprofits are making more and better use of Social Media, both as a formal part of communications plans and as something staff members are using less officially to share information and mobilize their contacts. This webinar is geared at helping boards to understand social media and the role it can (and sometimes can’t) play in moving your organization’s mission forward, so you’ll know how to support staff in getting the time and resources they need to use the tools effectively.
Who is this webinar for?
- Anyone currently on the board of an NGO and unsure about how the organization should be using Social Media (or improving on current Social Media use)
- Anyone within an organization who needs more buy-in from board members to support use of Social Media as a tool within the organization
You’ll learn:
- How to use the most popular social media tools, i.e. Facebook, Twitter, LinkedIn, blogs, etc. – and their particular strengths
- How to create a strategy and set up measures of success to assess Return on Investment for social media engagement
- How much time & resources the average organization should be devoting to Social Media
- How to create a Social Media policy that works for your organization
Twitter is a great channel for finding fans, creating and fostering a community, developing a following, and engagement. We'll discuss The Twitter Rule: less broadcasting, more conversation and why that makes Twitter the powerful medium that it is. We'll also talk about why an organization should be using twitter, best practices, how to find and follow the people you need, automating some of your work on Twitter, and nonprofit organizations and individuals using Twitter well.
When managing a website, you'll regularly need to review your content to decide what pages and assets (e.g. forms, videos, images and PDFs) should be boosted, buffed to remove scuffs, banked for later or booted off entirely. Running an analytics report only tells you half the story—you'll also need to cross-reference performance against each element's value to your customer and organization to prioritize the highest targets of opportunity.
Outlines ICBC's 6-week campaign to create awareness of the facts behind pedestrian crashes, which surpassed all targets, including: mentions by 11.8%, engagement by 211.2%; and page visits by 199.7%.
Get Ahead with YouTube Growth Services....SocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Unlock TikTok Success with Sociocosmos..SocioCosmos
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
2. about this presentation
• Created for organizers of a global grassroots
campaign against Section 377, an archaic law
criminalizing homosexuality in India
• Social media must drive awareness and traffic
to a petition on change.org
• Presented via Google Hangout to
accommodate multiple time zones
4. purpose
• Deliver just-in-time training, empowering
champions of change
• Focus scarce resources on largest
opportunities: facebook and twitter
• Stick to the basics
5. a few thoughts to start
• Social media isn’t easy—investing in
relationships takes time + effort
• Be yourself—stay clear of being
anonymous, faceless
• Each network is unique—learn it’s
individual language and quirks
• Online activities complement offline
activities—plan them together, not in
silos
6. case study| 1
January 18, 2012 | Day of Protest
• Two bills were shelved after
online protests: Stop Online
Piracy (SOPA) and Protect
Intellectual Property Act (PIPA)
• Key websites like Wikipedia held a blackout on
January 18, 2012, the first hearing of the bills
in Congress
• On that day, >8M looked up their
representative on Wikipedia
• 3M emailed Congress to oppose the bills
• Google’s petition recorded over 4.5M
signatures
• Twitter recorded at least 2.4M SOPA-related
tweets
• In-person demonstrations occurred in several
cities, including NY, San Francisco and Seattle
7. case study| 2
#tellviceverything
• When Min. Vic Toews tabled
Bill C-30 and Canadians
worried about their internet
privacy, they used this tag to
flood his feed, “confessing” in
protest, kindly saving him the
need to spy.
• Hashtag generated 40,000 tweets in 2012
ridiculing the Conservative government’s
proposed bill
• Offline rallies occurred around the country
• Due to the public outcry, the bill did not
become law.
8. case study| 3
#bringbackourgirls
• In the middle of the night on
April 15, 2014, over 300 girls
were kidnapped from their
boarding school in Nigeria by
Islamist militant group Boko
Haram.
• Over 2M tweets by first week of May
• Widespread celebrity support
• Rallies took place outside Nigerian embassies
around the world
• Successful in terms of awareness, but also
highlights limits of hashtag activism
• As of July, there is no word on where the girls
are or if they’ll return home
10. common traits
Campaign Mobilize public Influencers Offline + Online
SOPA/PIPA Garnered support
from individuals and
multi-national
corporations
Critical support came
from highly visible
companies like Google,
Reddit, Facebook,
Twitter, Wordpress and
Wikipedia
Rallies dovetailed
with online
activities to drive
awareness
Tell Vic
Everything
Advocacy groups like
OpenMedia.org
leveraged interest in
hashtag to mobilize
formal protests
against the bill
High-profile leaders
jumped in to participate
in the hashtag to raise
awareness like Justin
Trudeau
Rallies and
attendance at
official hearings
were integral—just
like generating
widespread online
support
Bring Back
Our Girls
Widespread global
support
Celebrities and political
leaders posted selfies
showing their support
Protests took place
at embassies
around the world
14. pin vs. highlight
click on the down-turned arrow in the corner of post
you’ve made to get the option to Pin it to the top of
your page or highlight it.
Pin vs. Highlight
• Pinning moves a post to the top of the left column on
the wall for seven days, making it highly visible.
• Highlighting stretches a post across both columns of
the wall, effectively doubling its width.
• You can’t simultaneously pin and highlight the same
post at the same time.
15. cover photo
as a page administrator, you can add a
description, including hyperlinks (hint: put in
a link to your petition or site).
17. status posts
text posts
photos and videos—
photos get 53% more
likes, 104% more
comments and 84%
more click-throughs
on links than text-
based posts
(Kissmetrics)
Source: http://www.fastcompany.com/3022301/work-smart/7-powerful-facebook-statistics-you-should-know-about
events— post any
events you may be
holding on FB, tagging
potential attendees
boost posts if you
have a budget
18. facebook algorithm
• Your fans may not see your posts—even though they’ve liked your Page.
• Facebook ranks posts and filters, placing select content at the top of people’s
newsfeeds and hiding others.
• Content is filtered based on factors like how often fans interact with your page;
how many likes, shares and comments individual posts receive; how much your
fans have interacted with that kind of post in the past; and whether your
content is being hidden and/or reported a lot.
• You can either boost posts (pay for higher visibility) or you can continue to
experiment with your content (how it’s written, when you post, etc.) in order
to increase reach.
19. tagging | 1
Facebook supports tagging so that
you can add a link to your friend’s
profile to a post. They’ll be
notified that you’ve tagged them
and curious to see what you’ve
said. It’s the biggest advantage
Facebook has—your friends (and
family) want to hear from you. So
tag them whenever you’re posting
relevant content that they’ll find
interesting/take action on.
But if you’re overzealous, then
you run the risk of wearing out
your welcome. Be judicious.
20. tagging | 2
to start tagging, just type the
“@” sign followed by your
friend/family member’s name
without any spaces.
Tagging is “smart,” meaning as
you type, you’ll get a dropdown
menu of possible options. Find
the right name and click on it to
select it.
You can tag 50 people per
photo or 20 per status update.
21. apps
Customize your
Facebook Page
by adding apps
Apps provide
new
opportunities for
engagement
Go to
facebook.com/ga
mes to search
and install an
app to your Page
Popular apps include:
• YouTube app pull a stream of your videos to your Page
• Pinterest app pull items from your Pinterest boards
• Mailchimp set up a sign-in form to collect email addresses
23. learning objectives
• How to read a tweet
• Replies
• Retweet (RT)
• Write a tweet
• Hashtags
• “.” at beginning of tweets
• DM
• Handle trolls
• Lists + curation
24. how to read a tweet
Thumbnail of
user or “avatar”
1
2 3
4 5 6
1
2
3
4
5
6Twitter “handle”
or username of
poster
Action buttons
(L to R) Reply, RT
and DM buttons
Text of tweet
Handle of another
Twitter user or
“@mention"
Shortened URL
or link to
external site
25. let’s practice1 2
4
5
6 3
Thumbnail of
user or “avatar”
1
2
3
4
5
6Twitter “handle”
or username of
poster
Action buttons:
Reply, RT, etc.
Text of tweet
Handle of another
Twitter user or
“@mention"
Shortened URL
or link to
external site
27. replies | @mention + message
original
tweet
my reply
his reply
to me
my last
reply
28. replies: @mention + message
automatically adds
@mentions from
original post
keeps track of character
count; max: 140
29. Retweet or “RT”
When you find
content you
want to share
with your
followers, you
can retweet the
content quickly
and easily via
the RT button.
RTs show up in
your timeline
Depending on
which app you
use to post to
Twitter, you can
also add a
comment before
posting a RT. Or
you can copy
and paste the
post into a new
message and
add your
editorial before
publishing.
30. Retweet or “RT”
original post
written in
response
initials of
person posting
for Montreal
Canadiens
corporate
account; great
for when a
team shares
responsibilities
for posting
indicates “text
in brackets” is
re-posted or RT
31. how to write a tweet
Keep it to 100 characters, encouraging dialogue + RTs / Be
personal—not anonymous, faceless / Add value by creating
or sharing good content / Use #hashtags / Call to Action
32. how to write a tweet | Samples
110 characters
w/spaces
Personal
#Hashtag
Call to Action is
a link back to
their website
Post includes a
picture;
engagement
increases with
pictures and
videos
33. how to write a tweet | Samples
117 characters
w/spaces
Personal
#Hashtag
Call to Action is
a link back to
their website
Post includes a
picture;
engagement
increases with
pictures and
videos
35. #hashtag tips
• Tweets with hashtags have 2x more
engagement than those without
• Posts with 1-2 hashtags have 21% higher
engagement than posts with posts with 3+
hashtags
• Tweets with more than two hashtags show a
17% drop in engagement
Source: http://www.gosocializeme.com/2013/06/hashtag-how-to-guide-and-infographic/
36. videos + photos
• Videos are shared 12x more than
links and text posts combined;
photos are shared 2x more than
text updates
– On FB’s top 10 brand pages, photos and
videos drive most engagement.
– 42% of all tumblr posts are photos
– Over 100M YouTube users take social actions
every week
– Pinterest sends more referral traffic than
Twitter, StumbleUpon, LinkedIn and Google+
Sources: Mbooth infographic,
http://t3n.de/news/social-media-
fotos-videos-410872/framed-
visualstorytelling/
37. “.” at the beginning of tweets
Start a tweet with
an @mention?
That means only
those who follow
BOTH you and
the user you’ve
mentioned will
see the tweet—
vastly reducing
the reach of that
content.
Your
followers
@mention’s
followers
subset of people who follow BOTH
you and the other account who could
see the post
38. “.” at the beginning of tweets
Only followers of @humsafartrust
AND @Pallav01 have a chance of
catching this post in their feed
39. “.” at the beginning of tweets
Only followers of @humsafartrust
AND @Pallav01 have a chance of
catching this post in their feed
40. “.” at the beginning of tweets
• Format your tweets to either avoid putting an
@mention at the beginning of a post or
adding a period (“.”) at the beginning
41. Direct Message or “DM”
• Users who follow each other can
send private messages or “Direct
Messages” (DM) to each other
• Great for when privacy is
paramount—not useful when your
purpose is to spread awareness
• Do not set up your account to auto-
DM new followers—that’s the
antithesis of being social and
forming connections. You can’t
automate relationships!
42. handle trolls
• Trolls look to provoke emotion by posting inflammatory content
• They’re not looking to have a cerebral debate
• If you’ve made a good faith effort to talk to someone and they
continue to make provocative posts, you can ignore, block or report
them to Twitter
While admiring
Anderson Cooper’s
bold response to
his troll, few of us
have the time and
energy to contend
with these kinds of
Twitter users
43. lists + curation
• In Twitter, you can follow users
by creating or following a list.
• Add Twitter users to a custom list
that you can either keep private
or public for others with similar
interests to follow.
• Your lists can be excellent
sources for discovering content
that you carefully curate in order
to share the best with your
followers.
44. lists + curation
This user has
created
multiple lists
that you
could follow
in order to
find content
to share or
likeminded
individuals
that could be
mobilized to
your cause.
45. listly
• Services like Listly can help you find lists to
follow like this one:
Here’s the URL for easy
reference:
http://list.ly/list/FAQ-lgbtq-
support-groups-and-
resources-in-
india?feature=search
46. twitter tips for you
Encourage engagement. Currently, you’re posting original content or
retweeting others, which is good. But there’s little interaction with
followers or allies. Start by thanking people for participating, following you
and sharing the petition.
Follow more users. Who are the influencers in this area? Pursue them.
Use the #no377 hashtag consistently—it’s included infrequently now.
48. learning objectives
• what it is vs. what it isn’t
• hootsuite’s dashboard
• spotlight on streams
• streams by profile
49. hootsuite
what it is
• publish across multiple social
networks from one secure,
web dashboard
• connect to your social profiles
on Facebook, Twitter, LinkedIn
(up to 3 for free)
• schedule posts
• track mentions
• pull analytics
• Freemium model
what it isn’t
• it is not a social network
itself—it’s a tool to help you
publish efficiently
50. hootsuite’s dashboard | 11
4
2
3
Profile picker—toggle
between social
profiles
1
2
3
4 open text box
where you
compose a post
Tabs separate streams
of content and
profiles—max of 20 per
free account
Streams, or columns, of
content—max of 10 per
free account
51. hootsuite’s dashboard | 2
1
Select from the dropdown where you want to publish. You
can pin your main profile so you don’t have to repeat
this selection for every post.
1
2 Write a post and use the functions at the bottom right to
add an “ow.ly” (shortened URL), upload an attachment,
schedule a post to go live later, add a location, and geo-
target by country.
2
52. spotlight on streams
• Real-time streams of content
• Allow you to monitor what’s trending, top of mind
• Most recent posts appear at the top
• Content is filtered, helping you easily monitor, post and participate
HOME:
features
posts made
by those you
follow
MENTIONS:
shows posts
you are
mentioned in
(tip: talk to
these
people!)
SENT:
keep track of
what you
have posted
MY TWEETS,
RETWEETED:
identify
what’s been
shared by
others (tip:
write more)
53. streams by profile | 1
streams
just for
Twitter
streams
just for
Facebook
These are the
standard streams you
can add to your
dashboard out of the
box. Experiment with
your own by creating
lists or setting up
custom searches.
54. streams by profile | 2
streams
just for
Twitter
Best Bets:
• Load lists from Twitter (your own
or others)
• Twitter Search: #LGBT AND India
• FB Search: gay rights India
Hover over any post on the left and
you’ll get the opportunity to Reply,
RT, Direct Message, Favourite or take
another action.
56. hootsuite analytics
Variety of
templates
available—some
are free, some are
available for a fee,
and others are
available only for
Enterprise users.
You can track
which posts are
gaining traction
with users, your #
of followers, and
top referrers.
58. tweetreach.com
Estimated reach and
impressions are
based on your
followers and their
connections—be
cautious as this is
like the circulation
numbers for print
(read: inflated)
Top contributers and
most retweeted
tweets can be great
for identifying
influencers and
which content you
should create more
of.
60. Resources
• Facebook Help https://www.facebook.com/help/
• Twitter Support Centre https://support.twitter.com/
• Hootsuite Help Center https://hootsuite.com/help
• Tweet Reach http://tweetreach.com/
• Pink Banana Media LGBT Social Media and Web 2.0 Marketing
https://www.patravelandtourism.org/sites/default/files/PBM-
SocialMedia2014-Sales.pdf
• Jonathon Kopp, The Social Web's Impact on Politics and Public Policy
• http://www.slideshare.net/jonathankopp/kopp-gpg-social-web-impact-
on-public-policy-03june14
• Grassroots Online, Social Media + Mobilization
http://www.slideshare.net/GrassrootsOnline/mobilization-socialmedia-
33371588
• A defence of 'clicktivism': how online campaigns make change,
http://www.channel4.com/news/change-org-online-activism-case-
clicktivism
61. let’s stay in touch
• Digital Marketing
Manager @ ICBC
• @tbains
• Linkedin.com/in/tbains
• tracybains.ca
• me@tracybains.ca