Downloaded 108 times
Uploaded bySamir Anand
ORM Makemytrip Case Study
Nexzenpro is a social media marketing platform in India, founded in 2010 by media experts to enhance online reputation management (ORM) for brands. The company focuses on analyzing social media conversations and monitoring brand perception, leveraging tools to track public sentiment and manage potential PR crises. Major objectives include increasing brand visibility, reducing negativity, and implementing strategic ORM practices across various social media platforms.
More Related Content
ORM Makemytrip Case Study
- 1. Online Reputation Management For 2012 (c) Copyrights NexZenPro
- 2. About Us is fast upcoming Social Media Marketing Platform in India. The technology implemented is used by over 35 agencies in India. Introduction to Nexzenpro Where we started? Social Media Initiative • Nexzenpro was founded in July 2010 • The company is headed by India’s prominent Media Experts and Analysts - Sanjay Sinha , Subrata Roy & Surabhi Sinha • The company is head-quartered in NOIDA, and has regional office in Mumbai • Having set strong foot-hold in the Ad Network space, the company has now made a successful entry into the Social Media Space 2012 (c) Copyrights NexZenPro
- 3. Our Social MediaTeam Introduction to Nexzenpro Social Media Initiative 2012 (c) Copyrights NexZenPro
- 4. OBJECTIVE Implementing Social Media monitoring to analyze and interpret how your brand is perceived and the language used to describe your products and offerings SCOPE 2012 (c) Copyrights NexZenPro
- 5. EVERYONE’S HERE PEOPLE (Readers) LinkedIn has over •70% of social media users in India 100 MILLION users and accessed a social networking site adds about 1 MILLION new every day (Nielson) users to its service every •37% of heavy social media users in week India fall in the age group of 21-30 Twitter has years (alootechie.coM) more than 145 MILLION Sample Of users and adds about 6 Research MILLION new users a month Findings COMPETITORS •Competitors are leveraging the Facebook power of social media in every currently has over 500 What Can possible way MILLION active users We Do? •40% of organisations in India spend around the globe more than 10% of their marketing and communication budget on digital YouTube has 2 media BILLION views per day, and How Will We Do ? 24 hours of video is uploaded every minute 2012 (c) Copyrights NexZenPro
- 6. Why Make MyTrip Needs ORM Make My Trip.com has multiple online assets on multiple platforms • Facebook: -MMT Deals -MMT Careers -Offisial Atyachar Sample Of • Twitter Research - @makemytripdeals Findings - @makemytripcare • Blog How Will • LinkedIn We Do ? • YouTube • Flickr What Can We Do? 2012 (c) Copyrights NexZenPro
- 7. Why Make MyTrip Needs ORM • With so many platforms catering to so many fans can become difficult • It is easy to miss the sparks that could fan into a fire Sample Of • It is recommended that you have a finger on the pulse of the Research conversations being had about and around the brand properties Findings • ORM can help nip possible PR disasters in the bud and steer the How Will conversation in a more favorable direction We Do ? What Can We Do? 2012 (c) Copyrights NexZenPro
- 8. What’s The DangerHere? • Till a few years back, customers had nowhere to vent or make their opinions public • Now, they are empowered with social media and anonymity • They are tech-savvy and tell their friends and acquaintances about their Sample Of experiences Research Findings How Will We Do ? What one person … is read by many writes people! What Can We Do? 2012 (c) Copyrights NexZenPro
- 9. Samples Of DataCaptured - MakeMyTrip Objective & Scope Why ORM? Sample Of Research Findings The number of negative How Will comments went We Do ? up significantly on March 28 What Can We Do? 2012 (c) Copyrights NexZenPro
- 10. Samples Of DataCaptured - MakeMyTrip Objective & Scope Close to 49% of customers are happy with MMT Why ORM? Sample Of Research Findings How Will We Do ? 17% of customers are women What Can We Do? 2012 (c) Copyrights NexZenPro
- 11. Samples Of DataCaptured - MakeMyTrip Objective & Scope Why Majority of the ORM? conversations take place on Twitter Sample Of Research Findings How Will We Do ? A snapshot of the most frequently occurring keywords for MMT What Can We Do? 2012 (c) Copyrights NexZenPro
- 12. Samples Of DataCaptured - MakeMyTrip Objective & Scope Why ORM? Sample Of Research Findings How Will We Do ? What Can We Do? Classification of keywords based on the sentiment of the conversation 2012 (c) Copyrights NexZenPro
- 13. MakeMyTrip – TwitterConversations Objective & Scope Why ORM? Sample Of Research Findings How Will We Do ? What Can We Do? 2012 (c) Copyrights NexZenPro
- 14. MakeMyTrip – FacebookConversations Objective & Scope Why ORM? Sample Of Research Findings How Will We Do ? What Can We Do? 2012 (c) Copyrights NexZenPro
- 15. MakeMyTrip – NewsSites Objective & Scope Why ORM? Sample Of Research Findings How Will We Do ? What Can We Do? 2012 (c) Copyrights NexZenPro
- 16. MakeMyTrip – FacebookInfluencer Identification Objective & Scope Why ORM? Sample Of Research Findings How Will We Do ? Some of the most vocal people on Facebook about Make My Trip.com What Can We Do? 2012 (c) Copyrights NexZenPro
- 17. Online Reputation Management: Objective &Scope What Can We Do? 2012 (c) Copyrights NexZenPro
- 18. WHAT CAN WEDO* Objective & Scope • Monitoring Blogs/News Sites/Consumer Complaint Forums • 1st Level damage Control on Blogs/ News Sites • Monitoring Forums • 1st Level damage Control in Forums • Article Posting and Comment Management What Can We Do? • Social Media Releases for major events * Not limited to this list; Will depend on client’s requirement 2012 (c) Copyrights NexZenPro
- 19. Where Nexzenpro AddsValue? Objective & Scope What Can We Do? 2012 (c) Copyrights NexZenPro
- 20. To understand howconsumers feel about the brand/ products and its positioning among the competitors Objective & Scope Getting insights into the sentiments of Consumers Proactively engaging with such conversations. Kind of data which will be Comparing the Demographics interest among the collected: Competition Brands • Mentions in the articles. What Can • Number of Comments related to We Do? the keywords. • Number of unique profiles engaging in the discussion. • If possible, finding the gender/sex of the profile. 2012 (c) Copyrights NexZenPro
- 21. To track thebuzz around Offline/Online Campaigns. Objective & Scope Tracking the conversation surrounding the Offline/Online campaign. Tracking the popular posts and finding its social presence on Twitter, Facebook, Digg What Can and other We Do? Networking sites. 2012 (c) Copyrights NexZenPro
- 22. To leverage Wordof Mouth to proactively increase the credibility of the brand. Objective & Scope Using the Online Insights to design relevant polls and connecting with online audience. What Can We Do? 2012 (c) Copyrights NexZenPro
- 23. Alerts System forcapturing any specific events or trends that are influencing consumers Objective & Scope Finding viral content is difficult due to its random presence in the internet. • (Any content from anywhere can go viral, therefore the best would be to keep a close track over mediums like YouTube's new videos, upcoming articles in Digg, Reddit, Twitter etc ) • Further, we need to find active communities who are active in promoting videos and content. (Highly Resource Intensive and depends upon the community) Strategy: Do contextual search with relevance to the brand then track steep rise in the data trend and notify What Can immediately. We Do? Most videos can go viral within 24hrs, therefore every minute is of utmost importance. Detecting Rise 2012 (c) Copyrights NexZenPro
- 24. To identify specificissues that are being discussed around the product/brand Objective & Scope Strategy: Finding Brand associated keywords and identifying the popular issues being discussed online. What Can We Do? 2012 (c) Copyrights NexZenPro
- 25. To Measure theperformance of your social profiles (Twitter/Facebook) Objective & Scope Trend Analysis on the Post and Likes/Comments What Can We Do? Identifying your TOP fans on Tracking User activity on the Twitter and Facebook based on Facebook Page Engagement
- 26. Benefits of usingNexzenpro Objective & Scope What Can We Do? 2012 (c) Copyrights NexZenPro
- 27. Information Dissemination ThroughSMRs Objective & Scope • Creating Social Media Releases about brands • Adding links (community, fan page), videos & photos for greater engagement • Publishing the SMR on key news sites & online directories – These sites are very high on SEO Bestezine.com What Can Indiaprwire.com We Do? PRUrgent.com PR.com Pressexposure.com Livepr.com Epicpr.com 2012 (c) Copyrights NexZenPro
- 28. METHODOLOGY Objective & Scope What Can WeDo? How Will We Do? 2012 (c) Copyrights NexZenPro
- 29. High Level SocialFramework Objective & Scope What Can We Do? How Will We Do? 2012 (c) Copyrights NexZenPro
- 30. Defined Deliverables Objective & Scope Targeted Achievements Reporting Possibilities •100% increase in Brand Buzz in 6 •Daily Leads for processing months. •Daily Progress Report •50% Reduction in Brand •Weekly Performance Report Negativity on the Social Web •Daily Automated Mailer to the •80% Management of Online concerned person about previous day’s performance Complaints •Monthly Competition Report for •Setting up great footprint in the Social Channel Use market as the latest Technology •Monthly Industry Report on Adopter Market Buzz What Can We Do? •Set the stage for next generation •Quarterly Strategic Report technology Use •Indian Social Media Overview Report How Will We Do? 2012 (c) Copyrights NexZenPro
- 31. Start Using NexzenproToday For Details, Contact - Samir Anand M: +91-9810170858 Mail : samir@nexzenpro.com Skype : samilpi 31 2012 (c) Copyrights NexZenPro