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Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
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Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
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Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
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Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
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Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web.
This presentations tells you about how various celebrities and brand saved their online reputation and built on it.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Network effects. It’s one of the most important concepts for business in general and especially for tech businesses, as it’s the key dynamic behind many successful software-based companies. Understanding network effects not only helps build better products, but it helps build moats and protect software companies against competitors’ eating away at their margins.
Yet what IS a network effect? How do we untangle the nuances of 'network effects' with 'marketplaces' and 'platforms'? What’s the difference between network effects, virality, supply-side economies of scale? And how do we know a company has network effects?
Most importantly, what questions can entrepreneurs and product managers ask to counter the wishful thinking and sometimes faulty assumption behind the belief that “if we build it, they will come” … and instead go about more deterministically creating network effects in their business? Because it's not a winner-take-all market by accident.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
Mr. Arun Tyagi, GM, Marketing, IndiaMART, shares his expertise and experience on the subject, Product Marketing Strategy with IILM students as a part of guest lecture.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
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Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
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-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web.
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Extensive Research on THE FUTURE OF RETAIL – 2020
Omnichannel Customer Experience | Big Data | Supply Chain | Digital Technology. Benchmark practices in world
— как проанализировать репутацию компании в органической выдаче «Яндекса»;
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You are about to read Kendall Matthews book review of Chuck Hemann & Ken Burbary's work on understanding consumer data.
Key points are going to be:
*How To Prioritize--because you can't measure, listen to, and analyze everything
* When to Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors
* Why Measure real social media ROI: sales, leads, and customer satisfaction
Share this in-depth book review with a friend and follow me to have more book reviews sent to your email box.
Follow me @KendallMatthews
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Pranešimas, Janio skaitytas el. komercijos konferencijoje "E-komercija '18" 2018 kovo 15 d. - http://e-komercija.eu/
Mes gyvename pasaulyje, kuriame klientų demografiniai ir elgsenos duomenys yra prieinami, bet kuriam verslui siekiančiam aukštų rezultatų yra svarbu kuo tikslingiau ir efektyviau panaudoti šią informaciją. Vienas iš svarbiausių panaudojimų – duomenų taikymas skaitmeninės rinkodaros strategijoms. Rinkodaros automatizavimas leidžia Jums pritaikyti pranešimą kiekvienam unikaliam klientų gyvavimo ciklo etapui ir visa tai Jūs galite lengvai pritaikyti savo versle.
Savo pranešime Janis pasakos ir pateiks pavyzdžius apie naujausias komunikacijos su klientais el. paštu pritaikymo technologijas, kurios padeda didinti pardavimus ir klientų lojalumą.
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Amazon- Online Reputation Management- Case Study
1. Fiammetta Bonanno
Maria la Luz Muñoz
Paola Salgado
Paola Franco
Saket Toshniwal
Jeanne Darrieus
Online Reputation Management
2. “We seek to be Earth’s
most customer-centric
company for four
primary customer sets:
consumers, sellers,
enterprises, and
content creators.”
“To continue to offer quality products
and services using the best
technology available and at a
reasonable price. This results in highly
loyal customers, while maintaining
shareholders interest and company
profits in mind. By working hard and
having fun we seek to offer the best
working environment to our
employees, promoting career
opportunities, and to increase our
responsibility towards environment
and the society.”
4. Media Segment Electronics General Merchandise
Ebay Best Buy LeBonCoin
Netflix RadioShack Flipkart/ MercadoLibre
Google Play/ iTunes Walmart LaRedoute
B2C
B2B
C2C
5. Capabilities
• E-commerce product oriented
• Wide range of products
• Value Innovation for Customers
Pesonality
• Competence
• Creative
• Simple and Easy
Culture
• Customer Support
• Employee Growth Opportunities
• Commitment
• Respect (Human and Environment
Shared values and
community
• Genuine Quality Product
• Best Price
• Fast Delivery of Products
• Best Industry Practices
Aspirational Self Image
• Safe and Secure
• Frugality
• Pioneer in E-commerce
Noble Purpose
• Belong to People
• Coonecting Sellers and Buyers
through Marketplace
• Personalisation
6. P
O
I
N
T
O
F
P
A
R
I
T
Y
They all sell in Market
Place
Offers Premium account
with benefits for loyal users
Customer Service (easy
delivery & returns)
Customer Experience
UNIQUE SELLING PROPOSITION
P
O
I
N
T
O
F
D
I
F
F
F
E
R
E
N
C
E
They handle the rational and the
emotional side of the customer
experience equally well
Wider range of products per category
Consumer centric approach, results
claims, all about the customer experience.
Recommendations: Cross-selling and Up-
selling. Effective useage of Big Data.
More Innovative and Integrated
(Multichannel Purchase mobile,
laptopiOS, Kiosks in Metros NYC
example, scanner)
8. Almost for 20 years Amazon has been providing its
customers wider choice of products at the same
time as protecting personal information and
garantued the right product at the right price.
The consumer can find the right product at the
right place at the right time and with the right
experience.
11. Confidence
and
consistency
Online coporate contents
consistent with identity
Earned media
Results consistent
with identity
Online corporate contents non
consistent with identity
Earned media
Results non
consistent with
identity
Brand Identity: Innovation & Customer Experience
Links to Amazon different services
Links to innovations that improve Customer Experience (Drone delivery)
Links to the different social network account that is consistent with brand
identity (be close to the customers)
Links to the multi channel distribution of media (Google Play, Itunes)
12. Topics keywords
1
s
t
P
a
g
e
Company website,
Twitter Page
Online retailer, Movies, games,
electronics, toys, apparel, sports,
tolos
“In the News”>>>release sci-fi
Creative Control
Wikipedia Page,
Amazon Jobs
Amazon Facebook
PS4- Xbox Ultimate edition,
Jobs, american electronic
commerce
Shopping: GooglePlay, iTunes
App
News: in TNYT
Shopping, app, application,
Movies, games, electronics, toys,
apparel, sports, tolos
News, Information
2
n
d
P
a
g
e
Twitter Page Twitter,
Yahoo Finance
Jobs, american electronic
commerce
Financial results, compare
AmazonSpecies Places
CBS News CNBC
Amazon Storeacrd
Futuristic plan, e’commerce
retailer, businessonline market
place, amazon account
Topics keywords
3
r
d
P
a
g
e
Ecology, Conservation, wilderness
Forbes, Innovation,
crunchbase
Most innovative, online, retail,
shopping, services, e’commerce
retailer
Australian website
Linkedin Article
Kindle, inside amazon,
Youtube channel,
Job Opportunities
Customers, find, discover,
anything, customer-centric–
Jobs, associate Jobs, shoppers,
everywhere
News about sci-fi
creative control
Technology, independently,
satire, tech industry
13. Keywords Chosen : Payment, Delivery, Service , Customer Experience
Period: 01/09/2015 – 01/10/2015
Country: U.K.
Social Media Monitoring & Engagement
14. The Graph Indicates the Grobal Volume of Use of Keywords – Monthly – Software Used: Synthesio
20,670 Mentions
Social Media Monitoring & Engagement
15. Ebay 85%
Amazon 15%
37%
15%
14%
10%
9%
6%
4%
2%2%1%0%0%0%0%0%
Forum Video and Photo Sharing Blog
General news Micro-Blogging Professional news
Regional newspaper TV Social network
Comments Consumer opinions National newspaper
Ebay generated buzz previous its 20th anniversary and it’s
reflected in this chart.
Social Media Monitoring & Engagement
16. Most of them talk about news regarding Amazon and community of “bargain hunters”.
Social Media Monitoring & Engagement
17. Delivery: Customers complaints/congrats about
delivery time.
Service: Complaints about the customer service.
Negative
8%
Neutral
60%
Positive
32%
Social Media Monitoring & Engagement
18.
19. Frequency:
2 to 3 posts per day
Topics:
Promotions of
products, of
Halloween
costumes, seasonal,
contests, tickets,
Funny
Frequency:
1 to 3 posts per day
Promotional, funny,
contest
Frequency:
1 to 3 posts per day
Topics:
Beauty tutorials,
amazon pets, how to
bricolaje, promo their
Prime products
Frequency:
Every hour
Topics:
Funny, contest,
promotion, share
comments, helps
customer doubts
20. Response Time:
12 to 24hrs to
the first
comments.
Response Time:
Never
Response Time:
They do not
show their
comments in
their videos but
they allow
viewers to leave
comments.
Response Time:
Rarely.
Only share very
good positive
comments.
21. 132,342- People Talking About This
26,154,347-Total Page Likes
53,657 - New Page Likes this week
Posts by Pages
Posts per Day: 3.98
Likes, Comments & Shares per
post: 1,876
Posts by Customers
Everyone can post to your
timeline? Yes.
Posts by fans: Happens on a daily basis.
Response Rate: Bad (26%).
You need to respond to posts that others
write to you.
Response Time: 86 minutes.
Posts per type:
54.2% 41.7% 4.2%
By having a good variety in your posts, your fans
never get bored and they can always expect
something new and exciting.
The variety in your posts is A-OK!
Timing: Perfect timing!
Length of posts: Between 100 and 500
characters.
The majority of your posts are between 100 and
500 characters. It is recommended that you write
shorter posts since shorter posts generates more
response from your followers.
Curiosity: You should ask more questions.
Hashtags: Using.
Comments:
Your fans seems to responding best to Photos.
Especially Photos posted between 21 - 24 (GMT).
Social Media Monitoring & Engagement
22.
23.
24.
25.
26. Malfunctions or quality below expectations
lead to negative reviews can affect our online
reputation.
Avoiding tax (U.K.) – Stakeholders
Working together with other companies and
not knowing if the quality will satisfy the
customer.
27. • Stricter seller rating programme.
• Increase Amazon fulfillment centers.
Product
Quality
• Reinforce the CSR actions to be prepared for
any crisis.
• Have one official spoke person in the country.
Legal
Scandals
• Chanalize their supply chain – inword and
outword
• Train the customer service of Amazon to
answer customers questions.
Service &
Delivery
28. LISTEN &
ANALIZE
• Identify relevant social media / monitoring tools.
• Discover what is said about you and your market.
ENGAGE IN
CONVERSATION
• Answer to attacks and negative reviews
• Create a brand community and engage with it
• Develop online visibility to prevent and manage crisis
MEASURE
AND REFINE
• Measure the online communities and policies
• Refine consumer engagement process and online
reputation management system