Tourism marketing strategy and plan for Milan and LombardyAndrea Scacchioli
The document discusses Milan's destination marketing strategy and plan for Expo 2015. It recommends creating a destination management organization to coordinate tourism activities related to the Expo. It also suggests repositioning Milan's tourism branding to emphasize culture and heritage in addition to fashion and business. Promotional campaigns and tourism packages should showcase Milan and surrounding Lombardy to attract both business and leisure visitors for the Expo and beyond.
Study Tourism in BC Marketing Plan (Tourism Educators Conference)LinkBC
An update on the LinkBC-driven collaborative marketing plan designed to attract more students to study tourism in BC, as presented at the 2013 Tourism Educators Conference by Morgan Westcott.
The real estate agency outlines a comprehensive marketing plan to sell a client's property, which includes creating a comparative market analysis, listing the property on multiple listing services and websites, placing signs, distributing flyers to agents and prospects, promoting the property at open houses and industry events, arranging showings, pre-qualifying buyers, providing progress reports, reviewing the price strategy, negotiating offers, and finalizing the sale closing.
Responsibe tourism marketing plan Community challenges_ CharityChallenge 2016Mireia Munoz
Charity Challenge is a UK-based tour operator that organizes fundraising challenges abroad to raise money for charities. They are re-launching their "Community Challenges" product, which previously involved corporate teams funding local development projects through participation and labor. The marketing plan aims to promote Community Challenges to benefit the company and stakeholders while staying true to Charity Challenge's values of respect. Target markets include corporate teams, alumni groups, and environmentally-conscious older professionals seeking meaningful experiences. The plan analyzes competitors and outlines strategies for product, price, promotion, and distribution.
Beyond Travel is launching an 8-day tourism experience in Yukon, Canada targeting Chinese tourists. The itinerary includes visits to cultural attractions while staying in camps to experience the local lifestyle. Marketing goals are to increase Yukon's market share in China and establish inventory of Yukon tourism products through familiarization tours. Tactics include promoting the experience on Chinese social media and through partnerships with outdoor brands to raise awareness of Yukon's natural attractions and adventure opportunities.
Santa Fe Tourism marketing plan 2015-2016 David Vicent
Santa Fe Tourism marketing plan 2015-2016 ( New Mexico- EEUU ) . Fantastic marketing plan with brilliant focus and technical structure. Very nice key messages selection and possitioning insights description. Very valuable as a technicaly perfect plan to expose as applied studycase.
A collection of Vine Resources' case studies covering how we help some of the biggest telecoms vendors, operators and consultancies solve their telecoms recruitment problems.
The document discusses Georgian wine and grape production. It notes that grapes are picked in autumn during the vintage season. Georgia grows over 500 varieties of grapes. Legend holds that St. Nino held a vine cross when enlightening Georgians. Common grape products include wine, juice, jam, raisins, vodka and brandy. Large pitchers called "orshimo" are used to store and serve wine outdoors. When visiting a Georgian family, it is tradition to drink wine to respect the host.
Tourism marketing strategy and plan for Milan and LombardyAndrea Scacchioli
The document discusses Milan's destination marketing strategy and plan for Expo 2015. It recommends creating a destination management organization to coordinate tourism activities related to the Expo. It also suggests repositioning Milan's tourism branding to emphasize culture and heritage in addition to fashion and business. Promotional campaigns and tourism packages should showcase Milan and surrounding Lombardy to attract both business and leisure visitors for the Expo and beyond.
Study Tourism in BC Marketing Plan (Tourism Educators Conference)LinkBC
An update on the LinkBC-driven collaborative marketing plan designed to attract more students to study tourism in BC, as presented at the 2013 Tourism Educators Conference by Morgan Westcott.
The real estate agency outlines a comprehensive marketing plan to sell a client's property, which includes creating a comparative market analysis, listing the property on multiple listing services and websites, placing signs, distributing flyers to agents and prospects, promoting the property at open houses and industry events, arranging showings, pre-qualifying buyers, providing progress reports, reviewing the price strategy, negotiating offers, and finalizing the sale closing.
Responsibe tourism marketing plan Community challenges_ CharityChallenge 2016Mireia Munoz
Charity Challenge is a UK-based tour operator that organizes fundraising challenges abroad to raise money for charities. They are re-launching their "Community Challenges" product, which previously involved corporate teams funding local development projects through participation and labor. The marketing plan aims to promote Community Challenges to benefit the company and stakeholders while staying true to Charity Challenge's values of respect. Target markets include corporate teams, alumni groups, and environmentally-conscious older professionals seeking meaningful experiences. The plan analyzes competitors and outlines strategies for product, price, promotion, and distribution.
Beyond Travel is launching an 8-day tourism experience in Yukon, Canada targeting Chinese tourists. The itinerary includes visits to cultural attractions while staying in camps to experience the local lifestyle. Marketing goals are to increase Yukon's market share in China and establish inventory of Yukon tourism products through familiarization tours. Tactics include promoting the experience on Chinese social media and through partnerships with outdoor brands to raise awareness of Yukon's natural attractions and adventure opportunities.
Santa Fe Tourism marketing plan 2015-2016 David Vicent
Santa Fe Tourism marketing plan 2015-2016 ( New Mexico- EEUU ) . Fantastic marketing plan with brilliant focus and technical structure. Very nice key messages selection and possitioning insights description. Very valuable as a technicaly perfect plan to expose as applied studycase.
A collection of Vine Resources' case studies covering how we help some of the biggest telecoms vendors, operators and consultancies solve their telecoms recruitment problems.
The document discusses Georgian wine and grape production. It notes that grapes are picked in autumn during the vintage season. Georgia grows over 500 varieties of grapes. Legend holds that St. Nino held a vine cross when enlightening Georgians. Common grape products include wine, juice, jam, raisins, vodka and brandy. Large pitchers called "orshimo" are used to store and serve wine outdoors. When visiting a Georgian family, it is tradition to drink wine to respect the host.
Vineyard Hotel & Spa Imvelo Awards 2012 Best Social Involvement ProgrammeVineyard Hotel & Spa
The document summarizes the Vineyard Hotel & Spa's corporate social investment programs and initiatives over the past year. Some of the key projects included supporting children's homes like Baphumelele and Woodside Special Care Centre, as well as organizations providing meals to schoolchildren, healthcare for underprivileged communities, and job creation projects. Funds were raised through guest contributions to the Our Kids of the Cape Fund and matched by the hotel. A charity golf day raised money that was used to install a hoist at Woodside Special Care Centre to help caregivers assist disabled children.
Présentation de la France, de l'Aquitaine, de la Dordogne et de notre collège (Max Bramerie, La Force)
Ce projet a été financé avec le soutien de la Commission européenne.
Cette publication (communication) n'engage que son auteur et la Commission n'est pas responsable de l'usage qui pourrait être fait des informations qui y sont contenues.
As one of Cape Town’s hotels
of choice for celebrity, international
and business clients, and the sought-after
venue for gala functions, green conferences and corporate getaways, the Vineyard Hotel & Spa is a natural choice for seamless, affordable, unforgettable
rewards and incentive events.
This document describes Chateau Laulerie, a winery located in Bergerac, France on the banks of the Dordogne River. It is part of the Vignobles Dubard estate, which was founded in 1977 and includes several family-owned wineries. Chateau Laulerie produces white wines from Sauvignon Blanc and Semillon grapes, as well as red wines primarily from Merlot but also Cabernet Franc and Malbec. The vinification process aims to preserve fruit flavors through short maceration, cool fermentation and minimal oak aging.
Vineyard Hotel & Spa Imvelo Awards 2012 Our Investment in PeopleVineyard Hotel & Spa
The document discusses the Vineyard Hotel & Spa's corporate social investment initiatives and benefits provided to employees. Some key points:
- The hotel believes small contributions can create change, such as staff sharing skills with students or donations from guests funding community projects.
- In 2011/2012, 305 of 318 employees received training through 55 interventions, with each employee receiving an average of 3 training sessions.
- Benefits provided to employees include subsidized medical aid and pension funds, free uniforms and laundry, meals, parking and transportation.
- The hotel aims to attract and invest in new talent through traineeship programs and has a career day to attract young people to the industry.
We created this presentation for Old Windmill Hill Vineyard to promote their selection of wines to buyers and traders.
Find out how we can help you to create your next presentation at http://www.purepresentations.co.uk
This document summarizes a workshop on wine and tourism in France. It discusses the main wine regions in France, how wine tourism offers experiences beyond just wine like scenic routes and cultural activities. It profiles typical wine tourists as being 46 years old, traveling with others, and motivated by wine as well as other pleasures. Wine tourists are categorized into four socio-types - epicurians, explorers, experts, and classics. The document also outlines promotional campaigns for wine tourism in the US and Canada run by ATOUT FRANCE, focusing on online content, events, and sweepstakes to win trips to French wine regions.
Vineyard Hotel & Spa Imvelo Awards 2012 Best Single Resource Management Progr...Vineyard Hotel & Spa
The document summarizes the waste reduction initiatives implemented by the Vineyard Hotel & Spa over a 9 year period from 2003 to 2012. Some key initiatives included establishing a rigorous recycling program in partnership with a waste minimization company, implementing signage to clearly label recycling bins, collecting batteries and lightbulbs for safe disposal, using a microbial solution to reduce drain clogs and odors, and communicating their waste reduction efforts to guests. As a result, the hotel was able to reduce waste sent to landfill by over 96%, from 336 bins per week to just 53 bins in June 2012, while also growing occupancy. The hotel's goal is to achieve zero waste to landfill.
This presentation was prepared for educational purposes and you can also use it freely,just don't forget to mention me and give credits.it was created with lots of effort.
This document discusses Jordan Vineyard & Winery's digital marketing strategy in the modern era. It emphasizes the importance of storytelling through various digital platforms like video, social media, and an interactive website. The strategy focuses on authentic brand communication through high-quality multimedia content that educates customers on Jordan's winemaking process and heritage. It aims to integrate digital tools across departments to engage customers and distributors through an agile new media approach.
This document summarizes the introduction, challenges, opportunities, innovations, and future strategy of Sula Wines. Sula Wines was India's first commercial winery, founded in 2000 in Nashik, Maharashtra. It faced initial challenges with lack of expertise, technology, and an unfavorable regulatory environment. Opportunities included Nashik's suitable climate for grapes and a nascent Indian wine market. Through innovations like partnerships, equipment investments, and licensing, Sula Wines became a leader in India's wine industry and plans to continue expanding its premium offerings, production efficiencies, and marketing globally.
Sula Vineyards is an Indian wine company that is rapidly growing but faces challenges maintaining quality and reputation as volumes increase. It has low cash flows, poor distribution networks, and low domestic market share. Its strengths include fast market growth and good climate for grapes, but weaknesses include low drinking age and poor wine awareness in India. The document discusses Sula's financial performance and options for continuing growth, such as expanding distribution, growing white wines, moving into new markets, and diversifying products. It proposes the big goal of surpassing a competitor as India's top wine and outlines risks and a timeline for implementation.
عرض عن أهمية التسويق الالكتروني في قطاع السياحة مقدم من شركة حلول التسويق الالكتروني ونستعرض فيه بعض الأرقام والحقائق المهمة عن التسويق الالكتروني في قطاع السياحة مصحوبة بتوصيات ونصائح ثم مزايا التسويق الالكتروني في السياحة.
للمزيد عن الموضوع، اقرأ
http://goo.gl/KlZWec
للمزيد من الموضوعات، زوروا مدونة حلول التسويق الالكتروني
http://e-marketingsolutions.org/blog.aspx
للمزيد عن حلول التسويق الالكتروني، زوروا موقعنا
http://e-marketingsolutions.org/
للتواصل عبر الإيميل
info@e-marketingsolutions.org
للتواصل بالتليفون 01270063198
للمزيد من طرق التواصل
http://e-marketingsolutions.org/contact-us.aspx
This document provides information about the national symbols, culture, geography, places to visit, and economy of Singapore. It lists the national flag, coat of arms, national anthem, national flower, and some national foods as symbols of Singapore. It also discusses the country's major religions, geographic features, and popular tourist destinations such as Universal Studios, Buddha Tooth Relic Temple, and Marina Bay Sands. Finally, it mentions the economic status of Singapore and includes names of group members.
Market segmentation involves dividing a market into subgroups of consumers with distinct needs, characteristics, or behaviors that respond differently to marketing strategies. The document discusses market segmentation in Egypt based on demographics, income levels, and lifestyle patterns. It identifies five key consumer segments in Egypt - The Moon Walkers (ultra-wealthy elite making over $20M/year), The Weekenders (upper-middle class enjoying luxury goods), The Rising Stars (educated middle class striving for growth), The Hunters (ambitious but focused on necessities), and The Masrawys (focused on basic needs with low incomes under $15K/year). Successful segmentation requires segments to be measurable, accessible, profitable, and to respond differently to marketing
Vineyard Hotel & Spa Imvelo Awards 2012 Best Social Involvement ProgrammeVineyard Hotel & Spa
The document summarizes the Vineyard Hotel & Spa's corporate social investment programs and initiatives over the past year. Some of the key projects included supporting children's homes like Baphumelele and Woodside Special Care Centre, as well as organizations providing meals to schoolchildren, healthcare for underprivileged communities, and job creation projects. Funds were raised through guest contributions to the Our Kids of the Cape Fund and matched by the hotel. A charity golf day raised money that was used to install a hoist at Woodside Special Care Centre to help caregivers assist disabled children.
Présentation de la France, de l'Aquitaine, de la Dordogne et de notre collège (Max Bramerie, La Force)
Ce projet a été financé avec le soutien de la Commission européenne.
Cette publication (communication) n'engage que son auteur et la Commission n'est pas responsable de l'usage qui pourrait être fait des informations qui y sont contenues.
As one of Cape Town’s hotels
of choice for celebrity, international
and business clients, and the sought-after
venue for gala functions, green conferences and corporate getaways, the Vineyard Hotel & Spa is a natural choice for seamless, affordable, unforgettable
rewards and incentive events.
This document describes Chateau Laulerie, a winery located in Bergerac, France on the banks of the Dordogne River. It is part of the Vignobles Dubard estate, which was founded in 1977 and includes several family-owned wineries. Chateau Laulerie produces white wines from Sauvignon Blanc and Semillon grapes, as well as red wines primarily from Merlot but also Cabernet Franc and Malbec. The vinification process aims to preserve fruit flavors through short maceration, cool fermentation and minimal oak aging.
Vineyard Hotel & Spa Imvelo Awards 2012 Our Investment in PeopleVineyard Hotel & Spa
The document discusses the Vineyard Hotel & Spa's corporate social investment initiatives and benefits provided to employees. Some key points:
- The hotel believes small contributions can create change, such as staff sharing skills with students or donations from guests funding community projects.
- In 2011/2012, 305 of 318 employees received training through 55 interventions, with each employee receiving an average of 3 training sessions.
- Benefits provided to employees include subsidized medical aid and pension funds, free uniforms and laundry, meals, parking and transportation.
- The hotel aims to attract and invest in new talent through traineeship programs and has a career day to attract young people to the industry.
We created this presentation for Old Windmill Hill Vineyard to promote their selection of wines to buyers and traders.
Find out how we can help you to create your next presentation at http://www.purepresentations.co.uk
This document summarizes a workshop on wine and tourism in France. It discusses the main wine regions in France, how wine tourism offers experiences beyond just wine like scenic routes and cultural activities. It profiles typical wine tourists as being 46 years old, traveling with others, and motivated by wine as well as other pleasures. Wine tourists are categorized into four socio-types - epicurians, explorers, experts, and classics. The document also outlines promotional campaigns for wine tourism in the US and Canada run by ATOUT FRANCE, focusing on online content, events, and sweepstakes to win trips to French wine regions.
Vineyard Hotel & Spa Imvelo Awards 2012 Best Single Resource Management Progr...Vineyard Hotel & Spa
The document summarizes the waste reduction initiatives implemented by the Vineyard Hotel & Spa over a 9 year period from 2003 to 2012. Some key initiatives included establishing a rigorous recycling program in partnership with a waste minimization company, implementing signage to clearly label recycling bins, collecting batteries and lightbulbs for safe disposal, using a microbial solution to reduce drain clogs and odors, and communicating their waste reduction efforts to guests. As a result, the hotel was able to reduce waste sent to landfill by over 96%, from 336 bins per week to just 53 bins in June 2012, while also growing occupancy. The hotel's goal is to achieve zero waste to landfill.
This presentation was prepared for educational purposes and you can also use it freely,just don't forget to mention me and give credits.it was created with lots of effort.
This document discusses Jordan Vineyard & Winery's digital marketing strategy in the modern era. It emphasizes the importance of storytelling through various digital platforms like video, social media, and an interactive website. The strategy focuses on authentic brand communication through high-quality multimedia content that educates customers on Jordan's winemaking process and heritage. It aims to integrate digital tools across departments to engage customers and distributors through an agile new media approach.
This document summarizes the introduction, challenges, opportunities, innovations, and future strategy of Sula Wines. Sula Wines was India's first commercial winery, founded in 2000 in Nashik, Maharashtra. It faced initial challenges with lack of expertise, technology, and an unfavorable regulatory environment. Opportunities included Nashik's suitable climate for grapes and a nascent Indian wine market. Through innovations like partnerships, equipment investments, and licensing, Sula Wines became a leader in India's wine industry and plans to continue expanding its premium offerings, production efficiencies, and marketing globally.
Sula Vineyards is an Indian wine company that is rapidly growing but faces challenges maintaining quality and reputation as volumes increase. It has low cash flows, poor distribution networks, and low domestic market share. Its strengths include fast market growth and good climate for grapes, but weaknesses include low drinking age and poor wine awareness in India. The document discusses Sula's financial performance and options for continuing growth, such as expanding distribution, growing white wines, moving into new markets, and diversifying products. It proposes the big goal of surpassing a competitor as India's top wine and outlines risks and a timeline for implementation.
عرض عن أهمية التسويق الالكتروني في قطاع السياحة مقدم من شركة حلول التسويق الالكتروني ونستعرض فيه بعض الأرقام والحقائق المهمة عن التسويق الالكتروني في قطاع السياحة مصحوبة بتوصيات ونصائح ثم مزايا التسويق الالكتروني في السياحة.
للمزيد عن الموضوع، اقرأ
http://goo.gl/KlZWec
للمزيد من الموضوعات، زوروا مدونة حلول التسويق الالكتروني
http://e-marketingsolutions.org/blog.aspx
للمزيد عن حلول التسويق الالكتروني، زوروا موقعنا
http://e-marketingsolutions.org/
للتواصل عبر الإيميل
info@e-marketingsolutions.org
للتواصل بالتليفون 01270063198
للمزيد من طرق التواصل
http://e-marketingsolutions.org/contact-us.aspx
This document provides information about the national symbols, culture, geography, places to visit, and economy of Singapore. It lists the national flag, coat of arms, national anthem, national flower, and some national foods as symbols of Singapore. It also discusses the country's major religions, geographic features, and popular tourist destinations such as Universal Studios, Buddha Tooth Relic Temple, and Marina Bay Sands. Finally, it mentions the economic status of Singapore and includes names of group members.
Market segmentation involves dividing a market into subgroups of consumers with distinct needs, characteristics, or behaviors that respond differently to marketing strategies. The document discusses market segmentation in Egypt based on demographics, income levels, and lifestyle patterns. It identifies five key consumer segments in Egypt - The Moon Walkers (ultra-wealthy elite making over $20M/year), The Weekenders (upper-middle class enjoying luxury goods), The Rising Stars (educated middle class striving for growth), The Hunters (ambitious but focused on necessities), and The Masrawys (focused on basic needs with low incomes under $15K/year). Successful segmentation requires segments to be measurable, accessible, profitable, and to respond differently to marketing
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว มีการปรับนิดหน่อย เป็นเรื่องแรกที่สอน ในทุกๆที่ๆผมไปเป็น Consult และ ครูให้ ที่เห็นนี้เป็น Slide สอนที่สุดท้ายในปี 2557 อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 1st one(1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer. It was used for the last company that I taught last year. It might be updated due to its time.
Introduction to Global Marketing #Ch.1 สำหรับนิสิตวิชา Global Marketing กลุ่ม กต17จศ8, อาจารย์วจนะ ภูผานี, คณะการบัญชีและการจัดการ มหาวิทยาลัยมหาสารคาม
Wipro Limited reported financial results for the quarter ended June 30, 2008 with consolidated revenue of Rs. 5,967 crores, up 5% over the previous quarter and 43% over the same quarter last year. Profits grew as well with profits before interest and tax up 3% over the previous quarter and 40% over the same quarter last year. The IT Services segment grew revenues 9% over the previous quarter and 39% over the same quarter last year.
Black Beginnings is an athletic apparel manufacturer founded by Eric Robinson, who has 13 years of experience in the apparel industry. They provide team uniforms, jackets, shirts, and physical education uniforms for schools, organizations, and community programs. Their capabilities include custom logo design and uniforms for sports like baseball, basketball, soccer, and football. They also specialize in recreating uniforms of Negro League teams. Pricing is based on cluster pricing for packages that include mesh jerseys, pants, caps, and socks, starting at $24 per uniform for youth sizes.
The Role Of Business In Society Presentation AtFNian
The document discusses several initiatives and principles related to corporate social responsibility:
1) The Global Compact outlines 10 principles for human rights, labor, environment and anti-corruption that over 100 major corporations have signed onto.
2) The Equator Principles provide environmental and social guidelines for project financing that are followed by major banks like Citi, JP Morgan and HSBC.
3) Companies like Goldman Sachs, Merck, Chiquita and others have specific policies around environmental sustainability, community health initiatives and certification programs.
4) The Beyond Grey Pinstripes survey examines how leading MBA programs incorporate social and environmental topics into curricula and research.
The document provides an overview of various tools that can be used to implement eco-efficiency within an organization. It describes common tools such as life-cycle assessment, design for environment, environmental labelling, and cleaner production/pollution prevention. It also discusses how these tools can be applied at different levels and stages within an organization, and observations about factors driving adoption of various tools.
The document summarizes Singapore's legislative infrastructure and national coordination efforts related to combating counterfeit medical products. Key points include:
1) Singapore's Health Sciences Authority regulates medicines through various acts, but laws currently do not specifically address counterfeit medicines.
2) A new Health Products Act will consolidate laws, include specific definitions and prohibitions against counterfeit health products, and impose heavier penalties.
3) Singapore coordinates with other agencies but faces challenges from differing priorities and lack of medical expertise in other fields.
4) Reported counterfeit medicine cases primarily involve lifestyle drugs obtained through fringe markets rather than mainstream sources.
Liberty Leasing Syndication provides leasing and financing services for a variety of industries. They specialize in operating leases and have relationships with large financial institutions that allow them to price deals aggressively. Liberty Leasing offers syndication capabilities through banks, pension funds, and other funding sources. They structure deals from $250,000 to $20 million with terms of 12 to 60 months.
The document discusses several case studies of companies that were able to improve their business processes and reduce costs by converting paper-based workflows to digital PDF-based workflows using various PDF generation and processing technologies. Some key solutions discussed include using PDF libraries to dynamically generate customized PDF documents from database content, using PDF conversion tools to render HTML reports to PDF for automated distribution, and allowing customers to download printable PDF tickets for events.
Analyse sourcing and manufacturing strategiesFNian
Jim Lovejoy presented research on analyzing sourcing and manufacturing strategies to improve financial performance for retailers. The presentation compared different sourcing strategies like traditional build-to-plan, vendor managed inventory, and quick response. It found that quick response and blended sourcing strategies led to higher gross margins, inventory turns, and service levels compared to traditional sourcing. The presentation also identified collaboration within the supply chain as a key lever to reduce costs and lead times.
The document provides information about India's ancient civilization, population, economy, trade, manufacturing, technology, science and foreign investments. It highlights that India has a large population and English speaking workforce, and is a major exporter of goods and services. It is emerging as a global leader in areas like IT, pharmaceuticals, and space technology.
The document summarizes China's international trade and economic history and current situation. It discusses China's transition to an open market economy through reforms beginning in the late 1970s. China has experienced rapid economic growth and become a major player in international trade, with the US as both its largest export market and source of imports. While trade barriers remain, China's competitive advantages in labor and manufacturing have made it an important part of global supply chains.
This document outlines a marketing plan for an APICS chapter to attract students to its supply chain management educational courses. It recommends marketing the Basics of Supply Chain Management (BSCM) course as the flagship offering due to its popularity and relevance. The plan involves purchasing contact data for local manufacturers, creating a postcard marketing the BSCM course, and executing a direct mail campaign. It also provides details on setting up a website for online registration and payments. The goal is to attract 10-12 students to the initial BSCM course through this targeted marketing approach.
The document analyzes the effects of international outsourcing on clothing industry firms in Veneto, Italy. It finds that:
1) Firms that outsourced production abroad experienced increases in both turnover and earnings (EBITDA) on average. Larger increases were seen for firms that outsourced a greater portion of production.
2) For firms that both outsourced production abroad and further fragmented production, the increases in profits were more than proportional to increases in activity levels.
3) While outsourcing increased firm profits, it had a strong negative impact on blue-collar employment in the region as those jobs moved abroad.
This document discusses industry analysis basics for international research. It provides an overview of typical industry analysis questions and defines key terms like industry, sector, and coding schemes. It also outlines sources of industry information and issues to consider when collecting and comparing industry data across countries.
The document discusses opportunities and challenges for businesses entering markets in Eurasia. It provides an overview of the market size and characteristics of countries in the region. Challenges include corruption, administrative barriers, and inconsistent legislation. The U.S. Department of Commerce offers services to help businesses navigate these issues and access trade financing, including international trade experts, assistance resolving trade complaints, and training programs.
How To Biuld Internal Rating System For Basel IiFNian
The document discusses how to build an internal rating system for Basel II compliance. It outlines key attributes such as a consistent analytical approach, transparency, and central data storage. An expected loss framework is recommended using ratings, probability of default, exposure at default, and loss given default. Case studies demonstrate rating templates for different asset classes and the benefits of data pooling to estimate default and recovery rates.
Gujarat has experienced strong economic growth, with annual growth averaging 9% in the last 3 years. It accounts for 16% of India's industrial production despite having only 5% of the population. Key industries include petrochemicals, automotive, engineering, textiles, and chemicals. The state has developed infrastructure like ports, roads, and industrial parks to support business. There are opportunities for Japanese companies in sectors like infrastructure, IT, engineering, chemicals, and healthcare.
This document provides an overview of the Indian economic and trade policy course structure and evaluation. It discusses key topics like the structure of the Indian economy, sector-specific issues, social sector development, external sector overview and trade policy. It analyzes India's economic growth performance across five-year plans and four phases of development. Some challenges discussed are structural transformation of the economy, employment growth, poverty reduction and the political economy implications of reforms.
India is the 4th largest economy in the world with a population over 1 billion people and GDP of $425 billion. It has experienced rapid economic growth in recent decades with GDP growth of 8.1% in 2003-2004. However, trade with Poland remains relatively small, with India only accounting for 0.33% of Poland's imports in 2003. There are opportunities to increase bilateral investments and joint ventures between the two countries, especially in sectors like automobiles, chemicals, and electronics.
The document discusses various metrics for measuring intra-industry trade, including the Grubel-Lloyd index. It provides examples of intra-industry trade between the Philippines and Japan in 1998 across various industries. It also examines the intra-industry trade index values of different countries from 1988-2000 and explores explanations for intra-industry trade such as economies of scale and variety in demand.
The document discusses several theories of international trade, including classical and new trade theories. Classical theories include mercantilism and theories of absolute advantage and comparative advantage. Comparative advantage suggests that countries should specialize in goods they can produce relatively more efficiently. New trade theories examine increasing returns to scale, first-mover advantages, and government policies that can influence national competitive advantage.
1. MC . 9203 Tourism and Entertainment Marketing Write Marketing Plan
2. Tourism and Entertainment Marketing แผนการตลาดเพื่อการท่องเที่ยว Marketing Plan for Tourism แผนการตลาดเพื่อธุรกิจการท่องเที่ยว มีความจำเป็นและสำคัญอย่างไร ( Why is having and using marketing plan important for tourism businesses? ) - กิจกรรมการท่องเที่ยว สามารถทำให้เป็น บริการ และอุตสาหกรรมได้ . - ผู้ประกอบการ ต้องแสวงหากลยุทธ์ทางการตลาด เพื่อโอบอุ้มรกรรมการท่องเที่ยวให้ยั่งยืน MARKETING PLAN
3. Tourism and Entertainment Marketing แผนการตลาดเพื่อการท่องเที่ยว Marketing Plan for Tourism คุณจะออกแบบแผนการตลาดอย่างไร จึงจะเหมาะสมกับองค์กรของคุณ ( How can you create and implement a marketing plan for your organization? ) - ความคิดรวบยอดในการจัดทำแผน ( Concept of a marketing plan ) - ประโยชน์ที่จะได้รับเมื่อนำแผนไปใช้ (Benefits of using a plan) MARKETING PLAN
4. Tourism and Entertainment Marketing แผนการตลาดเพื่อการท่องเที่ยว Marketing Plan for Tourism คุณจะออกแบบแผนการตลาดอย่างไร จึงจะเหมาะสมกับองค์กรของคุณ ( How can you create and implement a marketing plan for your organization? ) - ความแตกต่างและหลากหลายของกลยุทธ์ต่างๆ ที่มีอยู่ในแผนการตลาด จะช่วยให้การดำเนินงานบรรลุวัตถุประสงค์ - SWOT Analysis ที่คุณมี สามารถอธิบายตำแหน่งบริการ ( Positioning ) กลยุทธ์ด้านราคา ( strategic pricing ) และการกำหนดราคา ( price setting ) ในการแข่งขัน ซึ่งจะส่งผลต่อการวางแผนด้านการสื่อสารการตลาด ( Marketing Communication Strategy ) ( แผนสื่อ ) แผนงบประมาณ ( Marketing Budget ) และการประเมินผลต่างๆ ( แผนประเมินผล ) MARKETING PLAN
5. Tourism and Entertainment Marketing แผนการตลาดเพื่อการท่องเที่ยว Marketing Plan for Tourism ใครบ้างที่จะช่วยคุณวางแผนการตลาด ( " Whom do you involve in the marketing planning process and why do you involve them? " ) อะไรคือประโยชน์ที่ควรจะได้รับจาก แผนการตลาดเหล่านั้น ( " What are the benefits of having and using a marketing plan? " ) MARKETING PLAN
6. Tourism and Entertainment Marketing แผนการตลาดเพื่อการท่องเที่ยว Marketing Plan for Tourism อะไรคือส่วนประกอบสำคัญ ของการเขียนแผนการตลาด ( " What components are most important to include in a marketing plan? " ) MARKETING PLAN
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9. Tourism and Entertainment Marketing N ecessary C omponents 7. SWOT Analysis สิ่งที่ต้องวิเคราะห์ ตัวอย่าง เช่น MARKETING PLAN For the Enchanted Vineyard Bed & Breakfast, Oregon The Enchanted Vineyard is a charming Bed & Breakfast located in the Lorane Valley, outside of Eugene, Oregon. The valley is well known for its beauty and concentration of vineyards and wineries. The B&B will be run by Missy Stewart in the Stewart's newly renovated home. The Inn itself is a work of art. Each of the five guest rooms has walls that are 65% glass providing a breathtaking view of the valley. In addition to the views, the Inn offers a huge patio and vineyard for the guests to explore. MARKETING PLAN
10. Tourism and Entertainment Marketing Strengths: - Great location ความยิ่งใหญ่อลังการ - Fantastic facilities ความง่าย สะดวก อย่างน่าอัศจรรย์ - Owners who are passionate about their work ความจริงจังเข้มงวดของเจ้าของกิจการ MARKETING PLAN N ecessary C omponents 7. SWOT Analysis สิ่งที่ต้องวิเคราะห์ ตัวอย่าง เช่น MARKETING PLAN For the Enchanted Vineyard Bed & Breakfast, Oregon
11. Tourism and Entertainment Marketing Weaknesses: - Brand visibility ประสิทธิภาพของแบรนด์ - Limited number of rooms means limited amount of sales ด้านปริมาณ และการให้บริการ - The struggle with taking care of everything with low labor overhead ข้อจำกัดของจำนวนพนักงาน MARKETING PLAN N ecessary C omponents 7. SWOT Analysis สิ่งที่ต้องวิเคราะห์ ตัวอย่าง เช่น MARKETING PLAN For the Enchanted Vineyard Bed & Breakfast, Oregon
12. Tourism and Entertainment Marketing Opportunities: - Growing market with a significant percentage still not aware of The Enchanted Vineyard - Increase in sales from university-related events - The ability to become more efficient as the learning curve steepness over time MARKETING PLAN N ecessary C omponents 7. SWOT Analysis สิ่งที่ต้องวิเคราะห์ ตัวอย่าง เช่น MARKETING PLAN For the Enchanted Vineyard Bed & Breakfast, Oregon
13. Tourism and Entertainment Marketing Threats: - Competition from new B&B entrants - The introduction of a B&B-style hotel that understands the basic market need - A slump in the economy, decreasing people's discretionary income MARKETING PLAN N ecessary C omponents 7. SWOT Analysis สิ่งที่ต้องวิเคราะห์ ตัวอย่าง เช่น MARKETING PLAN For the Enchanted Vineyard Bed & Breakfast, Oregon
14. Tourism and Entertainment Marketing 8. Competition การแข่งขัน Other เช่น - Typical Feature -Personal Service - Different Rooms - Special Events - Demand outstrip supply - General Ambiance - Continental Breakfast - Elaborate Food and Drink - Interesting Chat Hotels/motels MARKETING PLAN N ecessary C omponents
15. Tourism and Entertainment Marketing 9. Services การให้บริการ - Keys to Success - Critical Issues 10. Marketing Strategy กลยุทธ์การตลาด - Association membership and advertising - Website - Strategic relationship 11. Mission ภารกิจ - Provide Experience - Exist to Attract - Maintain Customers - Exceed Expectation MARKETING PLAN N ecessary C omponents
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17. Tourism and Entertainment Marketing 15. Positioning จุดยืนของการให้บริการ - Attention to Personalized Service - Uniqueness and Beauty of the Facility 16. Strategy Pyramids กลยุทธ์ในการสร้างเครือข่าย * Network Level *Pyramidal Network Level -Seek to New Customer -Relationships MARKETING PLAN N ecessary C omponents
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19. Tourism and Entertainment Marketing สรุปสาระสำคัญของการจัดทำแผนการตลาด Foundation of the Marketing Plan The Marketing Plan Defined Benefits of the Marketing Plan Types of Marketing Plans Tactical vs. Strategic Planning Getting Started Establishing Effective Objectives Guidelines for Ensuring Objectives Introductory Elements of the Plan Writing the Premise MARKETING PLAN N ecessary C omponents
20. Tourism and Entertainment Marketing Situational Analysis Evaluating the Overall Market and Industry Competitive Analysis Product Life Cycle Analysis The SWOT Formula Strengths Weaknesses Opportunities Threats MARKETING PLAN N ecessary C omponents
21. Tourism and Entertainment Marketing Market Positioning Market Positioning Using Matching to Write a Strategy Statement Emotional-Relationship Strategy Statements Identifying Your Positioning Options Strategic Path The Functional Plan Strategic Pricing Price Setting MARKETING PLAN N ecessary C omponents
22. Tourism and Entertainment Marketing Creative and Financial Strategy Objectives of Marketing Communications Strategies Executing a Marketing Communication Strategy Budgeting Approaches Building Your Budget Presenting Your Plan Your Plan as a Sales Document Presentation Outline Utilizing Visual Aids Fine-tuning Your Presentation MARKETING PLAN N ecessary C omponents