Starbucks' mission is to inspire people one cup at a time while maintaining their principles as they grow. Their vision is to be the premier purveyor of coffee in the world. Starbucks uses a matrix organizational structure with functional, geographic, and product-based divisions. They emphasize servant leadership and treat employees like partners by focusing on diversity, employee bonding, and consensus decision-making. Employees are well-trained baristas focused on providing exceptional customer service in a third place environment away from work and home.

1. STARBUCKS
COFFEE
Group 7

2. Mission & vision
 Mission:
“to inspire and nurture the human spirit – one person, one
cup and one neighborhood at a time.”
 Vision :
“to establish Starbucks as the premier purveyor of the
coffee in the world while maintaining our uncompromising
principles while we grow . “
 Starbucks’s corporate vision focuses on leadership in the industry.
 We’re called partners, because it’s not just a job, it’s our passion.
Together, we embrace diversity to create a place where each of us can
ourselves. We always treat each other with respect and dignity. And we

3. Competition
Direct competitors :
Costa Coffee
McDonald’s McCafé
Dunkin donuts
Café Coffee Day
Indirect competitors :
Independent fast food chain & bakeries

4. Company's implicit values
The main features of Starbucks’ organizational culture are :
 Servant Leadership (“employees first”)
 Relationship-driven approach
 Collaboration and communication
 Openness
 Inclusion and diversity

5. Store location
 the Starbucks Center (formerly the SODO Center) is the world
headquarters for coffeehouse chain Starbucks
 There are around 28000 stores in world spread over 73
countries
 In India there are around 101 stores in major cities like
 Delhi ncr Hyderabad
 Mumbai Kolkata
 Pune
 Bangalore
 Chennai

8. Corporate Structure

9. Organizational structure
 STARBUCKS HAS A MATRIX ORGANISATIONAL STRUCTURE
 MAIN FEATURES OF CORPORATE STRUCTURE ARE :
 FUNCTIONAL HIERARCHY
 GEOGRAPHIC DIVISIONS
 PRODUCT-BASED DIVISIONS
 TEAMS
 Organisational structure is decentralised, with responsibility given
to store managers.
 Employees can give their opinions in decision making.
 This increases innovation of new products

10. Decision Making
 Organisational structure is decentralised, with responsibility
given to store managers.
 Employees can give their opinions in decision making which
increases innovation of new products
 Decision making is consensual.
 Also at the Café’s company uses work team of Barista’s.
 In other parts of organization Starbucks uses Functional
Position with less emphasis on work teams.

11. Employee -treatment
 RELATIONSHIP DRIVEN & EMPLOYEE FIRST APPROACH
 “partners” rather than employees
 THEY BELIEVE IN DIVERSITY
 FOCUSES ON EMPLOYEE BONDING
 One former Starbucks worker noted that “nobody at Starbucks
ever ordered anyone to do anything. It was always: ‘Would you
do me a favor?’ Or something similar.”

12. Nature of doing work
 Employees are called baristas.
 Employees are well trained and knowledgeable about products offered.
 baristas are trained to reply orders in Starbucks language
 Trained to be people oriented

14. Customers opinion
 Third place’ away from work and home.
 Exceptional customer service.
 Wide variety of options.

15. Customer-relationship
 Customers are the boss
 Starbucks reward card
 In store feedback form
 One person, one cup at a time