This document discusses Starbucks' corporate culture across several areas. Starbucks focuses on diversity and customer service. It has a flatter organizational structure and uses social networking to engage customers. Starbucks promotes strong organizational ethics and values each employee. It also emphasizes corporate citizenship through philanthropic initiatives. Overall, Starbucks integrates these cultural aspects to achieve business success.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
Report done by David Mc Guinness, Selim Öztürk and Zhifeng Qi. Master in Business Strategy.
The main purpose of this report is to analyze Starbucks’ strategy, inquiring the coffee industry, competitors, International expansion, resources and capabilities.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
Starbucks Mission Social Responsibility & Brand Strength Case Study SampleStudents Assignment Help
UK students who are studying business courses are assigned some tricky case study assessments like this Starbucks mission social responsibility & brand strength corporate strategy to make and it is very important to write them on time to achieve high grades. These academic tasks are time-taking as well as challenging. So, If you are also the one who is looking for business management assignment help services in the UK, then you can get in touch with assignment experts by visiting Students Assignment Help at any time.
https://www.studentsassignmenthelp.com/answers/starbucks-mission-social-responsibility-brand-strength-case-study/
1
*Adapted by the UAGC Writing Center from original paper by Aimee Garten. Used by permission.
What is a Case Study?
A case study analysis requires you to investigate a business problem, examine the alternative
solutions, and propose the most effective solution using supportive evidence.
A case study should include background information on the specific topic, an analysis of the case
under student showing problems or effective strategies, as well as recommendations.
A case study can focus on a business or entire industry, a specific project or program, or a person.
Format your paper according to your assignment instructions.
The following sample includes APA-style citations and references.
http://writingcenter.uagc.edu/writing-case-study-analysis
2
An Analysis of Human Resources Practices at Starbucks Coffee Company
Organizations must perform at reliable and successful levels to stay in business.
One indicator of organizational performance is its human resources outcomes. To be
competitive in a global marketplace, a large multinational organization should manage
human resources as strategically as any other division or department. Starbucks is an
example of strong human resources strategy coupled with logistical planning and effective
management. It serves as a strong example for all large organizations to model human
resources upon.
Overall Human Resources Strategies
Human capital is a large investment for any organization. Management of this
capital is a necessary task to ensure strong return on the investment. Human resource
management requires strong strategy to effectively and efficiently achieve goals,
objectives, and – in turn – better performance. The strategy, management program, and all
other human resource activity are then required to determine relevant dimensions of
performance and the impact on the company’s success (Cania, 2014).
Starbucks, a Seattle-based global coffee company, follows a mission to “inspire and
nurture the human spirit: one person, one cup, and one neighborhood at a time” (Starbucks,
2015, para. 4). The company fulfils this mission through ethical sourcing of product,
environmentally friendly processes and recycling practices, and employee service in the
community. After the era of Great Recession, the company launched a new motto: “Great
Coffee Everywhere” and grew to include international locations and at-home products
(Noe et. al, 2013). This growth also included the acquisition of the La Boulange, Seattle’s
Best Coffee, Tazo, Evolution Fresh, and Teavana brands. With large competitors like
The introduction of your case study should introduce the business, industry,
project, or person that is represented in your study.
The thesis should state the
proposed solution to the
problem you have determined or
state the general assessment of
the case being studied.
Section 1:
The first section of the case stu ...
Running Head Environmental Scanning .docxsusanschei
Running Head: Environmental Scanning 1
Environmental Scanning 7
Environmental Scann
Trisha Shetler
Mgt/ 498
Eligah King
July 29,2017
Environmental Scanning
Environmental Scanning involves the process by which organizations collect, analyze and distribute strategic significant information for both tactical and strategic purposes. The purpose of environmental scanning is to furnish strategic intelligence through evaluating possible crucial changes to the business environment. Business environments within the current times are ever-changing. Organizations are expected to endure the changes within the business and adequately adjust prior to these changes (Albright, 2004).
This paper aims at analyzing Starbucks strategic environmental scan towards attaining competitive advantage as well as marketing. Environmental Scanning assists the company plan and strives for the next business effectuation period following the succeeding years. Starbucks encompasses an all-embracing plan of environmental scanning in efforts to key out potential gaps and consequently prioritizing necessary actions towards meeting the organizational goals and standards pertaining workforce. The scope to environmental scanning is to express the current environmental position alongside relevant changing trends.
Starbucks Internal and External Environments
Among its internal environment, Starbucks strives towards attaining the most effective business interactions. This involves primarily employee interaction among themselves, employee to management interactions, manager to manager interactions, and management to shareholder interactions, brand awareness, main organizational staff, operational potential, and organizational structure, among others. An analysis of the company’s internal environment enables for identifying strengths and weaknesses within the organization.
On account of business interaction, Starbucks treats its respective employees with utmost value and ideally channels them towards better decision making regarding business operations. The company extends on sustaining mutual respect, various workforce culture, shared success and most importantly personal dignity within its environment. Besides value provision, Starbucks establishes a functionary community leadership program that facilitates the company’s functionary services bound on no- profit basis towards ramping up the community. In addition, the company creates a positive working environment through promoting a respectful culture within the workplace as well as encouraging a two-party communication system of communication.
On the other hand, Starbucks establishes an external working environment through diverse current trends within the industry. An authoritative factor the company is the environmental ...
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
by Patrícia Azevedo (Brazil) and Kyle Tsung (Taiwan)
August 2009 - UC Irvine - Grade: A+
This is my final project for ESL Marketing Program, at University of California Irvine. Our goal was present marketing concepts throught a real American Brand in a creative presentation.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
Report done by David Mc Guinness, Selim Öztürk and Zhifeng Qi. Master in Business Strategy.
The main purpose of this report is to analyze Starbucks’ strategy, inquiring the coffee industry, competitors, International expansion, resources and capabilities.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Mission, strategy, and ethics at starbucks v2Paul Mulzoff
My colleagues and I presented this discussion on leadership, ethics, corporate repsonsibility, and corporate strategy to folks at The Hagan Schol of Business - Iona College.
Starbucks Mission Social Responsibility & Brand Strength Case Study SampleStudents Assignment Help
UK students who are studying business courses are assigned some tricky case study assessments like this Starbucks mission social responsibility & brand strength corporate strategy to make and it is very important to write them on time to achieve high grades. These academic tasks are time-taking as well as challenging. So, If you are also the one who is looking for business management assignment help services in the UK, then you can get in touch with assignment experts by visiting Students Assignment Help at any time.
https://www.studentsassignmenthelp.com/answers/starbucks-mission-social-responsibility-brand-strength-case-study/
1
*Adapted by the UAGC Writing Center from original paper by Aimee Garten. Used by permission.
What is a Case Study?
A case study analysis requires you to investigate a business problem, examine the alternative
solutions, and propose the most effective solution using supportive evidence.
A case study should include background information on the specific topic, an analysis of the case
under student showing problems or effective strategies, as well as recommendations.
A case study can focus on a business or entire industry, a specific project or program, or a person.
Format your paper according to your assignment instructions.
The following sample includes APA-style citations and references.
http://writingcenter.uagc.edu/writing-case-study-analysis
2
An Analysis of Human Resources Practices at Starbucks Coffee Company
Organizations must perform at reliable and successful levels to stay in business.
One indicator of organizational performance is its human resources outcomes. To be
competitive in a global marketplace, a large multinational organization should manage
human resources as strategically as any other division or department. Starbucks is an
example of strong human resources strategy coupled with logistical planning and effective
management. It serves as a strong example for all large organizations to model human
resources upon.
Overall Human Resources Strategies
Human capital is a large investment for any organization. Management of this
capital is a necessary task to ensure strong return on the investment. Human resource
management requires strong strategy to effectively and efficiently achieve goals,
objectives, and – in turn – better performance. The strategy, management program, and all
other human resource activity are then required to determine relevant dimensions of
performance and the impact on the company’s success (Cania, 2014).
Starbucks, a Seattle-based global coffee company, follows a mission to “inspire and
nurture the human spirit: one person, one cup, and one neighborhood at a time” (Starbucks,
2015, para. 4). The company fulfils this mission through ethical sourcing of product,
environmentally friendly processes and recycling practices, and employee service in the
community. After the era of Great Recession, the company launched a new motto: “Great
Coffee Everywhere” and grew to include international locations and at-home products
(Noe et. al, 2013). This growth also included the acquisition of the La Boulange, Seattle’s
Best Coffee, Tazo, Evolution Fresh, and Teavana brands. With large competitors like
The introduction of your case study should introduce the business, industry,
project, or person that is represented in your study.
The thesis should state the
proposed solution to the
problem you have determined or
state the general assessment of
the case being studied.
Section 1:
The first section of the case stu ...
Running Head Environmental Scanning .docxsusanschei
Running Head: Environmental Scanning 1
Environmental Scanning 7
Environmental Scann
Trisha Shetler
Mgt/ 498
Eligah King
July 29,2017
Environmental Scanning
Environmental Scanning involves the process by which organizations collect, analyze and distribute strategic significant information for both tactical and strategic purposes. The purpose of environmental scanning is to furnish strategic intelligence through evaluating possible crucial changes to the business environment. Business environments within the current times are ever-changing. Organizations are expected to endure the changes within the business and adequately adjust prior to these changes (Albright, 2004).
This paper aims at analyzing Starbucks strategic environmental scan towards attaining competitive advantage as well as marketing. Environmental Scanning assists the company plan and strives for the next business effectuation period following the succeeding years. Starbucks encompasses an all-embracing plan of environmental scanning in efforts to key out potential gaps and consequently prioritizing necessary actions towards meeting the organizational goals and standards pertaining workforce. The scope to environmental scanning is to express the current environmental position alongside relevant changing trends.
Starbucks Internal and External Environments
Among its internal environment, Starbucks strives towards attaining the most effective business interactions. This involves primarily employee interaction among themselves, employee to management interactions, manager to manager interactions, and management to shareholder interactions, brand awareness, main organizational staff, operational potential, and organizational structure, among others. An analysis of the company’s internal environment enables for identifying strengths and weaknesses within the organization.
On account of business interaction, Starbucks treats its respective employees with utmost value and ideally channels them towards better decision making regarding business operations. The company extends on sustaining mutual respect, various workforce culture, shared success and most importantly personal dignity within its environment. Besides value provision, Starbucks establishes a functionary community leadership program that facilitates the company’s functionary services bound on no- profit basis towards ramping up the community. In addition, the company creates a positive working environment through promoting a respectful culture within the workplace as well as encouraging a two-party communication system of communication.
On the other hand, Starbucks establishes an external working environment through diverse current trends within the industry. An authoritative factor the company is the environmental ...
Running head STARBUCKS 1STARBUCKS3.docxtoltonkendal
Running head: STARBUCKS 1
STARBUCKS 3
Starbucks
Name
Institutional Affiliation
Starbucks
As an American company and coffee shop franchise, Starbucks was founded in 1971, Seattle, Washington in 1971. With well over 15,000 outlets globally, the company has been considered as the world’s leading coffee vendor with the majority of the outlets being located in North America (“Company Information”, 2018). As of 2014, the company was estimated to be having a market value of close to $100 Billion. However, this could not have been possible without globalization; globalization has allowed the company to expand beyond the boundaries of the American Nation and influence the economies of other countries. It has also allowed various political powers to interact thus promoting cooperation and finally it has been able to tap into economies that have raised the value of the brand such as that of China and Europe (“Company Information”, 2018). In 2003, Starbucks began its expansion to foreign countries exploiting its potential and thus promoted their economies through the “Starbucks Effect.” This was the emergence of various coffee shops competing with the franchise in selling coffee (Kang & Namkung, 2017). The internet of things can be regarded as one of the most influential aspects that have allowed Starbucks to grow and dominate most markets globally. The company is aggressive in implementing change and this is inclusive of their machines. The company always installs the latest in machinery that allows the outlets to operate at maximum efficiency. Moreover, technology has allowed the franchise to have better interaction with its clients through online tracking of consumer preference. This tracking allows the company to understand what the client expects of the company and makes the necessary changes (Kang & Namkung, 2017). Finally, the company relies on online platforms for the employment of their staff as conventional means are not only expensive but extremely time-consuming.
As stated earlier, the “Starbucks effect” has been influential in the development of various economies through competition. Starbucks as a franchise has created a competitive environment in various markets that has resulted in the company being innovative in its marketing strategies (Kang & Namkung, 2017). This pressure to remain at the top can allow the company to generate above-average returns. Moreover, the brand is recognized by clients globally, this is the only advantage the company has considering that many locals may have other preferences towards other coffee vendors. In the Industrial Organization model, the company already qualifies as being attractive as its management and operation strategies are simple thus giving it room for more modifications to be applied. Moreover, the company applies the strategy of economies of scale whereby, due to its vast size it retails its products at a low and affordable price. This makes the company attractive ...
Exam 2Summer 2015Please answer the following questions thorou.docxgitagrimston
Exam 2 Summer 2015
Please answer the following questions thoroughly and concisely. All questions should be answerable in no more than four typed, 1.5-spaced pages.
1. (70 points) Medio Nusquam Hospital is a small, 150 bed hospital in rural Oklahoma. Despite being small, they have been able to attract some fairly good physicians and are able to service a wide array of areas including oncology, pediatrics, emergency, limited ICU, OB/GYN, and a small, walk-in clinic. For several specializations, such as neurology, they must send patients to providers in larger cities. Recently, and fortunately for the residents of Medio Nusquam and the surrounding area, the hospital has been purchased by a corporate, for-profit hospital (Magnus Sanitatem, Inc.) that wishes to use it a launching pad for a rural health initiative using healthcare telematics. Use what you know about Enterprise Architecture to develop both an ‘As-is’ and a ‘To-be’ enterprise architecture for this effort. By ‘As-is’ is meant the potential EA that Medio Nusquam Hosptial currently has. By ‘To-be’ is meant the EA that they wish to have as a division of Magnus Sanitatem. Keep in mind that the goal of Magnus Sanitatem is to reach under- and un-served populations in the surrounding areas as well as provide new and expanded services within Medio Nusquam without increasing its number of physicians by any significant amount. Be sure to narratively and diagrammatically describe both architectures. Discuss the gap that exists between the As-is and To-be EAs and what needs to be done to bridge that gap.
2. (30 points) Defend or refute the following statement:
“Healthcare telematics will decrease costs, increase quality, and improve the overall health of the nation.”
Take a stand. Use the context of Public Health and the legal and regulatory environment for your argument.
MBA 6001, Organizational Research and Theory 1
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
4. Examine the relationship between reward systems and organizational goals
and productivity.
4.1 Identify the constructs of reward systems, organizational goals, and
productivity.
4.2 Identify the relationship among the constructs of reward systems,
organizational goals, and productivity.
4.3 Evaluate the ethical implications of decision making that occur within
the organization.
Unit Lesson
Jones (2013) outlines organizational stakeholders, managers, and ethics as
interconnected constructs that are of critical importance to the organizational
outcomes. Stakeholders provide inducements (or awards) and contributions (skills,
knowledge, and expertise) to organizations that allow them to survive and also dictate
what is required during all task performances. Managers should be aware of
stakeholder interests and concerns in every aspect of the organizational structure.
Without stakeholder buy-in and total support, the organizati ...
Required MaterialHalkos, E. (2016). Employee discount and pu.docxaudeleypearl
Required Material
Halkos, E. (2016). Employee discount and purchase programs—A smart employee benefits strategy. Corporate Wellness Magazine.com. Retrieved from https://www.purchasingpower.com/about/news/employee-discount-and-purchase-programs-smart-employee-benefits-strategy
Sanicola, L. (2011). Employee Benefits Basics, pp. 31-53. Scottsdale: WorldatWork Press. Retrieved from EBSCO eBook Collection in the Trident Online Library.
Wu, E. C. (2012). Three tips on evaluating employee benefit communications. Benefits Magazine, 49(9), 36-39. Retrieved from the Trident Online Library.
Optional Material
OWLPurdue. (2012, May 9). Purdue Owl: APA formatting: The basics [Video file]. Retrieved from https://www.youtube.com/watch?v=pdAfIqRt60c&list=PL8F43A67F38DE3D5D
Ludlow, A., & Farrell, A. (2010). Making total rewards work. Strategic HR Review, 9(6), 49-50. Retrieved from the Trident Online Library.
The Makey Case
M. K. Makey is a privately held outdoor apparel specialty catalog and retail store founded in 1910 by Michael Kenneth Makey, an outdoor enthusiast and entrepreneur. Makey sold his first 100 pairs of flannel-lined work pants by mail order with a 100 percent satisfaction guarantee. When 90 pairs were returned defective, he kept his promise and made the refunds. Makey borrowed $300 from his sister to perfect the design and went on to become a clothing consultant for the military during World War II, and the president and founder of a retail giant.
Makey, Inc.’s library includes about 10 specialty catalogs offering products in categories such as children’s clothing, fly-fishing, outerwear, sportswear, housewares, footwear, camping and hiking gear, and the lined work pants upon which the company was built. Makey also operates about a dozen retail stores and some 15 factory outlets throughout the United States. In addition, it sells online through English- and Japanese-language websites.
Makey’s annual sales grew from $620 million in 1990 to $2.9 billion in 2014. In 2015, Makey paid a 10 percent company-wide bonus.
More than 17,000 people worked for the company during the 2014 holiday season, and in 2014 the company reported 80 percent of sales coming from Internet and catalog sales. The company continues to evolve into a multi-channel sales giant through mail order, telephone, Internet, and in-store sales.
The Brand
K. Makey, Inc. has always been a marketing professionals’ dream of turning a brand into an institution. Strategists, marketing specialists, and other business professionals (including the competition) have tried to duplicate the company’s achievements with varying degrees of success. A brand is built on perceptions about quality, service, and status created by using a particular product or working with a specific company. A brand can be built using marketing techniques such as visual imagery, wording that identifies what the organization does, and advertising campaigns targeted to a desired demographic. Strong brand identity can bu ...
Structure outline for Toyota Airbags Defect Case Study1. .docxjohniemcm5zt
Structure outline for Toyota Airbags Defect Case Study
1. Introduction
Explanation of stakeholders’ theory and its relevance to the case under study
2. The case
2.1 Context
Facts of the case:
What? Toyota Motor Sales is recalling approximately 247,000 cars
Which cars are included in the recall?
When are they recalling?
In which areas are they recalling the cars from?
Why are they recalling?
History: has there been any other case of cars recall by Toyota?
2.2 Data
From Toyota’s website, under section of Press Room (Press Releases)
Takata’s official statements
2.3 Methodology
Manner of urgency of call, if any
How is Toyota dealing with customer complaints?
Customer reviews
What techniques did they adopt in recalling?
3. Findings
What part of the airbag defect situation did Toyota own up and what part did they put blame on
Takata?
Meetings of Toyota and Takata with other officials involved
How have other stakeholders helped Toyota in this situation of crisis or made it worse?
Which ethical codes did Toyota abide by in recalling?
Have there been instances when Toyota recalled cars late and suffered losses? Did it learn lessons
this time?
4. Conclusion
What features and elements of the stakeholders’ theory got implemented in this case?
History
1971 - Starbucks begins as roaster and retailer of whole bean and ground coffee, tea and spices in Seattle, Washington
Founded by Gordon Bowker, Jerry Baldwin, and Zev Siegl. They named it Starbucks after the first mate from the book Moby Dick
1982 - Howard Schultz joins company in as director of marketing
1983 - Schultz visited Milan brings back idea of traditional Italian coffee houses to America, but the idea was not developed by the owners
1985 - Schultz started his own coffee house II Giornale Coffee
1987 - Schultz purchases Starbucks (6 stores) to combined with his coffee house and begins to expand stores in America.
1996 - expands in the international market
2014 – 20,000 stores in 65 countries
Background
Stakeholders
Shareholders
Employees (Partners)
Customers
Communities
Suppliers
Social Responsibility
Every store is part of a community, and they take responsibility to be good neighbors seriously.
Community
Ethical Sourcing
They are committed to offering high-quality, ethically purchased and responsibly produced products.
Environment
Minimizing environmental footprint and inspiring others to do the same.
6
Business Ethics and Compliance
Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company
Business Ethics and Compliance is a program that supports Starbucks Mission and helps protect their.
BUSI 520
Marketing Management Individual Project (MMIP): Develop Value Offering Product Experience Assignment Instructions
Overview
Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization.
Instructions
The same project topic must be used in all installments. Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.
When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin.
Questions
Q1. Explain the organization’s product plan. (Ch. 8)
Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)
Q3. Discuss viable techniques of building the equity of the brand. (Ch.9)
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
Q5. Discuss organizational efforts at customer satisfaction, loyalty, and retention. (Ch.10)
5
Marketing Management Project
Name
Name of Lecturer
Institution
Date
Marketing Management Project
Q 1: Forms of Marketing Research
Organizations need to conduct various market-related research activities to discover client needs and remain relevant and competitive in the industry and market in general. Reputable companies, such as Starbucks Inc., usually employ different market research methods to ide ...
The New Metrics of Sustainable Business Conference | BrochureSustainable Brands
Explore the future of sustainable business metrics. The two-day, Sustainable Brands Issues in Focus event examines leading-edge work that expands the way business can create, quantify, manage and communicate value, and enhance financial performance with shared value. Top sustainability strategists from a variety of sectors will explore models for quantifying the environmental and social impacts of business activity. And industry leaders will collaborate on issues such as valuing ecosystem services, adding environmental impact and human capital to the balance sheet, and putting goals in context. September 24-25, 2013, Philadelphia, PA.
Learn more: www.SBIIF.com
External and Internal AssessmentMichael J. Wallace, Jr.MGT-6.docxmecklenburgstrelitzh
External and Internal Assessment
Michael J. Wallace, Jr.
MGT-660
Grand Canyon University
24 October 2018
Results of the Environmental Scan
From the environmental scan, it was discovered that marketing is a strength of any business since it l helps in creating awareness of the company’s products and services.
Management is also important since it deals with the way in which an organization is run and the activities that affect how it is ran (Champion, 2018).
Research and development is a weakness in any organization since different researchers may find out different things and since everyone want their research to be taken into consideration, it may lead to feuds within an organization.
Finance, accounting and management information systems are the strength of any company since they show how much is spent by an organization within a certain period of time.
Several things were learnt about the industry from the environmental scan.
The first is that the industry is strong and weak at the same time and it is the role of the management and the employees to ensure that the strength of the company surpasses the industry (Champion, 2018).
The other thing learnt was that an environmental scan is important for the industry since it tells the top management more of the where the company was and where it is heading to.
2
Results of the Environmental Scan
The results from the internal and external assessment tools was used in the decision making process.
They helped the company’s top management to manage their finances and account for the use of every shilling within an organization.
From the assessment, the company was also able to know its strengths and weaknesses and then to know where improvements should be carried out and where they are already doing well.
The internal and external assessment are have also helped the company to make contentious decisions with the help of the employees based on the results that had been found out.
The assessment has also helped in creating accountability and honesty with an organization hence helping the people make sober decisions.
3
Results of the Environmental Scan
During the assessment process, there were several things that were learnt.
The first is that everybody within an organization is responsible for all the things that happen within the company and they have to make positive contributions for the good of the firm (Machovec, 2018).
The assessment process is also important since it helps the employees to be open- minded.
The workers come up with new ideas in which the company carries out its activities.
Results of the Environmental Scan
The environmental scan has supported my original vision.
The vision was aimed at ensuring that decisions are made effectively .
Every decision within a company counts and when the decisions are made by the employees and employers within a company, it shows that they are well thought (Parker et al., 2018).
From my learning some of the things emerged..
Internal support for corporate citizenship strategies is critical for the success of those corporate citizenship programs at both the community and business levels. In this 2016 International Corporate Citizenship Conference session, panelists discussed how to create internal buy-in through strategic communication tools.
1. Starbucks Corporate Culture Katie Brindley, Michelle Grant, Evangelita Nez, Ryan Scalmanini and Robin Tigler University of Phoenix PSY428 – Organizational Psychology May 18, 2009
2. Introduction The following topics will be discussed: Diversity and Customer Focus Organizational Structure Networking Organizational Ethics Employee Relations Corporate Citizenship
3. Diversity and Customer Focus Starbucks is not a “franchise” Customer base includes all nationalities Repeat customers include business professionals, healthcare professionals, students Store locations are international Sites include schools, malls, hospitals, airports, grocery chains
4. Diversity and Customer Focus Management execs regularly visit stores to ensure quality Strategies are implemented to enhance benefits for customers and employees Customer ownership and loyalty are key to success Customer feedback regularly solicited
5. Organizational Structure Howard Schultz – CEO Restructuring has created new positions for flatter organization: Global Real Estate Design Mgr Global Strategy Mgr Human Resource Strategy Mgr Customer Experience Mgr Marketing & Brand Strategy Mgr Store expeditors at all locations
6. Organizational Structure Flatter organizational structure will: Lead to more efficient and more effective business strategy Streamline information flow from customer and low-tier employee to corporate level Keep customer and bottom line a priority to Starbucks business strategy Utilize new employee manual to streamline production and increase employee efficiency
7. Starbucks Networking “My Starbucks Idea” social networking site launched in March 2008: Customers play role in shaping company’s future Re-ignites emotional attachment with customers Builds a network of loyal and dedicated clientele Allows open forum for ideas and discussion Provide customers the ability to provide ideas on products and service www.Mystarbucksidea.com
8. Organizational Ethics Supports six point mission statement Mission statement is guiding principle and holds it up as a filter for decision making Employee training includes review of mission statement, customer service theory and corporate culture Starbucks New Partner Training Plan includes training on ethics, ergonomics, safety, legal compliance, hands-on training
9. Employee Relations Starbucks promotes frequent visits to store locations from regional/district mgrs Encourages open employee communications Starbucks values each employee as “partner” Employees provided medical, vision/dental, 401k/stock options, tuition reimbursement, vacation
10. Effects of Organizational Ethics and Corporate Culture Employees share in “Starbucks Experience “ Reduction in employee turnover rate 20% Management 80% Lower tier (Avg retail turnover rate + 200%) Results in more satisfied/happy employees Results in value oriented ethics
11. Corporate Citizenship Developed the Shared Planet™: Reflects company’s desire to conduct business in responsible manner Long-term plans include improving corporate ethics by 2015 by: Ethical sourcing Environmental stewardship Community involvement. Created International Youth Foundation, Give2Asia, China Education Project
12. Conclusion Starbucks has become the most successful company in gourmet coffee by integrating: Restructuring of organization Social Networking Focus on Diversity and Customer Service Global promotion of ethical business practices Strengthening employee relations Promoting corporate citizenship
13. References Baldwin, G. (2008, July). Saving starbucks: the next step in the chains revival. Retrieved May 3, 2009, from Franchise Times Web site:http://www.franchisetimes.com/content/story_result.php?article=00931 Durham, H. (2009, March 27). Our new seasonal coffees. Retrieved May 3, 2009, from Starbucks coffee company Web site: http://www.starbucks.com/coffee/b213-our-new-seasonal-coffees.aspx Great entrepreneurs. (2001). Retrieved May 3, 2009, from My Primetime Web site: http://www.myprimetime.com/work/ge/schultzbio/ Howard Schultz: Starbucks’ first mate. (n.d.). Entrepreneur. Retrieved May 2, 2009 http://www.entrepreneur.com/growyourbusiness/radicalsandvisionaries/article197692.html Hammer, M (October 2003). Pleasing employees, pouring profits. Workforce Management, 58(2) Retrieved on May 2, 2009, from Gale database Roberts, J. (2008, June 8). Social networking for business is next big thing. Retrieved May 3, 2009, from Business News Web site: http://www.commercialappeal.com/news/2008/jun/08/social-networking/ Reuters. (2008). Starbucks Unveils Leadership Structure To Execute Transformation Of Company. Retrieved May 1, 2009, from http://www.reuters.com/article/pressRelease/idUS203894+11-Jan-2008+BW20080111 Simpson, J. (2009, March 16). Three great coffees for our clover stores in march. Retrieved May 3, 2009, from Starbucks Coffee Company Web site: http://www.starbucks.com/coffee/b179-three-great-coffees-for-our-clover-stores-in-march-.aspx Spolsky, J. (2008, August). How hard could it be? : good system, bad system. Inc. The Daily Resource For Entrepreneurs. www.inc.com/magazine/20080801/how-hard-could-it-be-good-system-bad-system.htm
14. References Starbucks. (2008). My starbucks idea. Retrieved May 3, 2009, from Starbucks CorporationWeb site: http://mystarbucksidea.force.com/ (2001). Starbucks Coffee. (2009).Retrieved May 3, 2009, from Starbucks Coffee Company Web site: http://www.starbucks.com/ Starbucks corp: board of directors. (2009). Retrieved May 3, 2009, from BusinessWeek Website:http://investing.businessweek.com/research/stocks/people/board.asp?ric=SBUX Starbucks Union. (2004). NLRB decision in starbucks election petition. Retrieved May 16, 2009, from http://www.starbucksunion.org/node/77 Starbucks unveils new strategic initiatives to transform and innovate the customer Experience. (2008, March 19). BusinessWire. Retrieved May 3, 2009, from http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId= 20080319006060&newsLang=en site: Ward, S. (2009). Business Networking. Retrieved May 17, 2009, from Small Business: Canada Web site: http://sbinfocanada.about.com/cs/marketing/g/busnetworking.htm Weber, G. (February 2005). Preserving the starbucks counter culture. Workforce Management, 28-34. Retrieved on May 16, 2009 from, http://www.workforce.com/section/06/feature/23/94/44/
Editor's Notes
The corporate culture of a business directly affects many different aspects of an organization. Starbucks has recently made changes based on their culture that is taking them in a whole new direction. CEO Howard Schultz has altered the corporate culture to invoke changes throughout the company. We will discuss how corporate culture affects diversity, organizational structure, employee relations, corporate citizenship and organizational ethics. Furthermore, we will discuss how corporate culture affects the networking aspect of Starbucks and the renewed focus on the customer.
Starbucks actually isn’t a ‘franchise’, it offers a variety of gourmet coffee flavors and teas for a variety of different customers. Some of these customers who are considered ‘repeat customers’ are college students, healthcare professionals, customers who frequently shop at malls across the nation. Starbucks customers come from all nationalities and are not limited to a certain region but they spread around the world.
Starbucks regularly discuss and strategize to enhance the benefits for their customers, employees and management. Business culture is centered around the customer. Starbucks encourages customer feedback on services and products they received. They also welcome new ideas and recommendations from customers in order to improve customer services and products.
The CEO Mr. Schultz has changes at the corporate level resulting in a flatter organization by opening new positions to focus on customers. These new positions include a Global Real Estate Design manager who will be in charge of communications, corporate social responsibility and public affairs. Global Strategy is the responsibility of Michelle Gass, who will ensure transformation of organization. Chet Kuchinad will head The Human Resource Strategy which includes the implementation of new store level positions. The customer experience which includes store design and merchandise will be the responsibility of Harry Roberts. Terry Davenport, and he will be responsible for the marketing and brand strategy. This includes product development, and consumer insight and unifying the Starbucks brand to the customer.These new positions have been designed to enhance the customer experience by reconnecting with what customers want.
As part of their restructuring, new positions have been made to enhance the customer experience and to “reconnect with customers”. New positions have been designed to enhance the customer experience by reconnecting with what customers want. With this new flatter structure, the idea is to be able to make changes to business strategy more efficient and more effective.
Starbucks has developed and launched a social networking site called MyStarbucksIdea.com that takes the Starbucks Experience outside the store and enables customers to play a role in shaping the company’s future.The My Starbucks Idea social networking site was launched in March of 2008 and has received over 70,000 posts for new ideas since its inception . Offers customers the unique opportunity to shape the future of Starbucks through sharing their ideas on such issues as what food products to offer to new and flavorful drinks that they would like included in the menu. Site provides customers the ability to provide ideas on products and service but it also allows them to share their ideas on such areas as community involvement, social responsibility and marketing techniques
Starbucks organizational ethics support the company’s six point mission statement which are reflected in the day to day operations and resonate as an integrated part of corporate culture at Starbucks. Mission statement is used as a “guiding principle and holds it up as a filter for decision making”. Corporate culture and organizational ethics are introduced once a job applicant has successfully made it through the stringent screening process. Prior to working in the store, employees go through mission statement, customer service theory and corporate culture training. Applicants then take the “Starbucks New Partner Training Plan” comprising of onsite training of ethics, ergonomics, safety, legal compliance, shift and practical hands-on training such as making drinks, product knowledge and other operational procedures. Money that is invested in employee training is designed to reinforce the mission and goals of Starbucks while socializing employees to organizational culture.
Starbucks promotes frequent visits from area and regional managers, encourages employees to communicate on a regular basis by submitting comments, concerns and ideas Employees are reminded also to be mindful of the six point mission statement and question decisions that run contrary to the content and purpose of the mission. Employees are referred to as “partners” epitomizing the value of the relationship and a term which is used to empower and to motivate active participation in working towards organizational goals. Starbucks shows appreciation by rewarding its employees by providing both full and part time employees with medical, vision and dental insurance, 401k plan, stock options, tuition reimbursement, vacation and of course, free coffee. The company also uses profits from Starbucks logo merchandise to support employee services and social activities.
Starbucks’ organizational ethics have motivated employees to implement the Starbucks Experience which provides exceptional customer service. The employee turnover rate is significantly lower in comparison to other food and beverage companies providing quick service. Starbucks experiences a 20% manager and 80% employee turnover rate while the average for other food and beverage quick service industry is 200%. Employee satisfaction surveys reveal that employees are satisfied and enjoy working in the Starbucks environment. Job satisfaction is an attributing factor to the employee stability and to the company’s financial success. One can hardly be surprised to find that Starbucks consistently makes the list for “Best Companies to Work for”.
Starbucks has developed the Shared Planet™ which reflects the company’s desire to conduct business in a responsible manner. The company has long-term plans to improve the company’s corporate ethics by the year 2015 focusing on ethical sourcing, environmental stewardship and community involvement. Starbucks plans to use 100% of coffee grown responsibly and ethically traded, use 100% reusable or recyclable cups and to contribute more than 1 million community hours per year. Ethical sourcing relates to Starbucks’ commitment to using the highest quality coffee that has been grown responsibly and traded fairly. The company hopes to help the future of coffee farmers and establish a more stable climate for the planet by doing business with ethical sources of coffees. Starbucks plans to use 100% coffee that is grown responsibly and ethically traded by the year 2015. Environmental stewardship relates to commitment to improving environmental footprint. Work towards using all reusable or recyclable cups by the year 2015, and to have recycling available in 100% stores. Investigating ways to reduce use of resources of water/energy. Upgrading existing stores and new stores will be built to use 25% less energy; remodeling plans incorporate recycled/renewable materials. Working toward green certifications for all new company-owned stores by the end of the year 2010.