Starbucks implemented various organizational development strategies to become more environmentally and socially responsible. These included (1) building stores to be LEED certified, (2) investing in renewable energy and reducing waste and emissions, and (3) creating ethical supply chains and opportunities for youth and farmers. By making these transformational and transactional changes, Starbucks strengthened its brand image while addressing important social and environmental issues.
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
In this report we will discuss about Phase– Introduction, Introduction of a Company, Brief History, International / National Introduction, Vision, Mission, Core Values, Goals, Nature of Business, Type of Ownership, Identify Key Players and Roles, Organizational Hierarchy, Location(s) of Facility, Number of Technical Employees, Products / Services (single product), Phase– EXTERNAL ANALYSIS, Natural Environment:, Natural Resource Coca Cola need, Present and Future needs of Natural Resources, International Arrangement of Water, Issues they face during arranging and managing, Task Environment: Porter’sForces Model, When (situation), Why (objective / reasons), How (process), who (participants), Issues faced, In what format they collected the data of Porter’s Analysis, What benefits they get from conducting PORTER’s Analysis, Societal Environment: PESTEL Analysis, Phase– Internal Analysis: Organizational Perspective, Vision / Mission / Core Values (discuss separately), Vision, Mission, Core Values, Organizational Policies, CLIMATE CHANGE POLICY, CODE OF BUSINESS CONDUCT(INTEGRITY IN THE COMPANY), GUIDANCE FROM CORE COMPLIANCE OFFICER, ENVIRONMENTAL POLICY, HUMAN RIGHTS POLICY, POST-CONSUMER PACKAGING WASTE MANAGEMENT POLICY STATEMENT, Organizational Culture, How Policies and Core Values are helping in developing culture in their organization (examples), What Factors are Influencing their culture and How, Through what method(s) keep the culture alive, Organizational Structure, Degree to which organizational design elements exit in company structure , Core competencies, What are the company-wide core competencies, Which and How capabilities are linked with each core competency, Which and How resources are linked with each capabilities, On the basis of market analysis (Phase ), evaluate each core competency through Criteria Matrix, Coca - Cola Porter's Value Chain Analysis, Inbound Logistics, Operations, Outbound Logistics, Sales and Marketing, Service, Strategic Objectives, WE FOCUSED ON DRIVING REVENUE AND PROFIT GROWTH, WE INVESTED IN OUR BRANDS AND BUSINESS, WE BECAME MORE EFFICIENT, WE SIMPLIFIED OUR COMPANY, Current Strategies (to achieve above objective) (combination of strategies / single strategy for each objective), Corporate Level Strategies, Business level strategies, Functional level strategies, Financial Strategies, Identify Rival Firms: PepsiCo, PepsiCo’s Strengths (Internal Strategic Factors), PepsiCo’s Weaknesses (Internal Strategic Factors), Opportunities for PepsiCo (External Strategic Factors), Threats Facing PepsiCo (External Strategic Factors), Objectives of PepsiCo, PepsiCo’s Generic Strategies, SWOT Analysis , Phase– Gap Analysis & Recommendations, External Analysis, Internal Analysis
How and Why a Global Brand Starbucks failed in AustraliaViren Baid
As a part of our Research Project - II at the S P Jain School of Global Management, Sydney we conducted a research on how one of the biggest brands of the world Starbucks failed to local competition in Australia
A Fortune 500 company, Starbucks share prices reached its peak in 2006 and declined unexpectedly in 2008. Although its business has picked up in 2011 with an increase in operating profits, Starbucks has lost its market leader position to Costa, a chain coffee shop business owned by Whitbread plc. Starbucks’ strategic issues are its decrease in market share, negative brand perception that was invoked by its competitors and its devalued Starbucks’ Experience that was its competitive advantage. A situational analysis of Starbucks was conducted to indicate possible opportunities and threats. Internal analysis and competitor analysis was conducted simultaneously to identify Starbucks distinctive capabilities and weaknesses against competitors. Strategic options such as Market Penetration, Product Development and Market development were assessed for their suitability, acceptability and feasibility. Strategic choices that unravel three issues that Starbucks is challenged with are presented in the report.
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
In this report we will discuss about Phase– Introduction, Introduction of a Company, Brief History, International / National Introduction, Vision, Mission, Core Values, Goals, Nature of Business, Type of Ownership, Identify Key Players and Roles, Organizational Hierarchy, Location(s) of Facility, Number of Technical Employees, Products / Services (single product), Phase– EXTERNAL ANALYSIS, Natural Environment:, Natural Resource Coca Cola need, Present and Future needs of Natural Resources, International Arrangement of Water, Issues they face during arranging and managing, Task Environment: Porter’sForces Model, When (situation), Why (objective / reasons), How (process), who (participants), Issues faced, In what format they collected the data of Porter’s Analysis, What benefits they get from conducting PORTER’s Analysis, Societal Environment: PESTEL Analysis, Phase– Internal Analysis: Organizational Perspective, Vision / Mission / Core Values (discuss separately), Vision, Mission, Core Values, Organizational Policies, CLIMATE CHANGE POLICY, CODE OF BUSINESS CONDUCT(INTEGRITY IN THE COMPANY), GUIDANCE FROM CORE COMPLIANCE OFFICER, ENVIRONMENTAL POLICY, HUMAN RIGHTS POLICY, POST-CONSUMER PACKAGING WASTE MANAGEMENT POLICY STATEMENT, Organizational Culture, How Policies and Core Values are helping in developing culture in their organization (examples), What Factors are Influencing their culture and How, Through what method(s) keep the culture alive, Organizational Structure, Degree to which organizational design elements exit in company structure , Core competencies, What are the company-wide core competencies, Which and How capabilities are linked with each core competency, Which and How resources are linked with each capabilities, On the basis of market analysis (Phase ), evaluate each core competency through Criteria Matrix, Coca - Cola Porter's Value Chain Analysis, Inbound Logistics, Operations, Outbound Logistics, Sales and Marketing, Service, Strategic Objectives, WE FOCUSED ON DRIVING REVENUE AND PROFIT GROWTH, WE INVESTED IN OUR BRANDS AND BUSINESS, WE BECAME MORE EFFICIENT, WE SIMPLIFIED OUR COMPANY, Current Strategies (to achieve above objective) (combination of strategies / single strategy for each objective), Corporate Level Strategies, Business level strategies, Functional level strategies, Financial Strategies, Identify Rival Firms: PepsiCo, PepsiCo’s Strengths (Internal Strategic Factors), PepsiCo’s Weaknesses (Internal Strategic Factors), Opportunities for PepsiCo (External Strategic Factors), Threats Facing PepsiCo (External Strategic Factors), Objectives of PepsiCo, PepsiCo’s Generic Strategies, SWOT Analysis , Phase– Gap Analysis & Recommendations, External Analysis, Internal Analysis
How and Why a Global Brand Starbucks failed in AustraliaViren Baid
As a part of our Research Project - II at the S P Jain School of Global Management, Sydney we conducted a research on how one of the biggest brands of the world Starbucks failed to local competition in Australia
Howard schultz : building starbucks communitySaurabh Arora
Reason for success
Having well developed values, culture and charter
Willingness to move out of comfort zone – Introduces flavours of milk
Ensuring that the organisational culture is adhered to globally
Making changes and customising according to local culture
Providing employee benefits and making them feel a part of the family – ESOPs, Training
Conclusion
Howard Schultz’s vision has ensured that Starbucks has been a market leader
He revolutionized the coffee experience – From a regular to commodity to a third place experience
Having their own culture and innovative spirit has kept them ahead of their competitors
Recommendations
Starbucks must maintain the competitive advantage by keeping to its own distinctive culture
Listening and adapting to its customers and their needs
Adapting to localised cultures and developing a culture in each location that is apt
New products should be developed – Look beyond coffee to attract the Asian market
Our organization has always stood by its values when it comes to bringing relief to scores of patients needing hair restoration treatments. The amount of personal touch that we add to each of our services, is a fact which is well testified by our patients. This booklet will take you through our background and will help you understand our beliefs & our commitment to bring cost-effective hair transplant solutions to our customers.
EY Human Capital Conference 2012: A beginners guide to global mobilityEY
How do you manage employee mobility? This presentation looks at the considerations for employers and employees including risk management, quality and effectiveness, compliance, coordination and communication. It considers relocation, HR aspects, tax, labor law, social security and immigration.
Ethics of Organizational Development - Organizational Change and Development...manumelwin
RESPONSIBILITY TO OURSELVES
Acting with integrity and Authenticity.
Striving for self-knowledge and personal growth
Asserting individual interests in ways that are fair and equitable.
The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
Writer Gordon Bowker
The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
Which are the opportunities and threats in Starbucks external environment?
Which are the strategic capabilities, which Starbucks could leverage to enter the tea market?
1 D3655 Participate in Environmentally Sustainable Wo.docxmercysuttle
1
D3655: Participate in Environmentally
Sustainable Work Practices
Week 5: Sustainability in the Workplace
Sustainability in the Workplace
• The use of resources must be measured
and accounted for the external costs of
our goods and services.
• The beauty of going “sustainable” is
that many of the changes we make are
beneficial to our health and
environment, while saving us money.
• Reducing our energy and water usage,
as well as waste produced, all translate
into less resource utilization and
therefore, lower costs.
Local businesses are an integral part of the
solution. Every action, no matter how small, can
contribute to the global effort to reduce our
ecological footprint.
Sustainability in the Workplace
Environmental Pressure: As our energy and natural
resource demands grow, impacts to ecosystems are
proportionally growing and causing more damage
to the health of our planet and communities.
Economic Pressure: Sustainability presents
opportunities for efficiency that can improve
business performance and competitiveness, while
reducing operating costs.
Social Pressure: Investors, customers,
environmental groups and the media have begun
to make sustainability the profitable choice.
Sustainability in the Workplace
Seven Areas of Concern
Looking to this future, the following seven areas will begin to
provide your office with strategies that save you money while
improving the efficiency and vitality of your business
Energy
Maintenance
• Keep all equipment, such as air filters clean and
maintained
Lighting
• Use daylight if possible and then compact fluorescent
light bulbs or new light emitting diodes (LED bulbs)
• Install sensors to automatically turn lighting on/ off in
space that is less used
Equipment
• Optimize energy settings on computers, monitors and
other electronics
• Unplug devices that are not in use and utilize power strips
• Reduce the amount of equipment in use: consolidate
several printers into one efficient multi-use device
Water
Conserve
• Fix leaks: Millions of gallons of water are lost every
year through leaking pipes
• Install water saving fixtures: Using low-flow sink
fixtures at the tap can decreases water usage by 50%
Reuse
• Consider grey-water, reclaimed water or rainwater
harvesting for landscape irrigation
Transportation
• Since the oil price spike of 2008,
there has been greater interest
in public transit and the
walkability of communities.
• Carpooling or taking the bus,
instead of single person car trips
decreases CO2 emissions and
reduces the cost of commuting.
The option to walk, bike, bus or
carpool gives people more
choice and makes for a healthier
community and a better planet
Transportation
Getting to Work
• Locating your business near public transportation
routes can save you and employees money on
parking and gas expenses
• Promot ...
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
1. Organization Development
Implemented in Starbucks
Indiran MBS141104
Mohd Faizal MBS141114
Chia Wi Peaw MBS141106
Lee Yew Hoong MBS141102
Chong Kuen Soon MBS141133
2. Introduction
• To identify Organizational Development (OD)
process that implemented by Starbucks to
accomplish successful organization change
and performance.
– Solving problems and managing future change.
3. Industry Analysis
• Operates within the Specialty Eateries Industry.
• Company that sells specialty and premium food
products
– Baked bread, doughnuts, ice cream
– Non-alcoholic beverage like coffee, tea and chocolate
• The industry has grown steadily as rising
disposable income levels and higher consumer
spending.
4. Coffee Shops
•Starbucks
•Tully’s
•Peet’s Coffee
Doughnut Stores
•Dunkin
•Krispy Kreme
•Tim Hortons
Ice Cream Parlor
•Cold Stone
•Dairy Queen
•Baskin Robbin
Smoothies Stores
•Jamba Juice
•Smoothies King
Bakery Stores
•Auntie Anne’s
•Cinnabon
Major
Players in
Specialty
Eateries
Industry
5. Industry Value Chain
Cultivation Processing Preparing Consuming Disposal
• Resources are used along the process.
• Energy and fuel used produced carbon emission, ultimately
contributes to climate change and global warming.
• The impact of climate change on the agriculture sector has also
increase the pressure on the industry.
• They see the need to be sustainable in order to be more climate-
resilient.
14. Starbucks Logo
• twin-tailed mermaid, or siren (Greek
mythology)
• 1971-1986 : Starbucks siren was topless
and had a fully visible double fish tail,
likened to a melusine
• 1987-1991: breasts covered by hair,
primary colour changed from brown to
green
• 1992 - 2011: and only vestiges remain of
the fish tails
• 2011 till now: removing the Starbucks
wordmark around the siren, enlarging
the siren image, and making it green
15. Branches and Locations
• 1987: Waterfront Station, Vancouver, British
Colombia and Chicago, Illinois
16. • 1996: Tokyo, Japan
• Malaysia: 17 December 1998
• 17 November 2015: 200th branch
Kosmo! 10 December 2015
19. • Gift cards, Gift sets
• Tumblers, Cup and mugs
• Bookmarks, card holders
• Machines: coffee maker, grinder teapots & kettles
• Festive collection
20. Customers
• No.4 for best customer experience by Global
Customer Experience Management Survey in
2011
21. Employee
• All qualified applicants will receive consideration for
employment
• Starbucks College Achievement Plan allows employee
complete degree through Arizona State University
22. Management Team
• Good governance practice ensures business and affairs
accomplished according to stated goals and objectives, long
term interests of shareholder are obliged
• Independence requirements of the National Association of
Securities Dealers Automated Quotations (NASDAQ®) and U.S.
Securities and Exchange Commission
24. SWOT Analysis
Strengths
•Diverse product portfolio
•Knowledgeable employees
•Brand Image and presence in other distribution channels
•Customer bond through value-added services
28. Problem Statement
• For the business sustainability, Starbucks committed towards
the social responsibility & initiates to be more
environmentally friendly
29. Environmental Mission Statement
• Starbucks is committed to a role of environmental leadership
in all facets of our business.
• Understand environmental issues and share information with
our partners.
• Develop innovative and flexible solutions to bring about
change.
• Strive to buy, sell and use environmentally friendly products.
30. Environmental Mission Statement
• Recognise that fiscal responsibility is essential to our
environmental future.
• Instil environmental responsibility as a corporate value.
• Measure and monitor our progress for each project.
• Encourage all partners to share in our mission.
31. Problem Statement Cont.…
• Set goal to the areas of concern in Leadership in Energy
and Environmental Design (LEED) Certified Stores,
Recycling & Reducing Waste, Water & Energy
Conservation & Climate Change
32. Problem Statement Cont.…
• To develop a comprehensive recycling solution for its paper
and plastic cups by year 2012.
• To implement front of store recycling in its stores by year
2015.
• To serve 5 percent of beverages made in its stores in personal
tumblers by year 2015.
• To reduce energy by 25 percent in its company stores by year
2015.
33. Problem Statement Cont.…
• To purchase renewable energy equivalent to 100 percent of
the electricity used in its global company stores by year 2015.
• To reduce water consumption by 25 percent in its stores by
year 2015.
• To ensure 100 percent of its coffee is ethically sourced by
year 2015.
• To invest in farmers and their communities by increasing
farmer loans to & 20 million by year 2015.
34. Problem Statement Cont.…
• To improve farmers’ access to carbon market and help them
to generate additional income while protecting the
environment.
• To mobilize its employees and customers to contribute 1
million hours of community service per year by year 2015.
• To engage a total of 50,000 young people to innovate and
take action in their communities by year 2015.
• To build and to achieve ‘LEED’ certification to all its new
stores.
35. Challenges
• Struggling to meet the goal it set on recycle cups to 5% from
existing figure which is 25% of the beverages.
• Manages to decrease more than 17% since year 2008 but in
year 2011 the water used by Starbucks increased to 5% over
the year
• Completed the installation of energy management system in
its stores but the energy improvement only improved 4.6%
over its baseline level
36. Challenges
• Certified LEED international stores face technical challenges
due to the US based LEED certification program is still
developing.
• Stores located in the area that do not provide recycling
infrastructure and landlords who do not provide recycling
services.
37. Opportunities
• Gives the positive image to the consumers and its employees
• Studies show that companies support social and
environmental issues will give the 93% consumers positive
mindset on the organizational
• Employees in the organizational will continue serve and work
in the organizational where data proven less turnover and
employees become support to the organizational.
38. Opportunities
• Longterm marketing strategy for the Brand Image
• Attracting people who share the same mission and value to
join the organizational.
• Starbucks social responsibility gives the organizational
competitive advantage to enter to global market easily and to
secure the fair trade market share for coffee.
39. Model & Theory – Burke-Litwin Model
Transactional Change
OD intervention directed
towards structure,
management practices &
system (policies)
Transformational Change
OD intervention directed
towards mission &
strategy, leadership &
organization culture.
1st
Order Change
2nd
Order Change
Warner Burke
40. Action Plan
(Challenges & Opportunities)
• 5 Transactional & Transformational OD
Strategy was initiated by Schultz
1) The Social Entrepreneurship with Starbucks
2) Responsibility as an Organization to Reduce
Global Warming
3) Contribute to Mother Nature and Restoring the
Eco-system
4) Creating an Ethical Supply Chain from the Seed
to Distribution
5) Creating Pathways to Opportunities and
Employment in Global Communities
41. Social Entrepreneurship
• What is SE in Starbucks
– address Social or Environmental problem through
business
• How is SE implemented by Starbucks
– enforce all stores to practice and built by implementing
LEED ( Leadership in Energy & Environmental Design)
status
• efficiently utilize water(23% savings) and power (45%
savings)
• usage of energy saving LED
• design of venting airflow to reduce usage of air condition
• usage of customize paint, coatings materials to increase heat
dissipation
• usage of recycled wood for furniture created by convicts
Result : OD 1st
order change – management practice & policy
42. Organization to Reduce Global Warming
• How is it implemented in
Starbucks
– Invest in renewable energy
• restructuring their purchasing
practice
• purchase energy from wind
and solar source rather than
coal burning generators
• This also encouraged
renewable energy producers
to expand their wings
– Reduce greenhouse gas
emission
• control & measure on each
process of supply chain
– manufacturing plants
– store operation
– company-owned vehicles
Result : OD Transactional change – intervention towards struc
43. To Mother Nature & Ecosystem
• How is it implemented in Starbucks
– Cultivate recycling program
• tri-color bins - municipal to baristas
• discount and rebates for customer
– who do does not use Starbucks paper cups
– who uses own mugs and tumblers
• manage waste of milx box, syrups and juices in orderly manner
– Develop technology to produce recycled paper fibre as
packaging box
Result : OD 2nd
order change – change of structure & policy
44. Ethical Supply Chain
How is it implemented in Starbucks
Developed in collaboration with Conservation International (CI), C.A.F.E.
create a long-term supply of high-quality coffee and positively impact the lives
and livelihoods of coffee farmers and their communities.
Farmer Support Centers support farmers in creating farm management and work
plans to achieve their goals.
Result:
- Committed to 100% Ethically Sourced
45. Opportunity Youth
How is it implemented in Starbucks
•Statrbuck assist young peoples gain a skill throught training.
•Free tuitions fees for bachelor’s degree from Arizona State University (online
learning).
•Provide learining of customer servicing skills and hands-on experience for
cafeteria setup.
Result : With 73% of its store partners under the age of 24, Starbucks
committing 10% of all store hires to Opportunity Youth
46. Commitment to Community
How is it implemented in Starbucks
•Starbucks Foundation was founded to supported communities around the globe.
•In 2014, Starbucks gave USD11.4M for community projects, including Global Fund
through the partnership with RED
•Result:
-Nearly 60,000 volunteers participated from across 30 countries on continents
-More than 1,400 community service projects completed
-More than 156,000 hours of service contributed in just 30 days (that’s equivalent to
76 people working full-time for a year)
- Approx. $3.3 million (USD) of financial value invested in communities through service
47. Conclusion
• OD is a field of research, theory, and practice dedicated to
expanding the knowledge and effectiveness of people- to accomplish
more successful organizational change and performance.
• OD is a process of continuous diagnosis, action planning,
implementation and evaluation - with the goal of transferring knowledge and
skills to organizations to improve their capacity for solving problems and managing future
change.
• Starbucks illustrate the power of developing a company in a way
that consistent with the Organizational Development.
• An organization that positioned to be sustainably successful.