The document profiles six companies: Unilever Bangladesh, Aarong, Mediacom, Kazi Farms, Banglalink, and Uttara Bank, detailing their corporate culture, employee motivation, workload, job satisfaction, and organizational practices. Each company exhibits unique characteristics, such as Aarong's focus on women's empowerment and Banglalink's emphasis on customer satisfaction. Overall, all companies are reported to have high job satisfaction and low turnover rates, with varying degrees of employee benefits and organizational changes.

3. Case #1

4. Profile of Unilever
Company Name Unilever Bangladesh Ltd.
Type of Company Multinational Company
Address
ZN Tower (Ground Floor),
Plot-2, Road-8, Bir Uttam Mir
Shawkat Sarak, Dhaka 1212
Operations
Home and Personal Care,
foods.
Type of Business Consumer Goods Company
Number of Employees Over 10,000 people

5. Org. Behavior of Unilever
Corporate culture:
- quite good;
- don’t have any certain uniform.
Business Environment:
- Well-Decorated;
- Tight Security for visitors.

6. Org. Behavior of Unilever
Employee Motivation:
- give some facilities to their employees to encourage
them
- bear the cost of medical problem above 100 tk for
employees
- “Holiday Homes” program
- provide their products to their employees free of cost.
Uniqueness & Corporate politics:
- Their uniqueness is the quality of their product;
- no corporate politics at Unilever.

7. Org. Behavior of Unilever
 Workload and stress:
- has workload and stress;
- If any employee arrives late, he/she has to work more.
 Leadership and group/ Team work behavior:
- highly believe in teamwork.
 Job satisfaction, turnover rate and retention rate:
- employees are very much satisfied
- turnover rate is very low
- Unilever has the retention power about their employees.

8. Org. Behavior of Unilever
 Organizational change and development:
- implemented a global software in 2011 which is
known as “System Application Process (SAP)”;
- uses this software to train their employees;
- renovated their office about 6 months ago.
 Career opportunity:
- no mandatory subject for doing major;
- Anyone can apply for job if he/she has a good number
of CGPA.
- Fresh graduates get more importance during
interview.

9. Case #2

10. Company Name Aarong
Type of Company NGO
Industry
Design, sales of clothing,
accessories, jewellery, home
goods, development,
economic empowerment of
women
Founded Dhaka, Bangladesh (1978)
Founder Ayesha Abed, Martha Chen
Profile of Aarong

11. Org. Behavior of Aarong
 Corporate Culture:
- is very good and friendly;
- don’t have to call each other sir or madam;
- employees are helpful.
 Business Environment & Corporate Politics:
- That place seems very lively;
- The office was very neat and clean;
- don’t have to face any corporate politics.

12.  Employee Motivation:
- job security;
- performance appraisal;
- approve loan;
- medical allowances;
- have day care room for the babies of employees.
 Workload and stress:
- Aarong has broad working industry that’s why there is
some workload ;
- department handles different types of work
Org. Behavior of Aarong

13.  Uniqueness:
- Focus on women empowerment.
- They’ve got best working place for women award.
- make handmade products. People can buy products online.
 Organizational change and development:
- have opened more branches in Dhaka & outside of Dhaka
- they have 65,000 workers available
- try to do something new.
Org. Behavior of Aarong

14. Org. Behavior of Aarong
 Leadership and group/ Team work behavior:
- They depends on team work & believe that if they work
in teams they can give their best results.
 Job satisfaction, turnover rate and retention rate:
- High job satisfaction;
- Low turnover rate.
 Career Opportunity:
- They have good career opportunity. Candidates having
Major in Human Resource Management can get more
priority.

15. Case #3

16. Profile of Mediacom
Company Name Mediacom Ltd.
Establishment 1997
Type of Business Advertising Agency
Address
Rupayan Centre (10th
floor), 72 Mohakhali C.A,
Dhaka-1212, Bangladesh
Group Creative Director Asif Akbar Khan

17. Org. Behavior of Mediacom
 Corporate Culture & Business Environment:
- their working hour very strictly. It’s about 9am to 6pm.
- have very friendly relation with their employees.
- We did not visit the office on working day. So we couldn’t
understand the business environment properly.
- The entire area of the office is neat and clean and air
conditioned.
 Employees Motivation, Rewards and Compensation:
- give rewards or bonuses on the basis of employee’s job
performance. Mediacom arranges picnic for their employees
bearing the whole costs.

18. Org. Behavior of Mediacom
 Uniqueness & Workload:
- Mediacom is 100% Bangladeshi advertising agency.
- lots of workload and stress.
- Sometimes they work for late night.
 Corporate Politics & Job satisfaction, turnover rate
and retention rate:
- depends on employee’s behavior.
- High job satisfaction & Low turnover rate.

19. Org. Behavior of Mediacom
 Leadership and group/ Team work behavior:
- work in teams to give their best results for the
satisfaction of clients.
 Organizational change and development:
- This organization did not changed so much.
- some famous clients like: SMC, BATA, Singer, Square,
Crown Cement, Ispahani, Asian Paints etc.
 Career Opportunity:
- have some special requirements for hiring an employee
- need strong common sense, & very proficient in speaking
and writing English.

20. Case #4

21. Profile of Kazifarms
Company Name Kazi Farms Limited
Type Private
Industry Poultry
Founded 1996
Founder Kazi Zahedul Hasan
Headquarters
House No. 84, Road 7A,
3rd-5th floors,
Dhanmondi, Dhaka 1209
Number of Employees 10,000

22. Org. Behavior of Kazifarms
 Corporate Culture & Business Environment:
- treats their every employee like a member of family;
- employees maintain a lot of hierarchy and they are helpful;
- The main office of Kazi Farms is now under construction.
- The office was very much crowdy and was not very much
organized.
 Employee motivation, Rewards and Compensation:
- Kazi Farms think that fair salary, bonus, job security, job
responsibility and authority, comfortable environment etc
can increase the motivation of employee

23. Org. Behavior of Kazifarms
 Uniqueness: They didn’t specify the uniqueness
of their organization.
 Workload and Stress: They have some
wokrloads and stress. Specially in December the
marketing department has busy schedule every
year.
 Corporate Politics: They don’t follow any
corporate politics. They don’t have any problem
about corporate politics

24. Org. Behavior of Kazifarms
 Job satisfaction, turnover rate and retention
rate:
- High job satisfaction;
- Low turnover rate.
 Leadership/group and Teamwork Behavior:
- According to Kazi Farms without teamwork an
organization cannot be able to achieve their
objective/goal.
- They use to form the teams in department wise.

25. Org. Behavior of Kazifarms
 Organizational change and development: The
organizational growth of Kazi Farms is very good.
They are developing day by day. They are trying to
hire more talented person for their organization.
 Career Opportunity: Kazi Farms have good kind
of career opportunity. They give the most priority
to human Resource Management. The candidate
should have the writing and speaking skills in
English.

26. Case #5

27. Profile of Banglalink
Company Name Banglalink
Type Subsidiary
Industry Telecommunication
Founded November,1996
Headquarter
Tigers' Den, House 04, Bir
Uttam Mir Shawkat
Sharak, Gulshan-1,
Dhaka-1212, Bangladesh
Area Served 64 districts
Products Telephony, 3G

28. Org. Behavior of Banglalink
 Corporate culture:
- have a good sense of corporate culture;
- don’t have any restrictions about formality;
- Friendly & Helpful.
 Business Environment:
- The business environment of Banglalink is too
much good.
- . The internal environment of Banglalink is quite
good specially for women.

29. Org. Behavior of Banglalink
 Employee motivation:
- job security;
- performance appraisal;
- celebration of employee’s birthday;
- medical allowances;
- arranges tour
 Uniqueness & workload:
- main uniqueness is customer satisfaction;
- They have workloads and stress. Basically in call centre
there are more workloads. In call centre sometimes
employees has to work till late night.

30. Org. Behavior of Banglalink
 Corporate Politics:
- have less corporate politics;
- Employees have not any conflicts with each other;
- If any employee try to do something bad, he/she
immediately will be fired.
 Leadership and Group/Teamwork and
Behavior: Banglalink like to work in a team. Both
male and female employees help each other while
doing a work.

31. Org. Behavior of Banglalink
 Job satisfaction, turnover rate and retention rate:
- High job satisfaction;
- Low turnover rate.
 Organizational change and development:
- They brought a lot of changes. About 2 years ago the
oraganizational structures was different. Besides, they
have achieved their customer satisfaction.
 Career opportunity:
- Internal employees get more priorities than outside
candidates.

32. Case #6

33. Profile of Uttara Bank
Name Uttara Bank Ltd.
Type
Private (Non
Government)
Industry Banking
Founded 1965
Headquarter Dhaka, Bangladesh
Number of
Employees
3,462 employees

34. Org. Behavior of Uttara Bank
 Corporate culture:
- Formal dress up;
- Friendly attitude.
- During the office time, they put off their shoes and wear
slippers for making their work more comfortable.
 Business Environment:
- Their head office is well furnished and air conditioned.
- Every employee has their own desk/table.
- Boss and employees has a very good relationship among
themselves.

35. Org. Behavior of Uttara Bank
 Employee motivation:
- pay a good scale of salary to their employees;
- have some other facilities too. Bonuses, easy loan, lunch
facility, payment of over time.
- Every year Uttara Bank arrange picnic for their
employees and their family. They also arrange cricket
match for male employees.
 Uniqueness:
- uniqueness is their banking strategy
- try to give maximum advantages to their customers.
- special loan schemes like: Consumer credit, Personal
loan, Building repair loan, SME loan etc.

36. Org. Behavior of Uttara Bank
 Workload and Stress & Corporate Politics:
- have some workloads and stress
- the officers of IT department works whole night.
- Don’t have corporate politics
- If noticed then immediately fired the employee.
 Leadership and Group/Teamwork and Behavior:
- believes in teamwork;
- Each and every department has heads to operate the
work.

37. Org. Behavior of Uttara Bank
 Job satisfaction, turnover rate and retention rate:
- High job satisfaction;
- Moderate turnover rate;
- For the internal employees Uttara Bank give loans with
less interest rate
 Organizational change and development:
- The head office is located at Bank’s own 18-storied
building at Motijheel, It operates through 199 fully
computerized branches ensuring best possible and
fastest services to its valued clients, The bank has more
than 600 foreign correspondents worldwide.

38. Org. Behavior of Uttara Bank
 Career opportunity:
- quite tough to getting chance at Uttara
Bank
- The students of Finance sector get more
priorities.
- steps for hiring a qualified candidate is
written exam, viva and interview.