A presentation on the branding of Central Women's University. Here the students of CWU suggest some branding Ideas to the Vice Principal and teachers.

1. Branding for CWU

2. • An important fact of any business plan is the
marketing plan.

4. Marketing and Communications enhances and protects
CWU’s institutional reputation, advances and
strengthens the university’s brand, encourages
community engagement, and reinforces the
university’s relevance in the lives of key target
audiences, including:
•Current and prospective students;
•Alumni;
•Donors;
•Friends;
•Faculty & Staff.

5. • The plan outlines a series of strategies and tactics to
create a unified brand, centered on the overarching
Central Women’s brand (the “Big C W”).

7. SWOT Analysis of CWU
• Strengths
- Only private university for women;
- Less course fee than other;
- Security;
- Unity;
- Sound Cultural Environment;
- Discipline.
• Weaknesses
- Lack of departments;
- Lack of major courses;
- Lack of front ground;
- Inadequate IT facilities;
- Canteen’s insufficient facilities.
• Opportunities
- Convenient Place;
- Starting MBA Programs;
- Promotional opportunity;
- Career opportunity;
• Threats
- If competitors offer something
new and better or the same service
we provide;
- Inadequate Funds.
External factors influencing CWU Branding
Internal factors influencing CWU Branding

9. Strengths
 Only private university for women;
 Less course fee than other;
 Security;
 Unity;
 Sound Cultural Environment;
 Discipline.

10. Weaknesses
 Lack of departments;
 Lack of major courses;
 Lack of front ground;
 Inadequate IT facilities;
 Canteen’s insufficient facilities.

12. Opportunities
 Convenient Place;
 Starting MBA Programs;
 Promotional opportunity;
 Career opportunity;

15. Threats
 If competitors offer something new and better or
the same service we provide;
 Inadequate Funds.

17. Competitive Analysis
• Competitive analysis is the analysis where one
organization can analyze its competitive advantages
and also helps to identify its competitors.

19.  Competitive Advantage:
•Only private university for women in Bangladesh;
•Less costly comparing other private universities;
•Anti-terrorism zone;
•Good Culture.

21. Competitors:
 Direct Competitors:
•Central Women’s College;
•Eden Mohila College;
•Dhaka Mohanagar Mohila College.

22. Top Competitors:
 Indirect Competitors:
•North-South University;
•East-West University;
•BRAC University;
•American International University of Bangladesh
(AIUB);
•Independent University of Bangladesh (IUB);
•Dhaka City College;

25. Target Audience
According to a specific segment (Gender), our target
audience/customers/market are:
 HSC passed students;
 O-level passed students;
 Any women who are interested to do graduation.

27. Unique Selling Proposition
• A unique selling proposition is a factor that a
business has that makes it different and or better
than others out there. It makes a business stand out
from the rest in a market. Our university’s USP is that
it is the only private university for women in
Bangladesh.

29. Positioning Strategy
 Campaigning
 Print media and leaflet
 Word of mouth
 Professional advertisement
 Digital billboard
 Residential hostel
 Education Fair

30. Communication Objective
 Increasing number of students;
 Positioning ourselves in top 5;
 Creating more & more successful women professionals;
 Working on women’s safety & security;
 Encouraging latent talents of students through events,
competitions etc;
 Establish CWU as a model for women education, participation
and empowerment.

31. Communication Tactics/ IMC Calendar
Tactics Reason Timing
Admission fair
Through this fair students can
get admission forms of our
university.
They also can get these
facilities:
• Proper information
• Admission requirements
• Waiver
• Interaction with current
students & faculties etc.
The last month of every
semester
Inter-university Sports
Tournament
Talented students can take
part in different types of
sports. If the prizes are given
by any well-known person that
it can be beneficial for our
university to promote itself.
We can invite Wasfia Nazrin,
Rani Hamid, Salma Khatun etc.
to encourage our students.
December - January

32. Picnic
• To give students pleasure
and entertainment so that
they can give concentration in
their study.
• Vehicle advertising: When a
picnic is arranged by a banner,
it can be attached at the front
side of the bus. So people are
able to know about our
university if they see the
banner though we are doing
so.
February
Cultural events
This type of event will help to
promote our university
because we take pictures
during the event and post
those pictures on Facebook,
Instagram etc. Posting more
and more pictures with good
caption can attract those
people who have no idea
about our university but
obviously maintaining privacy.
At the time of occasion

33. Career fair
Arranging career fair can
attract people who want to
apply in different
companies. If we arrange a
career fair in our university
campus students from
other universities can apply
for job. In this fair some
companies will give stalls.
From those stalls students
can get their desired
information.
December
Distribution of winter
cloths
To work on social
responsibility for poor
people. It will help us to
remain in focus. Charity
functions, events can
create huge publicity for
our university.
Winter season

34. Study tour
To increase students’
knowledge study tour is
important. When students
visit a renowned offices or
production zones which
can be difficult to visit for
other persons can create a
great positive impact on
them. Because after going
home they share their
experience with their
family, friends and other
people. That time they feel
very encouraged and
positive for their university,
so they tell good things
about our university to
other people.
Depends on the course
requirement

35. Telecast of different
programs of universities
in a TV channel
It can promote our
brand. People will know
about our university.
Our own TV channel
“Deepto TV” advertises
our university to
encourage more & more
people. If we show
some documentary on
female education and
end with a message of
CWU slogan, that can
bring social awareness
plus our reputation as
well.
International Women’s
Day
International Day for
Elimination of Violence
Against Women
Daughter Child Day

37. Content Marketing Ideas for
Branding CWU
 Create an alumni magazine — either online or
offline.
 Develop a mobile app that combines
functionality with compelling content.

38. Create an alumni magazine — either
online or offline

39. Alumni association

40. Initial requirements to starting an
Alumni Association
The two initial requirements to start or re-activate an
alumni association are:
 Interest;
 Willingness to work with the University;
 Willingness to contribute time;
 Enthusiasm;
 Ability to motivate and engage alumni.

41. Alumni Magazine

42. Importance of creating an alumni magazine
 Providing more in-depth information.
 More comfortable.
 Receives more kudos than electronic publications.
 More likely to be retained by the reader or shared with other
readers.
 Fulfills a useful function as a ‘leave behind’.
 Less ephemeral than electronic publications.
 Can be used as vehicles for updating data and fundraising ask.

43. Develop a mobile app that combines
functionality with compelling content

44. Logo of some app store

45. Why should we develop a mobile app?
 App should be established to get that research into people's
hands, and make an impact on the world.
 To present our library of content in a mobile-friendly way that
will make people more likely to engage with it.
 It’s aim should be to meet the university's strategic aims of
knowledge dissemination.
 It can also include an online donation button to simplify the
transaction process.

46. How can we develop cost effective app?
 Apps development tools
 Apps competition

47. CWU Branding with IMC Tools

49. Advertising
We can try-
Provide newer concepts for Television
Commercials (TVC); (from students)
Design Billboards; (By students)
Set digital billboards to remote places;
Ads on Newspaper & Radio.

52. Sales Promotion
 Short term incentive;
 To encourage trial or purchase of a product/service.
For Example:
 Waiver;
 Providing Leaflets.

53. Public Relations
This tool is encouraging us to do some CSR activities.
For example:
Provide Cloths in winter;
Clean our roads;
Involve in social service;
Tree Plantation.

55. Personal Selling
Both the teachers & students can go in their schools
and colleges by arranging workshops. Like-
We can deliver freelancing class from BBA
department;
Programming class from CSE department;

56. Direct Marketing
We can sell our service through:
Websites;
Specialized TV programs;
Direct mail;
SMS.

57. Interactive/Internet Marketing
• This new media allows customers to perform a
variety of functions.
• We want to suggest a new and broad marketing
concept to increase yours sales at a cheaper rate.
Let’s take a look on the plan:

60. Search Engine Optimization (SEO) for CWU
 Set proper title of the website;
 Keyword Researching;
 Article Writing;
 Student’s Blog;
 Link Building;
 Reporting & Maintaining.

63. Social Media Marketing(SMM) for CWU

65. Another suggestion is that we can build a team in our
own university to do these jobs. It will benefit us in two
ways:
One is we don’t need to hire anyone from outside.
Second one is maintaining a website can be our
earning source from GOOGLE.

67. • “We want to change, because we care.”