Aarong is a social enterprise founded in 1978 by BRAC to provide market linkages and livelihood opportunities for rural artisans in Bangladesh, especially women. It sources handicraft products from over 60,000 artisans through its production centers and the Ayesha Abed Foundation. Aarong has grown to become the nation's leading lifestyle brand with over 100 product categories sold through multiple retail outlets. Profits from Aarong are reinvested into BRAC's development programs in health, education, microcredit and legal services, aiming to alleviate poverty and empower rural communities. Looking ahead, Aarong aims to expand its retail presence, launch e-commerce, and export handicrafts to more international markets.