Nokia vs Samsung compares the two smartphone manufacturers. Nokia focuses on design but has concentrated too much on it forgetting the importance of function. Samsung has spent money on the latest technology and produced increasingly small handsets, giving it market leadership over younger consumers. Both companies use celebrity brand ambassadors and focus on online services and stores to increase their visibility and customer support. While Nokia currently has better quality and is preferred by older consumers, Samsung has overtaken it in the market through its innovative devices.

1. NOKIA vs SAMSUNG
 Presented by:
Gurpreet Singh

2. CONTENTS
 NOKIA
 SAMSUNG
 NOKIA vs SAMSUNG
 QUALITY
 STRATEGY
 CONCLUSION

3. Nokia
 Type: Public co.
 Founder: Fredrik
Idestam
 Founded in:
Finland (1865)
 Revenue: $38.65
billion
 Employees:
135,949

4. Laura Moscatelli & Alberto Olori

5. Past…

6. Samsung
 Type: Public
 Founder: Lee
byung chull
 Founded in: South
Korea, Seoul
(1938)
 Revenue: $220.1
billion (2011)
 Employees:
344,000

7. Laura Moscatelli &
Alberto Olori
with Samsung it’s not that hard to imagine

8. Past…

9. NOKIA vs SAMSUNG
 Nokia has  Samsung has
concentrated its market leadership
efforts on design through its
and it has innovative and hot
consumers among mobile phones and
businessmen it has young
consumers

10. NOKIA
 Nokia is a
traditional
brand;
 Its logo is
“connecting
people”

11. SAMSUNG
 Samsung is a
young brand;
 Its new logo is
“with Samsung
it’s not that
hard to
imagine

12. NOKIA
 Nokia is considered
of a very high
quality by segment
of consumer
between 20 to 50
years of age

13. SAMSUNG
 Samsung is
considered of a
medium high
quality by segment
of consumer
between 15 to 35
years of age.

14. NOKIA
 Nokia has
consentrated
its efforts on
design
forgetting that
function is
more
important

15. SAMSUNG
 Samsung has spent
money on the
latest high tech
device. It has
exploited
technology and
produced
increasingly small
hand set.

16. NOKIA vs SAMSUNG

17. Nokia Lumia 710
 Free lifetime Nokia
Drive navigation
 Nokia Music and Nokia
Maps
 Display is twice as
bright
 Better video recording
quality
 Exchangeable covers
 A wee bit cheaper

18. Samsung Omnia W
 Samsung Omnia W
 Super AMOLED Gorilla
Glass display over TFT
 Slimmer profile and
metal on the battery
cover
 Front-facing VGA camera
 Slightly better
loudspeaker performance
 Better audio quality
 Nearly twice the real-
world battery
performance

19. Samsung strategies
 Brand ambessdor Amir
Khan play a important
roll in advertisement.
 online software
updates, customer
services.
 Established many
Samsung Mobile
Stores to increase the
visibility of the brand

20. Nokia Strategies
 Best Actor
Shahrukh Khan
play important roll
in advertisement.
 Best softwares
 Increasing the no.
of stores & services
 Online service &
information.

21. CONCLUSION
 Nokia is better than samsung but
samsung beat the nokia.
 The compitition between nokia &
samsung is very tuff.
 The struggle will probably never
end…..