Bombay Sweets & Co. Ltd.
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This presentation is about the 4P strategies of Bombay Sweets & Co. Ltd. As a marketing student, I analyze the current and previous situations of this company. I hope it will help students.
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Patanjali Ayurved Ltd. is an Indian FMCG company that manufactures herbal and mineral products. It has manufacturing units in Haridwar, India and Nepal. According to reports, Patanjali is the fastest growing FMCG company in India. The company was established in 1997 as a small pharmacy by Swami Ramdev and was formalized as a private company in 2006. It has expanded significantly over the years and opened a large food park in 2010 that employs over 7,000 people. Patanjali uses a marketing strategy focused on herbal products, value pricing, franchise stores and social media promotions.
Kelloggs Presentation
- Kellogg's was founded in 1906 in Battle Creek, Michigan by John Harvey Kellogg and Will Keith Kellogg and was originally known as the Battle Creek Toasted Corn Flake Company.
- Over the following decades, Kellogg's expanded globally and acquired several other brands, becoming one of the largest food companies in the world.
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Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 35 brands. Its portfolio includes household brands such as Lux, Lifebuoy, Surf Excel, Pond's, Vaseline, Lakmé, Dove, and others. HUL has over 16,000 employees and an annual turnover of around Rs. 25,206 crores. The document then discusses HUL's mission, brand recognition, brand portfolio, and analyzes the marketing failure of Ponds toothpaste extension due to a mismatch between the brand's attributes and consumer perceptions of toothpaste.
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Pepsi is a global soft drink brand that has been produced since the 1890s. It aims to be the world's best beverage company through providing outstanding quality, service, and value. Pepsi dominates the soft drink market in Pakistan and is considered Pakistan's national drink. A SWOT analysis identified Pepsi's strengths as its established brand name and large market share, while weaknesses include not offering incentives to retailers and only targeting young customers. Opportunities exist in rural market expansion and diversification, while threats include health concerns, competition, and political/economic instability.
Pepsi marketing plan
This document outlines Pepsi's marketing plan for Cambodia. It begins with an introduction and history of Pepsi, which was established over 100 years ago. It then provides Pepsi's vision, mission, and SWOT analysis. The marketing strategy discusses the target market of youth, competitors like Coca-Cola, and strengths such as brand image. The action plan proposes developing new flavors and packaging, expanding distribution through credit facilities and local partnerships, and increasing sponsorships. It recommends strengthening research and product development to further global growth.
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Parle Agro Pvt. Ltd is a $500 million family-owned FMCG company in India that has been operating since 1929. It enjoys a 40% market share of the Indian biscuit market led by its Parle-G brand, which holds a 70% market share of the glucose biscuit category in India. Parle Agro has a diverse product portfolio that includes biscuits and confectioneries produced in 12 biscuit plants and 75 confectionery plants across India. The company focuses on affordable, value-for-money products targeted at mass consumption across rural and urban India. Its strategic goals include maintaining quality, innovating new products, and expanding its nationwide reach while prioritizing customer focus.
Snack Launch
This document is a marketing project presentation for a new product called Crush. It includes sections summarizing the company and product, vision/mission/goals, segmentation/target market, product lifecycle, growth strategy, new product development plans, competitor analysis, competitive advantages, SWOT analysis, pricing recommendations, distribution channels, and a budget allocation. The presentation was created for a marketing class and provides an overview plan to launch Crush, a nutritional snack product, in Pakistan.
Ben & jerry's Marketing Plan
The document summarizes the business plan of an ice cream company. The company aims to become the leading brand in the dairy industry in Singapore. Its goals are to achieve a 30% market share by 2011 and to produce healthier alternative ice cream products. The strategic plan involves hiring professionals and the financial plan outlines funding for research and development, new product launches, operating expenses, and potential sources of funds. The long term goals are to use the business to further peace and justice efforts and to promote global sustainable dairy practices.
A Strategic Marketing Plan for Horlicks Bangladesh
GSK is a leading pharmaceutical company in Bangladesh with a market leader position in health food drinks. Horlicks is their iconic brand with a purpose of nourishing children's potential. The market for malted milk drinks is growing in Asia due to increasing health consciousness. GSK uses a three-level indirect distribution channel and has a 55% market share in health food drinks. However, their advertisements claiming products make children 'taller, stronger, sharper' have been banned. The document outlines GSK's marketing situation, objectives, segmentation, targeting, positioning, and marketing mix strategies.
Dates jam New presentational Topic for Pakistan
It is related to marketing, these slides belong to our presentational group. There is email if you want to contact us.
yas Marketing Project Report.pdf
Our product ORAL Clean is a multipurpose toothpaste that whitens teeth, strengthens enamel, protects gums, and prevents tartar and plaque buildup. It contains a unique blend of lemon and baking soda. We targeted adults, kids, families, and the elderly by developing different products. Our promotion strategies included advertisements on social media, sales promotions, public relations events, and branded trucks to promote the product.
Marketing strategy of Pepsi
PepsiCo targets various consumer segments across geographic regions, demographics, and psychographics in India. It uses a variety of pricing strategies including competitive pricing, geographical pricing differentiation, and promotional pricing. While PepsiCo has expanded its product portfolio beyond beverages to snacks, its beverage business was loss-making until recently due to competitive pricing pressures from Coca-Cola. PepsiCo will need to re-evaluate its pricing objectives to improve margins going forward.
Marketing strategy followed by three popular products slide share
helpful in knowing about marketing strategies followed by the companies for making the product success.
Segmentation, targeting and positioning strategy for HAFER
HAFER is developing a marketing strategy for its new Oat Bran Flakes product. The strategy involves segmenting customers based on geographic, demographic, psychographic, and behavioral factors. The target market will be a concentrated strategy focusing on working couples and kids. HAFER will position the product as both "sweet and healthy" to appeal to kids' tastes but also promote adult health benefits. Communication of these strategies both internally and externally will be key to the product's success.
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Marketing strategies of FMCG companies such as cocacola,pepsi,parle agro
Marketing strategies of FMCG companies such as cocacola,pepsi,parle agro
A Strategic Marketing Plan for Horlicks Bangladesh
A Strategic Marketing Plan for Horlicks Bangladesh
Marketing strategy followed by three popular products slide share
Marketing strategy followed by three popular products slide share
Segmentation, targeting and positioning strategy for HAFER
Segmentation, targeting and positioning strategy for HAFER
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Bombay Sweets & Co. Ltd.
- 1. Bombay Sweets & Company Ltd.
- 3. Sister Concerns: Tricepack Limited; Bombay Agro Limited; Kuliarchar Dairy Complex.
- 4. Product Strategy Variety of product lines; From the earliest to the latest products of this company changes its flavors according to market demands and trends. Not only children but also adults are also like the chips of this company.
- 11. Pricing Strategy A premier consumer product company focused on convenient food and beverages, with utmost emphasis on quality and to provide consumers with "value for money" products. Prices are convenient for all class of people.
- 12. Placing Strategy Their distribution strategy is very strong and clear. All over the country. exporting products to more than 12 Countries including Nepal, Bhutan, India, Pakistan, Korea, Middle East, Far East, Spain, Australia, to name a few.
- 13. Promotional Strategy Over the decades, they are advertising their products. Most of the Ads are Chips related;
- 16. Thank you