Guide To Building
Your Email List
created by asant media (http://asantmedia.com)
Table Of Contents
Benefits Of An Email List 2
1. Email Management Software 3
2. Draft Up Ideas 5
3. Turn List Into ATM Machine 6
4. Publicize Your List 8
5. Don’t Deviate From The Path 10
Copyright 2009 ASANT Media, LLC.
To contact please use form at http://asantmedia.com
1 | Step‐By‐Step Guide To Building Your Email List
Benefits Of An Email List
When it comes to making money online most people usually think
of starting a blog or some type of website. While it is obviously a
reasonable option, running and building an efficient email list can
actually be a much more rewarding and profitable stream than
running a blog.
Pros and Cons of Managing an Email List
Highly Targeted Users Virtually No SEO Benefits
Instantly Reach Followers Lack of Social Interaction
Easy Activity Tracking
High Rate of Return
As you can see the pros easily outweigh the cons. Imagine having
a list of users that actually opt-ed in and actually wants to see
what you have to say. That sounds like a high conversion rate to
me. The following will give you a step-by-step guide on
how to start setting up your own email list…
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1. Email Management Software
Just like you have to pay web hosting for a website or blog, you
need to find an “email host” for your email management. If you
take anything from this guide remember this: DO NOT CHOOSE
A FREE EMAIL MANAGEMENT SERVICE! I say this from
I decided to start with a free email management system. I soon quickly
grew the subscriber base to 100 people. I realized the need for auto-
responders (we will cover later), which most free systems do not have.
Once I switched to a premium service, I was required to get all 100 people
to opt-in again. My list went from 100 to 25, and I was required to build it
Contrary to what you may think there are actually laws that
prohibit spamming. Because of this, you are not allowed to
simply add an email address to your list. What does this mean?
If you want to transfer your email list from a free to paid
management system, then you will have to get all your
subscribers to opt-in again. From experience, I can tell you the
“re-opt-in” rate is very low.
3 | Step‐By‐Step Guide To Building Your Email List
However, once you long into your premium service, you will
quickly realize the vast amount of tools and metrics you are able
to utilize. There are a few good email managers out there, but
the most popular and my favorite is Aweber. I personally use
Aweber, and have not looked back since.
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2. Draft Up Ideas
What will your list be about? How will you manage it? What
content will you be pushing? What products will you be
promoting? How often will you send out emails? Will subscribers
sign up for free or do they need to pay?
Just like blogs, newsletter can be run basically the same way.
You post quality articles and insightful information, and then you
throw in some affiliate links or even push your own products. Do
some quick research, and see what related products or services
are out there to promote. Check my recommended list for links
and quality affiliate programs.
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3. Turn List Into ATM Machine
I’m sure you are familiar with the general tactic of simply sending
out messages every so-often, so we will not really focus on this.
Instead, there is another way to run a mailing list, creating a
Quickly go back to auto-responders…
Auto-responders are automated, pre-drafted emails that are sent out based
on your parameters. For example, you may elect to send out an email right
after a person subscribes to your list. You might want to welcome them,
thank them, give them some links, or whatever, but it is all done
With services like Aweber, you are able to take auto-responders
to the next level by drafting up an unlimited amount of
sequenced emails. A good example of this is a course. Maybe
you want to create a course that will teach some body how to
lose weight within 30 days. You can do this by simply pre-
drafting some auto-responders, set how many days you want
each one to be sent out after that other, and let it all run
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By throwing in some affiliate links and recommending
them to certain places, you can truly create AUTOMATED
INCOME! Is that not what we all want? Remember everything
you promote should be high quality and add value to the
subscriber. Otherwise you will lose them as a subscriber all
7 | Step‐By‐Step Guide To Building Your Email List
4. Publicize Your List
Having a list is all good and great, but how do you get people to
sign up? There are really too many ways to cover in this little
guide, but I will go over the most popular and efficient methods.
1. Create A Blog – While there are successful lists that lack a
blog, there are also many blog and successful newsletter
combinations. After all, if your subscribers feel like they know
you, then that can only lead to higher conversion rates. If you
have a popular blog, then perhaps consider making it a premium
newsletter. Take my free course, if you are interested in starting
your own blog.
2. Squeeze Page – Very simply squeeze pages are a one page
website with the sole purpose of promoting and getting the visitor
to sign up for your list. These are very simple to set-up and can
be VERY effective. You can find free templates from Mammoth
3. Bribe Them – We all love free stuff, so why not offer something
free. You will see this done with almost every mailing list. For
my stock market newsletter, I give away a free guide on how to
open up your first stock brokerage account. It is a simple PDF,
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and an auto-responder I have set up sends the eBook to the
subscriber as soon as they confirm.
4. Throw Competitions – Make signing up for your newsletter or
course a rule to entering the contest. Sure, they can always
unsubscribe, but if you are list is good enough, then it is more
likely they will stay.
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5. Don’t Deviate From The Path
There are basically 2 big errors people make when running an
1. Spam their subscribers with offers and other non-quality
2. Let the list become in active.
Whatever format, time, or any other settings you choose, do not
deviate from the path. If you only send out emails every other
week, then do not suddenly start sending out emails every other
day. If the topic of your list is how to lose weight, then do not
start sending emails about working from home.
Stay true to the list, and the list will make money for you…
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There were a couple links and resources shared in this guide.
They have all been listed below for your convenience.
• ASANT Media – creator of guide
• Aweber – email manager I use
• Mammoth Creatives – squeeze page templates
• Recommended Affiliate List - find products to promote
• Site Starter – free course on how to start your own
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