This document provides an introduction and overview of Google Adsense. It discusses what Adsense is, the benefits and power of using Adsense, guidelines for Adsense campaigns, how to create an Adsense account and campaigns, common mistakes to avoid, and tips for effective placement of Adsense ads. The document aims to teach readers how to use Adsense to earn money online through advertising on their websites and content.

2. Table of Contents
Introduction 3
Adsense 101 4
What is Adsense 4
Power of Adsense 4
Adsense Guidelines 4
How to Create an Adsense Account 4
How to Create an Adsense Campaign 5
Common Adsense Mistakes 8
Adsense Tricks, Tips, and Advice 9
Placement of Adsense Campaigns 9
Adsense Blending 10
Run Campaigns of Multiple Sites 11
Target Keywords 12
Review 13
© 2009 ASANT Media 2

3. Introduction
By acquiring a copy of this eBook, it is pretty evident that you have
some interest in making money online.
For 2 years now, I have been monetizing sites with the help of
Adsense. I am not going to sit here and tell you that I am making six
figures, but with a little bit of work and experience you will be
surprised to see how easy it is to make four then five figures a year.
Why You Should Read this Book?
I am not here to fill crazy dreams into your head, but the tricks, tips,
and advice I am about to share with you will teach you how to easily
make hundreds if not thousands of dollars online.
There are no gimmicks or crazy theories. Everything in this book has
come from personal, past, and present experience. Trust me, if I can
make money online, then anybody can.
© 2009 ASANT Media 3

4. Adsense 101
What is Adsense
Adsense is a Google managed pay per-click campaign. Using its
internet search technology Adsense allows you to automatically display
targeted ads related to surrounding content. It is free to use, and can
be administered on most any site.
Power of Adsense
What makes Adsense so effective is its ability to successfully covert
clicks. Whether you have a site about golf, finance, or whatever,
Adsense will supply targeted advertisements. This obviously leads to a
higher conversion rate.
The ease and simplicity of Adsense also makes it a very enticing
campaign for all different types of traffic. At times you will see these
ads being run on CNN.com, yet it can successfully make money on the
sites with the smallest of traffic.
Besides just placing ads on your site, Adsense also lets you monetize
your RSS feeds, site search, videos, parked domains, and mobile
content.
Adsense Guidelines
You cannot click on your own links or use any type of robots or
automated services.
Cannot encourage clicks.
Ads cannot be placed on sites containing violence, adult
material, drugs, gambling, and illegal activity.
No more than 3 Adsense ads per page.
How to Create an Adsense Account
There is really nothing hard here. Google tries to make it as fast and
convenient for you, but essentially you will need to do the following:
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5. 1. Create a username (if you already have a Google username,
then you can link that one to your Adsense account) -
https://www.google.com/adsense/g-app-single-1
2. Complete all tax forms and paperwork. Google is a big and
established company, so you should not have to worry about
giving this information to them.
3. Start placing your ads
How to Create an Adsense Campaign
For this eBook we will be focusing on creating “Adsense for Content”
campaigns, since all the other options are pretty much just one click
install.
Sign into your account and click on the top tab “Adsense Setup” then
choose “Adsense for Content.”
Now we will choose what kind ad type we want.
Link unit simply just creates a list of links related to your content.
Good to use in a small area or blend it with the navigation bar.
Ad unit contains the text or image ads and is usually what you will
use. You can choose for the ad to show text links, images, or both. For
best results, it is good to choose both.
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6. We will get into the hardcore customization a little later, but for now
we will go over the basics. With Ad units, you can choose size and
colors. You can also save your color palettes so they can easily be
repeated for other campaigns on the same site.
At the bottom of this same page there are some “More Options.” While
it is not necessary to change anything here, you can make your ad slot
a little more efficient.
Depending on the content surrounding the Adsense ad, sometimes
there are no real matches or it is just taking a little longer to crawl
your page. If there are no matching ads, then Google will display
public announcements in that slot, which usually have nothing to do
with your site.
If there are no relevant ads, then Google allows you show the public
ad, another ad from a URL, or fill the space with a solid color. Out of
the three options I would rather show an ad from another URL. Simply
upload an image to wherever you normally do it, and then copy and
paste the URL into the box.
The next step in creating your Adsense campaign is purely for
tracking. We must now setup some channels where we can track which
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7. campaigns are be clicked on. Obviously we want to see what works
and what does not, right?
All you need to do is name your ad. I like to use the site initials
followed by the ad size, and then location of ad (i.e. AM 300x250
Sidebar).
Finally take the code and copy and paste it wherever you want the ad
to show. That is pretty much it.
© 2009 ASANT Media 7

8. Common Adsense Mistakes
Before we can really learn how to make money using Adsense we need
to look at some of the common mistakes people make that causes bad
results with Adsense:
Advertisement does not blend or mesh with site.
Ads not placed in high targeted areas.
Too little Adsense campaigns running on page.
Too many Adsense campaigns running on a page.
Lack of clear content and keywords.
Site is not a single focused niche.
Now we can learn how to really harness the power of Adsense to make
money.
© 2009 ASANT Media 8

9. Adsense Tricks, Tips, and Advice
Placement of Adsense Campaigns
Your placement of each campaign is probably the most important
factor when it comes to successfully
making money off them. Adsense
has conducted research and came
up with hot zones for ad placement.
These can be used for any type of ad
not just Adsense.
White equals poor conversion rate
and dark orange equals the best;
however, these placements are not
always accurate. It really depends
on your niche and site layout.
For all sites I always like to leave a
300x250 in the sidebar, one within
the post loop (size varies on
template), and then throw a
300x250 within an actual post page.
Sometimes I will add a slot between the end of the article and
comments section or between the title and article body. If the sidebar
is narrow, then I will use a 160x600. Remember you have a three ad
unit max per page, so make use of all of them.
Be creative and think where your readers would click.
© 2009 ASANT Media 9

10. Adsense Blending
While you are not supposed to directly ask for visitors to click on ads,
there is no harm in tricking them. The
best ads seamlessly blend right into
the sites layout. Almost making it feel
like it was actually made for the site.
Once again there is no full proof
science to blending your ads into your
site, but a common practice is to use
the same text and link colors as your
site.
We already covered hot and cold ad
placement zones, but the best ads
really break into the content. On
many big sites you will see an article split up by an ad. On my sites I
usually show excerpts on my index page then I like have an ad show
up after the second or third post. If you are using Wordpress an
automatic way to do this is by using the following code:
Place right under the <body> tag. Place somewhere within the loop.
<!-- Post Break Code Part 1 of 2 --> <!-- Post Break Code Part 2 of 2 -->
<?php <?php if ($postnum ==
$postnum = 1; $showadsense3) {
$showadsense1 = 1; echo '
$showadsense2 = 2; YOUR ADSENSE CODE
$showadsense3 = 3; ';} ?>
?> <?php $postnum++; ?>
<!-- END Post Break Code Part 1 of 2 --> <!-- END Post Break Code Part 2 of 2 -->
You can play around with both parts to get the exact placement you
are looking for.
Essentially play around with different colors until you find the one that
works the best, but as long as you use many of the same colors that
are already naturally on your site, then it should work out well.
A good way to measure how well your ads blend on the site is to try to
get somebody who does not know much about online monetization,
ask them what sticks out to them, and what they would and would not
click on. What sticks out or does not look like it would work to you
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11. might seem different than somebody who knows less about all this
stuff. Remember not everybody knows how to create a website.
Run Campaigns on Multiple Sites
Probably the most used and popular method to successfully using
Adsense is to run campaigns on multiple sites. With Adsense there is
no need to make a different account for each site. They can all be
created and managed from the same account.
Depending on site traffic, content, and other related factors sometimes
it just will not be possible to make more than a certain amount of
money on one site, but what happened if you could create 1, 2, or
even 10 more sites of different niches?
You have probably come across many of these sites, but have not
really noticed. Popular niches to do this type of mini sites are shoes,
movies, and golf stores, but you can really do it with anything.
Essentially you create a site focused on a single topic and update it
every now and then with content leaving ads in high converting areas.
For example, you can have a site dedicated to new basketball shoes
that have come out or reviewing the latest golf clubs. These are
usually high searched terms, which will help you with getting traffic.
Usually these people are looking to find out something, so they are
more apt to click on any other links they might see.
Doing the Math
You are running Adsense campaigns on one site that is bringing in $30
a month (a very realistic number). Take that multiplied by 12 and you
are brining in $360 a year.
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12. Now say we made 9 more of these mini sites and each are bringing in
$30. Now you are making $300 per month and $3600 a year off
Adsense alone. As an experienced Adsense user, $30 is not at all hard
to come by.
Target Keywords
Remember Adsense crawls your content to display related ads. Make
sure that your articles clearly says what they are talking about. If you
are talking about a golf club, then make sure to insert lot of golf club
related keywords.
Try to refrain from using slang or ambiguous words. Almost act like
you are talking to a slow person who does not understand English and
needs clarification and repeating.
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13. Review
Hopefully by now you realize how easy yet powerful Adsense is, and
how important it can be to successfully making money online. Before
you go throwing Adsense everywhere remember these key things:
Running Adsense on multiple sites increase revenue.
Use distinct keywords in surrounding content.
Test, test, and test ad placement and blending.
Remember to use the channel feature to track each campaign.
DO NOT CLICK on your own ads.
Adsense can be used with most affiliate and other ad networks.
Do not congest your ads all in one place.
Use all the Adsense features for your other media outlets (feeds,
video, etc.)
People are making all types of different amounts of money using
Adsense. With hardwork and experience, eventually you should find
the right key for making Adsense work for you.
If you still have any questions, concerns, or just want to bounce ideas
off, then feel free to visit ASANT Media (http://asantmedia.com) or
contact me directly at admin@asantmedia.com.
We would also love to hear what you thought about this eBook:
Was it to your liking?
Did it answer your questions?
Was something missing?
Was it a complete waste of your time and money?
© 2009 ASANT Media 13