When GA just isn't enough

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This is my talk from Measurefest (November 2016). Google Analytics is an incredibly powerful tool but it can't do everything. This talk outlines a few areas where I feel GA is not the right solution and recommend alternative tools that can work very well in addition to GA.

Data & Analytics

Dara Fitzgerald
dara@measurelab.co.uk
Analytics Director
@measurelab
When GA just isn’t enough...

• Free product is incredibly powerful (EE, Data Import, MCF, etc.)
• Very intuitive interface
• Regular improvements
• Integration with other Google products (AdWords, GTM, Sheets...)
• Well documented (not just by Google)
What I like about GA.

• Session Recording
• Real-time Monitoring and Live Chat
• Identifying Users (No PII allowed in GA!)
• Retroactive Events & Funnels
• Business Reporting
But even the mighty GA has its limits.

Session Recording.
https://www.savio.no/google-analytics/hotjar-user-id-tracking-google-analytics-v2
Track Hotjar User IDs in GA

Session Recording.
Search for specific users, based
on GA behaviour, in Hotjar.

Session Recording.
Then watch
sessions for
those users!

Real-Time with Live Chat.
Discreet chat CTA
with auto-prompt.
Users choice to
interact or ignore.

Real-Time with Live Chat.
Quick, real contact
Engages the user
Identifies user
Helps conversion :)

Retroactive Events & Funnels.
Goal flow is retroactive in GA but it can
only use page URLs, not events :(

Retroactive Events & Funnels.
GA Segments are retroactive and can use
Events & pages BUT they can only use data
actively being collected!

• Single JavaScript Snippet
• Captures Every User Interaction
• Retroactive From Day One
• Very User Focussed
Retroactive Events & Funnels.

Retroactive Events & Funnels.
“Visualizer”
makes defining
events as easy
as point & click!

Retroactive Events & Funnels.
Remember, these
events have not
been coded onsite.
They can be
defined on the fly
and have data
from day one!

Forecast based on historical data using R with Power BI
Power BI.
https://www.youtube.com/watch?v=SMaJf6UBKeI

Power BI.
Using the “web”
connector, you
can even scrape
the content
of web pages!

• Google Analytics is great BUT not for everything!
• Use the right tool for the job. Don’t shoehorn all data into GA.
• GA can tell you what is happening but not necessarily why.
• GA is good for reporting & analysis but NOT for real-time action.
• Right now, Google is still very Google focussed.
Making success measurable
In Summary.

Thanks for listening! :)
Dara Fitzgerald
@darafitzgerald
Analytics Director
@measurelab

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原版制作(Deakin毕业证书)迪肯大学毕业证学位证一模一样

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IIT毕业证【微信95270640】购买（伊利诺伊理工大学毕业证成绩单硕士学历）Q微信95270640代办IIT学历认证留信网伪造伊利诺伊理工大学学位证书精仿伊利诺伊理工大学本科/硕士文凭证书补办伊利诺伊理工大学 diplomaoffer,Transcript购买伊利诺伊理工大学毕业证成绩单购买IIT假毕业证学位证书购买伪造伊利诺伊理工大学文凭证书学位证书,专业办理雅思、托福成绩单，学生ID卡，在读证明，海外各大学offer录取通知书，毕业证书，成绩单，文凭等材料:1:1完美还原毕业证、offer录取通知书、学生卡等各种在读或毕业材料的防伪工艺（包括烫金、烫银、钢印、底纹、凹凸版、水印、防伪光标、热敏防伪、文字图案浮雕，激光镭射，紫外荧光，温感光标）学校原版上有的工艺我们一样不会少，不论是老版本还是最新版本，都能保证最高程度还原，力争完美以求让所有同学都能享受到完美的品质服务。 #一整套伊利诺伊理工大学文凭证件办理#—包含伊利诺伊理工大学伊利诺伊理工大学毕业证假文凭学历认证|使馆认证|归国人员证明|教育部认证|留信网认证永远存档教育部学历学位认证查询办理国外文凭国外学历学位认证#我们提供全套办理服务。一整套留学文凭证件服务：一：伊利诺伊理工大学伊利诺伊理工大学毕业证假文凭毕业证 #成绩单等全套材料从防伪到印刷水印底纹到钢印烫金二：真实使馆认证（留学人员回国证明）使馆存档三：真实教育部认证教育部存档教育部留服网站永久可查四：留信认证留学生信息网站永久可查国外毕业证学位证成绩单办理方法： 1客户提供办理伊利诺伊理工大学伊利诺伊理工大学毕业证假文凭信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。教育部文凭学历认证认证的用途：如果您计划在国内发展那么办理国内教育部认证是必不可少的。事业性用人单位如银行国企公务员在您应聘时都会需要您提供这个认证。其他私营 #外企企业无需提供！办理教育部认证所需资料众多且烦琐所有材料您都必须提供原件我们凭借丰富的经验帮您快速整合材料让您少走弯路。实体公司专业为您服务如有需要请联系我: 微信95270640声和哐咣的关门声待山娃醒来时父亲早已上班去了床头总搁着山娃最爱吃的馒头和肉包还有白花花的豆浆父亲中午留在工地吃饭和午休山娃的中饭是对面快餐店送来的不用山娃付钱父亲早跟老板谈妥了钱到时一起结父亲给山娃配了台手机二手货诺基亚的父亲说有什么事只管给他挂电话能拥有自己的手机山娃很高兴除了玩游戏发短信除了挂电话给爷爷奶奶和母亲山娃还给班主任邱老师连挂了二个电话并给同学阿强和阿昌家挂山娃兴奋地向他们诉说城市一

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一比一原版(UniSA毕业证书)南澳大学毕业证如何办理

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When GA just isn't enough

1. Dara Fitzgerald dara@measurelab.co.uk Analytics Director @measurelab When GA just isn’t enough...

2. • Free product is incredibly powerful (EE, Data Import, MCF, etc.) • Very intuitive interface • Regular improvements • Integration with other Google products (AdWords, GTM, Sheets...) • Well documented (not just by Google) What I like about GA.

3. • Session Recording • Real-time Monitoring and Live Chat • Identifying Users (No PII allowed in GA!) • Retroactive Events & Funnels • Business Reporting But even the mighty GA has its limits.

4. Session Recording.

5. Session Recording. https://www.savio.no/google-analytics/hotjar-user-id-tracking-google-analytics-v2 Track Hotjar User IDs in GA

6. Session Recording. Search for specific users, based on GA behaviour, in Hotjar.

7. Session Recording. Then watch sessions for those users!

8. Real-Time Analytics with Live Chat.

9. Real-Time with Live Chat.

10. Real-Time with Live Chat. Discreet chat CTA with auto-prompt. Users choice to interact or ignore.

11. Real-Time with Live Chat. Quick, real contact Engages the user Identifies user Helps conversion :)

12. Real-Time with Live Chat.

13. Identifying Users.

14. Identifying Users.

15. Identifying Users.

16. Retroactive Events & Funnels.

17. Retroactive Events & Funnels. Goal flow is retroactive in GA but it can only use page URLs, not events :(

18. Retroactive Events & Funnels. GA Segments are retroactive and can use Events & pages BUT they can only use data actively being collected!

19. • Single JavaScript Snippet • Captures Every User Interaction • Retroactive From Day One • Very User Focussed Retroactive Events & Funnels.

20. Retroactive Events & Funnels. “Visualizer” makes defining events as easy as point & click!

21. Retroactive Events & Funnels. Remember, these events have not been coded onsite. They can be defined on the fly and have data from day one!

22. Business Reporting.

23. Business Reporting.

24. Power BI. Data Studio.

25. Forecast based on historical data using R with Power BI Power BI. https://www.youtube.com/watch?v=SMaJf6UBKeI

26. Power BI. Using the “web” connector, you can even scrape the content of web pages!

27. • Google Analytics is great BUT not for everything! • Use the right tool for the job. Don’t shoehorn all data into GA. • GA can tell you what is happening but not necessarily why. • GA is good for reporting & analysis but NOT for real-time action. • Right now, Google is still very Google focussed. Making success measurable In Summary.

28. Thanks for listening! :) Dara Fitzgerald @darafitzgerald Analytics Director @measurelab

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