KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)

•

13 likes•7,977 views

The document discusses using APIs and add-ons in Google Sheets to automate SEO reporting and make it more efficient. It provides examples of using APIs and custom functions to import data from tools like Google Analytics and run checks on web page performance. Integrating these tools into spreadsheets can save time by automating reports and schedules instead of manually compiling various reports from different SEO tools.

Marketing

A non-technical SEO Manager
#BrightonSEO @kimdewe

A non-technical SEO Manager
...but a technical sounding
job description
#BrightonSEO @kimdewe

SEO Manager + too many Reports
#BrightonSEO @kimdewe

SEO Manager + too many Reports
= time wasted
#BrightonSEO @kimdewe

You’re wasting time.
#BrightonSEO @kimdewe

#BrightonSEO @kimdewe
ManipulateClean
Collaborate

A solution?
#BrightonSEO @kimdewe
+ add-ons
Built-in functions
Custom functions

A solution?
#BrightonSEO @kimdewe
+ APIs
+ add-ons
Built-in functions
Custom functions

Application Programming
Interface
#BrightonSEO @kimdewe

Most tools you use have an API
#BrightonSEO @kimdewe

But.. most API’s are
protected. This makes
things more difficult.
#BrightonSEO @kimdewe

Search Analytics Add-On
Create new report
#BrightonSEO @kimdewe

Search Analytics
Add-on
Configure report and
request data
#BrightonSEO @kimdewe

#BrightonSEO @kimdewe
Automate
your
report

Content ‘Reoptimisation’
example
#BrightonSEO @kimdewe

#BrightonSEO @kimdewe
=ImportXML(“URL”, "//title/text()")

#BrightonSEO @kimdewe
=if((search(“Query”,”Title Tag”)),"YES")

Google Analytics Add-on
Create new report
#BrightonSEO @kimdewe

Google Analytics Add-on
Configure report
#BrightonSEO @kimdewe

Google Analytics Add-on
Check your configuration
#BrightonSEO @kimdewe

Google Analytics Add-on
Run report
#BrightonSEO @kimdewe

Google Analytics Add-on
Schedule reports
#BrightonSEO @kimdewe

Google Analytics Add-on
Save schedule
#BrightonSEO @kimdewe

Custom Dimensions
= hyper-charged reports
#BrightonSEO @kimdewe

Google Sheets Add-Ons
= efficient
#BrightonSEO @kimdewe

Straight API calls
#BrightonSEO @kimdewe

The
“Who’s linking to us?”
report
#BrightonSEO @kimdewe

Straight API calls
= efficient
#BrightonSEO @kimdewe

Using the Script Editor in
Google Sheets
#BrightonSEO @kimdewe

Find scripts!
Don’t reinvent the
wheel
#BrightonSEO @kimdewe

Visit console.developers.google.com
and create a project
#BrightonSEO @kimdewe

#BrightonSEO @kimdewe
Enable the PageSpeed Insights API

#BrightonSEO @kimdewe
Create credentials (API Key!)

#BrightonSEO @kimdewe
Edit your script! (thanks Cagri Sarigoz)
Source

#BrightonSEO @kimdewe
Paste your script into Script Editor

#BrightonSEO @kimdewe
Now use your function
=checkAll template source

#BrightonSEO @kimdewe
Now use your function
=checkAll(URL) template source

Custom functions
= efficient
#BrightonSEO @kimdewe

#BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata

#BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata
=checkAll

#BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata
=importxml, =if & =split
=checkAll

visit kimdewe.com
#BrightonSEO @kimdewe
Useful Google Sheets formulas
Custom functions scripts

While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how. In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.

How To Build Links To Product Pages Without Looking Like A Spammer | Brighton...

Laura Slingo

BrightonSEO 2018 - How to Tighten up Your SEO on Large Websites

Greenlane

Technical SEO Competitive Analysis - BrightonSEO 2020

Niki Mosier

At Branded3's Leeds Digital Festival event, Leeds Loves Search, Stephen Kenwright looks at link in 2018. How important are links for SEO performance in 2018? What are the most important factors we need to consider when we’re building links? Steve talks through two large-scale recent studies undertaken by Branded3, looking at ranking factors and link metrics – and how we can use these to drive better results.

SearchLeeds 2019 - Myposeo - Alexandre Sigoigne - Build SEO content strategy ...

SearchLeeds

Single Page Apps - Gerry White @ BrightonSEO

Gerry White

SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with- - Google Analytics - JavaScript History API & URLs - Soft 404s - JavaScript links - Heavy code & assets on first load - No metadata for Facebook Twitter and other sharing platforms. - Spider traps & loops - Duplicate Content - Tracking parameters causing issues - Fragments, or Hashbangs - No sitemap Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.

Schema.org and the changing world of Rich Results - SEOEdinburgh Meetup

Geoff Kennedy

How to report on SEO in 2018 #BrightonSEO

Branded3

TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...

Catalyst

View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings Jamie Indigo, Technical SEO Consultant, DeepCrawl Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.

MeasureFest July 2021 - Session Segmentation with Machine Learning

Richard Lawrence

Developing Technical SEO Skills - Brighton SEO Sept 2021

Mike Osolinski

Why You Should Invest in Technical SEO by Ruth Burr Reedy

Glen Dimaandal

Smxl milan 2019 - Apps script for SEO

David Sottimano

Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...

kvonweb

:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.

BrightonSEO Takeaways September 2017

Semrush

Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...

DeepCrawl

Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site. Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage. Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.

How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...

Sean Butcher

SEO Checklist for Google Mobile First Index

Erudite

Brighton SEO Takeaways - April 2018

Semrush

Headless SEO: Optimising Next Gen Sites | brightonSEO 2021

Alex Wright

Enterprise SEO

Tom Critchlow

Why link building matters to your organisation

Gareth Simpson

The Tale of 2 CLIs - Ember-cli and Angular-cli

Tracy Lee

A Tale of 3 CLIs - Angular 2, Ember, and React

Tracy Lee

What's hot

11 Advanced Uses of Screaming Frog Nov 2019 DMSS

Oliver Brett

Redefining relevance: links in 2018 - #LeedsLovesSearch

Branded3

SearchLeeds 2019 - Myposeo - Alexandre Sigoigne - Build SEO content strategy ...

SearchLeeds

Single Page Apps - Gerry White @ BrightonSEO

Gerry White

Schema.org and the changing world of Rich Results - SEOEdinburgh Meetup

Geoff Kennedy

How to report on SEO in 2018 #BrightonSEO

Branded3

TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...

Catalyst

MeasureFest July 2021 - Session Segmentation with Machine Learning

Richard Lawrence

Developing Technical SEO Skills - Brighton SEO Sept 2021

Mike Osolinski

Why You Should Invest in Technical SEO by Ruth Burr Reedy

Glen Dimaandal

Smxl milan 2019 - Apps script for SEO

David Sottimano

Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...

kvonweb

BrightonSEO Takeaways September 2017

Semrush

Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...

DeepCrawl

How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...

Sean Butcher

SEO Checklist for Google Mobile First Index

Erudite

Brighton SEO Takeaways - April 2018

Semrush

Headless SEO: Optimising Next Gen Sites | brightonSEO 2021

Alex Wright

Enterprise SEO

Tom Critchlow

Why link building matters to your organisation

Gareth Simpson

What's hot (20)

11 Advanced Uses of Screaming Frog Nov 2019 DMSS

Redefining relevance: links in 2018 - #LeedsLovesSearch

SearchLeeds 2019 - Myposeo - Alexandre Sigoigne - Build SEO content strategy ...

Single Page Apps - Gerry White @ BrightonSEO

Schema.org and the changing world of Rich Results - SEOEdinburgh Meetup

How to report on SEO in 2018 #BrightonSEO

TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...

MeasureFest July 2021 - Session Segmentation with Machine Learning

Developing Technical SEO Skills - Brighton SEO Sept 2021

Why You Should Invest in Technical SEO by Ruth Burr Reedy

Smxl milan 2019 - Apps script for SEO

Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...

BrightonSEO Takeaways September 2017

Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...

How to Improve Your Website's Indexation - Sean Butcher Brighton SEO Present...

SEO Checklist for Google Mobile First Index

Brighton SEO Takeaways - April 2018

Headless SEO: Optimising Next Gen Sites | brightonSEO 2021

Enterprise SEO

Why link building matters to your organisation

Similar to KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)

The Tale of 2 CLIs - Ember-cli and Angular-cli

Tracy Lee

A Tale of 3 CLIs - Angular 2, Ember, and React

Tracy Lee

devopsdays Kiel 2018 - Can the AI hype & ML algorithms harm your devops initi...

Thiago de Faria

Create a happy ending for data-driven decision-making

Aman Sandhu

[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...

DevDay.org

SEO in 2017 - How to Win & Maximize Results #CCDK17

Aleyda Solís

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Simon Lesser

Accidental DataOps

Steve Ross

Usually, DataOps means applying DevOps principles to existing data analytics projects. We accidentally reversed it, taking a DevOps initiative and catalyzing adoption of data-driven practices across our company. What started as a practical initiative to bring better reliability and visibility to our software product had the unexpected effect of catalyzing a transformation that helped our organization become more data-driven across the company. What we learned in the process was how and why DevOps principles can naturally expand the role of a traditional operations team and bring wider culture change to the organization.

devopsdays Riga 2018 - Chaos while deploying AI and making sure it doesn’t hu...

Thiago de Faria

Presentation + Demo at devopsdays Riga 2018 - September 28th. AI is such a buzzword, with its futuristic implementations and sophisticated machine learning algorithms (Hello, Deep learning!). We are using ML when we need external data to reach a working product because it would be impossible to solve it with the regular for/if/loops. What are the next steps? Moreover, what about Test, Release, and Deployment? We always value data and call our organizations “data-driven,” but now the impact is even more significant. If you are using an ML component, misused/dirty/problematic data will affect not your internal reports as before… but your application deployment and quality of service. Let’s hear discuss some AI implementations stories (its advantages/problems) finding common mistakes and future challenges for such a hyped theme.

DevOpsDaysRiga 2018: Thiago de Faria - Chaos while deploying ML and making su...

DevOpsDays Riga

AI is such a buzzword, with its futuristic implementations and sophisticated machine learning algorithms (Hello, Deep learning!). We are using ML when we need external data to reach a working product because it would be impossible to solve it with the regular for/if/loops. What are the next steps? Moreover, what about Test, Release and Deployment? We always value data and call our organizations “data-driven”, but now the impact is even bigger. If you are using a ML component, misused/dirty/problematic data will affect not your internal reports as before… but your application deployment and quality of service. Let’s hear discuss some AI implementations stories (its advantages/problems) finding common mistakes and future challenges for such a hyped theme.

devopsdays Amsterdam 2018 - Chaos while deploying AI and making sure it doesn...

Thiago de Faria

Presentation + Demo at devopsdays Amsterdam 2018 - June 29th. AI is such a buzzword, with its futuristic implementations and sophisticated machine learning algorithms (Hello, Deep learning!). We are using ML when we need external data to reach a working product because it would be impossible to solve it with the regular for/if/loops. What are the next steps? Moreover, what about Test, Release, and Deployment? We always value data and call our organizations “data-driven,” but now the impact is even more significant. If you are using an ML component, misused/dirty/problematic data will affect not your internal reports as before… but your application deployment and quality of service. Let’s hear discuss some AI implementations stories (its advantages/problems) finding common mistakes and future challenges for such a hyped theme.

The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX

Aleyda Solís

How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...

Aleyda Solís

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

AEM Hub - on the road with AEM

David Nuescheler

Jenkins pipelines

kraqa

How to maximize your website’s conversion rate

Rio Ichikawa

Devoxx 2016 Using Jenkins, Gerrit and Spark for Continuous Delivery Analytics

Luca Milanesio

Day projectcon real-world-scrum

ProjectCon

PROJECTCON | AGILECON Midwest 2019 in Indianapolis on May 10, 2019 Presenter: Benjamin Day Real World Scrum with Azure DevOps You’ve got a subscription for Azure DevOps (formerly known as Visual Studio Team Services or VSTS) and you’re looking to do Scrum. Ok. Great. Now what does that mean? What does Azure DevOps actually do to help your Scrum team(s) run more efficiently? If I’m the Scrum Master, what should I be coaching my team to do? What can you do to help get to high-quality, “done”, working software faster? How does Azure DevOps make anything in Scrum easier? In this session, we will address these from the perspective of a technically-minded Scrum Master. He’ll show you how to address four of the main pieces of running a Scrum project using Azure DevOps: Stakeholder Interaction, Planning & Execution, Testing, and streamlining the Definition of Done (DoD). Along the way there will be plenty of talk about work tracking, project management, QA testing, and automated builds. Key Take-a-Ways: Streamline your scrum process using Azure DevOps Use Azure DevOps for manage stakeholder interaction using the Feedback Manager Planning & Executing your sprints Using Azure DevOps’s Test Plan tools to track and manage the QA testing effort Automating release and testing using automated build Improving your skills as a Scrum Master Event Website: https://projectconevent.com LinkedIn: https://www.linkedin.com/company/projectcon-llc Facebook: http://www.facebook.com/ProjectConEvent Twitter: http://www.twitter.com/projectconevent YouTube: https://www.youtube.com/channel/UCLLG1SGPs1L5YLoFndvGGhQ Instagram: https://www.instagram.com/projectconevent Presentation Slides: https://slideshare.com/projectcon Post Event Trailer: https://youtu.be/1_RzFBnZ7bo

Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO

Onely

Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!

BrainQuest-DevOps

Eric Phan

Similar to KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018) (20)

The Tale of 2 CLIs - Ember-cli and Angular-cli

A Tale of 3 CLIs - Angular 2, Ember, and React

devopsdays Kiel 2018 - Can the AI hype & ML algorithms harm your devops initi...

Create a happy ending for data-driven decision-making

[DevDay2019] Why you'll lose without UX Design - By Szilard Toth, CTO at e·pi...

SEO in 2017 - How to Win & Maximize Results #CCDK17

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Accidental DataOps

devopsdays Riga 2018 - Chaos while deploying AI and making sure it doesn’t hu...

DevOpsDaysRiga 2018: Thiago de Faria - Chaos while deploying ML and making su...

devopsdays Amsterdam 2018 - Chaos while deploying AI and making sure it doesn...

The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX

How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...

AEM Hub - on the road with AEM

Jenkins pipelines

How to maximize your website’s conversion rate

Devoxx 2016 Using Jenkins, Gerrit and Spark for Continuous Delivery Analytics

Day projectcon real-world-scrum

Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO

BrainQuest-DevOps

Recently uploaded

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Playlist and Paint Event with Sony Music U

SemajahParker

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

A Guide to UK Top Search Engine Optimization

Brand Highlighters

Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches. To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

SEO as the Backbone of Digital Marketing

Felipe Bazon

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.