2. 2
Page Titles
You don't have a title tag of optimal length (between 10 and 70 characters) with targeted
keywords. Need to write title of each page according to SEO guidelines.
Heading Tags
The heading tags are required to be optimised properly as per the targeted keywords in the
home page and other pages. We need to make sure that there must be only 1 h1 per page.
Most of the pages are missing for H1 tags some are as following.
Meta Descriptions
Meta tags across the website are not optimised in a proper way. The Meta tags are
important as they appear on Google's search result pages. Most of the webpages have
missing meta tags and not optimised according to targeted keywords.
Recommendation: We need to optimise the meta tags for the home page and some of the
other targeted pages (mentioned above) for better keyword rankings.
Keywords Consistency
The website’s main keywords are not distributed well across the important HTML Tags of
the website. Keyword consistency is the use of keywords throughout the different elements
of the webpage. Consistent keywords help crawlers index your site and determine relevancy
to search queries. (See the attached screen shot)
3. 3
Recommendation: We need to optimise content as per the targeted keywords. The page
content should be focused around particular keywords you would like to rank for. These
keywords should also be distributed across important HTML Tags such as Title, Meta Tags
and Header Tags.
Website Blog
In a crowded digital marketing world, content is king. Publishing your content on other sites
is beneficial but publishing it on your own site is much more effective. One of the best ways
to do this is through a blog.
Recommendation: We have found a blog page for the website. But no any post.
The Blog URL: http://www.orobuy.co.in/blog/
Canonical tag not Found
Mostly B2B & B2C websites have canonical issues. Need to fix this issue. Otherwise
duplicate content problem occurred. Need to add canonical tag into head section of every
page. It is a standard tag for every website.
Proper Internal Linking missing in the Footer
Please apply proper internal linking in the footer. So that crawler, crawl your website
deeply.
Images Optimisation
We have found that the website has some missing image alt texts. Here are some examples.
We can target our important keywords in images alt texts.
4. 4
Sr. N. Images URL Path
1 https://cpimg.tistatic.com/04615251/b/5/extra-04615251.jpg
2 https://cpimg.tistatic.com/04615248/b/5/extra-04615248.jpg
3 https://cpimg.tistatic.com/04615267/b/4/extra-04615267.jpg
4 https://cpimg.tistatic.com/04615255/b/4/extra-04615255.jpg
5 https://cpimg.tistatic.com/04615268/b/4/extra-04615268.jpg
6 https://cpimg.tistatic.com/04615239/b/5/extra-04615239.jpg
7 https://cpimg.tistatic.com/04615252/b/5/extra-04615252.jpg
8 https://cpimg.tistatic.com/04615249/b/5/extra-04615249.jpg
9 https://cpimg.tistatic.com/04615241/b/5/extra-04615241.jpg
10 https://cpimg.tistatic.com/04615257/b/4/extra-04615257.jpg
11 https://cpimg.tistatic.com/04615258/b/4/extra-04615258.jpg
Recommendation: We need to optimise the images by implementing appropriate image alt
texts. It helps Google to understand them well.
Backlink Issue
Website has no more backlinks. Need to work for it.
Validation Errors
There are some HTML & CSS validation errors found in website. Please check the following
links.
https://validator.w3.org/nu/?doc=http%3A%2F%2Fskywills.com%2F
6. 6
Recommendation: Need to improve mobile and desktop speed of the website. Need to
eliminate render-blocking JavaScript and CSS, leverage browser caching, optimise images,
avoid bad requests etc.
Broken Links
We have found a lot of broken links for your website. Need to remove it from webmaster &
server. Some are as below.
Sr. N. Web Pages
1 http://www.orobuy.co.in/utils/set_language.html?lang=en&key=catalog_98508&return_url=
2 http://www.orobuy.co.in/utils/set_language.html?lang=es&key=catalog_98508&return_url=
3 http://www.orobuy.co.in/utils/set_language.html?lang=fr&key=catalog_98508&return_url=
4 http://www.orobuy.co.in/utils/set_language.html?lang=de&key=catalog_98508&return_url=
5 http://www.orobuy.co.in/utils/set_language.html?lang=zh_CN&key=catalog_98508&return_url=
6 http://www.orobuy.co.in/utils/set_language.html?lang=pt&key=catalog_98508&return_url=
7. 7
Update Robots.txt & XML Sitemap
Need to update robots.txt file and xml sitemap for the website. Allow Sitemap in Robots.txt
File.
Schema Markup & Rich Cards
Website is not taking fully advantage of Schema Markup & rich cards. Need to add schema
markup codes into the website. Schema Markup helps search engines to better understand
the content of your website.
Call to Action
Need to add call to action on phone number as well as Email in the header as well as footer.
Also, need to link phone number and email appropriately.
8. 8
SSL Issue
Your website is not using https, a secure communication protocol. Even for sites that do not collect
sensitive customer information, search engines suggest that switching to https is an increasingly
good idea and may help improve rankings.
Design Issue
The website has design issue. Need to fix it. If possible please redesign website with the help of SEO
consultant.
Website Structure
We check & found that the website structure is not SEO friendly. URLs structure,
breadcrumbs, logical and navigational hierarchy are not good. One of the most important
activities for any SEO process is the initial competitive analysis. To beat the competition, it is
very important to be aware of what your competitors are doing which makes them rank on
the top of the Search Engines.
9. 9
Google Listing
We check & found that your business is not listed in Google. We set up Google business
page in order to verify the business and its location. This makes the business more
authentic.
Keywords Research
Keyword research is one of the most important, valuable, and high return activities in the
search marketing field. Ranking for the right keywords can make or break your website.
Competitor Analysis
One of the most important activities for any SEO process is the initial competitive analysis.
To beat the competition, it is very important to be aware of what your competitors are
doing which makes them rank on the top of the Search Engines. We analyse their website,
the keywords they are targeting, the backlinks they have and their ongoing strategies.
10. 10
SEO Off Page Plan
We create quality backlinks in order to improve authority and trust of the website. This
leads to good rankings and traffic through search engines.
Following are some of the activities that we will perform.
Content Marketing:
1. Articles Submission
Writing high quality unique articles and publishing in high authority content
marketing websites.
2. Third Party Blog Submissions
Writing well researched unique blogs and publishing on authentic third-party blog
sites such as WordPress, BlogSpot etc.
3. Press Release Submission
Writing genuine & unique press releases and news posts and publishing in high
authority news websites.
Linking and Promotion:
4. Local / Business / Niche Listings: We create business profiles with all required
business details and post them into high valued local listing directories to gain more
traffic.
5. Classified Advertisement: Classified is a small imposing ad placed where classified-
ad websites grab the attention of the desired visitor.
6. Social Bookmarking: It is also used for boosting the website traffic and the keyword
rankings.
7. PPT Sharing: We create presentations based on the website services and share them
in the various document sharing websites. Engagements in those websites are high
and thus there is a huge chance to get more traffic.
8. Video Sharing: We create videos and share them into video sharing channels.
9. Micro Blogging: We create short crisp posts and post them in famous micro blog
websites.
11. 11
10. Directory Submission: We submit website information in high valued directory
websites.
11. Image Sharing: We share website images with information in various image sharing
websites.
12. Infographic Submission: We create and submit infographics on various websites.
13. PDF Submission: Creating and submission of PDF on different popular websites.
14. Social Media Sharing: We create and share posts on social media seven day a week.
