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Wordpress SEO by Lou Anne McKeefery of Be Found

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East Bay WordPress Meetup
East Bay WordPress Meetup

This document provides an overview of search engine optimization (SEO) best practices for WordPress websites. It covers on-page SEO elements like permalinks, meta titles, descriptions and keywords. It also discusses off-page SEO like internal linking. The document recommends starting with keyword research and provides tips for retrofitting existing sites, building new sites, and measuring SEO results. It warns of the risks of doing SEO without proper knowledge and recommends several SEO plugins.

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SEO with WordPress Learn how to use the power of Wordpress SEO correctly
We Will Cover ,[object Object],[object Object],[object Object],[object Object]
But First... What is SEO? The process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
On Page SEO ,[object Object]
Off Page SEO ,[object Object]
Site Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Setup continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Setup to Avoid ,[object Object],[object Object],[object Object],[object Object]
Site Setup to Avoid continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Projects All Begin with Keyword Research Without this you are wasting you time with the rest of the SEO steps. There is a difference between site traffic volume and conversion.
Implement the SEO Always Refer to you Keyword Research List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Page Titles and Descriptions Pages, Posts and Categories
New Site Design Process In Addition to the Techniques Listed Earlier ,[object Object],[object Object],[object Object]
New Site Design Process In Addition to the Techniques Listed Earlier ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Results ,[object Object],[object Object],[object Object]
The Risks to DIY ,[object Object],[object Object],[object Object]
SEO Plugins ,[object Object],[object Object],[object Object],[object Object]
Sitelinks Plugins ,[object Object],[object Object],[object Object],[object Object]
Track Search Box Plugins Know the Keywords Entered at your Site ,[object Object],[object Object]
Analytics Plugins ,[object Object],[object Object],[object Object]
Sitemap Plugins ,[object Object],[object Object],[object Object],[object Object]
Additional Plugins ,[object Object],[object Object],[object Object],[object Object]
SEO with Wordpress

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