This document summarizes an SEO presentation discussing common SEO errors like duplicate titles and content, as well as strategies for improving SEO like optimizing title tags, reducing page load times, analyzing links to find opportunities for link building, creating valuable content to attract links, and leveraging offline exposure to benefit online presence. The presentation provides tools and examples to explain SEO best practices.

1. Client Client Name
Name
Presentation
Presentation
Sunday Business Post - SEO Masterclass !
John Ring - September 2014!
#sbpseo
!

2. About Me
@TinderPoint
#sbpseo
John Ring

3. UK Search Engines and Directories
45.0
40.0
35.0
30.0
25.0
20.0
15.0
10.0
5.0
0.0
% reach
MSN.CO.UK
YAHOO.CO.UK
ASKJEEVES.CO.UK
MSN.COM
YAHOO.COM
LYCOS.COM
GOOGLE.COM
AOL.COM
UKPLUS.CO.UK
ASKJEEVES.COM
AOL.CO.UK
LYCOS.CO.UK
Source: MMXi, May 2001
EXCITE.CO.UK
ALTAVISTA.COM
ALTAVISTA.CO.UK
GOTO.COM
LOOKSMART.CO.UK
GOOGLE.CO.UK
#sbpseo

4. Google Constantly Evolving
#sbpseo

5. 560+ SEO Audits
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6. Get the Basics in Place
• Title Tags & Meta Descriptions
• Header Tag Analysis
• Image Optimisation
• Keyword & Content Analysis
• Site Architecture
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7. Common SEO Errors
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8. #sbpseo

9. Title Tags / Page Titles
Phrases within Title Tag Include:
• Welcome
• Home / Homepage
• Only Brand Name
No Targeted Keywords in Use!
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10. Title Tags / Page Titles
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11. Home Page Duplicates
http://www.website.com/
http://www.website.com/index.php
http://www.website.com/home/
http://www.website.com/index.aspx
http://website.com/
http://website.com/index.php
http://website.com/home/
http://website.com/index.aspx
#sbpseo

12. Duplicate Content
Examples
• Product Descriptions (eCommerce)
• Exact Copy of .ie on a .co.uk
• Lower Case / Upper Case URLs
• https:// Vs. http:// version of your website
How to Fix?
• Always publish unique content
• Correct use of rel=‘canonical’ tags
• 301 Redirects
#sbpseo

13. URL Indexing
• Only the URLs you want indexed should be indexed.
• Essential to Review Your Google Webmaster Tools Account.
• Go to ‘Google Index’ > ‘Index Status’.
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14. Easy To Spot Eg:
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15. Find Unwanted URLs in Google
How to Review Indexed URLs within Search Results?
1. Set your Google ‘results per page’ to 100 - http://bit.ly/1uIjKpN
2. Use the ‘site:websitename.com’ search operator (without www’s)
3. Click on the last page within the ‘previous’ & ‘next section.
4. Choose the option to repeat search with omitted results.
5. Use Link Klump (Chrome) or Multi Links (Firefox)
6. Copy & paste all the URLs into Excel
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16. Extra URLs to Watch out For!
• Test / Staging Website
• /tag/ and /category/ (generally WordPress related)
• ‘Thank You’ Pages
• PPC / Display Ad Specific Landing Pages
• URLs related to pagination (not always a problem)
• URLs related to faceted navigation (not always a problem)
#sbpseo

17. Page Load Times
Suggested Tools:
- Google Page Insights
https://developers.google.com/speed/pagespeed/insights/
- GTMetrix
http://gtmetrix.com/
- Pingdom Website Speed Test
http://tools.pingdom.com/fpt/
#sbpseo

18. Link Building
– Easy Pickings
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19. Competitor Link Analysis
Tools to Use:
• Majestic SEO - https://www.majesticseo.com/
• Ahrefs - https://ahrefs.com/
• Moz’s Open Site Explorer - http://moz.com/researchtools/ose
#sbpseo

20. Link Reclamation - Logos
Tools to Use:
Google Image Search
http://www.google.ie/imghp
Image Raider
http://www.imageraider.com/
Tineye
https://www.tineye.com/
#sbpseo

21. Link Reclamation – Web Mentions
• Use Link Klump or Multi Links to copy results.
• Paste them into a reciprocal link checker tool e.g. http://bit.ly/1ot8itR
• Make a list of sites that mention your brand but don’t link.
• Contact each site to see if they are willing to include link.
Tools to Use for Continuous Monitoring:
Google Alerts - https://www.google.com/alerts
Image Raider - http://www.talkwalker.com/alerts
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22. Link Reclamation – 404 Errors (Dead Pages)
Find Websites that Link to ‘Dead’ Pages on Your Site
1. Login to your Webmaster Tools account.
2. Navigate to Crawl > Crawl Errors.
3. Review all reported 404 errors.
4. Click on each individual error.
5. Click on the ‘Linked From’ tab.
6. Review the links from external sites.
7. Set up 301 Redirects or contact the
site owner to request an updated link.
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23. Earning Links
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24. What Does Google Want?
The objective is not to
“make your links appear natural”,
the objective is that your links
are natural.
Matt Cutts,
Head of Google's Webspam
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25. Leveraging
Niche Content
• Define the personas you’re targeting
• What piece of content will appeal?
• Does it have a sufficient hook?
• Will people be willing to share?
• Will the content be evergreen?
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26. Who’ll Be Willing to Share it?
Other Useful Tools:
Topsy - http://topsy.com/
BuzzSumo - http://buzzsumo.com/
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27. Link Opportunities?
• “Senior Citizen” resource pages & associations
• Use advanced search operators:
• Analyse backlinks to other content pieces in this niche.
• Overseas businesses in same sector but not direct competitor.
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28. Promote The Content: Free + Paid
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29. High Value Content Placement
http://magazine.foxnews.com/celebrity/10-incredible-people-whose-lives-began-after-60
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30. Another Eg: Client Sells BBQs
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31. What Content Might be Catchy & Relevant?
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32. Offline Exposure = Better SEO

33. Last Eg: Selling Childcare = Feelgood Factor
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34. Decent Traffic Over a Period = Good for Brand
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35. A Successful Content Campaign
• Obtain many natural and relevant links to your site.
• Build social followers who may be willing to share future content.
• Generates word of mouth traffic and referrals.
• Helps build brand awareness.
• Gets you to 1st (slowly!)
#sbpseo

36. TinderPoint – Our Services
Digital
Strategy
Social
Media
SEO
Landing Page
Design & CRO
Web
Analytics
PPC
Advertising
Remarketing
Advertising
Banner Ad
Design
Display
Advertising
#sbpseo

37. www.TinderPoint.com/Content
@TinderPoint