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Operations strategy of Swiggy
- 1. of Division – ‘O’ Batch – ‘2’ Group – ‘8’ Group members :- (43)Ritesh Pokarne (40)Piyush Sonar (41)Harsh Poddar (42)Parikshit Pohane (45)Tanmay Pol (44)Ronit Pokharna 1 Group - 8
- 2. Group - 8 2 Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini in August 2014. Swiggy began its Journey from Bengaluru with 6 delivery executives and 25 restaurants on its platform. Largest Food Ordering and delivering company service in India . It is totally Service based Company .
- 3. Group - 8 3 LOGO Simple, bold and memorable symbol that is familiar and immediately recognizable. The map marker has particular relevance to the brand’s delivery-based business. With that as the starting point, created the “S” monogram that doubles up as the brand’s own custom map marker.
- 4. Group - 8 4 Key Business Units Operation s Marketing Fleet management team Customer care team ,
- 5. Group - 8 5
- 6. Group - 8 6 OPERATIONS STRATEGY
- 7. Group - 8 7 Now we discuss about some strategy of Swiggy.. One of the Best Service Provider Swiggy’s business strategy aimed to provide best door to door service of food and other services . It also gives many offers to consumers with the help of that consumers can get same food from their desired restaurants by sitting at home in low cost. Swiggy’s main strategy is to change the way India eat’s .
- 8. Group - 8 8 It also includes Expansion in business and to grab maximum number of consumers across the world. To give tough fight to competators . Swiggy’s strategy also try to enhance the standard of living in urban areas and to give unparalleled convenience to consumers . It also try to raising more Fund’s and Grow fast .
- 9. Group - 8 9 To meet the above organizational goal , Operational strategy of Swiggy play vital role . The company is able to maintain and control all of its operational activities. Top management of the company develops its operations management strategies and the same are implemented by different branches of Swiggy’s . Also, these operations strategies are circulated to other franchisee branches . Different operations managers allocated at different branches oversees the monitoring and controlling part of all operational activities.
- 10. Group - 8 10 COMPETITIVE PRIORITIES MORE REVENUE LESS SERVING TIME HIGH QUALITY MORE MARKETING COMISSION FROM RESTAURANTS COMISSION FROM CONSUMER FAST AND FRIENDLY SERVICES 5 PS POLICY PLACE PEOPLE PRICE PRODUCT PROMOTION GOOD QUALITY SERVICES INFLUENCER MARKETING SOCIAL MEDIA GOOGLE ADS CONTENT STRATEGY EMAIL MARKETING TRANIED DELIVERY PERSONELL’S
- 11. Group - 8 11 Swiggy operational strategies are based on Competative priorities such as :-
- 12. Group - 8 12 1) MORE REVENUE The major part of Swiggy’s revenue from commission it collects from restaurants for lead generation and for serving as a delivery partner. Swiggy takes almost 20% of commision on orders which also includes delivery charges . Swiggy is present in metro cities where order volume is huge . Some nominal delivery charges (though they deliver the orders free occasionally, for limited time).
- 13. Group - 8 13 2) LESS SERVING TIME By considering the fact that customers seek fast delivery services as their top priority, Swiggy’s started providing fast, accurate and friendly services to meet the demand of its customers. Due to Trained delivery personell’s the service is become more faster .
- 14. Group - 8 14 3) HIGH QUALITY
- 15. Group - 8 15 Price Swiggy has tie-ups with restaurants that offer a minimum of 15% to 25% commission and this has helped it in increasing its distributive channel and garnering better revenues Promotion Swiggy has adopted Online marketing strategy and has taken help of social media platforms like Twitter , Facebook, Instagram, Youtube and Pinterest via innovative and interesting ad campaigns like #SingWithSwiggy and #DiiwaliGhayAayi. Product Swiggy is one of the popular delivery companies It has created a single window and included a wide range of food parlours and restaurants under its umbrella. Place Swiggy has set up a strong and widespread distribution network to offer prompt and best results. People Swiggy has always tried to maximize the number of people who are connected with swiggy .
- 16. Group - 8 16 4) MORE MARKETING Social Media Campaigns: #10daysOfDecilious, #SecondToMum & #GharAayiDiwali Content Strategy: blogs, videos or listicles on food- related topics or must-visit restaurants & bars Email Marketing: This will help foster their sales, increase engagement and drive traffic to their website or mobile app.
- 17. Group - 8 17 Swiggy markets itself by collaborating with these influencers and promoting themselves to a wider audience. Every Digital Marketing strategy is incomplete without Paid Ads. The company also runs engaging contests like #SwiggyTuesdays with interesting giveaways like coupons and the munching bag.
- 18. Strengths • Quick Delivery • Good brand image • Trained delivery personnel’s • Responsive customer support • Wide range of restaurants offered Weaknesses • Location based restaurant finder • Marketing, Brand awareness • Delivery charges for orders below Rs 250 • Menu and App price difference • Pioneer in food delivery business • Growing market • Increasing market share • Minimal competition • Lack of market leader Opportunities • Unstable and low customer base • Increasing health consciousness • Increasing potential competitions • Laws and government Threats SWIGGY ALL ABOUT SWIGGY.. 18
- 19. Group - 8 19 Division – ‘O’ Batch – ‘2’ Group – ‘8’ BIBLOGRAPHY :- Wikipedia , Google , Hindu busines line , Customer Reviews, Official Swiggy Website etc .