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Swiggy
- 1. Sub:- Management Concepts & Organizational Behavior M.Com (E-commerce) By Group 9, 21032 Akshit Rameshia, 21034 Afrin Kazi, 21035 Ridham Patel. Topic :-
- 2. Swiggy was founded by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini in August 2014. Swiggy began its Journey from Bengaluru with 6 delivery executives and 25 restaurants on its platform. In the time of 3 years, it has scaled up with over 6,000 delivery executives across India in more than 8 cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune. TAGLINE : when you are hungry think of us ! Largest Food Ordering and delivering company service in India INTRODUCTION
- 3. Simple, bold and memorable symbol that is familiar and immediately recognizable. The map marker has particular relevance to the brand’s delivery-based business. With that as the starting point, created the “S” monogram that doubles up as the brand’s own custom map marker. LOGO
- 4. The food-technology sector/ Food delivery has become a very competitive market in India Swiggy is in direct competition with major on-demand food aggregators like Zomato, Food Panda, UberEATS, Faasos. COMPETITORS
- 5. Swiggy VS Zomato : A Brief Comparison
- 6. The major part of Swiggy’s revenue from commission it collects from restaurants for lead generation and for serving as a delivery partner. Swiggy takes almost 20% of commission on orders which also includes delivery charges . Swiggy is present in metro cities where order volume is huge Some nominal delivery charges (though they deliver the orders free occasionally, for limited time). Swiggy’s business model is not only sustainable but also scalable. BUSINESS MODEL
- 7. Swiggy is one of the online food delivery start-up that is attracting the investors The company has raised around $465 Millions since it started in August 2014 Swiggy is one of the fastest entrants into unicorn club The latest funding, led by Naspers and billionaire Yuri Milner’s DST Global, values Swiggy at roughly $1.3 billion, surpassing rival Zomato FUND RAISING
- 8. Bessemer Venture Partners Norwest Venture Accel Partners SAIF Partners Harmony Venture Partners RB Investment Apoletto LIST OF INVESTORS
- 9. Social Media Campaigns: #10daysOfDecilious, #SwiggyGeetSangEat #SecondToMum & #Swiggyindia Content Strategy: blogs, videos or listicles on food- related topics or must-visit restaurants & bars Email Marketing: This will help foster their sales, increase engagement and drive traffic to their website or mobile app. MARKETING STRATEGIES
- 10. Influencer Marketing Strategy: Swiggy markets itself by collaborating with these influencers and promoting themselves to a wider audience Social Media and Google Ads: Every Digital Marketing strategy is incomplete without Paid Ads. The company also runs engaging contests like #SwiggyTuesdays with interesting giveaways like coupons and the munching bag. MARKETING STRATEGIES, Part -2
- 12. Swiggy POP feature Widest range of coverage It does not have a minimum order policy More Reliable Faster Expansion HOW IS SWIGGY DIFFERENT? Man power : Medical facilities provided & Attractive Incentives It has its own fleet of delivery boys who are equipped with Smartphone's and the Swiggy app
- 13. Strengths: No minimum order Fast delivery Better customer support Wide range of restaurants Weakness: Location constraints Delivery Charge in some cities SWOT Analysis Opportunities: Pioneer in food delivery business Increasing Market share Groceries and Medicine delivery Female delivery drivers Threats: Increasing health consciousness Increasing potential competitors Neglecting potential competitors
- 14. THANK YOU!