2squared Group is a boutique management consulting firm located in Anaheim, CA that provides strategic business consulting services. They advise leaders on strategy, marketing, organization, operations, IT, and M&A across industries. Their services include optimizing return on investment, leveraging core strengths, aligning strategic objectives to vision, and synthesizing data to position products and services. They help clients with challenges like organizational design, brand building, and business integration.

1. insight
- comprehensive experience
- pragmatic approach
- goal oriented
- extensive skill sets
leadership
connection
creativity
© 2015 2squared Group, LLC All Rights Reserved
Located in Anaheim, CA, 2squared Group, LLC is a
boutique management consulting firm. We advise
leaders on strategy, marketing, organization,
operations, IT and M&A, across all industries and
geographies.
Effective Asset Utilization For Maximum ROIC
Strong financial fundamentals are critical for the liquidity
of a business, and to keep it agile. Our methodology
optimizes return on invested capital.
Leverage Core Strengths To Achieve Success
All businesses have strengths and weaknesses,
however, the key to being successful is leveraging
core strengths.
Aligning Strategic Objectives To Vision
For Focused Growth
Un-focused growth may help you achieve success in the
short term, however, aligning objectives to vision allows
a business to continually grow.
2squaredgroup.com

2. ABOUT US
2squared Group is the synergistic merger of four dynamic, successful busi-
ness management companies that as a collective excel in supporting the
changing needs of businesses. The combined experience of the executive
leadership exceeds 100 years of corporate strategy, organization design,
operational excellence, new product launch, branding & marketing, value
chain, M & A integration, business intelligence, corporate connecting and
creative services expertise. We also provide intellectual property services
though an exclusive partnership.
2squared Group uses a disruptive
approach to develop and provide both
strategic and tactical business solutions,
helping organizations integrate insight,
navigate the market and grow in
climates that are constantly evolving.
2squared Group is a team of thought
leaders and change agents who guide
organizations and their leadership in
defining effective and exceptional busi-
ness strategies.
Our methodology kindles innovation,
creating sustainable advantages for
company growth and superior value for
customers, supporting organizations in
competing successfully in a global
market.
OUR MISSION
OUR VISION
Our strategic approach provides an
integrated set of choices to uniquely
position an organization in its industry
and create sustainable advantage and
superior value relative to the competition.
Our Play Book
What do you aspire to achieve?
– The guiding purpose of the enterprise
Where will you play?
– The geographies, product categories,
customer segments
How will you win?
– The core strengths, value system, and business
model that enables competitive advantage
What capabilities must be in place?
– The strategic thinking, brand promise, and
competencies that create competitive advantage
What management systems are required?
– The structures, systems, performance measurement
dashboards, and agility
© 2015 2squared Group, LLC All Rights Reserved 2squaredgroup.com

3. Big Data,
How Do You Digest It?
Organization Portfolio
and
Product Management
Visualizing the Message
for Effective Communication
Improving the Effectiveness
of an Organization
Companies are facing ever-changing environment of
positioning their products and services on a daily basis.
Challenges in building brand equity and sentiments
are centered heavily on synthesizing "big data" from
Social Media, Market Channels, changing consumer
demographics and most of all the competitive
business environment.
Today's society, especially the business world, is largely
defined by its visual impact.
We understand the importance of creative design
solutions and provide areas of expertise that services
clients' print, digital, and/or industrial design needs.
Our design management process is closely integrated
with our other services to ensure that the creative work
is aligned with the overall brand and organization's
strategy.
Assisting in defining a portfolio of businesses and prod-
ucts along with strategic objectives that aligns with
company’s long-term vision.
Develop a viable implementation plan and a measur-
able deployment process.
Design a business model that utilizes resources from the
entire portfolio effectively to compete in the market.
Organizational design involves reorganizing a compa-
ny to change the way it innovates overall effective-
ness of the strategy.
This change in most caseses requires making a fresh
and independent review of the company’s overall
Business Model, creating a Strategy for Expansion, and
evaluating Under-performing Business Segments, Prod-
ucts & Services including new product launch.
business intelligence design process management
corporate strategy organizational design
our services
© 2015 2squared Group, LLC All Rights Reserved

4. Collaborating to Achieve
Success With Reduced Risk
Creating a Clear and Succinct
Message to Build Brand Equity
Achieving Optimum Value
from Business Integration
Efficiency and Robustness
of the
entire Business Operations
Whether you are launching a new company or negoti-
ating the hurdles of integrating after a merger or
acquisition, a well thought out plan with clear and
succinct targets are essential to attain optimum value.
This plan should be a focused approach in integrating
people, product, systems and processes.
Operational efficiencies require a thorough analysis of
the organization’s Value Chain to determine the effec-
tiveness of the overall business operation and the flow
through to financials.
-Are the products/services developed to support demand effectively
and efficiently?
-Are the Production Processes and Quality systems robust and repeat
able?
-Does the Customer Relationship Management (CRM) meet customers’
expectations?
-Is the company meeting all its Financial and Non-Financial Goals?
Connecting businesses to collaborate can provide a
win/win situation for both parties.
We help connect like-minded businesses and investors
to leverage their strengths to compete in high-risk
environments to improve chances for success.
Today's society, especially the business world, is largely
defined by its visual impact.
We understand the importance of creative design
solutions and provide areas of expertise that services
clients' print, digital, and/or industrial design needs.
Our design management process is closely integrated
with our other services to ensure that the creative work
is aligned with the overall brand and organization's
strategy and that the brand message is clear and
succinct.
new company
launch or m&a integration
process and operations
management
corporate connections branding & marketing
© 2015 2squared Group, LLC All Rights Reserved

5. Spanning a wide variety of industries, and projects, this is a sample
of some of the brands on which we have worked.
"Our hyperlocal mobile-only
campaign drove a 40%
increase in calls with a CPC
67% less than desktop ads.
The numbers are impossible to
ignore. We have to invest in
hyperlocal mobile advertising
as part of our long-term
growth strategy."
Jason Maloney Vice President of
Marketing for Roy’s Restaurants
... the script has been absolute-
ly fundamental and we are
evolving to the next level of
which data sets and views to
include ...
M. Ali Digital Intelligence Manager
for ymarketing
"... to help us to think more like a
corporation and less like a
mom and pop distributor.
Mission accomplished! We are
now selling more than double
the amount of products in the
two years since beginning with
him where we had been fairly
stagnant for almost 20 years
previous. We're in a new, more
professional and much larger
location and have doubled our
staff. We have business and
marketing plans in place and
continue to grow even during
these financially troubled
times."
Mark Wolf President and Owner
at Don Wolf & Associates, Inc.
© 2015 2squared Group, LLC All Rights Reserved
contact us info@2squaredgroup.com
(888)818-4769
Examples of some of our clients.
whether you need a comprehensive solution,
or specific services, we can help...