Alex Hill and Terry Hill
Lecture outline 
• INTRODUCTION 
• Factors affecting MANUFACTURING 
PROCESS design 
• DESIGNING the manufacturing process 
• HYBRID processes 
• Critical REFLECTIONS 
• SUMMARY
© Alex Hill and Terry Hill
Factors affecting manufacturing process 
design 
TECHNICAL 
REQUIREMENT 
S 
• STEPS required 
to 
- Turn INPUTS 
- Into OUTPUTS 
BUSINESS 
REQUIREMENT 
S 
• VOLUMES 
•MARKET 
- ORDER-WINNERS 
- QUALIFIERS 
Manufacturing processes need to meet 
both 
TECHNICAL and BUSINESS 
requirements
Categories of product
Types of manufacturing process
Understanding customer requirements 
Developing a strategy 
Process 
type Product Process 
Project 
Jobbing 
Batch 
Line 
Continuous 
processing 
• Made ON-SITE • Resources BOUGHT TO 
SITE 
• SPECIAL, non-repeat 
• ONE PERSON or SMALL 
GROUP 
• STANDARD, 
repeat low to high 
volume 
• Has to be RESET for each 
batch of products made 
• MASS, repeat high 
volume 
• DOES NOT have to be reset 
for different products 
• MASS, repeat very 
high volume 
• Process runs 
CONTINUOUSLY and never 
stops
Process choices
Designing the manufacturing 
pProrocceessss choices 
Use the words FLEXIBLE and AGILE with care as they have 
many DIFFERENT MEANINGS and, therefore, can be misleading
CASE 5.1 
OLD AND NEW 
1C.WARhy P dLoAeNs TFoSrd use a 
LINE manufacturing 
process? 
2.Why is this process 
INFLEXIBLE?
CASE 5.1 
OLD AND NEW CAR PLANTS 
Question Answer 
Line process 
Inflexible 
• MASS products 
• NARROW product range 
• VERY HIGH VOLUME 
• NOT RESET for different products 
• Narrow PRODUCT range 
• Narrow VOLUME range
BATCH: SIX PROCESS TYPES 
LAID OUT 
Hybrid processes 
SIX PROCESS TYPES FUCTIONALY LAID OUT
ADVANTAGES 
• Less WAITING time 
• Lower INVENTORY 
• Easier to SCHEDULE 
DISADVANTAGES 
• Less FLEXIBLE 
• Lower equipment 
UTILISATION 
CELLS are a commonly used 
HYBRID PROCESS
Making 
products 
A Bug’s 
Life 
(1998) 
Kia 
Sportag 
e 
factory 
producti 
on line 
Bird Car Restaurant 
Product category and process 
type 
Dinner 
Rush 
(2000)
Making 
pPrroodduucct tcsategory and process 
type 
Film clip Pit Stop 
Film 
Title 
Director 
(year) 
A Bug’s Life 
John Lasseter and Andrew Stanton (1998) 
Clip Start 
Finish 
00:47:00 
00:51:22 
What clip shows The bugs decide that they want to build a bird 
to protect their community 
Key learning 
objective 
The characteristics of a project process 
How an operation transforms inputs into 
outputs
Making 
pPrroodduucct tcsategory and process 
type 
Film clip Factory 
Film 
Title 
Director 
(year) 
Kia Sportage factory production line 
Clip Start 
Finish 
01:33:13 
01:34:31 
What clip shows Cars being manufactured on a production line 
Key learning 
objective 
The characteristics of a high-volume batch 
process 
How an operation transforms inputs into 
outputs
Making 
pPrroodduucct tcsategory and process 
type 
Film clip Restaurant 
Film 
Title 
Director 
(year) 
Dinner Rush 
Bob Giraldi (2000) 
Clip Start 
Finish 
00:58:58 
01:02:44 
What clip shows 
The chef producing a special one-off dish for a 
restaurant critic who is having dinner in the 
restaurant 
Key learning 
objective 
The characteristics of a low-volume batch 
process How an operation transforms inputs 
into outputs (and the difference between 
services and manufacturing)
Product category and process 
type
Question Bird Car Restaurant 
PRODUCT 
category 
PROCESS type 
• Made on-site 
• Special 
• Mass 
• Standard 
• Project 
• Resources 
moved to 
site 
• Line 
• High 
volume 
• Special 
• One-off 
• Jobbing 
• Small group 
Product category and process 
type
Critical 
reflections 
• MANUFACTURING PROCESSES must be: 
- ALIGNED to its market ORDER-WINNERS and 
QUALIFIERS 
- REFLECT its internal BUSINESS requirements 
• Although DEMAND CHANGES over time, most 
businesses will NOT RE-INVEST in a different 
process 
• Choosing the RIGHT PROCESS for the life of a 
product will have a significant impact on its SALES 
REVENUE and PROFIT
Summar 
y • Manufacturing processes must 
SUPPORT 
- Technical and business requirements 
• TECHNICAL requirements 
- The product specification 
• BUSINESS requirements 
- Volumes and market order-winners and 
qualifiers 
• Each process type has a different set of 
TRADE-OFFS
© Alex Hill and Terry Hill
CASE FOR TUTORIAL 
PRET A MANGER

Operation Management Chapter 5

  • 1.
    Alex Hill andTerry Hill
  • 2.
    Lecture outline •INTRODUCTION • Factors affecting MANUFACTURING PROCESS design • DESIGNING the manufacturing process • HYBRID processes • Critical REFLECTIONS • SUMMARY
  • 3.
    © Alex Hilland Terry Hill
  • 4.
    Factors affecting manufacturingprocess design TECHNICAL REQUIREMENT S • STEPS required to - Turn INPUTS - Into OUTPUTS BUSINESS REQUIREMENT S • VOLUMES •MARKET - ORDER-WINNERS - QUALIFIERS Manufacturing processes need to meet both TECHNICAL and BUSINESS requirements
  • 5.
  • 6.
  • 7.
    Understanding customer requirements Developing a strategy Process type Product Process Project Jobbing Batch Line Continuous processing • Made ON-SITE • Resources BOUGHT TO SITE • SPECIAL, non-repeat • ONE PERSON or SMALL GROUP • STANDARD, repeat low to high volume • Has to be RESET for each batch of products made • MASS, repeat high volume • DOES NOT have to be reset for different products • MASS, repeat very high volume • Process runs CONTINUOUSLY and never stops
  • 8.
  • 9.
    Designing the manufacturing pProrocceessss choices Use the words FLEXIBLE and AGILE with care as they have many DIFFERENT MEANINGS and, therefore, can be misleading
  • 10.
    CASE 5.1 OLDAND NEW 1C.WARhy P dLoAeNs TFoSrd use a LINE manufacturing process? 2.Why is this process INFLEXIBLE?
  • 11.
    CASE 5.1 OLDAND NEW CAR PLANTS Question Answer Line process Inflexible • MASS products • NARROW product range • VERY HIGH VOLUME • NOT RESET for different products • Narrow PRODUCT range • Narrow VOLUME range
  • 12.
    BATCH: SIX PROCESSTYPES LAID OUT Hybrid processes SIX PROCESS TYPES FUCTIONALY LAID OUT
  • 13.
    ADVANTAGES • LessWAITING time • Lower INVENTORY • Easier to SCHEDULE DISADVANTAGES • Less FLEXIBLE • Lower equipment UTILISATION CELLS are a commonly used HYBRID PROCESS
  • 14.
    Making products ABug’s Life (1998) Kia Sportag e factory producti on line Bird Car Restaurant Product category and process type Dinner Rush (2000)
  • 15.
    Making pPrroodduucct tcsategoryand process type Film clip Pit Stop Film Title Director (year) A Bug’s Life John Lasseter and Andrew Stanton (1998) Clip Start Finish 00:47:00 00:51:22 What clip shows The bugs decide that they want to build a bird to protect their community Key learning objective The characteristics of a project process How an operation transforms inputs into outputs
  • 16.
    Making pPrroodduucct tcsategoryand process type Film clip Factory Film Title Director (year) Kia Sportage factory production line Clip Start Finish 01:33:13 01:34:31 What clip shows Cars being manufactured on a production line Key learning objective The characteristics of a high-volume batch process How an operation transforms inputs into outputs
  • 17.
    Making pPrroodduucct tcsategoryand process type Film clip Restaurant Film Title Director (year) Dinner Rush Bob Giraldi (2000) Clip Start Finish 00:58:58 01:02:44 What clip shows The chef producing a special one-off dish for a restaurant critic who is having dinner in the restaurant Key learning objective The characteristics of a low-volume batch process How an operation transforms inputs into outputs (and the difference between services and manufacturing)
  • 18.
  • 19.
    Question Bird CarRestaurant PRODUCT category PROCESS type • Made on-site • Special • Mass • Standard • Project • Resources moved to site • Line • High volume • Special • One-off • Jobbing • Small group Product category and process type
  • 20.
    Critical reflections •MANUFACTURING PROCESSES must be: - ALIGNED to its market ORDER-WINNERS and QUALIFIERS - REFLECT its internal BUSINESS requirements • Although DEMAND CHANGES over time, most businesses will NOT RE-INVEST in a different process • Choosing the RIGHT PROCESS for the life of a product will have a significant impact on its SALES REVENUE and PROFIT
  • 21.
    Summar y •Manufacturing processes must SUPPORT - Technical and business requirements • TECHNICAL requirements - The product specification • BUSINESS requirements - Volumes and market order-winners and qualifiers • Each process type has a different set of TRADE-OFFS
  • 22.
    © Alex Hilland Terry Hill
  • 23.
    CASE FOR TUTORIAL PRET A MANGER

Editor's Notes

  • #15 At this point you could use clips from three classic films to demonstrate differences between process categories and types: A Bug’s Life (1998) directed by – building a bird Gung Ho (1986) directed by–making cars in a manufacturing line Dinner rush (2000) directed by Bob Giraldi, starring Danny Aiello – making a one-off meal in a restaurant See the ‘Teaching OM through film’ lecturer notes and student handouts available on the website at www.palgrave.com
  • #16 The bugs decide that they want to build a bird to protect their community
  • #22 Pull out points above through discussion… Make MONEY Produce GOOD FOOD
  • #23 Case studies: Great Nuclear Fizzle Lloyds Bank McDonald’s Prêt a Manger Film clips: Breakfast at Tiffany’s Five Easy Pieces