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Process Strategy &
Major Process Decisions
Group Members:-
Soumya Gillela
Harshit Lokhande
Himansu Rath
Ishadora Tripathi
Karan Haval
Process Strategy
 Process strategy is taking the designed good/service and
deciding the most profitable way to produce it.
 Main Purpose:
The main purpose is to assemble the difference between
customer expectations and your actual propositions of products
and services with its cost and labour.
Four Major Process Strategies
 Process focus
 Repetitive focus
 Product focus
 Mass customization
Process Focus
 Process focus is when a production capability is designed around
processes to assist low volume , high-variety production.
 Process focus provides a higher degree of flexibility.
 (Low volume, high variety)
Example:
 Mclaren’s MSO Division(Mclaren Special
Operations).
 Rolls Royce Bespoke Division.
Repetitive Focus
 Repetitive focus is more pre-arranged , systematic and
consequently less flexible than process focus.
 Repetitive focus takes a modular approach.
Product Focus
 It is focused around products, a product oriented , (high volume
low variety) process.
 It is also referred to as a continuous process because it has a
continuous production run.
 example:
steel, glass, chemicals, electric bulbs and pharmaceutical
products.
Mass Customization
 It deals with making changes to a product or service to satisfy a
given consumer group. The changes could be as small as a
variety of different flavours or colours or as complex as
developing a completely new product for a particular client-
base.
 Mass customization combines the personalization and flexibility
of custom-made business manufacturing and takes it to another
level of mass production, which offers a lower unit cost.
Process Decision
 Process decision must be made when:
1) A new product or service is being offered.
2) Quality must be improved.
3) Competitive priorities have changed.
4) Demand for a product or service is changing.
5) Cost or availability of materials have changed.
6) Change in technology.
 Five common production decision considered by operations
managers are:
1) Process choice.
2) Resource flexibility.
3) Vertical integration.
4) Customer involvement.
5) Capital intensity.
Process strategy & major production decisons

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Process strategy & major production decisons

  • 1. Process Strategy & Major Process Decisions Group Members:- Soumya Gillela Harshit Lokhande Himansu Rath Ishadora Tripathi Karan Haval
  • 2. Process Strategy  Process strategy is taking the designed good/service and deciding the most profitable way to produce it.  Main Purpose: The main purpose is to assemble the difference between customer expectations and your actual propositions of products and services with its cost and labour.
  • 3. Four Major Process Strategies  Process focus  Repetitive focus  Product focus  Mass customization
  • 4. Process Focus  Process focus is when a production capability is designed around processes to assist low volume , high-variety production.  Process focus provides a higher degree of flexibility.  (Low volume, high variety) Example:  Mclaren’s MSO Division(Mclaren Special Operations).  Rolls Royce Bespoke Division.
  • 5. Repetitive Focus  Repetitive focus is more pre-arranged , systematic and consequently less flexible than process focus.  Repetitive focus takes a modular approach.
  • 6.
  • 7. Product Focus  It is focused around products, a product oriented , (high volume low variety) process.  It is also referred to as a continuous process because it has a continuous production run.  example: steel, glass, chemicals, electric bulbs and pharmaceutical products.
  • 8.
  • 9. Mass Customization  It deals with making changes to a product or service to satisfy a given consumer group. The changes could be as small as a variety of different flavours or colours or as complex as developing a completely new product for a particular client- base.  Mass customization combines the personalization and flexibility of custom-made business manufacturing and takes it to another level of mass production, which offers a lower unit cost.
  • 10. Process Decision  Process decision must be made when: 1) A new product or service is being offered. 2) Quality must be improved. 3) Competitive priorities have changed. 4) Demand for a product or service is changing. 5) Cost or availability of materials have changed. 6) Change in technology.
  • 11.  Five common production decision considered by operations managers are: 1) Process choice. 2) Resource flexibility. 3) Vertical integration. 4) Customer involvement. 5) Capital intensity.