This document summarizes a window washing business called LLP Window Washing that provides residential and commercial window cleaning services in Westmoreland County, Pennsylvania. It has a mission to provide timely, friendly, and professional services with trained employees at competitive prices. The business has strengths in location, mobility, trained personnel, and pricing, but weaknesses in name recognition and limited initial capital. It aims to build name recognition through quality customer service and satisfaction over its first three years of operation.

1. Management 1950
Senior Project
Spring 2014

2. oWindow washing - LLP
•Commercial – 1%
•Residential – 5%
oExceptional customer service
•Trained employees
•Background check
•Uniformed
•Quality services at competitive prices
oServices performed variably
oProfitable in second year of operation
What does do?

3. To provide timely, friendly, and
professional residential and commercial
window cleaning services with trained
employees to the Westmoreland County
area at competitive prices, leaving
customers satisfied.
“No window pane is a pain for us!”
Mission

4. SWOT ANALYSIS
Strengths
•Convenient
location
•Mobility and
availability to travel
•Trained customer-
friendly personnel
•Online advertising
through web site
•Competitive pricing
Weaknesses
•No name
recognition
•Limited
customers and
businesses
•Limited capital
Opportunities
• Expanded
market
• Affiliation with
related vendors
or companies
• Acquisition of
additional capital
Threats
• Failure of
business
• Cost increase in
price inputs
• Products and
services already
provided

5. INDUSTRY ANALYSIS
oNAICS code
•Janitorial services: 561720
oPA = 4.5% of total industry
revenues (~$2,273,175,000
dollars in 2014)
Year Revenues ($m)
2009 45,617.60
2010 46,623.60
2011 48,084.40
2012 48,864.60
2013 50,515.00
2014 51,980.20
2015 53,417.20
2016 54,695.40
IBIS World Industry Report 2013 janitorial services
revenues

6. COMPETITION ANALYSIS
1.Admiral Window
Cleaning
2.Glass Masters
Window Cleaning
3.Mr. Squeegy
Window Cleaning
Co.
4.S&D Window
Cleaning LLC

7. COMPANY ANALYSIS
Competitive
prices 
long-term
operation
Building
name
recognition
Customer
service &
satisfaction

8. CUSTOMER ANALYSIS
Household Income
Percent of Housing
Units
Less than $5,000 2.3%
$5,000 to $9,9999 3.8%
$10,000 to $14,999 5.8%
$15,000 to $19,999 6.6%
$20,000 to $24,999 6.1%
$25,000 to $34,999 11.2%
$35,000 to $49,999 14.5%
$50,000 to $74,999 18.8%
$75,000 to $99,999 12.4%
$100,000 to $149,999 12.1%
$150,000 or more 6.5%
o Residential Customers
• 153,064 occupied housing
units
• target households $75,000+
annual income (47,450
homes)
• 3-year goal
 annually servicing 5% of
target households
o Commercial Customers
• 21,083 businesses
• 3-year goal
2012 Westmoreland County
Census data

9. POINTS OF DIFFERENCE
oWidely available
oBackground check
oProfessional attire
•Uniformed
•Name badges
oProfessionally trained
oInsured
oCustomer Satisfaction Guarantee
Ryan

10. MARKETING MIX
Product
• Residential & commercial
• Trained & uniformed
employees
Place
• 3 West Hempfield Drive, Irwin
• Westmoreland County
Price
• $5/standard window (4-10 sq.
ft.)
• Free estimate
Promotion
• Two vans = mobile ads
• Flyers, brochures, WOM

11. OPERATIONS PLAN
•Fully insured through Motorist Mutual
Insurance Company
Legal
environment
•6 employees
•One commercial crew of two
•One residential crew of two
•Office Manager, Secretary
•5 days/week, 7-hour days
Personnel
•Customers Billed at completion of job
•payments due at end of month
•Supplies purchased in bulk at start of
year
•Uniform suppliers paid monthly
Credit
policies

12. Storefront & Layout
3 West Hempfield Driv
Irwin, PA 15642

13. Equipment/Vehicl
es:
• Vans
• Computers
• 20 ft Ladders
• Scaffolding
Total =$56,658
Grand Total =
$57,486.43
Supplies:
• Rags
• Rectangular Buckets
• Extendable pole for
squeegees
• 10 inch T Bars
• 10 inch Sleeves for T
Bars
• Squeegee/microfiber
combo
• Refillable spray
bottles
• Desks, chairs,
Low Start-Up
Costs

14. Equipment Quantity Cost Total Cost
Year
Purchased
Useful
Life
Salvage
Value Method 2014-2018
Ladders 4
$
299.41
$
1,198 2014 10 0
Straight
Line $ 120
Scaffolding 2
$
799.99
$
1,600 2014 10 0
Straight
Line $ 160
Computers 2
$
550
$
1,100 2014 5 0
Straight
Line $ 220
$
3,898 Total Depreciation for the Year $ 500
Vehicles Quantity Cost Total Cost
Year
Purchased
Useful
Life
Salvage
Value Method 2014-2018
Vans 2
$
26,380
$
52,760 2014 10 0
Straight
Line $ 5,276
Total Depreciation for the Year $ 5,276
Depreciation
Schedule

15. Loan Amount $175,000
Annual Interest Rate 6%
Loan Period in Years 10 years
Number of Payments per
Year
12
Start Date of Loan 12/31/2013
Scheduled Payments $1,942.86
Total Interest $58,143.05
Liabilities -
Loan

16. Net Income
$(111,806)
$32,869
$90,174 $91,090 $92,063
$(150,000)
$(100,000)
$(50,000)
$-
$50,000
$100,000
$150,000
$200,000
2014 2015 2016 2017 2018
Dollars(U.S.)
Years

17. Cash on Hand
$59,139
$83,799
$92,901 $90,004
$81,107
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
2014 2015 2016 2017 2018
Dollars(U.S.)
Years
Cash

18. THANK YOU!