In November 2013, Opera reported over 260 million consumers using its mobile browsers, with substantial growth on Android. The launch of new mobile browsers for Android and iOS, along with partnerships and various promotional strategies, underscores Opera's commitment to enhancing user engagement and brand visibility. The document outlines cooperation steps for advertisers and provides insights into user demographics and app promotional opportunities through the Opera Mobile Store.

1. Opera Mobile Advertising
November 2013

2. Opera mobile user base in 2013
180B+
Page views from
Opera mobile
browsers
260M+
Consumers use
Opera mobile
browsers

3. Growing user base of 260M+

4. Continued strong growth on Android +300%
60 000 000
50 000 000
40 000 000
30 000 000
20 000 000
10 000 000
2011
2012

5. Opera new Android & iOS browsers
New Opera mobile browser for
Android launched in May 2013
10M+ Android users
Opera Coast mobile
browser for iOS launched in
September for the Apple
iPad tablet

6. Opera is a partner with Global recognition
•
Opera Mini – the most popular mobile browser
worldwide
•
Constant growth of mobile end users
•
Trust to our product since 2005
•
850+ employees in 16 countries
•
100% non-incentive traffic from end users
•
In-house inventory (OMS and Smart Page).
No blind traffic
•
Single entry point for multiple OS promo (Android, iOS,
J2ME, Symbian, BlackBerry)
•
Possible forwarding of users to iTunes and Google Play to ensure higher ranking
on native stores
•
Brand awarness growth beside regular performance result

7. Easy access to the store via browser’s homepage
Covering over
6500 devices

8. Opera Mobile Store consumer reach
75+
Million Monthly
OMS Visits
232+
Countries
6
Platforms
60+
Million Downloads
per Month

9. Opera connects mobile end users with
publishers

10. Productivity of the Opera Mobile Promo
•
Performance oriented
•
Direct mobile end users
traffic
•
Growth of trust and your
brand awareness

11. Steps for starting cooperation with Opera
1. Register an account at http://publishers.mobilestore.opera.com
(absolutely free)
2. Easily create your product page and upload the builds (please
contact the content manager Irene Bereziuk in case you need
any help (irenb@opera.com)
3. Sign the Insertion Order for the post paid campaign and send
the scanned version.
4. Provide the banners ( 432 x 240, 300 x 100, no animation).
Banners can be also created by Opera’s designer.
5. After testing the app install on compatible devices the promo
can be launched.

12. Who our users are?
Female 14%
2.9
%
1317
Male 86%
16
%
7.1
%
1824
45
%
2.8
%
2534
17
%
0.65
%
3544
3.6
%
0.19
%
45 54
0.93
%
0.44
%
55
+
3.1
%
Gender and Age
Mostly Young male

13. Monthly downloads per country

14. Opera Mobile Store Downloads per platform
9.9
%
1.2
%
2.6
%
2.6
%
43.0
%
40.7
%

15. Opera Mobile Store ad products
Pay-per-download (PPD):
•
Prominent placement in top product listings
•
Turbo Promotion mechanism
•
Graphical and text advertising in the Opera browser

16. Prominent placements
Paid promotion highlights apps within top
listings
Bidding system: Highest PPD bids win
placement
Java app can generate
downloads daily
1M
Android app can generate
downloads daily
200K
Symbian app can generate
downloads daily
100K
•
•
•

17. Prominent placements
The product page is opened by
default, when user first time during
the day accesses the Opera Mobile
Store.
•
Prominent placement in
product listings
•
Performance based
•
Targetable by
region/OS/handset

18. Download mechanism on Opera Mobile Store
Clicking Download button
on Opera Mobile Store
users can download
Android, Java, Symbian,
iOS or BlackBerry app.

19. An option for an Android promo
Possibility to redirect our
mobile end uses to any
external web resourceses

20. Advertising in the Opera mini browser
Graphical and text ads in
Opera Mini
Dual feature box
• 2 images
• Above the fold
• Brand building
• Clicking the banner can start
downloading the app or forwarding
to Google Play product page
Smart text link
• Image with text
• Call to action/campaigns

21. Campaign management and tracking
All campaigns, performance and ad spend are tracked in real-time
online reporting interface
•
Total clicks
•
Total ad spend
•
Country/platform/devi
ce/carrier level
tracking

22. Upload your apps to
http://publishers.mobilestore.opera.com/
Contact for further discussion:
Sandra Ilyina
Sales Director
sandrai@opera.com
Skype: ivagreen