These are the slides I used during a 10 mn presentation at App Growth (AGS) Virtual Summit Berlin 2020, around the topic of Organic/ASO Installs. I shared a few best practices to utilize in order to perfect your visibility and conversion rates in both the App Store and Play Store. "As cost-per-installs keep increasing, it has become crucial to maximize your organic traffic. The problem is, that's no longer an easy task. Between new risks for cannibalization, app store changes, stronger usage factors, unreliable ASO data and so on, how can you do things the right way to make sure your efforts actually result in an uplift and don't go against you? During this session, you will discover the most important insights and techniques to help you boost your organic installs for the long term."