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Opera keynote at Startup Asia Jakarta
This document summarizes the state of mobile internet and Opera browser usage in Indonesia. Some key points: - Opera has over 64% market share for mobile browsers in Indonesia and is top 3 in Southeast Asia. - More than 75 million people in Indonesia use Android smartphones monthly and data usage on Android is much higher than average Opera Mini users. - Social media and sites like Google, Facebook, YouTube are most popular among Indonesian mobile users. - While smartphone ownership is growing, most Indonesians still access the internet using basic mobile phones, presenting an opportunity to expand mobile access.
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Opera keynote at Startup Asia Jakarta
- 1. State of IndonesiaMobile Landscape
- 2. Powering the mobileinternet ecosystem 130+ Operators 14,000 Publishers 70% of top global advertisers
- 3. +350 million people useOpera worldwide
- 4. More than 75million monthly active Android users
- 5. *Indonesian Mobile BrowserMarket Share #1 mobile browser in Indonesia Top 3 in SEA 10 0 89 0 567 0 34 0 12 0 0 • • • More than 64% market share in Indonesia Reaching almost half of data enabled consumers Opera in top 3 for browser market share in SEA countries * http://gs.statcounter.com/#mobile_browser-ID-monthly-201204-201304-bar
- 6. A closer lookat Android users in Indonesia
- 7. Opera Mini usersgrowth in Indonesia Data from May 2012 to May 2013
- 8. Opera Mini winsthe browser race Data consumption on Android is 218% higher than data consumption of average Opera Mini users
- 9. Samsung wins heartbut local brands are catching up
- 10. Price is thekey in choosing gadget in Indonesia
- 11.
- 12. Top 5 visitedwebsites in Indonesia
- 13. Top 10 sitesvisited by Opera Mini users 1.Google.com 2.Facebook.com 3.Blogspot.com 4.Wordpress.com 5.Youtube.com 6.Detik.com 7.Yahoo.com 8.Twitter.com 9.Wikipedia.com 10.4shared.com Half of the top-100 domains visited by Opera Mini's Android users are related to News & information, Social network & community, and Music & video
- 15. Android users inIndonesia
- 16. The mobile firstgeneration 62% of Indonesian go online using a mobile phone 86% use feature phones, more than four times that of smartphones
- 17. The mobile paradox ??? Source:KPCB Internet Trends 2013
- 18.
- 19. Large population anda lot of SIM cards in SEA Source: Mobile Monday, Wearescocial
- 20. Unlimited Browsing withOpera Mini
- 22. We have partneredwith Facebook and other partners to get the next 5 billion online Internet.org is a global partnership between Facebook, Opera and technology leaders to bring the internet to the two thirds of the world’s population that doesn’t have it. Sharing tools, resources and best practices, Internet.org partners will explore solutions in three major opportunity areas: Affordability, efficiency, and business models.
- 23.
- 24. Opera Mini Speed-Dials Opera Mini SmartPage #1 Indonesia #2 Philippines Top 3 in rest of SEA
- 25. In app Advertising RichMedia Mobile Web and In-Appad integration
- 26. The largest independentMobile App Store 75M+ Million Monthly App Store Visits 140,000+ apps 40M+ Million Downloads Per Month 12,000+ developers
- 27. Interactive TV Ads • Basedon ability to detect content. • Remote Control based Interactive TV Ads • Ad interactivity on second screen • Micro-interaction 27
- 28. Indonesia Case Study PageViews Results (July 2012 – July 2013): •307% increase on unique MAU • From 340k to >1M MAU •345% increase on page views • From 9.8M PV to >90M PV/month
- 29. State of MobileWeb Focus on Indonesia http://www.operasoftware.com/archive/smw/2013/06/index.html fabrizioc@opera.com @fabriziocaruso
- 30. THANK YOU! © 2013Opera Software ASA. All rights reserved.
Editor's Notes
- #8 The big picture in Indonesia Between May 2012 and May 2013 we have: INCREASED smartphone users browsing with Opera Mini 182% INCREASED Total users 46% INCREASED Android users browsing with Opera Mini 189%
- #9 Here, I would like to draw your attention to Android. The % growth of Opera Mini users on Android platform far exceed those of other OS platform. In fact, the average number of pages viewed by an Opera Mini user on Android in May 2013 was 218 % higher than the average pages viewed by Opera Mini users of all platforms
- #10 Samsung is winning over Indonesians as the phone of choice, securing nine places in the list of top 10 Android phones in use in Indonesia. Smartfren, a local device brand, landed the 4th slot, with its best-selling Andromax.
- #11 The top 10 android devices are all devices less than Rp 2,300,000 or USD 230. Meanwhile, in the list of top-100 devices, another Indonesian brand, Cross, showed its consumer trust, coming in 3rd after Sony. Samsung is leading the market, securing 33% of the Opera Mini user base thanks to its affordable gadgets
- #12 As Indonesia is one of the most "social" nations in terms of online networking, it is safe to say that joining Facebook and Twitter are key drivers for Indonesians to go online. Of the total data consumption of Opera Mini users, 36% is represented by social-networking sites. Approximately 68% of the total pages viewed by Indonesian Opera Mini users on Android are on Facebook
- #13 Facebook comes out on top as the number one social-media website. As for search, 94% of Opera Mini users put their trust in Google, using it frequently.
- #15 Another draw for Indonesians to surf the internet is online shopping. Buying and selling goods online offers cheaper and hassle-free business. Online retailers Kaskus and tokobagus.com are among the top-15 most visited websites.
- #16 About 40% of the users is between 25 and 34 years old and live in urban areas or big cities. The second-highest single segment is young people aged 18 to 24, making up 34% of the user base. Youth tends to grow the Android market.