This document discusses key trends in social media and the cross-device future from Opera Software's perspective. It summarizes findings from Opera's State of the Mobile Web reports, including that emerging economies are driving significant mobile web usage and growth, the social web is a major driver of mobile traffic, and full-featured web browsers are becoming more prevalent on mobile devices. It advocates for open web standards and progressive enhancement to provide universal access to the web across all devices.

1. Social Media and the cross-device
future
Thomas Ford
Opera Software ASA

2. This is Opera Software
The world’s leading Web browser
company: 675+ employees in ten
countries
Unmatched footprint across PCs, mobile
phones and other connected devices
Leading customers: T-Mobile, Vodafone,
Nokia, KDDI, Sony Ericsson, Motorola,
Samsung, Sony and Nintendo + others
End-user movement:
 20+ million unique monthly users of
Opera Mini in February 2009
 Opera Mobile shipped on 125+
million phones
 More than 130 million downloads of
Opera products from
Opera.com in 2008
 35+ million use Opera for PCs
 Millions surf Opera on Wii and other
connected devices
2

3. 3
To provide the best Internet experience on
any device, anywhere, anytime
Opera’s vision

4. There is only one Web
Devices, platforms and networks: they come in all
shapes, sizes, and qualities. Only one thing unifies
them: The Web
4

5. Browsers deliver One Web
The cost of teaching people to do
something new is too high
Most connected devices will have
full Web browsers– good for users,
operators and manufacturers
The browser is now a platform for
Web applications and services
5

6. And we believe everyone
should have access to it
6

7. Access to the Web is a universal right
Wired connections reach only 20% of
the world’s population
Wireless connections reach 50% of
the world’s population
The next billion people will
come online with a mobile
device
7

8. 8
Spotlights key trends affecting mobile Web adoption worldwide through
analysis of Opera Mini stats.
http://www.opera.com/smw/
Mobile insight from Opera

9. 9
What we found
Six of the top 10 countries for
Opera Mini usage are rapidly-
advancing economies with lower
broadband penetration
Russia, Indonesia, Ukraine,
India and Poland
China also on the list, but has
more than 270 million
broadband users
U.S. is seventh on the list
Advancing economies show
staggering user growth and
page views
Top countries for user growth (‘08-’09)
1 Armenia 2809%
2 Nigeria 1854
3 Egypt 1391%
4 Philippines 570%
5 Lithuania 450%
Top countries for page views/user/month
1 Armenia 669
2 Ukraine 530
3 Indonesia 507
4 Kazakhstan 482
5 Russia 416
Source: Opera State of the Mobile Web
January 2009: http://www.opera.com/smw/

10. 10
What we found
WAP is dying. Full Web sites and
rich experiences are winning out
Only 23% of sites accessed
with Opera Mini are WAP or
dot-Mobi
Consumers everywhere want
the best experience possible.
They don’t accept limitations
The Social Web is the key driver
for mobile Web interaction –
almost 40% of the world’s
mobile Web traffic
Top Social Networks’
1 Vkontakte 909% growth
2 Facebook 693%
3 Friendster 670%
4 Orkut 297%
5 Odnoklassniki 545%
Mobile Web is the Social Web
1 Indonesia 63%
2 United States 63%
3 South Africa 61%
4 India 48.5%
Source: Opera State of the Mobile Web
http://www.opera.com/smw/
Percent of each country’s overall mobile Web traffic

11. Opera Confidential
Opera’s State of the Mobile Web Report (www.opera.com/smw
)
4 of the top 10 sites in the UK are Social Media based
What we found in the U.K.

12. Emerging and then some
12
Examine these countries in terms
of broadband penetration to see
the opportunity
Mobile penetration exceeds
broadband penetration
Explosive growth already
underway
Vast potential will only increase
with continued 3G rollout and
flat-rate charges
The Russia Mobile Web Opportunity
Population 141 million
Internet users 38 million
Broadband subs 4 million
Mobile subscribers 190 million
The Indonesia Mobile Web Opportunity
Population 238 million
Internet users 25 million
Broadband subs 260,000
Mobile subscribers 160 million
Sources: ITU, CNNIC, ACM Consulting, APJII

13. 13
The key drivers
In countries with high broadband
penetration, mobile Web access
complements existing means of access
In emerging markets, mobile is the
main communications device available
PC penetration rates are low;
mobile penetration rates are high
Internet connections are metered
and expensive
Mobile data is easier to access,
more prevalent
Technologies can help mitigate
costs and ensure access for all

14. 14
Background on Opera Mini
More than 23 million consumer
users
Available on almost every
mobile phone today
Processing more than 8.6
billion pages per month
More than 1 petabyte of data
processed by our servers every
month
Processes pages on a server
to keep costs low, page
loading quick

15. Best practices for One Web development
Build with Web standards.
Following standards eliminates
complexity and reduce costs
Progressive enhancement.
Everyone can access the basic
functionality of the site.
Unobtrusive scripting. Avoid
browser inconsistencies and allow
your site to degrade with grace.
Test. Test. Test. Consider the user
experience above all.

16. Optimizing your site for One Web
Media types. Different CSS for
different purposes such as print,
handheld, projection, etc.
Media queries. Apply CSS
selectively, for instance to the
viewport itself.
Server-side detection. Query the
UA strings or HTTP headers to
identify devices and detect
capabilities. Open to abuse, so
tailor content in stages and never
completely block access.

17. And now for your questions