The document discusses opportunities for developers reaching consumers through Nokia apps. It provides details on Nokia's Qt framework, the large Symbian and MeeGo installed base, the global reach of the Ovi Store across 190 countries, and services like notifications and in-app payments to help monetize apps. Examples are given of successful apps like Dada, Nimbuzz and eBuddy that have had millions of downloads through the Ovi Store.
These webinar slides introduce what’s new in Microsoft Windows Phone 8, with an emphasis on those features that are sure to excite Nokia developers the most. Whether you’re completely new to Windows Phone or you have Windows Phone applications already on the market, you’ll see how Windows Phone 8 offers new opportunities. We’ll cover new APIs and technologies, enablers for better app monetisation, and cross-platform portability.
These webinar slides introduce what’s new in Microsoft Windows Phone 8, with an emphasis on those features that are sure to excite Nokia developers the most. Whether you’re completely new to Windows Phone or you have Windows Phone applications already on the market, you’ll see how Windows Phone 8 offers new opportunities. We’ll cover new APIs and technologies, enablers for better app monetisation, and cross-platform portability.
Vodafone Developer Day - Sheffield 3rd March 2010Screen Yorkshire
Vodafone Developer Day - North.
Screen Yorkshire hosted developer day that took place in Electric Works Sheffield on 3rd March 2010. Opportunity for people to engage with Vodafone on the app and widget development with their platform.
Building & Managing The Lifecycle of Mobile Apps For The EnterpriseApperian
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.
We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.
Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.
BBM Social Platform and App MonetizationKyle McInnes
BlackBerry Messenger is an incredibly popular app that is becoming a social platform. With the BBM Social Platform, developers can leverage the millions of connected users to spread their applications virally and further monetize their apps.
Nokia Qt SDK in action - Qt developer days 2010Nokia
Presentation for Qt developer days 2010 in Munich covering the details of using Nokia Qt SDK and publishing the applications to Ovi store. Focusing on Symbian but covering the current status of maemo. Explains the Ovi Store Symbian Signing Service.
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Vodafone Developer Day - Sheffield 3rd March 2010Screen Yorkshire
Vodafone Developer Day - North.
Screen Yorkshire hosted developer day that took place in Electric Works Sheffield on 3rd March 2010. Opportunity for people to engage with Vodafone on the app and widget development with their platform.
Building & Managing The Lifecycle of Mobile Apps For The EnterpriseApperian
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.
We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.
Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.
BBM Social Platform and App MonetizationKyle McInnes
BlackBerry Messenger is an incredibly popular app that is becoming a social platform. With the BBM Social Platform, developers can leverage the millions of connected users to spread their applications virally and further monetize their apps.
Nokia Qt SDK in action - Qt developer days 2010Nokia
Presentation for Qt developer days 2010 in Munich covering the details of using Nokia Qt SDK and publishing the applications to Ovi store. Focusing on Symbian but covering the current status of maemo. Explains the Ovi Store Symbian Signing Service.
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Presentation for stack over flow event in London 28.10.2009. Good event, over 500 guys and gals in the audience!
http://qt.nokia.com
http://stackoverflow.com/
Kony’s approach empowers enterprises to take control of their digital strategy by delivering consistent, omni-channel application experiences across the multitude of devices available today and in the future. You can build an app once and provide device-optimized experiences to every digital edge – smartphones, desktop, tablets, and more – with the click of a button.
This session will give attendees insight on how to port their content across multiple platforms and increase consumer engagement. Mobile initiatives have become necessary cornerstones of any campaign. How and where do you even begin to assess this rapidly growing market? Join Noel Webb of SpeakFeel Corporation to learn how to maximize your message.
Takeaways
• Where to start with your mobile initiative
• How to identify your mobile market
• Is mobile right for you?
Similar to Mobile Convention Amsterdam - Nokia - Oscar Gutierrez (20)
Mobile Convention Amsterdam - Nokia - Oscar Gutierrez
1. Reaching millions of consumers with great apps:
“Nokia and Qt”
Oscar Gutierrez Isiegas
Developer Relations Manager FN Iberia
Oscar.gutierrez-Isiegas@nokia.com
Twitter: Oscar_DRM
2. Developer Golden Rules
• A large, highly-engaged customer base
4 • Some great tools
Simple rules guide
mobile developers • Application discovery (through a store)
to be successful
• Multiple paths to monetize apps
3. Symbian 3 Users Are Downloading More Than Ever
• GLOBAL REACH:
New S^3 Devices as % of total Ovi Downloads
Downloads come from over 190 Countries
16%
(90% who can purchase in their local
currency)
14%
12%
• OVI STORE: 80% conversion (from Ovi store
10%
traffic to download)
8%
• DOWNLOAD GROWTH: 43% increase in
Nov/2010 Dec/2010 Feb/2011
downloads per user over 3 month period
4. Qt offering
• The cross-platform application and UI
framework which Nokia solely focuses on
for future Symbian and MeeGo devices
Qt
• Qt is a framework, not a runtime, your
apps run with native performance.
• Nokia Qt SDK supports app creation for
Nokia smartphones
• 70% less code than Symbian
5. Qt on device market
Symbian & Meego
75 million 150 million
installed base future shipments
addressable market
6. Global scale at all device segments and price points
20+ 150 € 500 €
Nokia smartphones
have Ovi Store and
Price segments (EUR)
support Qt
7. Developers praise the Nokia Qt SDK
“The APIs are well designed and clear.
Nokia Qt SDK will allow maximum
portability of the application between
all the platforms that support it
including Maemo, Symbian, MeeGo.”
“The intuitive nature of the development
platform lends itself to rapid development, with
fast turnaround in the evaluate cycle.
The integration of the mobile device into the SDK
is seamless and the tools are a breeze to use. ”
8. Qt is powerful and keep innovating
Mobility 1.1 – release candidate
Mobility 1.0 – use now
Camera
Bearer Management API Document Gallery
Contacts Feedback
Landmarks
Location
Maps/Navigation
Messaging
Organizer
Multimedia
Service Framework – Out of process
Publish and Subscribe
Service Framework
Sensors Mobility 1.2 – technology preview
System Information
Connectivity (Bluetooth, NFC)
Versit
9. Improve your business with Nokia Qt Services
• Qt Notifications:
• A push notification service which allows point to point messages (Service-to-Client),
application wake-up, with optimized and automated connectivity
• https://projects.forum.nokia.com/notificationsapi
• IAP (In App Payment):
• Create apps where consumers can purchase additional features while the app is
open. The API notifies your app of the status of the payment request, which allows
the new feature to be enabled
• https://projects.forum.nokia.com/iap
11. What is OVI Store
• Easiest way for consumers to discover the
latest applications, games & more on Nokia
devices.
• Personal and highly relevant local content
readily available
OVI Store
• Global audience for content providers to
effectively monetize their assets
12. 6 numbers you should know
5.0+ 32 103
Million Markets with Operators on board
downloads daily operator billing
43% 30,000+ 80%
Growth in downloads Apps available traffic converts to a
download
per active user 755% annual growth
13. Operator Billing
13X 32
More purchases with Operator Countries with billing from
Billing 109 Operators
14. Put up signposts
Use our Available on Ovi Identifier
logo, as long as your content
promoted is available on the Store.
When used online, there can be a deep
link directly to the content on
store.ovi.com.
Get our logos here:
https://brandbook.nokia.com/assets/
15. Explore co-marketing efforts with us to drive downloads
01 Multi-channel
marketing 02 A landing page
with your brand 03 The Nokia
Ovi Store
MOBILE
01
EMAIL
PC
User’s attention and interest is raised
User enters the co-marketed landing User downloads and installs preferred
with effective co-branded PC, mobile
page in order to acquaint oneself to the Nokia Ovi content from the Nokia Ovi
and email marketing banners.
offered promotions. Store.
Customizable Non-customizable
16. Let us help you
We have created some tools to help you sell your content online for free.
Learn more here: http://promotions.ovi.com/pac/
17. Dada
Dada, based in Italy, has close to 5 Million downloads in
Ovi Store!
Dada utilized Qt 4.7 to develop apps optimized for
Nokia Symbian^3 devices. "We believe Qt has a great
future," said Emanuele Bolognesi, Head of Mobile Apps
at Dada.
"Qt, in its early stages, already makes the development
process much easier, and we are looking forward to the
new releases of the SDK and more Qt-enabled devices
from Nokia."
Read more on the Ovi Blog:
http://blogs.forum.nokia.com/blog/ovi-publisher-successes/2011/02/09/dada
18. Nimbuzz Messaging App
Consistently one of the Top 10 downloaded apps in Ovi
Store – by consumers from all over the world!
Winner of Ovi’s Must Have Social Networking App in
2009
One of the Top 3 favorite apps on Ovi!
Read more on the Ovi Blog:
http://blog.ovi.com/dailyapp/global/2010/02/nimbuzz-more-than-1-million-ovi-store-users-cant-be-wrong/
19. eBuddy Messaging App
Over 3 million downloads within the first 3 months in
Ovi store!
Consistently one of the Top 3 apps downloaded
globally
“A big advantage is that eBuddy works on almost
every phone. For Nokia alone, it works on 900 devices.
The best experience is through the OviStore app, but if
your phone doesn’t support that, then there’s a Java
version. There’s even an XHTML version for the few
phones that don’t work with the Java app.”
- CEO of eBuddy, Jan-Joost Rueb
Read more on the Ovi Blog:
http://blog.ovi.com/dailyapp/global/2010/07/the-ceo-of-ebuddy-shares-secrets-of-their-success/
20. Shazam Music Recognition App
Within 48 hours of landing on Ovi Store, Shazam had
been downloaded in 178 countries!
Shazam has been downloaded in over 200 countries
and onto 40 different Nokia devices!
Consistently one of the Top 15 downloaded apps in Ovi
Store – by consumers from all over the world
Winner of Ovi’s Must Have Music App
Available in various languages besides English,
including Bulgarian, Chinese and Turkish
Read more on the Ovi Blog:
http://blog.ovi.com/dailyapp/global/2010/08/like-magic-shazam-names-songs-heard-by-your-nokia-device
http://blog.ovi.com/dailyapp/global/2009/11/shazam-names-that-tune/